1. Digital marketing is often referred to as___________.

A. online marketing

B. internet marketing

C. web marketing

D. All of the above

Ans: D

2. Which of the following is a type of digital marketing activity?

A. Email marketing.

B. Social web marketing.

C. Viral marketing.

D. All of the above

Ans: D

3. Which of the following is not a traditional form of digital marketing?

A. radio

B. TV

C. billboard

D. All of the above

Ans: D

4. What is not true about digital marketing?

A. Digital marketing is any form of marketing products or services that involves electronic
devices.
B. Digital marketing can be done online

C. Digital marketing cannot be done online

D. Digital marketing is often referred to as online marketing, internet marketing or web

marketing.

Ans: C

5. How many main pillars of digital marketing?

A. 2

B. 4

C. 3

D. 5

Ans: A

Explanation: The 2 main pillars of digital marketing are online marketing and offline
marketing.
6. This is the process of marketing accomplished or facilitated through the application of
electronic devices, appliances, tools, techniques, technologies and or systems:

A. Direct Marketing

B. interactive marketing

C. Electronic Marketing

D. internet Marketing

Ans: C

Explanation: This is the process of marketing accomplished or facilitated through the

application of electronic devices, appliances, tools, techniques, technologies and or systems:
Electronic marketing

7. Which of the following is the process of fetching all the web pages connected to a
website?

A. Indexing.

B. Crawling.

C. Processing.

D. All of the Above.

Answer: B

8. If customer expectation and product performance are match ______.

A. Shows the satisfaction of the customer

B. Shows the dissatisfaction of the customer

C. does not meet customer requirement

D. All of the above

Answer: A

9. Which one is the best way to promote a business online?

 A. It offers a lot of helpful and free information.

B. To collect as many information as possible.

C. To advertise your company's product.

D. All of the above

Answer: A

10. Businesses leverage digital channels such as _____ to connect with current and
prospective customers.

A. Search Engines, Social Media, Email, and other websites

B. Product

C. Service

D. All of the above

Answer: A

11. Keyword research helps you:

A. Determine the keyword density on your website

B. Explore the competitiveness of the keywords and estimated amount of traffic for those
keywords

C. Find out how to use keywords in the content

D. All of the above

Answer: D

12. Which of these are not phases in the keyword in the keyword research?

A. Identifying keywords and exploring their competitiveness

B. Using the keyword research tool to get keyword ideas and removing the generic
keywords

C. Using the keyword research tool to discover broken links and error pages
 D. None of the above

Answer: A

13. LSI stands for-

A. Latent Semantic Indexing

B. Latest Semantic Indexing

C. Latent Semantic Index

D. Lateen Semantics Indexing

Answer: A

14. What is the approximate length of a title tag will be considered by most search engines?

A. 120 Characters

B. 80 Characters

C. 65 Characters

D. 40 Characters

Answer: C

15. How many times you can add your seed keywords in a 5000 words content?

A. 5 Times

B. 10 Times

C. 7 Times

D. 2 Times

Answer: B

16. Define the best way to optimize keywords-

A. Optimize 30 keywords from the content

 B. Do keyword research using tools

C. Submit the keywords to Google via the sitemap

D. Optimize keywords on title, description, image, and content

Answer: D

17. When researching keywords, what should you consider seriously?

A. Keyword is relevant to your website's content

B. Searchers will find the exact thing that they were looking for

C. Traffic will result in financial rewards or other organizational goals

D. All of the above

Answer: D

18. What is the best way to calculate keyword density?

A. The number of times the keyword is used in the page description -(minus)the total
words in HTML on the page

B. The number of times the keyword is used x (multiplied by) the total word count on page

C. The number of times the keyword is used / (divided by) the total word count on the
page

D. The number of times the keyword is used / (divided by) the total word count on page -
(minus) the total words in html on the page

Answer: C

19. What does the keyword prominence refer to?

A. To the importance attached to getting the right keyword density

B. To the fact that the keywords in bold font are given priority by the search engines

C. To the fact that the importance of choosing high traffic keywords leads to the best
return on investment
 D. To the fact that the keywords placed in important parts of a webpage are given priority
by the search engines

Answer: D

20. Google is more inclined towards keywords found

A. In the middle of title tags

B. At the ending of title tags

C. At the beginning of title tags

D. None of the above

Answer: C

21. Which of the following is the least important area in which to include your keyword(s)?

A. Meta keywords

B. Meta description

C. Title

D. Body text

Answer: A

22. Which of the following stands best with that keyword research statement:

A. A keyword is a gateway that leads people to the organic search results

B. A keyword is a gateway that leads people to the paid search results

C. A keyword is a gateway that leads people to the no search results

D. A keyword is a gateway that leads people to the selected search results

Answer: A

23. Trust Ratio =?

 A. Trust Flow / Citation Flow

B. Citation Flow / Trust Flow

C. Allintitle results / Search volume

D. Search volume / Allintitle results

Answer: A

24. What is the minimum ratio of Trust Ratio?

A. 0.6

B. 0.55

C. 0.5

D. 0.25

Answer: C

25. What is the approximate length of a title tag considered by most search engines?

A. 120 characters

B. 40 characters

C. 65 characters

D. 80 characters

Answer: C

26. What is usually the most impactful landing page for an inbound link to link to on a site?

A. The sitemap

B. The contact page

C. The home page

D. The page you’d like to improve rankings for

Answer: C
27. What is the ideal length of meta description?

