BY SAYAZHAN TALGAT PAGE 01
H
OVERCONSUMPTION
CSR PRESENTATION FASHION
DESIGN AND
SUSTAINABLE
FASHION
MANAGMENT
OVERCONSUMPTION
PAGE 02
Intro
Overconsumption refers to the excessive consumption of
goods or resources beyond what is necessary or sustainable. In
the fashion industry, it manifests as the constant buying of new
clothing driven by trends, marketing, and the desire for novelty,
often leading to waste and environmental harm.
The connection between overconsumption and fast fashion is
crucial. Fast fashion promotes the rapid production and
turnover of inexpensive, trendy garments, encouraging
consumers to purchase frequently and in large quantities. This
model relies on low prices and quick access to the latest
trends, which fosters a cycle of overconsumption. As a result,
consumers accumulate more clothing than needed, contributing
to waste, increased resource use, and significant environmental
impact.
The Fact
FAST FASHION d o i
ne ed
it?
Fast fashion entails low-cost clothing lines that replicate the latest
trends. These collections are rapidly produced by large-scale
retailers to quickly introduce current styles to the market. The goal
of fast fashion is to bring the newest designs to consumers as
swiftly as possible.
Fast fashion causes environmental harm by producing vast
amounts of waste, using excessive water and chemicals, emitting
significant greenhouse gases, and consuming large amounts of
energy.
How Fast Fashion
Makes Us Buy
More
Marketing and Advertizing The “More for Less” Mentality Influence of Social Media
and Influencers
Fast fashion brands use urgent Fast fashion offers cheap, diverse Social media and influencers drive fast
marketing, like limited-time offers and clothing, making consumers feel they can fashion by promoting affordable
"new arrivals," to encourage frequent buy more for the same price, prioritizing trends, encouraging followers to buy
purchases, making consumers feel they quantity over quality and encouraging and stay trendy.
must buy to keep up with trends. overconsumption.
FASHIO N
FOO TPR INTS 85% of textiles are discarded:
mental impact
Fashion environ
A large port
ion of clothin
up in landfills g ends
each year.
f global carbon
10% o
emissions:
500,000 tons of microfibers in the
The fashion industry produces oceans:
as much carbon emissions as the
entire European Union Washing clothes releases microfibers
equivalent to 50 billion plastic bottles.
Environmental
Impact of
Fashion 85%
In America alone, an estimated 11.3
million tons of textile waste –
equivalent to 85% of all textiles – end
up in landfills on a yearly basis. That’s
equivalent to approximately 81.5 Certain scale of all textiles
pounds (37 kilograms) per person per end up in landfills in USA
year and around 2,150 pieces per
second countrywide.
CIAL
SO ACT
IMP
Many fash
ion brand
developin s exploit fa
g countrie ctories in
condition s with poo
s, low wag r
The indus es, and lon
try often a g hours.
without ac ppropriat
knowledg es culture
m s
workers a ent. Most ga
re women rment
discrimina fa cing
tion and lim
ited advan
cement.
iation
cultural appropr
gender inequality
poor working conditions,
low wages, and long hours.
CONSUMERS'
ROLE
SHION SUSTAINABILITY
IN FA
Reducing consumption: Buying fewer, high-
quality items.
Supporting sustainable brands: Choosing
brands with ethical and eco-friendly practices.
Buying second-hand: Opting for pre-owned
clothes to reduce waste.
Repairing and recycling: Fixing or upcycling
old clothes instead of discarding them.
Raising awareness: Supporting movements
and policies for sustainable fashion.
INNOVATIVE
SOLUTIONS
tainable fashion
for sus Ethical Manufacturing
Slow fashion move
ment
by practicing capsule wardrobe
Sustainable fashion solutions include
using eco-friendly materials, ensuring Practicing circular
Choosing eco-frien Fashion
dly materials ethical manufacturing, promoting
slow fashion, and adopting circular
recycling-downcycling-upcycling
fashion practices.
CAM P AIN To Raise Sust
ainable Fashio
n Awareness
LS
Educate p
A
eople about th
GO
e environment
using sustaina al and social im
ble fashion pacts of
Encourage Su
stainable Practices
Motivate cons
umers and bra
nds to embrac
e sustainable p
ractices
R educe Textile
Waste
Reduce textile
waste involves
clothing that e reducing the a
nds up in landf mount of fabric
ills by p and
and responsib romoting recycling
le production a , upcycling,
nd consumptio
n practices.
Support Ethic
al Manufactu
re
Back brands th
at guarantee s
for their worke afe working co
rs. nditions and fair wages
Thank you
for
watching!
Sources
Vogue
[Link]
[Link]
Panaprium
Digital Noir
UCLA
Sustainability
The Arizona State
Press
Overconsumption.o
rg
[Link]
