ALAGAPPAUNIVERSITY

(AccreditedwithA+GradebyNAAC(CGPA:3.64)intheThirdCycle/Category –I
University by MHRD UGC)

DIRECTORATEOFCOLLABORATIVEPROGRAMMES

BBA-AIRLINEANDAIRPORTMANAGEMENT

(SemesterPattern)
RegulationsandSyllabus
[ForthosewhojointheCourseinJuly2023andafter] CHOICE BASED CREDIT
SYSTEM
 ALAGAPPAUNIVERSITY

MOTTO

Excellencein Action

VISION
Achieving Excellence in all spheres of Education, with particular emphasis on Pedagogy,
Extension, Administration, Research and Learning (PEARL).

MISSION
Affording a High Quality Higher Education to the learners so that they are transformed into
intellectually competent human resources that will help in the uplift of the nation to Educational,
Social, Technological, Environmental and Economic Magnificence (ESTEEM).

QUALITYPOLICY
Attaining benchmark quality in every domain of PEARL to assure the
stakeholdersdelightthroughprofessionalismexhibitedintermsofstrongpurpose, sincere efforts,
steadfast direction and skilful execution.

COURSEOBJECTIVES
Providing instructions and training in such branches of learning, as the University may
determine. Fostering research for the advancement anddissemination of knowledge.

QUALITYQUOTE

QualityUnleashesOpportunitiesTowardsExcellence(QUOTE).
 GENERALINSTRUCTIONSAND REGULATIONS

BBA Airline and Airport Management (Semester Pattern) is conducted byAlagappa University,
Karaikudi, Tamil Nadu through its Collaborative Institutions.

Applicabletoallthecandidatesadmittedfromtheacademicyear2023onwards.

1. Eligibility:
A pass in the Higher Secondary Examination (HSC) or an examination accepted as
equivalent thereto by the Syndicate. Candidate for admission to BBA Airline and Airport
Management shall be required to have passed qualifying examination.

LateralEntry Eligibility:
a. candidatewho arein possession of 10 +Diploma and
b. candidateswhoareinpossessionoftheCPLlicense(ForCPLHolders:Valid Commercial Pilot
License).

2. Forthe Degree:
The candidates shall have subsequently undergone the prescribed programme of study in a
institute for not less than three academic years, passed the examinations prescribed andfulfil
such conditions as have been prescribed therefore.

3. Admission:
Admissionisbased onthe marksin thequalifying examination.

4. Duration of the Course:

The course shall extend over a period of Three years under SEMESTER pattern accounting
to six SEMESTERs.

5. MinimumDuration ofProgramme
The programme is for two years. Each year shall consist of two semesters’ viz. Odd and
Even semesters. Odd semesters shall be from June / July to October / November and even
semesters shall be from November / December to April / May. Each semester there shall be
90 working days consisting of 6 teaching Hours per working day (5
days/week).
6. MediumofInstruction
Themediumofinstruction isEnglish/ Tamil.

7. TeachingMethods
The classroom teaching would be through conventional lectures, the use of OHP,
PowerPoint presentation, and novel innovative teaching ideas like television, smart board,
and computer-aided instructions. Periodic field visit enables the student for gathering
practical experience and up-to-date industrial scenario. Student seminars would be arranged
to improve their communicative skills. In the laboratory, safety measures instruction would
be given for the safe handling of chemicals and instruments. The lab experiments shall be
conducted with special efforts to teach scientific knowledge to students. The students shall
be trained to handle advanced instrumental facilities and shall be allowed to do experiments
independently. The periodic test will be conducted for students to assess their knowledge.
Slow learners would be identified and will be given special attention by remedial coaching.
Major and electives would be held in the Department and for Non-major electives students
have to undertake other subjects offered by other departments.

8. StandardofPassingandAwardofDivision:
1. Students shall have a minimum of 40% of total marks of the Universityexaminations
in each subject. The overall passing minimum is 40% both inaggregate of
Continuous Internal Assessment and external in each subject.
2. The minimum marks for passing in each theory / Lab course shall be 40% of the
marks prescribed for the paper / lab.
3. A candidate who secures 40% or more marks but less than 50% of the aggregate
marks prescribed for three years taken together, shall be awarded THIRD CLASS.
4. A candidate who secures 50% or more marks but less than 60% of the aggregate
marksprescribedforthree yearstakentogether,shallbeawardedSECOND CLASS.
5. A candidate who secures 60% or more of the aggregate marks prescribed for three
years taken together, shall be awarded FIRST CLASS.
6. OnlyPart-IIIsubjects wereconsidered forthe ranking.
7. The Practical / Project shall be assessed by the two examiners, by an internal
examiner and an external examiner.
9. Continuousinternal Assessment:
1. Continuous Internal Assessment for each paper shall be by means of Written Tests,
Assignments, Class tests and Seminars
2. 25 marks allotted for the Continuous Internal assessment is distributed for Written Test,
Assignment, Class test and Seminars.
3. Two Internal Tests of 2 Hours duration may be conducted during the SEMESTER for
each course/ subject and thebest marks maybeconsidered and oneModel Examination
will be conducted at the end of the SEMESTER prior to University examination.
Students may be asked to submit at least five assignments in each subject.They should
alsoparticipateinSeminarsconductedforeachsubjectandmarksallocatedaccordingly.
4. Conduct of the continuous internal assessment shall be the responsibility of the
concerned faculty.
5. The continuous internal assessment marks are to be submitted to the University at the
end of every year.
6. The valued answer papers / assignments should be given to the students after the
valuation is over and they should be asked to check up and satisfy themselves about the
marks they have scored.
7. All mark lists and other records connected with the continuous internal assessments
should be in the safe custodyof the institution for at least one year after the assessment.

10. Attendance:
Studentsmusthaveearned75%ofattendanceineachcourseforappearingonthe examination.
Students who have earned 74% to 70% of attendance need to apply for condonation in
theprescribed form with the prescribed fee.
Students who have earned 69% to 60% of attendance need to apply for condonation in
theprescribed form with the prescribed fee along with the Medical Certificate.
Students whohave below60%of attendance are not eligible to appear for theEndSemester
Examination (ESE). They shall re-do the semester(s) after completion of the programme.

11. Examination:
The examinations shall be conducted separately for theory and practical to assess
(remembering, understanding, applying, analysing, evaluating, and creating) the knowledge
required during the study. There shall be two systems of examinations viz., internal and
external examinations. The internal examinations shall be conducted as Continuous Internal
Assessment tests I and II (CIA Test I & II).
A. InternalAssessment
Theinternalassessmentshallcompriseamaximumof25marksforeachcourse.The following procedure
shall be followed for awarding internal marks.

Theory-25marks

Sr.No. Content Marks

1 AveragemarksoftwoCIAtest 15
2 Seminar/groupdiscussion/quiz,etc., 5
3 Assignment/field tripreport/casestudyreports 5
Total 25
Practical-25marks

Sr.No. Content Marks

AveragemarksoftwoCIAtests(Practical)
1 15
Experiments –Major, Minor, and Spotter
2 Observationnotebook 10
Total 25
Internship-25Marks(assessbyGuide/Incharge/HOD/
Supervisor)
1 Presentation 15 Marks
2 Progressreport 10 Marks
Total 25 Marks

Dissertation–50Marks(Guide/HOD)

1 Twopresentations(mid-term) 30 Marks
2 Progressreport 20 Marks
Total 50 Marks

B. ExternalExamination
 There shall be examinations at the end of each semester, for odd semesters in
October / November; for even semesters in April / May.
 Acandidatewhodoes not pass theexamination inanycourse(s)maybepermitted to
appear in such failed course(s) in the subsequent examinations to be held in October
/ November or April / May. However, candidates who have arrears in practical shall
be permitted to take their arrear Practical examination only along with regular
practical examination in the respective semester.
 A candidate should get registered for the first-semester examination. If registrationis
not possible owing to a shortage of attendance beyond the condonation limit /
regulation prescribed OR belated joiningOR on medical grounds, the candidates are
 permittedtomovetothenextsemester.Suchcandidatesshallre-dothemissed semester after
completion of the programme.
 FortheDissertationWork,themaximummarkswillbe100marksforthesis evaluation and
the Viva-Voce 50 marks.
 Fortheinternship, themaximum mark will be50marks forproject report evaluation
andforthe Viva-Voce itis 25 marks
 Viva-Voce:EachcandidateshallberequiredtoappearfortheViva-VoceExamination (in
defense of the Dissertation Work/internship).