A. 120 characters

B. 140 characters

C. 150 characters

D. 170 characters

Answer: C

28. What is DR?

A. Domain rank

B. Domain rival

C. Domain rating

D. None of them

Answer: C

29. The No - follow attributes:

A. Does not count as a vote of approval but passes on link juice

B. Does not pass on link juice but counts as a vote of approval

C. Does not pass on link juice and does not count as a vote of approval

D. None of them

Answer: B

30. Which tool is widely used to find out both DA & PA?

A. Keyword Surfer

B. Agency Analytics

C. Moz
 D. Copyscape

Answer: C

31. Which of these are included in competitor analysis?

A. General Analysis

B. On - page analysis

C. Off – page analysis

D. All of them

Answer: D

32. The keyword prominence refers to the distance between the search term's individual
keywords.

A. True

B. False

Answer: B

33. What is keyword proximity?

A. Using the keyword closely to each other

B. Using the keyword at the beginning

C. Using the keyword scattered in a text

D. None of them

Answer: A

34. What would be the ideal spam score for competitor’s backlink analysis?

A. Less than 50%

B. Less than 40%

 C. Less than 30%

D. Less than 20%

Answer: C

35. Which of the following statements about Google sitemap is correct?

A. Repeated submission of the sitemap to Google could be penalized

B. You cannot create and submit specialized sitemaps to Google for Video and Mobile
content

C. The Sitemap acceptable to Google follows an XML format

D. All of above

Answer: C

36. When considering HTTP vs HTTPS pages on a site, it’s good to have a mix of both.

A. True

B. False

Answer: B

37. Which of the following are requirements in a robot.txt file?

A. *Disallow: [URL string not to be crawled]

B. Allow: [URL string to be crawled]

C. Sitemap.xml [sitemap URL]

D. *User-agent: [User-agent name]

Answer: B

38. Indexing of websites on the internet for the use of search engines is done by ______

A. Algorithms

B. Spiders
 C. Quality Raters

D. Panda

Answer: B

39. Which one is not an url delimeter?

A. -

B. $

C. _

D. #

Answer: A

40. What is Anchor Text?

A. It is the main body of text on a particular web page

B. It is the text within the left or top panel of a web page

C. It is the visible text that is hyper linked to another page

D. It is the most prominent text on the page that the search engines use to assign a title to
the page

Answer: C

41. Which of the following is the process of fetching all the web pages connected to a
website?

A. Crawling

B. Indexing

C. Processing

D. Searching

Answer: A
42. When do you use meta robots "noindex" tags?

A. To block search engines from crawling pages on your site.

B. To prevent pages from appearing in search results.

C. To stop link juice from flowing to other web pages.

D. To help resolve potential duplicate content issue.

Answer: B

43. Image alt text is the written copy that appears in place of an image on a webpage if the
image fails to load on a user's screen.

A. True

B. False

Answer: A

44. What is page speed and why does it matter?

A. Refers to how fast your site loads for a user

B. Refers to how fast your site loads for Google

C. Refers to how fast your heading loads

D. Refers to how fast Google crawls your page

Answer: A

45. What does the 302 server response code signify?

A. It symbolizes dispute, way too many individuals desired the exact same documents at
the same time.

B. The web page has actually been permanently removed.

C. The web page has actually temporarily moved.

D. The technique you are making use of to access the file is not allowed.

Answer: C
46. Which HTTP web server reaction code suggests a file that no more exists? (File Not
Found).

A. 4o4

B. 30A

C. 500

D. 404

Answer: D

47. Which of the following is true in the context of Search Engine Optimization?

A. The title of a web page should be at least 10 words long.

B. It is preferable to optimize one web page for only one keyword.

C. A keyword density of 15-20 % is regarded as optimum.

D. It is best to concentrate the keywords in the middle of the web page.

Answer: B

48. Which of the following is among the search engine optimization’s best practices?

A. Similar: URL

B. Cloaking

C. Cross-linking

D. Keyword stuffing

Answer: C

49. Which is the tool for readability check?

A. Penguin

B. Hemingway
 C. Hummingbird

D. Peacock

Answer: B

50. The keyword density should be maintained between-

A. 0-20%

B. 2-5%

C. 5-7%

D. 10-20%

Answer: B

51. Complete the following sentence with the correct combination of words.He is a
_________ writer who writes under a _________ name.

A. fiction, fictitious

B. Fictional, fiction

C. Fictitious, fiction

D. None of these above

Answer: A

52. What is the best style of writing for online content?

A. Formal style

B. A mix of formal and conversational style

C. Both a and b.

D. Depends on the target audience

Answer: D
53. Which of the following is/are important component/s of formatting?

A. Font size

B. It will show web pages containing the words 'content writer' in the URL.

C. Font type

D. Use of headings and sub-headings

Answer: B

54. Which of the following words has/have been spelled correctly?

A. Excercise

B. Decision

C. Priviledge

D. Irresistable

Answer: B

55. Could you be guilty of copyright infringement for writing a review

A. No

B. fiction; fiction

C. Reproducing copyrighted material for 'fair use.

D. Yes

Answer: A

56. Complete the following sentences with the correct pair of words. I. I wanted to give her a
_______________ of my mind but stopped myself from doing so. II. _______________ of
mind is not a luxury

A. critique/criticized/critic

B. critique/critiqued/critique

C. piece...peace
 D. Piece...piece

Answer: D

57. Which of the following would you use if you want to search a query on multiple search
engines simultaneously?

A. A specialty search engine

B. A mega search engine

C. The deep Web

D. Both A & B

Answer: B

58. Keyword stuffing is -

A. Overloading of keywords in the title tag of a webpage

B. Overloading of keywords in the content of a webpage

C. Both of the above

D. None of the above

Answer: B

59. What is on-site optimization in SEO?

A. Practice of optimizing elements on a page

B. Practice of optimizing elements on a website

C. Increasing domain authority

D. None of the above

Answer: B

60. To disable directory browsing you need to place the code –

A. In .htaccess file
 B. In the C-panel

C. In the yoast-seo

D. All of the above

Answer: A

61. Which plugin do we use to disable post revision?

A. WP hide login

B. WP optimize

C. W3 total cache

D. WP rocket

Answer: B

62. By hiding login error people won’t be able to -

A. See the password error

B. See the username error

C. Both a & b

D. None of the above

Answer: C

63. To hide the login error you need to place the code –

A. In .htaccess file

B. In public html

C. In functions.php

D. In yoast seo

Answer: C
64. “Revisions is a post type and a feature in WordPress.”

A. True

B. False

Answer: A

65. What does the Yoast SEO plugin do?

A. Make sure your site meets the high technical SEO standards

B. Optimize content for SEO

C. Optimize overall readability

D. All of the above

Answer: D

66. RSS stands for –

A. Rich Site Summary

B. Really Simple Syndication

C. Both a & b

D. None of the above

Answer: C

67. Which of the following statements is/are true?

A. Breadcrumbs are website navigational elements

B. Used to create better UX

C. Improve crawlability

D. All of the above

Answer: D
68. What is the standard loading time for your website?

