Introduction
to Data
Analytics
Defining, finding, and collecting
data
The Data
Processing and cleaning data.
Journey
The term "Data Journey" refers to the Modeling and analyzing data
various stages by which data moves
from collection to use.
Interpreting and visualizing
data
What is Data Analysis?
Comprehensive method of inspecting, cleansing, transforming, and
modeling data.
Used to discover information, draw conclusions, and support decision-
making.
Multifaceted process involving various techniques and methodologies
to interpret data from various sources in different formats, both
structured and unstructured.
Define the objectives and formulate
clear, specific questions that your
analysis aims to answer.
Step 1:
Defining objectives
and questions
This step is crucial as it sets the
direction for the entire process.
Collect the relevant data using various
methods such as surveys, interviews,
observations, or extracting from
existing databases.
Step 2:
Data collection
The data collected can be quantitative
or qualitative, depending on the
nature of the problem and the
questions being asked.
Checking the data for errors and
inconsistencies, and correcting or
removing them
Step 3:
Data cleaning
This step ensures the quality and
reliability of the data, which is crucial
for obtaining accurate and meaningful
results from the analysis.
Applying statistical or mathematical
techniques to the data to discover
patterns, relationships, or trends.
Step 4:
Data analysis
There are various tools and softwares
available for this purpose, such as
Python, R, Excel etc.
Interpret the results and visualize
them including creating charts,
graphs, or other visual
representations of the data.
Step 5:
Data interpretation
and visualization
Data visualization helps to make
complex data more understandable
and provides a clear picture of the
findings.
Presenting the findings of the analysis
in a narrative form that is engaging
and easy to understand.
Step 5:
Data storytelling
Data storytelling is crucial for
communicating the results to non-
technical audiences and for making
data-driven decisions.
How does data analytics relate to
marketing ?
In marketing, data analytics is the practice of gathering and analyzing data, from various
digital sources, to gain actionable insights into a company’s digital marketing strategies.
Digital marketing analytics tools can be used to inspire new approaches, minimize churn
rate and increase existing customer value by creating a personalized experience.
Data analytics helps businesses be more efficient, by removing the guesswork from
marketing strategy and generating optimal value from a company’s marketing budget.
Three Models of Marketing Analytics
Descriptive Predictive Prescriptive
Historical data collected from Prior marketing insights to predict Analyzing data impacting each
earlier campaigns is used to customers’ behaviour to help initiative and customer interaction, to
provide insight to help plan company develop a better-informed, help organization create highly
strategies for future campaigns more targeted campaign targeted campaigns that influence
customer behavior
Compile Comprehensive Customer Profiles
Align Product Performance with Customer Expectations
Marketing Understand Customer Behaviour
Analytics Is Develop New Product Features, Strategies and Revenue Streams
Used To Create Targeted Personalization
Monitor Campaign Performance
Forecast Demand
Sources Used-
[Link]
https:/[Link]/our-insights/articles/four-steps-of-the-data-journey-from-data-to-insights/
[Link]
[Link]
marketing#:~:text=Using%20sophisticated%20data%20analytics%20techniques,higher%20efficiency%20and%20bigger%20profits.
[Link]
[Link]
[Link]
analytics/#:~:text=Marketing%20data%20analytics%20involves%20analyzing,the%20success%20of%20your%20efforts.
Thank you