C. SchemeofExternalexamination(QuestionPaperPattern)
Theory - Maximum 75 Marks

10 questions – 2
10questions.Allquestionscarryequal marks. 10 x1 =10 each fromevery
SectionA (Objective-type questions) UNIT

5questionsEither/ortypelike1.a(or)b.
Allquestionscarryequalmarksandeach 5 questions – 1
answer should not exceed 5 x5 =25 eachfromevery
SectionB
onepageor250 words. UNIT

Essay typequestionsEither/ortypelike a
(or) b. Shouldcoverall
5 x8 =40
SectionC Allquestionscarryequalmarksandeach UNITs
answer shouldnot exceed two page

Practical(Science)-Maximum75marks

SectionA Majorexperiment 15 Marks

SectionB Minorexperiment 10 Marks
SectionC Experimentalsetup 5 Marks
SectionD Spotters-(5spottersx5marks) 25 Marks
SectionE RecordNote 10 Marks
SectionF Viva-voce 10 Marks

Dissertation

DissertationThesis 100 Marks

Vivavoce 50 Marks
 Internship Report

InternshipReport 50 Marks

Vivavoce 25 Marks
PassingMinimum
 A candidate shall be declared to have passed each course if he/she secures not less
than 40% marks in the End Semester Examinations and 40% marks in the Internal
Assessment and not less than 40% for UG and PG 50% in the aggregate, taking
Continuous assessment and End Semester Examinations marks together.
 The candidates not obtained 40% for UG and PG 50% in the Internal Assessmentare
permitted to improve their Internal Assessment marks in the subsequent semesters (2
chances will be given) by writing the CIA tests and by submitting assignments.
 Candidates, who have secured the pass marks in the End-Semester Examination and
the CIA but failed to secure the aggregate minimum pass mark (E.S.E + C I.A), are
permitted to improve their Internal Assessment mark in the following semester
and/or in

University Examinations.
 AcandidateshallbedeclaredtohavepassedtheProjectWorkifhe/shegetsnotless than 40%
in each of the Project Report and Viva-Voce and not less than 40 % UG and in PG
50% in the aggregate of both the marks for Project Report and Viva- Voce.
 A candidate who gets less than 40% for UG and PG 50% in the Project Report must
resubmit the Project Report. Such candidates need to take again the Viva-Voce on
the resubmitted Project.
 Each student should have taken ---- credits as a core course, Internship course(core),
credits as a major elective; ---credits as a non-major elective, ----credits as
dissertationwork,in addition,MOOCscourses as extracredits,thustotallingleast --
--+extracreditsrequiredto complete DegreeCourse.

12. Feestructure
Course fee shall be as prescribed by the University and 50% of the course fee should be
disbursed to University. Special fees and other fees shall be as prescribed by the Institution
and the fees structure must intimated to the University. Course fees should be only by
Demand draft / NEFT and AU has right to revise the fees accordingly.
SemesterPattern

CourseFeepaymentdeadline
Feemust bepaid before10thSeptember oftheacademicyear

13. Other Regulations:

Besides the above, the common regulation of the University shall also be applicable to this
programme.

Course Structure

PartNo Subject Credits

PartI Language(LC) 4 x2 =12

PartII EnglishLanguageCourse(ELC) 4 x2 =12
PartIII Core Course 62
AlliedCourse 5x4Semesters =20
16(I&IV Semesters)
ProfessionalEnglish(AdditionalCredit)
4x4 Semesters
DisciplineSpecificElective(DSE) 4 x4 =16
(or) Project Project8credits
2 x1 =2
PartIV SEC -IValue Education
(foronesemesteronly)
2 x1 =2
SEC– IIEnvironmentalStudies
(foronesemesteronly)

SEC–IIIEntrepreneurship Course 2 x1 =2

SEC–IV &VNMEI&II/ MOOC’s 2 x2 =4

Library/Yoga/Counselling/FieldTrip/Self- learning Maybeincludedinthe

course (SLC) timetable

140 + 16 Additional
Total
Credit

 MIL-Modern IndianLanguage,E– English

 CC-Core course –Core competency, critical thinking, analytical reasoning, research
skill & team work
 Allied/ GEC -Exposurebeyondthediscipline
  AECC- -Ability Enhancement Compulsory Course (Professional English &
EnvironmentalStudies)-Additionalacademicknowledge,psychologyandproblem
solving etc.,
 SEC-SkillEnhancementCourse-Exposurebeyondthediscipline(ValueEducation
,EntrepreneurshipCourse,ComputerapplicationforScience,etc.,
 NME-Non MajorElective –Exposurebeyondthe discipline
 Student not opted for Tamil as Language I, II, III and IV, should complete Adipadai
Tamil compulsorily in NME-I and II.
 DSE – Discipline specific elective –Additional academic knowledge, critical
thinking, and analytical reasoning-Student choice - either Internship or Theory
papers or Project + 2 theory paper. If internship – Marks = Internal (150 (75+75)
two midterm evaluation through Viva voce + Report 150+ External Viva voce 100
= 400, If Project Marks = Internal -25 +Thesis -+ Viva voce = 75=100 and + 3
theory paper = 300 = 400
 Extensionactivity&MOOCs–Voluntarybasis

14. Miscellaneous
1. Eachstudentpossesstheprescribedtextbooksforthesubjectandtheworkshop tools as
required for theory and practical classes.
2. EachstudentisissuedwithanidentitycardbytheUniversitytoidentifyhis/her admission to
the course
3. Studentsareprovided libraryand internetfacilities fordevelopment oftheir studies.
4. Students are to maintain the record of practical conducted in the respective
laboratory in a separate Practical Record Book and the same will have to be
presented for review by the University examiner.
5. Students who successful complete the course within the stipulated period will be
awarded the degree by the University.
 DEPARTMENTOFAVIATION

VISION

To be the exemplar in the field of Aviation by producing graduates who ensure to develop
and strengthen the Aviation Industry contributing to the intellectual, social and economic
development of the industry which is served through unique learning management, fuelled by the
advanced curriculum to endeavour the highest standards to excel in their Aviation Profession.

MISSION

 To impart quality education through advanced curriculum, which would be delivered bythe
industry experts.
 To train the students to have updated knowledge of the subjects in the field of aviation and
groom them in Intrapersonal & Interpersonal skills.
 To prepare the students for the current industry standards by providing In-plant training in
the updated procedures being followed in the industry
 TocreateawarenessandworkingknowledgeaboutdifferentplatformsintheAviation Industry
and mould the students to be fit for all platforms of the industry

PROGRAMMEEDUCATIONCOURSEOBJECTIVES- (PEO):

ToProduceGraduatesdemonstratingtheircriticalthinking,communication,teamwork
PEO-1
andsituationalawarenessskillsintheprofessionallife.

PEO-2 Toproducegraduates whocanfulfilltherequirementsoftheaviationindustry.

Toproducegraduates who shalldevelop theaviationindustryin administration,
PEO-3
process,communicationandtechnological factors
Toassume globalcareersandleadershipresponsibilitiesthroughconsistentlearning
PEO-4
withidealisticmanagerialpractices
Topreparethegraduates to competeandexcel throughthe updatedmethodologybeing
PEO-5
implementedin theAviationIndustry
PROGRAMOUTCOMES (POs)

StudentsshallunderstandandpractisethedisciplinebeingfollowedintheAviation
PO-1
Industry.
Studentsshallbeabletoread,writeandcommunicateintheprofessionalmanner
PO-2
whichis highlyrequiredforthe students in the workingatmosphere.
Studentsshallbeabletodeveloptheirtaskmanagementskillseitherasan

PO-3 individualorinateamasasubordinateorasuperiorfocusingoncompletingthe tasks

efficiently with maximum performance on time.
Studentsshallbeabletoacquiretheknowledgeaboutaircraftandarearelatedto
PO-4
thepartsofaircraft anditsoperation procedure.
Studentsshallgettoknowaboutairports,typesofairportsandseveralteamsand
PO-5
operationsbeinghandledbyprofessionals inside andoutside theairport.
StudentsshallunderstandCommercialAviationandoperationalproceduresrelated
PO-6
toCommercialprocesses intheAviationIndustry.
Studentsshallpractise theactivities andtasksrelatedtoseveraltechnicaloperations

PO-7 and professional communication procedures which connects operations of different

platforms.
Self-directedlearningStudentscanworkindependently,identifyanytypeof

PO-8 appropriate resources required forknowledgesourcethat helps tomanagea project,

mini project, soft skill programs and placement training programs.

Studentsshalldevelopknowledgeandgetexposureindifferentplatformsof Aviation
PO-9
Industry which helps them in pursuing higher studies in various fields.

Students shall understand the value of professional ethics and management

principles which guides them in their professional life to cope up within
PO-10
theworkingenvironmentsothatshallavoidunethicalbehaviorandadoptingan
objective,unbiasedandtruthfulactionsinallaspectsofwork.
Students can develop their leadership skills by involving in several activities like
seminar, survey, presentations, internships, training programs and undertaking
PO-11
responsibilitiestoworkasateamoranindividual,andsettingdirection,
formulatingan inspiring vision byusingtheirmanagement skills.
StudentsshallgoforLifelonglearningrelatedtotechnologicalandprocessbased
PO-12
updatesthroughouttheirlifetime
PROGRAMMESPECIFICOUTCOME (PSOs)
Atthe end oftheprogram, thestudents are

Abletounderstandthevariousscientificprinciplesandtheycanabletoapplyin
PSO-1
thefieldofAviation.

PSO-2 Demonstrateabilitytoresearchinformation pertinenttotheiraviation discipline.