A. 3s

B. 4s

C. 5s

D. 6s

Answer: A

69. It is necessary to disable directory browsing.

A. True

B. False

Answer: A

70. Full form of LCP –

A. Large Content Paint

B. Largest Content Paint

C. Largest Contentful Paint

D. Largest Conceitful Paint

Answer: C

71. How do you calculate bounce rate?

A. the total number of entries to a website divided by the total number of multiple-page
visits

B. the total number of multiple-page visits divided by the total number of entries to a
website.

C. the total number of one-page visits divided by the total number of entries to a website

D. the total number of entries to a website divided by the total number of one-page visits

Answer: C
72. What is Inter linking? –

A. Linking one site to another site

B. Linking internal pages of a website

C. Linking social media content with website

D. All the above

Answer: B

73. What is the character length for a Title of the website? –

A. 80-90 characters

B. 40-50 characters

C. 150-160 characters

D. 50-60 characters

Answer: D

74. What should you use to help Google understanding images? –

A. Robot tag

B. Secondary tag

C. Alt tag

D. Shift tag

Answer: C

75. What is keyword density? –

A. The number of times the keyword is used in the page description

B. The number of times the keyword is used x (multiplied by) the total word count on page

C. The number of times the keyword is used / (divided by) the total word count on page -
(minus)the total words in html on the page
 D. The number of times the keyword is used / (divided by) the total word count on the
page

Answer: D

76. When do you use the rel="canonical" tag? –

A. To point to the desktop version of mobile pages when you have a mobile domain.

B. To help resolve potential duplicate content issue.

C. To implement 301-redirect.

D. None of these answers

Answer: B

77. I connect one page of a website to a different page on the same website as well as
distributing page authority and ranking power. Which is called? –

A. Meta Description

B. Internal Link

C. H1 Header

D. Page Loading Speed

Answer: B

78. The title structure should be structured as follows –

A. <h1>, <h2>, <h4>, <h3>

B. <h4>, <h3>, <h2>, <h1>

C. <h1>, <h2>, <h3>, <h4>

D. <h1>, <h4>, <h4>, <h3>

Answer: C

79. What is the purpose of heading tags?

 A. To provide a hierarchical structure to a web page

B. To entice readers to click through onto a page

C. To accurately describe a web page’s contents

D. To tell search engine crawlers information about a page

Answer: A

80. What is the purpose of a 301 redirect?

A. To temporarily redirect users from one URL to another

B. To prevent search engine crawlers from indexing a page

C. To resolve duplicate content issues

D. To permanently redirect users from one URL to another

Answer: D

81. What is meta description? –

A short description of your web page that lets a search engine know what the page is about

A place to put the keyword for a page

A description of your company that is displayed above the title tag

None of the above

Answer: A

82. A friendly URL is: –

A. Short, with recognizable text

B. Short, with recognizable text and date

C. Short, with recognizable text and relevant keywords

Answer: C
83. What would be the ideal spam score for competitor’s backlink analysis? –

A. Less than 50%

B. Less than 40%

C. Less than 30%

D. Less than 20%

Answer: D

84. What is link building? –

A. Create Inbound links from different websites

B. Create internal links from one page to another page

C. Publish quality content

D. Fix broken links

Answer: A

85. What platform do we need to disavow toxic backlinks? –

Google Business Profile

Google Analytics

Google Search Console

Google Tag Manager

Answer: C

86. Which is true for a “no follow” backlinks? –

A. Get ranking pass

B. Only visitor can be earned

C. Ranking pass and visitor both are available

D. It could be the cause of panelized

Answer: B
87. Which one of the following practices is ethical? –

A. Build high quality backlinks

B. Having the same page twice

C. Stuffing keywords in content

D. Using hidden text that users don't see but spiders can read

Answer: A

88. Create bunch of backlinks in a short time period can be called…

A. White Hat SEO

B. Red Hat SEO

C. Black Hat SEO

D. Gray Hat SEO

Answer: C

89. Google Business Profile can be called a type of Directory Submission Backlinks?

A. True

B. False

Answer: A

90. Which of the following is not a necessary a black hat tactic?

A. Buying links

B. Hidden text

C. Link exchanges

D. None of the above

Answer: C
91. What platform do we need to use for finding penalty risk backlinks?

A. SEO Spy Glass

B. Moz

C. Agency Analytics

D. Website Auditor

Answer: A

92. What kind of link Google will Index?

A. Do Follow

B. No Follow

C. Sponsored

Answer: A

93. Is always building a link free?

A. Yes

B. No

Answer: B

94. What is a link to a page or site from another site called?

A. jump link

B. friendly link

C. back link

D. uplink

Answer: C
95. Google's Panda, Penguin and Hummingbird search algorithm updates are a move by
Google to

A. show only W3C validated XHTML and HTML5 sites in SERP's.

B. police the web of black hat marketing techniques.

C. punish and eradicate all Affiliate Marketing sites.

D. show sites with relevant, original, high-quality content in search results.

Answer: D

96. What are the names of the three latest and largest algorithm updates Google has
released?

A. Venice

B. Pippa

C. Orca

D. All of them

Answer: D

97. Core updates are designed to improve the quality and relevance of Google's search results
by shuffling the search rankings of indexed web pages -

A. True

B. False

Answer: A

98. When did Google last update?

A. December 2018

B. December 2019

C. December 2020

D. December 2021

Answer: C
99. How often does Google update its algorithm?

A. Around 300 to 600 times each year

B. Around 400 to 600 times each year

C. Around 450 to 600 times each year

D. Around 500 to 600 times each year

Answer: D

100. The Google BERT (Bidirectional Encoder Representations from Transformers) update
was an effort by Google to better understand the language in which people search.

A. True

B. False

Answer: A

101. Google processes over 40,000 search queries per second.

A. True

B. False

Answer: A

102. What is Google Penguin penalty?

A. Penalty that largely focuses on identifying poor-quality websites based upon backlinks

B. Penalty that largely focuses on identifying poor-quality content

C. Penalty that largely focuses on identifying poor-quality websites design

D. Penalty that largely focuses on identifying poor-quality websites speed

Answer: A

103. What is RankBrain update?

 A. A machine-learning artificial intelligence

B. Bad link building techniques and keyword stuffing.

C. Thin or poor content

D. None of them

Answer: A

104. The "Panda" update was the first major update to Google's search algorithm since the
2010 "Caffeine" search architecture upgrade?

A. True

B. False

Answer: B

105. The Google Pigeon Update, one of the biggest local search algorithm changes ever,
changed the way local businesses ranked in organic search.

A. True

B. False

Answer: A

106. When did Google Hummingbird Update Release?

A. August 20, 2013

B. August 20, 2014

C. August 20, 2015

D. August 20, 2016

Answer: A

107. What is the previous name of Google Search Console?

 A. Google master

B. Web Tools

C. Google Webmaster Tools

Answer: C

108. Which of the following helps to know the website traffic information?

A. Moz

B. SEO Site Checkup

C. Google Trends

D. Google Search Console

Answer: D

109. What is Google Search Console?

A. Google Search Console is a free tool built by Google that helps businesses Optimize their
sites for search.

B. Google Search Console is a free tool for keyword research

C. Google Search Console is a free service offered by Google that helps you monitor,
maintain, and troubleshoot your site's presence in Google Search results.

D. A & C

Answer: D

110. Is Google Search Console part of Google Analytics? Is it true or false!

A. True

B. False

Answer: B

111. Where are you able to submit a sitemap to Google for indexing purposes?

A. Moz
 B. HTML

C. Google Search Console

D. Directly in search result

Answer: C

112. How to request Google to re-crawl a website?

A. Log on to Google Search Console (opens in a new tab).

B. Choose a property.

C. Submit a URL from the website you want to get re-crawled.

D. All of the above

Answer: D

113. Which of the following is not one of Google’s Webmaster tool services?

A. Receive notification of quality guideline violations and request a site reconsideration

B. Understand the top searches used to reach a site

C. Specify your preferred server

D. All of the above

Answer: D

114. What type of sitemap is the most important for SEO?

A. Mobile

B. XML

C. HTML

D. Image

Answer: B
115. Which can help you to see the Performance report shows important metrics about
how your site performs in Google Search results?

A. Google analytics

B. Moz

C. Google Search Console

D. Google bot

Answer: C

116. Are RSS/Atom feeds returned in Google search results?

A. True

B. False

Answer: B

117. What is the largest page size that googles spider will crawl?

A. 100 KB

B. 1000 KB

C. 2GB

D. No set limit exists - google may crawl very large pages if it believes them to be
worthwhile

Answer: D

118. How do sitemaps help a website with search engines?

A. Google and Yahoo! Give higher rankings to websites with better sitemaps

B. they help users understand a website better

C. search engine spiders can reach more pages on a website because of sitemaps

D. none of the above

Answer: C
119. What is the benefit of XML sitemap?

A. Helps human visitors to traverse the site

B. Helps in indexing pages by search engines

C. Helps in generating Back Links

D. All of the above

Answer: B

120. Google Analytics can only recognize returning users on websites, not on mobile apps.

A. True

B. False

Answer: B

121. A session in Google Analytics consists of:

A. the reports generated by users over a specific period of time

B. interactions or hits from a specific user for all time

C. interactions or hits from a specific user over a defined period of time

D. a group of users getting together in person to discuss Analytics

Answer: C

122. What is the “Bounce Rate” in Google Analytics?

A. The number of times unique users returned to your website in a given time period

B. The percentage of total site exits

C. The percentage of sessions in which a user exits from your homepage

D. The percentage of visits when a user landed on your website and exited without any
interactions

Answer: D
123. Which of the following metrics would most strongly suggest a poorly performing
landing page?

A. Bounce Rate > 90%

B. Session Duration > 5 minutes

C. Bounce Rate < 90%

D. None of these answers

Answer: A

124. If a user visits the home page of a website with a video embedded and leaves without
clicking on anything, Google Analytics will count this session as a bounce.

A. True

B. False

Answer: A

125. Google Analytics can collect behavioral data from which systems?

A. E-commerce platforms

B. Mobile Applications

C. Online point-of-sales system

D. All the above

Answer: D

126. When configuring the global site tag, where in the HTML should it be placed?

A. directly before the </head> tag

B. directly after the <head> tag

C. directly after the <body> tag

D. directly before the </body> tag

Answer: B

127. You already have Google Analytics set up on your website, but decide to add Google
Tag Manager. What do you do with the existing Analytics tag?

A. Remove the tag.

B. Move the tag to just before </head>.

C. Keep the tag.

D. Move the tag to just before </body>.

Answer: A

128. Where can you check the status of your tracking code?

A. Admin > Tracking Info > Tracking Code

B. Customization > Settings > Tracking Code

C. Customization > Property > Tracking

D. Admin > Property Settings

Answer: D

129. What is an example of a property in Google Analytics?

A. account

B. website

C. graph

D. custom report

Answer: B

130. What is the latest version of the analytics tracking tag?

A. gtag.js
 B. urchin.js

C. gaq.push and ga.js

D. analytics.js

Answer: A

131. CTR is short for?

A. Customer Trending Report

B. check The Reports

C. Click Through Ratio

D. click Through Rate

Answer: D

132. What does amazon associate do?

A. Helps content creators, publishers & bloggers to monetize their site

B. Helps content creators, publishers & bloggers to get more traffic

C. Helps content creators, publishers & bloggers to upload content

D. All of the above

Answer: A

133. How long does it take for Amazon Associates to update?

A. 24 hours

B. 48 hours

C. 36 hours

D. 72 hours

Answer: A

134. There is certain amount of charge to apply for amazon associate?

 A. True

B. False

Answer: A

135. Can I post Amazon affiliate links on Facebook?

A. Yes

B. No

Answer: A

136. Which of the following statements is/are true –

A. Affiliate marketing is only worth it if you can match the right product with your audience

B. It's recommended to choose a niche that you're passionate about

C. Paying attention to the demand for products in that niche is also important

D. All of the above

Answer: D

137. Most businesses profile verify ownership via phone, SMS, or requesting and receiving
a postcard to your address from Google.