Realizetheneed tocontinuouslygainknowledge throughout lifewithin and
PSO-3 outsideof aviation.
Tofunction asthe solutionproviders orentrepreneurs, whoareableto manage,
PSO-4 innovate,communicate,trainandleadateamforcontinuous improvement.
Graduatewillbeabletoworkasateammemberwhichwillbeamainrequirement in
industry or in any business enterprise which will pave the way for successful
PSO-5 career for the graduate and also play a role for the success of the organization
inwhich thegraduateis employed.
 BBA Airlines and Airport Management- Course Structure

BBA (Airline and Airport Management)

Credits

Marks

Marks
Hours

Total
Part
Sem

Course

Ext.
Int.
Courses Name T/P
Code

91511T/
11H/11F/
I T /OL Tamil/ Other Languages T 3 4 25 75 100
M/TU/A/
S
I II 91512 E General English-I T 3 4 25 75 100
91513 CC Management Process T 5 6 25 75 100
III 91514 CC Accounting For Managers T 5 6 25 75 100
91515 ALLIED Computer Applications T 4 6 25 75 100
IV 91516 SEC -I Value Education P 2 2 25 75 100
Library - 2 - - -
Total 22 30 150 450 600
91521T/
I H/F/M/T Tamil /OL Tamil/ Other Languages T 3 4 25 75 100
U/A/S
II 91522 E General English-II T 3 4 25 75 100
II 91523 Principles of Airline and Airport
CC T 5 6 25 75 100
Management
III
91524 CC Basics of Aviation Industry T 5 6 25 75 100
91525 ALLIED Business Law T 4 6 25 75 100
IV 91526 SEC -II Environmental Studies P 2 2 25 75 100
Library - 2 - - -
Total 22 30 150 450 600
91531T/
I H/F/M/T Tamil /OL Tamil/ Other Languages T 3 4 25 75 100
U/A/S/
II 91532 E General English-III T 3 4 25 75 100
91533 CC Aviation Ancillary Services T 5 6 25 75 100
91534 Airline and Airport Marketing
CC T 5 6 25 75 100
III Management
91535 Principles of Logistics
III ALLIED T 4 6 25 75 100
Management
91536 SEC -III Entrepreneurship P 2 2 25 75 100
SEC –IV NME –I
IV 91537A 1.Adipadai Tamil
91537B 2.Advance Tamil P 2 2 25 75 100
91537C 3.IT Skills for Employment /
91537D MOOC’S
Total 24 30 175 525 700
91541T/
I H/F/M// Tamil /OL Tamil/ Other Languages T 3 4 25 75 100
TU/A/S/
II 91542 E General English-IV T 3 4 25 75 100
IV III 91543 CC Air Travel Management T 5 6 25 75 100
91544 CC Airport and Air Traffic Services T 4 5 25 75 100
91545A Industrial Visit Report/ I/
CC 3 3 25 75 100
91545B Mini Project PR
 91546 Principles of Tourism
ALLIED T 4 6 25 75 100
Management
NME – II
91547A
1. Adipadai Tamil
91547B
IV SEC –V 2. Advance Tamil P 2 2 25 75 100
91547C
3. Small Business Management /
91547D
MOOC’S
Total 24 30 175 525 700
91551 CC Cabin Crew Management T 5 6 25 75 100
91552 CC Air Cargo Management T 5 6 25 75 100
91553A 1. Business Research
Methodology/
91553B DSE – I E1 2. Consumer Behavior/ T 4 5 25 75 100
91553C 3. Customer Relationship
Management

V III Elective II-

91554A
1. Human Resources
DSE – II Management/ T 4 5 25 75 100
2. Economics For Executives /
91554B
3. Retail Management
91554C
Elective III-
91555A 1. Air Regulations/
91555B DSE – III T 4 5 25 75 100
2. Air Traffic Control/
91555C 3. Aviation Safety Management
Others Library/yoga 3
Total 22 30 200 600 800
91561 CC Aviation Safety and Security T 4 5 25 75 100
91562 CC Airport Planning and Design T 5 5 25 75 100
91563 CC Airline Revenue Management T 5 5 25 75 100
VI Elective IV-
91564A 1. Professional Ethics/
91564B DSE – IV T 4 5 25 75 100
2. Total Quality Management/
91564C 3. Service Marketing /
91565 Project Work PR 8 10 25 75 100
Total 26 30 125 375 500
Grand Total 140 180 - - 3600
 YEAR – I
SEMESTER–I
PART –I
Subject Code LANGUAGE-TAMIL –I LTPC
-91511T 4003
 MappingCourseOutcomesVsProgramme Outcomes

PO PO PO PO PO PO PO PO PO PO PO PO
CO/ PO
1 2 3 4 5 6 7 8 9 10 11 12
CO1 1 3 2 - - - 1 1 - 1 1 2
CO2 1 3 2 - - - 1 1 - 1 1 2
CO3 1 3 2 - - - 1 1 - 1 1 2
CO4 1 3 2 - - - 1 1 - 1 1 2
CO5 1 3 2 - - - 1 1 - 1 1 2
W.AV 1 3 2 - - - 1 1 - 1 1 2
S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 - 1 2 1 1
CO2 - 1 2 1 1
CO3 - 1 2 1 1
CO4 - 1 2 1 1
CO5 - 1 2 1 1
W.AV - 1 2 1 1
S–Strong (3), M-Medium(2), L -Low(1)
 PART I

PAPERI

LANGUAGE
SubjectCode LTPC
91511F FoundationCourse:French-I 4 00 3

COURSEOBJECTIVES:
 Identifythebasic French sentence structure
 Defineanddescribethevariousgrammatical tensesand usethemto communicatein French
 Examinethe variousdocuments presentedand discussand replytothequestionsasked on it
 Analyze and interpret expressions used to convey the cause, the effect, the purpose, and the
opposition in French
 Evaluatethegrammatical naturepresentinpassages

UNITI 9 Hours
Salut !
Enchanté

UNITII 9 Hours
J’adore

UNITIII 9 Hours
Tuveuxbien?

UNITIV 9 Hours
Onsevoit quand ?

UNITV 9 Hours
Bonneidée
Total:45 Hours
TEXTBOOKSANDREFERENCE BOOKS:

ReadingList(Printand Online)
1. RégineMérieux&YvesLoiseau,Latitudes-1-(A1/A2),méthodedefrançais,Didier,2017 (units
1-6 only)
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to
Level

CO1 Recallandremembertheusageof grammaticaltensesin L2

constructingsentencesina dialogue.
CO2 Applythelearntgrammarrules inpracticeexercisesto improve L3
theirunderstanding
CO3 Explainthenuancesintheusageofvariousgrammaticaltensesand their L2 &L3
aspects
CO4 Demonstrateknowledgeof variousexpressionsusedtoexpress L2
opinions,emotions, cause,effect, purpose,andhypothesisin French
CO5 CommunicateinFrench andsummarizea giventext L3

MappingCourseOutcomesVsProgramme Outcomes

PO PO PO PO PO PO PO PO PO PO PO PO
CO/ PO
1 2 3 4 5 6 7 8 9 10 11 12
CO1 1 3 2 - - - 1 1 - 1 1 2
CO2 1 3 2 - - - 1 1 - 1 1 2
CO3 1 3 2 - - - 1 1 - 1 1 2
CO4 1 3 2 - - - 1 1 - 1 1 2
CO5 1 3 2 - - - 1 1 - 1 1 2
W.AV 1 3 2 - - - 1 1 - 1 1 2
S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 - 1 2 1 1
CO2 - 1 2 1 1
CO3 - 1 2 1 1
CO4 - 1 2 1 1
CO5 - 1 2 1 1
W.AV - 1 2 1 1
S–Strong (3), M-Medium(2), L -Low(1)
 PART–I

PAPER–I
(HindikaSamanya Gyan,Vyakaran aurNibandh)

SubjectCode LANGUAGE– LTPC

91511H GENERALHINDI-I 4 00 3

COURSEOBJECTIVES:
1. Trainingin Hindi pronunciation alongwith basicknowledgeof Hindi
2. Syntax
3. Readingthepassage

Unit I Buniyadi Hindi 9 Hours

 Swar
 Vyanjan
 BarahKhadi
 Shabdaur
 VakyaRachna

Unit II Hindi Shabdavali 9 Hours

 RishtokeNaam
 GharelupadarthokeNaam

Unit III Vyakaran 5 9 Hours

 SadharanVakyaaurSangya
 Sarvanam
 Visheshan
 Kriyaaadishabdoka prayog

Unit IV ChoteGadyanshka Pathan 9 Hours

 BachokiKahaniya
 Patra-PatrikaomeinprakashitGadyanshoka Pathan

Unit V Nibandh 9 Hours






Pratiyogiprikshapar adharitnibandhodwarabhashakikshamtabadhanevale prashikshan
kary.
 Total:45 Hours
TEXTBOOKSANDREFERENCE BOOKS:
1. Hindike AvyayVakyansh– Chaturbhuj Sahay
2. SubodhHindiVyakaran–PhoolchandJain
3. SankshiptHindiVyakaran –Kamta Prasad
4. VyavaharikHindi –Nagappa
5. AbhinavHindiVyakran– Nagappa
6. SaralHindiVyakaran– ShyamchandraKapur
7. VyakaranPradeep–Ramdev
8. LaghuBalKathaye–Ramashankar
9. ManoranjakKahaniya–Premchand
10. CONCISEGRAMMAROFTHEHINDILANGUAGE -H.CScholberg
11. HindiGrammar–EdwinGreaves

COURSEOUTCOMES:

CO1 IntroductiontoHindisounds K2
CO2 Sentenceformationinhindi K3
CO3 AcquisitionofHindi Vocabulary K2
CO4 Readingof storiesand other passages K4
CO5 Modulesto increaselanguageabilitythrough K5; K6
general essaysbasedoncompetitiveexams
K1-Remember;K2-Understand;K3-Apply;K4-Analyze;K5-Evaluate;K6-Create

MappingCourseOutcomesVsProgramme Outcomes

PO PO PO PO PO PO PO PO PO PO PO PO
CO/PO
1 2 3 4 5 6 7 8 9 10 11 12

CO1 1 1 2 - - - - 2 1 1 3 2

CO2 1 1 2 - - - - 2 1 1 3 2

CO3 1 1 3 - - - - 3 1 1 3 2

CO4 1 1 2 - - - - 2 1 1 3 2

CO5 1 1 3 - - - - 3 1 1 3 2

W.AV 1 1 2.4 - - - - 2.4 1 1 3 2

S–Strong (3), M-Medium(2), L -Low(1)

 MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 - 1 2 2 2

CO2 - 1 2 2 2

CO3 - 1 2 2 2

CO4 - 1 2 2 2

CO5 - 1 2 2 2

W.AV - 1 2 2 2
S–Strong (3), M-Medium(2), L -Low(1)

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 PART – I
PAPER–I
OTHERLANGUAGESARE
MALAYALAM – I

ARABIC –I

TELUGU-I
LANGUAGE–
Subject Code LTPC
91511M/ OTHERLANGUAGES-I 4003
91511A/
91511TU
 PARTII

SubjectCode LTPC
91512 PAPERII– GENERAL ENGLISH-I
4 00 3

COURSEOBJECTIVE:

 Toenablelearnerstoacquireself-awarenessandpositivethinkingrequiredinvariouslife
situations.
 Tohelp themacquiretheattributeofempathy
 Toassistthem in acquiringcreativeand criticalthinkingabilities
 Toenablethemtolearnthebasicgrammar
 ToassistthemindevelopingLSRWskills

UNITI SELF-AWARENESS(WHO)&POSITIVETHINKING(UNICEF)
20 Hours
Life Story

Chapter1from MalalaYousafzai,Iam Malala

AnAutobiographyorTheStoryofMyExperimentswithTruth(Chapters1,2&3) M.K.Gandhi
Poem
WheretheMindis WithoutFear–Gitanjali 35–Rabindranath Tagore
LoveCycle–ChinuaAchebe

UNITII EMPATHY 20 Hours

Poem
NineGold Medals – David Roth
AliceFell or poverty–WilliamWordsworth
ShortStory

TheSchoolforSympathy–E.V.Lucas
BarnBurning–WilliamFaulkner

UNITIII CRITICAL&CREATIVETHINKING 20 Hours

Poem
TheThingsThatHaven’t BeenDoneBefore –EdgarGuest
StoppingbytheWoodsonaSnowyEvening–RobertFrost
ReadersTheatre
TheMagic Brocade–ATaleof China
Stories on Stage – Aaron Shepard (Three Sideway Stories from Wayside School” by Louis Sachar

UNITIV PARTOFSPEECH 15 Hours

Articles
Noun
Pronoun
Verb
Adverb
Adjective
Preposition

UNITV PARAGRAPHANDESSAYWRITING 15 Hours

Descriptive
Expository
Persuasive
Narrative
TOTAL: 90 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudent willbeable to
Level

CO1 Acquireself-awarenessandpositivethinkingrequired invarious L2

lifesituations
CO2 Acquiretheattribute ofempathy. L3
CO3 Acquirecreative andcriticalthinkingabilities. L2
CO4 Learnbasic grammar L1

CO5 Developmentandintegrate theuseof fourlanguageskillsi.e., L3

listening,speaking,readingand writing.

TEXT BOOKS:
1. MalalaYousafzai.Iam Malala, Little,BrownandCompany, 2013.
2. M.K. Gandhi. An Autobiographyor TheStoryof MyExperiments with Truth (Chapter – I),
Rupa Publications, 2011.
3. Rabindranath Tagore. "Gitanjali 35" from Gitanjali (Song Offerings): A Collection of Prose
Translations Made by the Author from the Original Bengali. MacMillan, 1913.
 4. N.Krishnasamy.ModernEnglish:ABookofGrammar,UsageandCompositionMacmillan, 1975.
5. AaronShepard.StoriesonStage,ShepardPublications,2017.
6. J.C.Nesfield.EnglishGrammarCompositionandUsage,Macmillan,2019.

WEBLINK:
1. MalalaYousafzai. Iam Malala(Chapter1)https://archive.org/details/i-am-malala
2. M.K Gandhi. An Autobiography or The Story of My Experiments with Truth(Chapter-1)-
Rupa Publication, 2011 https://www.indiastudychannel.com/resources/146521- Book-
Review-An-Autobiography-or-The-story-of-my-experiments-with- Truth.aspx
3. Rabindranath Tagore. "Gitanjali 35" from Gitanjali (Song
Offerings)https://www.poetryfoundation.org/poems/45668/gitanjali-35
4. AaronShepard.StoriesonStage, ShepardPublications,2017 https://amzn.eu/d/9rVzlNv
5. J C Nesfield. Manual of English Grammar and Composition.
https://archive.org/details/in.ernet.dli.2015.44179

MappingCourseOutcomesVsProgramme Outcomes

PO PO PO PO PO PO PO PO PO PO PO PO
CO/ PO
1 2 3 4 5 6 7 8 9 10 11 12
CO1 1 3 2 - - - 1 1 - 1 1 2
CO2 1 3 2 - - - 1 1 - 1 1 2
CO3 1 3 2 - - - 1 1 - 1 1 2
CO4 1 3 2 - - - 1 1 - 1 1 2
CO5 1 3 2 - - - 1 1 - 1 1 2
W.AV 1 3 2 - - - 1 1 - 1 1 2
S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 - 1 2 1 1
CO2 - 1 2 1 1
CO3 - 1 2 1 1
CO4 - 1 2 1 1
CO5 - 1 2 1 1
W.AV - 1 2 1 1
S–Strong (3), M-Medium(2), L -Low(1)
BBA (Airline and Airport Manangement) 2023 Onwards

I - Semester
Core Course MANAGEMENT T Credits: Hours: 6
code:91513 PROCESS 5

Course 1. To know the nature and types of business organisations

Objectives 2. To understand the principles and functions of management process
3. To know about the decision making
4. To get idea about the Modern trends in management process

Unit I Business Meaning:

15 Hours
Business – meaning – business and profession, requirements of a successful
business- Organisation - meaning - importance of business organisation –
Forms of business Organisation-Sole traders, partnership, Joint Hindu family
firm - Joint Stock Companies - Cooperative Organisations.

Unit II Nature and Scope of Management process 15 Hours

Nature and Scope of Management process – Definitions of Management –
Management: a science or an art? - Scientific Management - Managerial
functions and roles – The evolution of Management Theory.

Unit III Planning 15 Hours

Planning: meaning and purpose of planning - steps in planning - types of
planning. Objectives and Policies - Decision making: Process of Decision
making - types of Decisions - Public Utilities and Public Enterprises.

Unit IV Types of organization 15 Hours

Types of organisation - Organisational structure - span of control - use
of staff units and committees. Delegation: Delegation and centralisation - Line
and Staff relationship. Staffing: Sources of recruitment - Selection process –
training

Unit V Directing 15 Hours

Directing: Nature and purpose of Directing, Controlling: Need for co-
ordination - meaning and importance of controls - control process - Budgetary
and non-Budgetary controls - Modern trends in Management Process - case
studies
Total : (75) Hours
TEXT BOOK:
Fundamentals of Business Organisations and Management- Bhushan Y.K., Sultan
Chand &Sons, 2013.