A. True

B. False

Answer: A

138. What is Google Business Profile?

A. Google Business Profile is a free business listing from Google.

B. Google Business Profile is a Paid business listing from Google.

 C. Google Business Profile is a free business listing from yahoo.

D. Google Business Profile is a free business listing from Bing.

Answer: A

139. A Google Business Profile also improves your local SEO.

A. True

B. False

Answer: A

140. Your Google My Business profile allows you to control and update your contact
information, business hours, and other essential details as needed.

A. True

B. False

Answer: A

141. There are a lot of ways consumers can interact with your Business Profile

A. True

B. False

Answer: A

142. The Google My Business Messaging Tool Allows Customers To Reach Business Owners
Through What Type Of Communication?

A. Video chat

B. Text messaging

C. Bulletin boards

D. Email

Answer: B
143. You Made Changes to Your Business Listing, But Google Flagged the Edits as Pending.
What Do You Need to Do So Your Updated Information Appears in Your Listing?

A. Review the information and make any necessary changes

B. Complete a change of information form

C. Delete your information and resubmit it

D. Submit a request to Google for approval

Answer: A

144. What Are the Verification Options for Businesses With 10 Or More Locations?

A. They can import and verify their locations in bulk

B. They can enter their location information in bulk but will have to verify each location
individually

C. They only need to verify one location, and the rest will be automatically verified

D. They’ll have to enter and verify their locations individually

Answer: A

145. You Just Created a New Product and Want to Get in Front Of Potential Customers Who
Use Google Search And Maps. What Is the Most Suitable Google My Business Tool You
Can Use to Accomplish This?

A. Website builder

B. Analytics

C. Posts

D. Messaging

Answer: C
146. Google My Business provides you with the ability to list your business location on
Google Maps and local search results?

A. True

B. b. False

Answer: A

147. Jessica Has Claimed and Edited Her Listing, But She Is Still Not Seeing Her Changes Live
On Google Search. What Step Does She Need to Complete to Finalize Her Listing?

A. Account verification

B. Link her account with AdWords

C. Business verification

D. Create a Google My Business owner account

Answer: C

148. Can I respond to customer reviews on my Business Profile?

A. Yes

B. No

Answer: A

149. What feature can join offline business systems data with online data collected by
Google Analytics?

A. Data import

B. AdWords Linking

C. User ID

D. Goal tracking

150. Which of the following does Google Analytics use to distinguish new and returning
users?

A. All Traffic
 B. Behavior

C. Demographics

D. Geo

Answer: A

151. When does the Analytics tracking code send a pageview hit to Google Analytics?

A. Every time a user loads a webpage with embedded tracking code

B. Every time a user adds an item to an online shopping cart

C. Every time a user clicks a video on a website

D. Every time a user searches on a website

152. Which of the following is NOT a best practice for producing content?

A. To produce remarkable content frequently, create hero "content for tent-pole events."

B. To produce valuable content consistently, create a series of scheduled hub" content."

C. To produce more content that your competitors, create lots of articles that are short,
unsubstantial, or otherwise lacking in helpful specifics.

D. To produce relevant content consistently, create help" content to answer queries."

Answer: C

153. Which of the following is false?

A. Knowing your customer's intent helps you create content for the moments that matter

B. You must be ready to compare the value of Content Marketing with other marketing
initiatives

C. Both A and B are true

D. Both A and B are false

154. What means SEA

A. Search Employment Airport

B. Search Engine Action

C. Search Engine Advertising

 D. System Emphasis Across

155. Which of the following data tells search engines what your website is about?

A. Metadata

B. About Us page data

C. HTML Data

D. Root data

156. Websites that work on both desktop and mobile are called-

A. Responal

B. Dediziert

C. Indexiert

D. Responsive

157. Organic SEO is about enabling your ________to be found

A. Audience

B. Location

C. Product

D. Website

158. What is the formula Google and other search engines use to determine what
pages/sites to suggest for a given search?

A. Algorithm

B. SERP

C. Math

D. Data Rich Referral Formula

159. Which of the following statements about Google sitemap is correct?

A. Repeated submission of the sitemap to Google could be penalized

B. You cannot create and submit specialized sitemaps to Google for Video and Mobile
content
 C. The Sitemap acceptable to Google follows an XML format

D. All of above

160. When considering HTTP vs HTTPS pages on a site, it’s good to have a mix of both.

A. True

B. False

161. Which of the following are requirements in a robot.txt file?

A. *Disallow : [URL string not to be crawled]

B. Allow : [URL string to be crawled]

C. Sitemap.xml [sitemap URL]

D. *User-agent : [User-agent name]

162. What should text to HTML ratio?

A. >30

B. <30

163. What is 301 error?

A. Moved Permanently redirect

B. Bad Gateway

C. Page Missing

D. Server error

164. What is HTTPS?

A. Higher text transfer protocol secure

B. Hyper text transfer protocol security

C. Hyper text transfer protocol secure

D. Huge text transfer protocol secure

165. What is SSL?

A. Secure sockets layer

B. Software sockets layer

 C. Secure socket layers

D. Simple socket layer

166. Which one is not a URL delimiter?

A. -

B. $

C. _

D. #

167. What is Anchor Text?

A. It is the main body of text on a particular web page

B. It is the text within the left or top panel of a web page

C. It is the visible text that is hyper linked to another page

D. It is the most prominent text on the page that the search engines use to assign a title to
the page

168. Websites that work on both desktop and mobile are called

A. Responal

B. Indexiert

C. Responsive

D. Dediziert

169. When do you use meta robots "noindex" tags?

A. To block search engines from crawling pages on your site.

B. To prevent pages from appearing in search results.

C. To stop link juice from flowing to other web pages.

D. To Pass link juice when given link in other website

170. Which of the following is the process of fetching all the web pages connected to a
website?

A. Crawling.

B. Indexing.
 C. Processing.

D. All of the Above.

171. Which one is not an audit tool?

A. Moz

B. Agency Analytics

C. Screaming Frog

D. SEMrush

172. Image alt text is the written copy that appears in place of an image on a webpage if
the image fails to load on a user's screen.