REFERENCE BOOKS:
Principles of Management – L.M. Prasad, Sultan Chand &Sons, 2015.
Business Management – Dinkar Pagare, Sultan Chand &Sons, 2015.
Hannaway, J. (1989). Managers Managing: The Workings of an Administrative
System. New York: Oxford University Press
Management Process and Organizational Behaviour, Karam Pal, I K International
Publishing House Pvt. Ltd
Course Outcomes Knowledge
level
 CO-1 Conceptualizing and imparting the management concepts in the
K2
business.
CO-2 Examining the real time scenarios happening in the business. K2
CO-3 Applying the knowledge of management principles, process of
planning and decision making process for the sustainability of K4
the business.
CO-4 Enhancing the knowledge on recruitment solutions and training
K5
in the management.
CO-5 Exploring the leadership qualities for effective coordination and
K4
control.
Mapping Course Outcomes Vs Programme Outcomes
CO/ PO PO PO PO PO PO PO PO PO PO PO PO
PO 1 2 3 4 5 6 7 8 9 10 11 12

CO1 1 1 2 1 - - 1 2 1 2 1 1
CO2 1 2 1 1 2 1 1 1 - 1 2 1
CO3 1 1 2 - 1 - 1 2 2 2 1 1
CO4 1 1 1 1 1 1 1 2 1 1 1 1
CO5 1 1 1 1 - - 1 2 1 1 2 2
W.AV 1 1.2 1.4 0.8 0.8 0.4 1 1.8 1 1.4 1.4 1.2

S –Strong (3), M- Medium (2), L - Low (1)

Mapping Course Outcomes Vs Programme Specific Outcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 3 1 2 2 2
CO2 2 1 1 2 1
CO3 2 2 1 2 2
CO4 3 1 2 2 1
CO5 2 2 2 2 1
W.AV 2.4 1.4 1.6 2 1.4

S –Strong (3), M- Medium (2), L - Low (1)

BBA (Airline and Airport Manangement) 2023 ONWARDS
I - Semester
Core Course ACCOUNTING FOR T Credits: Hours: 6
code:91514 MANAGERS 5

Course  To understand about the basic accounting concepts

Objectives  To know about the fundamentals of Financial Accounting
 To learn about the procedure to prepare the final accounts
 To study about the fundamentals of cost and management
accounting
Unit I Introduction to Accounting
15 Hours
Basic Accounting concepts - Kinds of Accounts – Branches of Accounting
- Fundamentals of Financial Accounting - Rules of Double Entry System
– Preparation of Journal and Ledger Accounts- problems.

Unit II Final Accounts and Books of Accounting

15 Hours
Manufacturing - Trading - Profit & Loss Account - Balance sheet. –
Problems with simple adjustments - Subsidiary books - cash book – types
of cash book - problems - Trial balance – problems.
Unit III Branches of Accounting
15 Hours
Meaning-definition-scope-Objectives-function-merits and demerits of
Cost Accounting and Management Accounting - distinction between Cost,
Management and Financial Accounting - Elements of cost-cost concepts
and costs classification
Unit IV CostAccounting
15 Hours
Preparation of cost sheet - Stores Control - ECQ-Maximum, Minimum,
Reordering Levels - Pricing of Materials Issues - problems (FIFO, LIFO,
and AVERAGE COST methods only) - labour cost - remuneration and
incentives – problems
Unit V Kinds of Costing & Budgeting
15 Hours
Standard Costing - Variance Analysis – Problems (Material and Labour
Variances only) - Marginal Costing - Cost Volume Profit analysis.
Budgeting - preparation of various budgets

Total : (75) Hours

TEXT BOOKS:
Accounting for Managers- Sankar Thappa, Taxmann's Publishers, 2022
Accounting for Managers – C. Rama Gopal, New age publishers, 2009

REFERENCE BOOKS:
Financial Accounting - T.S.Reddy & A.Murthy - Margham Publications
Financial Accounting for Business Managers – BattacharyaAshish. K, PHI publisher,
2016.
An Introduction to Accountancy - S.N.Maheshwari - Kalyani Publisher Ltd.
Financial Accounting – Dr. Divya Agarwal, Dr.Arvind Kumar Yadav - Thakur
Publication.

Course Outcomes Knowledge

 level
CO-1 To understand the basic concepts of accounting kinds and
branches of accounting and imparting accounting K2
information is guiding to make decisions
CO-2 To examine the process of manufacturing, trading Profit and
Loss account and balance sheet. To apply the maintenance K5
of various books in the management
CO-3 To enhance the basic understanding of cost, management
accounting, financial accounting and its distinguished K5
characteristics
CO-4 To impart knowledge making purpose ECQ, Coordinating
levels, calculation of remuneration and incentives in the K2
organisation
CO-5 To enumerate and highlight the skills of costing and budget
K2
purpose in the organisations
Mapping Course Outcomes Vs Programme Outcomes
CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12

CO1 1 1 - - - 2 - 1 1 1 1 1

CO2 - 1 1 - 1 1 2 - 1 1 1 1

CO3 - 1 1 - 1 1 1 - 1 1 1 1

CO4 1 1 1 1 1 1 1 1 1 1 1 1

CO5 1 1 1 - 1 1 1 1 1 1 1 2

W.AV 0.6 1 0.8 0.2 0.8 1.2 0.8 0.6 1 1 1 1.2

S –Strong (3), M- Medium (2), L - Low (1)

Mapping Course Outcomes Vs Programme Specific Outcomes

CO/PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 2 1 2 1 2
CO2 1 1 1 2 2
CO3 2 1 1 1 1
CO4 1 1 2 2 2
CO5 1 1 1 2 1
W.AV 1.4 1 1.4 1.6 1.6
S –Strong (3), M- Medium (2), L - Low (1)
 PART III
ALLIED COURSE – THEORY – IA

I - Semester
Core Course COMPUTER T Credits: 4 Hours: 6
code:91515 APPLICATIONS

Course  To get knowledge about the Introduction to computer

Objectives  To understand about the Computer hardware and software concepts and
components
 To learn about Microsoft Packages
 To study about the basic Artificial Intelligence
Unit I Introduction to Hardware & Software 10 Hours
Computer Introduction – Characteristics – history, generations, classifications,
application of computer, hardware and software, operate systems, computer
languages. Disk Operating System file, directory, changing the directory – creating a
new directory – copying files – deleting files – changing filename – date and time –
print.
Unit II Working with Word Processing Software 10 Hours
Introduction to word - Editing a document – move and copy text and help system –
formatting text & paragraph – finding & replacing text and spell checking – using tabs–
enhancing documents – columns tables & other features – wizards using mail merge.
Unit III Working with Spreadsheet 10 Hours
Introduction of worksheet & excel, getting started with excel – editing cells and using
commands and functions – moving and copying, inserting and deleting rows &
columns – getting help and formatting a worksheet, printing the worksheet, creating
charts.
Unit IV Working with Power Point 10 Hours
Power Point basics editing text adding subordinate points - deleting slides - working in
outline view - using design templates – adding graphs – adding organization charts –
running an electronic slide show – adding special effects
Unit V Basics of Artificial Intelligence 10 Hours
Foundation of AI – History of AI intelligent agents: Agents and Environments – Concept
of rationality – The nature of environments – Structure of Agents – Problem solving
agents – AI problems – Problem solving agents – Problem formulation

Total : (75) Hours

TEXT BOOKS:
Introduction to Computers, Peter Norton (author), January 2018 (edition), Chaukhamba Auriyantaliya
Microsoft Office 2010, Bittu Kumar (author), January 2013 (edition), V&S publishers
REFERENCE:
Basic Computer Course, Soumya Ranjan Behera (author), January 2019 (edition), Vasan Publications
Basic Computer Course Book, Vikram Kumar Sharma (author), May 2022 (edition), Notion Press
Artificial Intelligence: A Modern Approach, Russell & Norvig (authors), May 2022 (edition), Pearson
Education
Artificial Intelligence for All: Transforming Every Aspect of Our Life, Utpal Chakraborty (author), February
2020 (edition), BPB Publications.
WEBSITE LINK:
https://www.uc.edu/content/dam/uc/ce/docs/OLLI/Page%20Content/ARTIFICIAL%20INTELLIGENCEr.pdf

Course Outcomes Knowledge

level
CO-1 To understand the basic concepts of accounting kinds and branches of
K2
accounting and imparting accounting information is guiding to make
 decisions
CO-2 To examine the process of manufacturing, trading Profit and Loss
account and balance sheet. To apply the maintenance of various books K5
in the management
CO-3 To enhance the basic understanding of cost, management accounting,
K5
financial accounting and its distinguished characteristics
CO-4 To impart knowledge making purpose ECQ, Coordinating levels,
K2
calculation of remuneration and incentives in the organisation
CO-5 To enumerate and highlight the skills of costing and budget purpose in
K2
the organisations

Mapping Course Outcomes Vs Programme Outcomes

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12

CO1 - 3 2 2 1 - 1 3 2 2 2 2
CO2 - 3 2 2 1 - 1 3 2 2 2 2
CO3 - 3 2 2 1 - 1 3 2 2 2 2
CO4 - 3 2 2 1 - 1 3 2 2 2 2
CO5 - 3 2 2 1 - 1 3 2 2 2 2
W.AV - 5 2 2 1 - 1 5 2 2 2 2
S –Strong (3), M- Medium (2), L - Low (1)
Mapping Course Outcomes Vs Programme Specific Outcomes

CO/PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 - 2 3 1 2

CO2 - 2 3 1 2

CO3 - 2 3 1 2

CO4 - 2 3 1 2

CO5 - 2 3 1 2

W.AV - 2 5 1 2
S –Strong (3), M- Medium (2), L - Low (1)
 Part-IV
SEC – I: SKILL BASED SUBJECT
Subject Code :
L T P C
91516 VALUE EDUCATION
0 0 2 2

COURSE OBJECTIVE:

 To create an awareness to values among learners

 Help the leaners to adopt those values in their lives.

UNIT- 1 VALUE EDUCATION 5 Hours

Definition – Need for value Education – How important human values are – humanism and humanistic
movement in the world and in India – Literature on the teaching of values under various religions like
Hinduism, Buddhism, Christianity, Jainism, Islam, etc. Agencies for teaching value education in India –
National Resource Centre for Value Education – NCERT– IITs and IGNOU.

UNIT- 2 VEDIC PERIOD 5 Hours

Influence of Buddhism and Jainism – Hindu Dynasties – Islam Invasion – Moghul invasion – British Rule –
culture clash – Bhakti cult – social Reformers – Gandhi – Swami Vivekananda – Tagore – their role in value
education.

UNIT- 3 VALUE CRISIS – AFTER INDEPENDENCE 5 Hours

Independence – democracy – Equality – fundamental duties – Fall of standards in all fields – Social, Economic,
Political, Religious and Environmental – corruption in society. Politics without principle – Commerce without
ethics – Education without Character – Science without humanism – Wealth without work – Pleasure without
conscience – Prayer without sacrifice – steps taken by the Governments – Central and State – to remove
disparities on the basis of class, creed, gender.

UNIT- 4 VALUE EDUCATION ON COLLEGE CAMPUS 5 Hours

Transition from school to college – problems – Control – free atmosphere – freedom mistaken for license –
need for value education – ways of inculcating it – Teaching of etiquettes – Extra-Curricular activities –
N.S.S., N.C.C., Club activities – Relevance of Dr.A.P.J. Abdual Kalam’s efforts to teach values – Mother
Teresa.

UNIT- 5 PROJECT WORK 10 Hours

Collecting details about value education from newspapers, journals and magazines. Writing poems, skits,
stories centering on value-erosion in society. Presenting personal experience in teaching values. Suggesting
solutions to value – based problems on the campus.

Total: 30 Hours
COURSE OUTCOME:

Knowledge
On successful completion of this course, the student will be able to;
Level
CO1 Students will understand the importance of value based living. K2
CO2 Students will gain deeper understanding about the purpose of their life K2
Students will understand and start applying the essential steps to
CO3 K3
become good leaders.
Students will emerge as responsible citizens with clear conviction to
CO4 K5
practice values and ethics in life.
Students will become value based professionals & contribute in
CO5 K6
building a healthy nation.

TEXT BOOKS:
Venkataiah. N (ed) 1998, “Value Education” New Delhi Ph. Publishing Corporation
Chakraborti, Mohit (1997) “Value Education: Changing Perspectives” New Delhi: Kanishka Publications

REFERENCE BOOKS:
Satchidananda. M.K. (1991), “Ethics, Education, Indian UNITy and culture” – Delhi, Ajantha publications.
Saraswathi. T.S. (ed) 1999. Culture”, Socialisation and Human Development: Theory, Research and
Application in India” – New Delhi Sage publications.
“Value Education – Need of the hour” Talk delivered in the HTED Seminar – Govt. of Maharashtra,
Mumbai on 1-11-2001 by N.Vittal, Central Vigilance Commissioner.
“Swami Vivekananda’s Rousing call to Hindu Nation”: EKnath Ranade (1991) Centenary Publication
Radhakrishnan, S. “Religion and culture” (1968), Orient Paperbacks, New Delhi.
 Mapping Course Outcomes Vs Programme Outcomes

CO/ PO PO PO PO PO PO PO PO PO PO PO PO
PO 1 2 3 4 5 6 7 8 9 10 11 12

CO1 3 3 3 - - - 1 3 1 2 3 3

CO2 3 3 3 - - - 1 3 1 2 3 3

CO3 3 3 3 - - - 1 3 1 2 3 3

PpCO4 3 3 3 - - - 1 3 1 2 3 3

CO5 3 3 3 - - - 1 3 1 2 3 3

W.AV 3 3 3 - - - 1 3 1 2 3 3
S –Strong (3), M- Medium (2), L - Low (1)

Mapping Course Outcomes Vs Programme Specific Outcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 1 1 1 1 1

CO2 1 1 1 1 1

CO3 3 3 3 3 3

CO4 2 2 2 2 2

CO5 1 1 1 1 1

W.AV 1.8 1.8 1.8 1.8 1.8

S –Strong (3), M- Medium (2), L - Low (1)
 YEAR - I

SEMESTERII

PART – I
SubjectCode LANGUAGE TAMIL–II L TPC
 91521T 4 0 0 3
 MappingCourseOutcomesVsProgramme Outcomes

PO PO PO PO PO PO PO PO PO PO PO PO
CO/PO
1 2 3 4 5 6 7 8 9 10 11 12

CO1 1 1 2 - - - - 2 1 1 3 2

CO2 1 1 2 - - - - 2 1 1 3 2

CO3 1 1 3 - - - - 3 1 1 3 2

CO4 1 1 2 - - - - 2 1 1 3 2

CO5 1 1 3 - - - - 3 1 1 3 2

W.AV 1 1 2.4 - - - - 2.4 1 1 3 2

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 - 1 2 2 2

CO2 - 1 2 2 2

CO3 - 1 2 2 2

CO4 - 1 2 2 2

CO5 - 1 2 2 2

W.AV - 1 2 2 2
S–Strong (3), M-Medium(2), L -Low(1)
 PART – I

PAPER-I

SubjectCode LANGUAGE- LTPC

 91521F FOUNDATIONCOURSE:FRENCH–II 4 00 3

COURSEOBJECTIVES:
 Understandandapplythegrammaticalconceptsindraftingsentencesandparagraphs
 Applytherules and regulations to effectivelyemploypast tense
 Practiceexercisesandidentifyerrors
 ExplainandsummarizeaFrenchdocument suchasposters,bulletins,infographics, etc.
 Demonstrateknowledge ofvariousexpressionsusedtoconveyopinion,emotions,cause,effect,
purpose, and hypothesis in French
 Builduponacquiredwritingandcommunicationskillstodevelopthem

UNITI
C’estoù?

UNITII
N’oubliezpas

UNITIII
Bellevuesur lamer

UNITIV
Quelbeau voyage

UNITV
Oh joli
Etaprès

TEXTBOOKSANDREFERENCE BOOKS:
ReadingList(PrintandOnline)
1. RégineMérieux&YvesLoiseau,Latitudes-1-(A1/A2),méthodedefrançais,Didier, 2017(units 7-12
only)
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to
Level
CO1 ReviseandrecalltheFrenchsentence structure L2

CO2 Enumeratethevariousgrammaticaltensesanduse themto L3

communicatebetterinFrench
CO3 Summarizeanddevelopideasfromthedocumentsafterdiscussing L2 &L3
itin detail
CO4 Analyzeandinterpretverbalexpressionsofcause, effect,purpose, L4
andopposition in French
CO5 Evaluateandcomprehendtext passages L5

MappingCourseOutcomesVsProgramme Outcomes

PO PO PO PO PO PO PO PO PO PO PO PO
CO/PO
1 2 3 4 5 6 7 8 9 10 11 12

CO1 1 1 2 - - - - 2 1 1 3 2

CO2 1 1 2 - - - - 2 1 1 3 2

CO3 1 1 3 - - - - 3 1 1 3 2

CO4 1 1 2 - - - - 2 1 1 3 2

CO5 1 1 3 - - - - 3 1 1 3 2

W.AV 1 1 2.4 - - - - 2.4 1 1 3 2

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 - 1 2 2 2

CO2 - 1 2 2 2

CO3 - 1 2 2 2

CO4 - 1 2 2 2

CO5 - 1 2 2 2

W.AV - 1 2 2 2
S–Strong (3), M-Medium(2), L -Low(1)
 PART – I
PAPER–I
(Kahani,Ekankiaur Vyakran)
SubjectCode LANGUAGE– LTPC
91521H GENERAL HINDI–II 4 00 3

COURSEOBJECTIVES:
1. IntroductiontoHindi fiction
2. Teachingofsocialvaluesthroughstoriesand skits
3. Practicalapplicationof grammar

Unit I HindiKatha-Sahitya: Parichay 9 Hours

 KahanikeTatva
 HindikePramukhkahanikarokaParichay
 EkankikeTattva
 HindikePramukh EkankikarokaParichay

Unit II Hindi Kahaniya 9 Hours

 Premchand– BadeGharkiBeti
 MalathiJoshi – VoTeraGhar YahMeraGhar
 Pita-Gyanranjan

Unit III Hindi Ekanki 9 Hours

 LakshmikaSwagat –UpendranathAshk
 Vibhajan– Vishnu Prabhakar
 MaaBaap–Sri Vishnu

Unit IV Vyakaran 9 Hours

 KriyaVisheshan
 SambandhBodhak
 SamuchayBodhak
 VismayadiBodhak aadi shabdoka prayog

Unit V PratiyogiParikshaparaadharitNimnalikhitVishayosesambandhit
Prashikshan Karya 9 Hours
 TamilBhasha:Mahakavi Bharatiyar
 SanketVikasdwara LekhankalaaurKahani Lekhanka Vikas
 GadyanshdekhkarsahiShirshakchunna
 PathitVyakaranparaadharitVakya rachna
 VibhinnaPratiyogiparikshaokebaremeinsuchnapradan dena
Total:45 Hours
TEXTBOOKSANDREFERENCE BOOKS:
1. AathEkankiNatak–Ed. Dr.RamkumarVerma
2. DasEkanki

COURSEOUTCOMES:

CO1 GetanintroductiontoHindi fiction. K2

CO2 Socialvaluesaretaughtthroughstories. K3;K4
CO3 Developmentofcritical abilitythrough K5
CO4 GetanintroductiontoHindi fiction. K2; K3
CO5 Socialvaluesaretaughtthroughstories. K3; K4

K1-Remember; K2-Understand; K3-Apply;K4-Analyze; K5-Evaluate; K6-Create

MappingCourseOutcomesVs ProgrammeOutcomes

PO PO PO PO PO PO PO PO PO PO PO PO
CO/PO
1 2 3 4 5 6 7 8 9 10 11 12

CO1 1 1 2 - - - - 2 1 1 3 2

CO2 1 1 2 - - - - 2 1 1 3 2

CO3 1 1 3 - - - - 3 1 1 3 2

CO4 1 1 2 - - - - 2 1 1 3 2

CO5 1 1 3 - - - - 3 1 1 3 2

W.AV 1 1 2.4 - - - - 2.4 1 1 3 2

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 - 1 2 2 2

CO2 - 1 2 2 2

CO3 - 1 2 2 2

CO4 - 1 2 2 2

CO5 - 1 2 2 2

W.AV - 1 2 2 2
S–Strong (3), M-Medium(2), L -Low(1)
RelatedOnlineContents(MOOCs,SWAYAM, NPTEL,YouTube,Websites, etc.)