A. True

B. False

173. What is page speed and why does it matter?

A. Refers to how fast your site loads for a user

B. Refers to how fast your site loads for Google

C. Refers to how fast your heading loads

D. Refers to how fast Google crawls your page

174. What is Google using to crawl a website?

A. Bugs

B. Spiders

C. Pigeons

D. Software

175. When do you use meta robots "noindex" tags?

A. To block search engines from crawling pages on your site.

B. To prevent pages from appearing in search results.

C. To stop link juice from flowing to other web pages.

D. To help resolve potential duplicate content issue.

176. A friendly URL is:

A. Short, with recognizable text and date

B. Short, with recognizable text

C. Short, with recognizable text and relevant keywords

D. Both A & B

177. What should you use to help Google understanding images?

A. Robot tag

B. Secondary tag

C. Alt tag

D. Shift tag

178. What does the 302 server response code signify?

A. It symbolizes dispute, way too many individuals desired the exact same documents at
the same time.

B. The web page has actually been permanently removed.

C. The web page has actually temporarily moved.

D. The technique you are making use of to access the file is not allowed.

179. Which HTTP web server reaction code suggests a file that no more exists? (File Not
Found).

A. 40A.

B. 30A.

C. 500.

D. 404

180. Which tool is used to check page loading speed?

A. Google page speed insights

B. Moz

C. Agency analytics

D. Statscrop
181. For SEO site content should have ………………..

A. H1

B. Title Tags

C. Meta Description

D. All of the above

182. Page that are linked from search engine is known as …………………

A. Root pages

B. Indexed pages

C. Crawled pages

D. Unindexed pages

183. Google's Panda, Penguin and Hummingbird search algorithm updates are a move by
Google to

A. show only W3C validated XHTML and HTML5 sites in SERP's.

B. police the web of black hat marketing techniques.

C. punish and eradicate all Affiliate Marketing sites.

D. show sites with relevant, original, high-quality content in search results.

184. What are the names of the three latest and largest algorithm updates Google has
released?

A. Venice

B. Pippa

C. Orca

D. All of them

185. Google updates mean to improve the relevance and quality of the search results.

A. True

B. False

186. Core updates are designed to improve the quality and relevance of Google's search
results by shuffling the search rankings of indexed web pages
 A. True

B. False

187. When did Google last update?

A. December 2018

B. December 2019

C. December 2020

D. December 2021

188. What is Rank Brain update?

A. a machine-learning artificial intelligence

B. bad link building techniques and keyword stuffing.

C. Thin or poor content

D. None of them

189. The "Panda" update was the first major update to Google's search algorithm since the
2010 "Caffeine" search architecture upgrade?

A. True

B. False

190. What is Google Penguin penalty?

A. Penalty that largely focuses on identifying poor-quality websites based upon

backlinks

B. Penalty that largely focuses on identifying poor-quality content

C. Penalty that largely focuses on identifying poor-quality websites design

D. Penalty that largely focuses on identifying poor-quality websites speed

191. Google Panda penalties occur when websites manage to rank highly despite thin or
poor content that does not serve the end user.

A. True

B. False

192. What is the largest page size that Google spider will crawl?
 A. 100 KB.

B. 1000 KB.

C. 2GB.

D. No set limit exists

193. How often does Google update its algorithm?

A. Around 300 to 600 times each year

B. Around 400 to 600 times each year

C. Around 450 to 600 times each year

D. Around 500 to 600 times each year

194. Google search algorithm is a complex system that allows Google to find, rank and
return the most relevant pages for a certain search query.

A. True

B. False

195. Google’s algorithms are a complex system used to retrieve data from its search index
and instantly deliver the best possible results for a query.

A. True

B. False

196. The Google Pigeon Update, one of the biggest local search algorithm changes ever,
changed the way local businesses ranked in organic search.

A. True

B. False

197. When did Google Hummingbird Update Release?

A. August 20, 2013

B. August 20, 2014

C. August 20, 2015

D. August 20, 2016

198. Google released the Panda Update to combat thin, duplicate, or plagiarized content,
keyword stuffing, content farms, websites with high ratios of ad-to-content, and other
quality issues.

A. True

B. False

199. When did Google Panda Update Release?

A. February 23, 2012

B. February 23, 2011

C. February 23, 2013

D. February 23, 2014

200. Google released the Panda Update to provide a more conversational, human search
experience.

A. True

B. False

201. The Google Mobile Update (nicknamed “Mobilegeddon”) officially incorporated

mobile-friendliness as a ranking signal.

A. True

B. False

202. The Mobile-First Indexing Update was another nod from Google to those websites
that are using a mobile-friendly website.

A. True

B. False

203. The Google Medic Update was the third, broad, core algorithm update of 2019.

A. True

B. False

204. Google processes over 40,000 search queries per second.

A. True
 B. False

205. The Hummingbird update focused on showing results with similar keywords to offer
more relevant search results.

A. True

B. False

206. The Google BERT (Bidirectional Encoder Representations from Transformers) update
was an effort by Google to better understand the language in which people search.

A. True

B. false

207. Keyword research helps you to determine-

A. Remove pages from search engine index

B. Identify targeted customer

C. Know the customer interest

D. Both B & C

208. Define the best way to optimize keywords-

A. Optimize 30 keywords from the content

B. Do keyword research using tools

C. Submit the keywords to Google via the sitemap

D. Optimize keywords on title, description, image, and content

209. Which of the following keyword density is considered the appropriate term-

A. 1-3%

B. 4-8%

C. 1-10%

D. More than 10%

210. What is the benefit of putting all the important keywords in the Meta keywords tags?
 A. These tags will be bolded while searching