1. LokpriyaKahaniya:https://www.hindwi.org/sangrahaalay/100-best-stories-in-hindii

2. Vo Tera Ghar Ye Mera Ghar :

http://gadyakosh.org/gk/%E0%A4%B5%E0%A5%8B_%E0%A4%A4%E0%A5%87%E0%A4%B
0%E0%A4%BE_%E0%A4%98%E0%A4%B0,_%E0%A4%AF%E0%A5%87_%E0%A4%AE%E
0%A5%87%E0%A4%B0%E0%A4%BE_%E0%A4%98%E0%A4%B0_/_%E0%A4%AE%E0%A
4%BE%E0%A4%B2%E0%A4%A4%E0%A5%80_%E0%A4%9C%E0%A5%8B%E0%A4%B6%
E0%A5%80

3. https://hindistory.net/
 PART – I
PAPER–I
LANGUAGE–
Subject Code LTPC
91521M/ OTHERLANGUAGES-II 4 00 3
91521TU/
91521A/
91521S
 PART-II

SubjectCode LTPC
PAPERII–GENERAL ENGLISH-II
91522
4 00 3

COURSEOBJECTIVES:
 Tomakestudentsrealizetheimportanceofresilience
 Toenablethemtobecomegooddecisionmakers
 Toenablethemtoimbibeproblem-solvingskills
 Toenablethem tousetenses appropriately
 TohelpthemuseEnglish effectivelyatthework place

UNITI RESILIENCE 20 Hours

Poem
Don’tQuit–EdgarA.Guest
StillHere– LangstonHughes

ShortStory
EngineTrouble–R.K. Narayan
RipVanWinkle–WashingtonIrving

UNITII DECISION MAKING 20 Hours

ShortStory
TheScribe– Kristin Hunter
The Ladyor theTiger - Frank Stockton

Poem
TheRoad not Taken – Robert Frost
Snake– D. HLawrence

UNITIII PROBLEMSOLVING 20 Hours

ProselifeStory
HowItaught MyGrandmother to Read– Sudha Murthy

Autobiography
HowfrogWent to Heaven – A Tale of Angolo
Wingsof Fire(Chapters1,2,3)byA.P.JAbdul Kalam
UNITIV TENSES 15 Hours
Present
Past
Future
Concord

UNITV ENGLISHINTHEWORKPLACE 15 Hours

E-mail– Invitation,Enquiry,SeekingClarification
Circular
Memo
Minutes ofthe Meeting
TOTAL:90 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to
Level
CO1 Realizetheimportanceof resilience L2
CO2 Becomegooddecision-makers L4
CO3 Imbibeproblem-solving skills L3
CO4 Usetensesappropriately L3
CO5 UseEnglish effectivelyatthework place. L3

TEXT BOOKS:
1. MartinHewings.AdvancedEnglishGrammar.Cambridge UniversityPress,2000
2. SPBakshi,RichaSharma.DescriptiveEnglish.ArihantPublications(India)Ltd., 2019.
3. SheenaCameron,LouiseDempsey.TheReadingBook:ACompleteGuidetoTeaching
Reading. S & L. Publishing, 2019.
4. BarbaraSherman.SkimmingandScanningTechniques,LibertyUniversityPress,2014.
5. PhilChambers.BrilliantSpeedReading:Whateveryouneedtoread,however.Pearson, 2013.
6. CommunicationSkills:PracticalApproachEd.ShaikhMoula

WEBLINK:
1. LangstonHughes.StillHerehttps://poetryace.com/im-still-here
2. R. K. Narayan. Engine Trouble
http://www.sbioaschooltrichy.org/work/Work/images/new/8e.pdf
3. Washington Irving. Rip Van Winkle https://www.gutenberg.org/files/60976/60976-
h/60976-h.htm
4. Frank Stockton. The Lady or the Tigerhttps://www.gutenberg.org/ebooks/396

MappingCourseOutcomesVsProgramme Outcomes

PO PO PO PO PO PO PO PO PO PO PO PO
CO/PO
1 2 3 4 5 6 7 8 9 10 11 12

CO1 1 1 2 - - - - 2 1 1 3 2

CO2 1 1 2 - - - - 2 1 1 3 2

CO3 1 1 3 - - - - 3 1 1 3 2

CO4 1 1 2 - - - - 2 1 1 3 2

CO5 1 1 3 - - - - 3 1 1 3 2

W.AV 1 1 2.4 - - - - 2.4 1 1 3 2

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 - 1 2 2 2

CO2 - 1 2 2 2

CO3 - 1 2 2 2

CO4 - 1 2 2 2

CO5 - 1 2 2 2

W.AV - 1 2 2 2
S–Strong (3), M-Medium(2), L -Low(1)
 PARTIII

CORECOURSE – THEORY– III

SubjectCode: PRINCIPLES OF AIRLINE AND AIRPORT LTPC

91523
MANAGEMENT 60 05

COURSEOBJECTIVES:
 Tounderstand about thehistoryofaviation and its evolution
 Tostudyabout thefunctions of Groundhandling agent
 Tolearnaboutthe AirportTerminalManagement
 To knowabout theAirport operations

UNIT– 1 Evolutionof Aviation 15 Hours

Historyof Aviation – Development of Air transportation in India – Major players in Airline
Industry–SWOTanalysisinAirline Industry-Marketpotentialof IndianAirline Industry—Current
challenges in Airline Industry – Competition in Indian Airline Industry – Aviation Organisations:
IATA, ICAO, MoCA, DGCA, AAI

UNIT– 2 GroundHandlingAgent 15 Hours

Ramp Services: Ground Handling Agencies and Documents – Aircraft Handling – Catering
Planning – Aircraft Fleet and its Maintenance – Ground Handling Agreements – Scheduling and
Approvals – Crew Management and Documentation

UNIT– 3 AirportTerminal Management 10 Hours

Airport operator – Passengers Terminal Management: Domestic – Passengers Terminal
Management: International – Cargo Terminal: Domestic and International – Airside Management:
Ground and Flight safety

UNIT– 4 Travel and TourOperations 20 Hours

International tour and travel management – Tour Operators – Travel Agents and their role –
The Hotel Industry – Tourist Attractions: Global and Indian- Elements of Tour Operations.

UNIT– 5 Airport Operations 15 Hours

Airport operations – Airport planning – Operational area and Terminal planning, design,and
operation – Airport – Operations – Airport functions – Organization structure of Airline and
Airports sectors – Airport Authorities – Global and Indian scenario of Airport management
Total:75Hours
COURSEOUTCOMES:

Knowledg
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
e Level
To gain insight into the historical development of aviation and
CO1 L2
understand the Indian aviation landscape in a new light.
To grasp the significance of international aviation governance
CO2 L2
through ICAO & IATA.
CO3 TounravelaboutAirport ManagementandOperations. L2
TointerpretaboutTravelandTourismSectorwithAviation
CO4 Industryandtolearnabouttherolesandresponsibilitiesof L2
TravelAgents.
TolearnabouttheAirportoperationalarea,Organisationstructure
CO5 L2
and Indian scenario of Airport Management.

TEXT BOOKS:
1. Airline&Airport Operations – EdissaUwayo,Notion Press, 2016.