B. It increases relevance to Yahoo and MSN/Live

C. No specific benefit will be achieved

D. None of the above

211. When researching keywords, what should you consider seriously?

A. Is the keyword relevant to your website's content?

B. Will searchers find the exact thing that they were looking for?

C. Will this traffic result in financial rewards or other organizational goals?

D. All of the above

212. An optimized meta tag includes:

A. SEO Keywords

B. Unique Selling Points

C. Call To Action

D. All of the above

213. What is the best way to calculate keyword density-?

A. The number of times the keyword is used in the page description -(minus)the total
words in HTML on the page

B. The number of times the keyword is used x (multiplied by) the total word count on
page

C. The number of times the keyword is used / (divided by) the total word count on the
page

D. The number of times the keyword is used / (divided by) the total word count on page -
(minus) the total words in html on the page

214. Which of the following area is the less important to include a keyword?
 A. Meta Keywords

B. Meta Title

C. Body Text

D. Meta Description

215. Which of the following search engine offers a popular list of top 50 searched
keywords-

A. Bing

B. Yahoo

C. Lycos

D. Google

216. What does the keyword prominence refer to?

A. To the importance attached to getting the right keyword density

B. To the fact that the keywords in bold font are given priority by the search engines

C. To the fact that the importance of choosing high traffic keywords leads to the best
return on investment

D. To the fact that the keywords placed in important parts of a webpage are given
priority by the search engines

217. Which of the below on-page element carries the most weight for SEO-

A. The title tag

B. The meta keywords tag

C. Headings

D. None of above

218. Keyword research allows you to ___________

A. determine which keywords to target

 B. learn about your customer’s interests

C. remove pages from search engine indexes

D. Both a & b

219. What is the best way to optimize for keyword density?

A. Do keyword research

B. Submit the keywords to Google via the sitemap

C. Optimize 50 keywords on the content

D. Optimize them on title, description, image & content

220. Which of the following is the least important area in which to include your
keyword(s)?

A. Meta keywords

B. Meta description

C. Title

D. Body text

221. what does the term keyword prominence refer to?

A. It refers to the importance attached to getting the right keyword density.

B. It refers to the fact that the keywords in bold font are given priority by the search
engines.

C. It refers to the fact that the importance of choosing high-traffic keywords leads to the
best return on investment.

D. It refers to the fact that the keywords placed in important parts of a webpage are
given priority by the search engines.

222. Google is more inclined towards keywords found

A. In the middle of title tags

 B. At the ending of title tags

C. At the beginning of title tags

D. None of the above

223. The more search volume the more chance to rank high on the SERP without
considering the other facts. Is this statement-

A. True

B. False

224. How many times you can add your seed keywords in a 5000 words content?

A. 5 times

B. 8 Times

C. 10 Times

D. 15 Times

225. LSI stands for-

A. Latent Semantic Indexing

B. Latest Semantic Indexing

C. Latent Semantic Indexing

D. Lateen Semantics Indexing

226. MOZs keyword analysis tool, Ravens research central, and advanced web ranking are
all the tools used in-

A. Link building

B. URL structuring

C. Keyword research tools

D. None of the above

227. Which of these are not phases in the keyword in the keyword research?

A. Identifying keywords and exploring their competitiveness

B. Using the keyword research tool to get keyword ideas and removing the genetic
keywords

C. Using the keyword research tool to discover broken links and error pages

D. None of the above

228. Which of the following free tools/websites could help you identify the city in the
world that has the largest search for the keyword?

A. Alexa

B. Google Trends

C. Google Tracker

D. Word Tracker

229. Which of the following stands best with that keyword research statement:

A. A keyword is a gateway that leads people to the organic search results

B. A keyword is a gateway that leads people to the paid search results

C. A keyword is a gateway that leads people to the no search results

D. A keyword is a gateway that leads people to the selected search results

230. Keyword research considers as which of the following steps-

A. First

B. Second

C. Third

D. None of the above

231. Fiverr is almost like Amazon for which of the following-

A. Digital Services

B. Trade Services
 C. Telecommunications

D. Graphic Services

232. Which of the following is the best trick to succeed on Fiverr?

A. Asking customers to leave 5-star reviews

B. Communication

C. Minimizing of Order costs

D. Use of public Wi-Fi

233. Suppose that you are a new seller. If you offer a service on Fiverr, what would be it
called?

A. A sample

B. A pitch

C. A gig

D. A business offer

234. What is a pain point of operations as a Freelancer that Fiverr helps to alleviate?

A. Quarterly tax legal advice

B. Constantly hunting for new work

C. Personal accounting advice

D. Yearly tax legal advice

235. On Fiverr, orders can be placed with-

A. Exchanging personal contact information

B. A long waiting periods

C. Only one click

D. A brief project examination

236. If you find that many Customers end up asking the same questions, you can provide
standard answers in-

A. Other Gigs you will create

B. FAQ Section

C. Seller profile

D. Via E-Mail, outside of Fiverr

237. When creating your Seller Profile, you should be

A. Overstating who you are

B. Accurate and detailed

C. Fictionalized to make you seem more appealing

D. Misleading so more people will buy from you

238. Most Customers arrive at your Gig page via a keyword search that will show them
your Gig thumbnail, starting price, and which of the following-

A. Your personal contact info

B. The number of reviews

C. A few extra images

D. All your Package

239. The best way to succeed on Fiverr when communicating with Customers is to-

A. Ask them to refer their friends

B. Tell them how to contact you via E-mail

C. Be personable and respectful

D. Go for a direct approach

240. When creating your Seller Profile, you need to list your top skills, professional
experience, any notable clients, and which of the following information-

A. Names of important relatives

B. Your salary from last year

C. Education and Certifications

D. Your emergency contacts

241. Which of these answers is missing on your Gig Page?

A. Gig Description

B. Gig Packages

C. Package Extras

D. A Creative Brief

242. When picking a Gig Image, simply find whatever suits your Gig best and copy the
image. This statement is-

A. True

B. False

243. Being proactive and communicating is a great way to stay on top of all your orders.
What is the best tool that keeps all your orders organized?

A. The Resolution Center

B. The Messaging Platform

C. The Fiverr Dashboard

D. Customer Support

244. Which Gig Package is statistically the most likely for Customers to choose?

A. The Basic Package

 B. The Standard Package

C. The Premium Package

D. The Alternative Package

245. Using a Quick Response helps you quickly respond to an inquiry and can be
customized to fit your customer's needs.

A. True

B. False

246. Once an order has started, how can you change the parameters or an order if you and
your customer agree that more work will be involved than initially intended?

A. Cancel and start over

B. Use the Resolution Center

C. Let the order automatically complete

D. Let the order run late

247. How can you receive a Badge on your profile that communicates to customers that
you’re extremely proficient in your area of expertise?

A. Talk about clients you’ve had and come up with your own badge name to illustrate
your success

B. You don't need a badge as long as you communicate to customers that you're more
talented than other Sellers

C. Invest in your skills with ‘Learn from Fiverr’

D. You’re already an expert. Just do the work and everything will come naturally

248. Level One, Level Two, and being a ‘Top Rated Seller’ are all part of Fiverr’s Leveling
System, which-

A. Adds credibility and exposure to your status on the platform.

 B. Keeps you from dealing with Account warnings.

C. Removes the necessity of gaining positive reviews.

D. Is the only thing Customers care about when placing orders?

249. Freelancing can be expensive, right? How can you get the best tools and software?

A. Share licenses for software with a friend.

B. Download free trials and restart them when they expire if you're just starting out.

C. Purchase your own licenses and use up-to-date hardware and software tools.

D. Keep all your official software on a computer that isn’t connected to the Internet.

250. How can you prime your mindset to succeed as a freelancer every day?

A. Get up at the same time and work nonstop. Those who hustle are those who win.

B. Treat every order like it’s the last order you’ll ever have.

C. Freelancers succeed because they don’t plan anything too specific.

D. Write your goals down and develop a personal brand.

251. Promoting yourself with Fiverr is easy, with Fiverr Anywhere, social media and

A. Copy and paste your profile link on every message board you can.

B. Establishing yourself as an expert freelancer on Quora.

C. Creating an independent website and leaving your Seller Profile by itself.

D. Only letting Customers find you naturally on Fiverr, as they’re the people who really
want to buy.

252. When creating your Seller Profile, a great Gig Extra where you complete an order
quickly is

A. Fast Delivery

B. Limited Delivery
 C. The Low-Cost Package

D. Less is More

253. What’s the best way to save time when communicating with many Customers about
the same topic at the same time?

A. Quick Responses

B. Wait to respond to all messages, even new inquiries, at the end of the day.

C. Don’t respond to messages unless the Customer is asking about placing a new order.

D. Write one message and then copy and paste it so it’s correct every time.

254. How can you empower yourself with Fiverr’s one-click ordering anywhere online?

A. Go to Agency and corporate Twitter pages and post your Gig Image so people can
recognize your picture later on.

B. Fill out the Fiverr Anywhere form and embed the generated code on any website.

C. Copy and paste your reviews onto Facebook comments relative to your area of
expertise.

D. Purchase ads for your Seller Profile.

255. Trust Ratio =?

A. Trust Flow / Citation Flow

B. Citation Flow / Trust Flow

C. allintitle results/ search volume

D. search volume / allintitle results

256. Which one is maintaining the Trust Ratio?

A. 0.6

B. 0.55

C. 0.5

D. 0.25
257. What is the approximate length of a title tag will be considered by most search
engines?

A. 120 characters

B. 40 characters

C. 65 characters

D. 80 characters

258. Which one tool can be used in the Competitors Backlinks Analysis?

A. keyword surfer

B. SEO Quack

C. google adwords

D. Statscrop

259. What is usually the most impactful landing page for an inbound link to link to on a
site?

A. The sitemap

B. The contact page

C. The home page

D. The page you’d like to improve rankings for

260. What is the ideal length of meta description?

A. 120 characters

B. 140 characters

C. 150 characters

D. 170 characters

261. Which one is correct?

A. Site:www.abcd.com

B. Site:abcd.com

C. Site:https//abcd.com
 D. None of them

262. What is DR?

A. Domain rank

B. Domain rival

C. Domain rating

D. None of them

263. What is the ideal length of url?

A. 50 – 60 characters

B. 70 – 80 characters

C. 30 – 40 characters

D. 20 – 30 characters

264. Which tool is widely used to find out both DA & PA?

A. Keyword Surfer

B. Agency Analytics

C. Moz

D. Copyscape

265. Social signal are analysis are excluded in competitor analysis

A. True

B. False

266. Which of these are included in competitor analysis?

A. General Analysis

B. On - page analysis

C. Off – page analysis

D. All of them

267. The keyword prominence refers to the distance between the search term's individual
keywords.
 A. True

B. False

268. Keyword competition is the level of difficulty involved in ranking for a certain
keyword.

A. True

B. False

269. The title structure should be structured as follows

A. <h1>, <h2>, <h4>, <h3>

B. <h4>, <h3>, <h2>, <h1>

C. <h1>, <h2>, <h3>, <h4>

D. <h1>, <h4>, <h4>, <h3>

270. Multiple h1 tag is SEO friendly

A. True

B. False

271. When do you use the rel="canonical" tag?

A. To point to the desktop version of mobile pages when you have a mobile domain.

B. To help resolve potential duplicate content issue.

C. To implement 301-redirect.

D. None of these answers

272. What is the full form of AMP?

A. Advanced metric page

B. Average mobile page

C. Accelerated mobile page

D. None of them

273. What is keyword proximity?

A. Using the keyword closely to each other

 B. Using a page's target keyword early

C. Using Irrelevant Keyword

D. None of them

274. What would be the ideal spam score for competitor’s backlink analysis?

A. Less than 50%

B. Less than 40%

C. Less than 30%

D. Less than 20%

275. Domain Authority is a metric maintained by ………………

A. Google

B. Bing

C. Moz

D. Yandex

276. Google is more inclined towards keywords found

A. In the middle of title tags

B. At the ending of title tags

C. In the beginning of title tags

D. None of them

277. The No - follow attributes:

A. Does not count as a vote of approval but passes on link juice

B. Does not pass on link juice but counts as a vote of approval

C. Does not pass on link juice and does not count as a vote of approval

D. None of them

278. Google prefers lengthy content over content that contains approximately

A. 1500 words

B. 3000 words
 C. 500 words

D. None of them

Thank You For Reading!!!!

Best of Luck