REFERENCEBOOKS:
1. Networks in Aviation: Strategies & Structures – Philipp Goedeking, Springer Publications,
2014.
2. AirlineOrganizationinthe1980s:AnIndustryReportonStrategiesandStructuresfor
Coping with Change – James J. Lynch, Palgrave Macmillan, 1984.
3. AirlineAirport&TourismManagement:AviationManual,Dr.SummetSuseelan,2019,
Notion Press
4. AIRLINEOPERATIONSANDMANAGEMENTAMANAGEMENT TEXTBOOK,
Cook.G.N,2017, Routledge

MappingCourseOutcomesVs ProgrammeOutcomes
CO/ PO PO PO PO PO PO PO PO PO PO PO PO
PO 1 2 3 4 5 6 7 8 9 10 11 12
CO1 1 - - 2 2 1 1 0 1 1 - 1
CO2 2 1 1 1 2 1 1 0 1 1 - 1
CO3 2 1 1 3 2 2 2 1 2 2 1 1
CO4 - 1 1 1 - - - 1 2 2 2 1
CO5 1 1 1 3 2 2 1 1 1 1 1 1
W.AV 1.2 08 08 2 1.6 1.2 1 0.6 1.4 1.4 0.8 1
S–Strong (3), M-Medium(2), L -Low(1)
MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 2 2 1 2 1
CO2 2 1 1 1 1
CO3 2 1 1 2 1
CO4 - - 3 1 1
CO5 2 2 1 2 2
W.AV 1.6 1.2 1.4 1.6 1.2
S–Strong (3), M-Medium(2), L -Low(1)
 PARTIII

CORECOURSE – THEORY– IV

SubjectCode: LTPC
91524 BASICS OF AVIATION INDUSTRY
6 005

COURSEOBJECTIVES:
 Tounderstandaboutthe evolution andoverviewofAviationIndustry
 Tolearn aboutthevariousorganisations inAviationIndustry
 Tostudyabout completepassenger handlingin aviation
 TogetknowledgeaboutAirportCrisis

UNIT– 1 AviationIndustry-AnOverview 15
The Evolution of Aviation – Growth Drivers – Issues and Challenges – Global Aviation
Industry – Aviation Industry in India – Aircraft Types and Structures – Aircraft Manufacturers

UNIT– 2 AirportandAviation Organisation 15

Airports – Types of Airport: Civil, Military, Heliport – Domestic/International –
Passenger/Cargo Terminals – World Airlines – World's Major Airports – National Aviation
Authorities & Role of State and Central Governments – BCAS – CISF

UNIT– 3 PassengerHandling 15
Layout of an Airport & Ground Handling – Airport & Aircraft Security – Managerial
Operations – Scope of Ground Handling Activities - Airline Catering & Various Bodies Handling
ofUnaccompaniedminorsandDisabledPassengers –HandlingofStretcher PassengersandHuman
Remains – Handling of CIP, VIP & VVIP

UNIT– 4 AirportStandardOperations 15
Airport Services – Standard Operations – Ramp Services & Airside Safety – Freight
Warehouse Management – Airline Terminal Management – Flight InformationCounter/Reservation
and Ticketing – Check-In/Issue of Boarding pass –Customs and Immigration formalities – Co-
ordination – Security Clearance-Baggage

UNIT– 5 AirportCrisis 15
Various Crisis at Airport – SOP for Bomb Threat – Mitigating Hijack Crisis Situation –
Response to Acts of Unlawful Interference: Developing Plans – Investigation Methods &
Procedures – Troubleshooting the issues – Handling Situational Awareness.

Total: 75 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level
This course aims to delve into Evolution and to gain insight into
CO1 L1
theever-evolving aviation industry.

This course is made to elevate student’s understanding on types of

CO2 airports and its functions and understanding an airport’s layout and L2
how ground handling is done.
This course is designed to comprehend how airport security is carried
CO3 L2
out and to understand passenger needs and other airline services.
To gain insight into airline terminal management and to understand its
CO4 L2
operations.
Tobringaboutanunderstandingofsituationalawarenessandcrisis
CO5 L3
management at airports.

TEXT BOOKS:

1. BasicAirportManagement,Dr.ArjunSingh (author),June2022(edition),ZorbaBooks
2. Airlineand Airport Operations,EdissaUwayo (author), January2016(edition), Notion Press

REFERENCEBOOKS:

1. Airport Planning and Management, Seth Young, Alexander T. Wells (authors), 2011 (edition),
McGraw Hill Education.
2. AirlineAirportandTourismManagement,Dr.SumeetSuseelan(author),August2019 (edition),
Notion Press
3. Airport Management, C. Daniel Prather (author), October 2015 (edition), Aviation Supplies &
Academics Inc
4. CustomerRelationshipManagement,Francis&StanMaklanButtle(authors),January2019 (edition),
T&F India
5. Business and Corporate Aviation Management, John J. Sheehan (author), May 2013 (edition),
Mc Graw-Hill Professional

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
PO
CO1 1 1 1 1 1 2 1 1 1 - - 1
CO2 1 1 1 2 3 1 1 - 1 - - 1
CO3 1 1 1 1 1 1 1 1 1 1 1 1
CO4 1 1 1 2 2 2 2 1 1 1 1 1
CO5 1 1 1 1 1 1 1 1 1 1 1 1
W.A
1 1 1 1.4 1.6 1.4 1.2 0.8 1 0.6 0.6 1
V
S–Strong (3), M-Medium(2), L -Low(1)
MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 2 2 1 2 2
CO2 1 1 1 2 1
CO3 1 1 1 2 2
CO4 1 1 1 2 2
CO5 1 2 1 1 1
W.AV 1.2 1.4 1 1.8 1.6
S–Strong (3), M-Medium(2), L -Low(1)
 PART–III
ALLIEDCOURSE –THEORY–IB

SubjectCode: LTPC
91525 BUSINESS LAW
600 4

COURSEOBJECTIVES:
 Tolearnaboutthelawofcontractin business
 To studyabout thesaleof goodsact
 Toanalyseaboutthe companiesactinIndia
 Toknowaboutthetermsof contracts

UNIT– 1 IntroductiontoLawof Contract 20 Hours

Legal environment and business – Forms of business & Organisation – Indian contract –
performance of contract – Offer and Acceptance – Capacities of the parties to create contract –
Consideration.

UNIT– 2 SaleofGoods Act 10 Hours

Sale of goods Act – Transfer of property from buyer and seller – Law of Agency – relation
of principal and agency – Personal liabilities of agents – Termination of agency.

UNIT– 3 CompaniesActofIndia 10 Hours

Indian Companies Act – Definition – Kinds – Incorporation of Companies – Memorandum
of association articles of Association and Articles of Association – Certificate of Incorporation –
Prospectus.

UNIT– 4 TradePractice&Introductionto SEBI 10 Hours

Monopolies and Trade restrictive practices Act – Securities Exchange Board of India Act –
Custom and Central Excise Act – Central and States Sales Tax Act – Trade & Investment.

UNIT– 5 TermsofContract 10 Hours

Foreign Exchange Management Act – Patent Act. Intellectual Property Right – Consumer
Protection Act - Essentials of agreements – Void and voidable and illegal contract – Breach of
contract – Remedies.

TOTAL: 60 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level
To help the students to understand basic rules of Indian contract 1872,
CO1 andhandlebasicrulesofoffer,acceptance,considerationandcapacity L2
of parties.
To stimulate the knowledge of sale of goods, transfer of property from
CO2 buyer and seller, to understand the relation of principal of agency and L1
termination of agency.

Toimparttheknowledgeofindividualcompaniestounderstanding MOA,
CO3 L1
AOA certificate of Incorporations prospectus.

Exploringthedifferentactsrelatedtothebusinessorganisationand knowing
CO4 L4
the remedies for the breach of contract.
To impart the students various kinds of acts like, patent act, consumer
CO5 L2
production act, IP act and essentials of agreements.

TEXT BOOKS:
1. BusinessLaws-PriyankaRaychaudhuri,Notion Press,2021
2. BusinessLaws–SujitKumarDas,PankajKumar Roy,OxfordUniversityPress, 2017.
REFERENCEBOOKS:
1. BusinessLaw-N.D.Kapoor,SultanChand& Sons,2019
2. BusinessLaw -J.Jayashankar,MargamPublications,2018
3. BusinessLaw–P.C.Tulsian,BharatTulsian,McGrawHillEducation, 2017.
4. BusinessLaw–M.C.Kuchchal,VivekKuchchal, VikasPublishingHouse,2013.

MappingCourseOutcomesVsProgramme Outcomes

CO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
/PO

CO1 1 1 - - 1 1 1 1 1 1 1 1
CO2 1 1 1 1 1 1 1 1 1 1 1 1
CO3 1 1 1 - - 1 1 1 1 1 1 1
CO4 1 1 1 - - 1 1 1 1 1 1 1
CO5 1 1 1 1 - 1 1 1 1 1 1 1
W.A
1 1 0.8 0.4 0.4 1 1 1 1 1 1 1
V
S–Strong (3), M-Medium(2), L -Low(1)
MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 2 1 2 1 1
CO2 2 2 2 1 1
CO3 1 1 1 1 1
CO4 1 1 1 1 1
CO5 1 1 1 1 1
W.AV 1.4 1.2 1.4 1 1
S–Strong (3), M-Medium(2), L -Low(1)
 PART–III

SEC – II SKILLENHANCEMENT COURSE

Subject Code: LTPC

91526 ENVIRONMENTALS TUDIES
0 02 2

COURSEOBJECTIVES:
 To make students realize the importance and their role in the protection and maintenance of a
healthy environment for sustainable development.
 Toenable studentsto graspthesignificanceand issuesrelatedtoecosystems,biodiversityand
natural resources, and ways of managing/ protecting them.
 To enable students to have a nuanced understanding of environmental pollution, solid waste
management and climate change and to act with concern on environmental issues.
 To make students aware of the environmental policies and movements, and the role of
individuals and communities in environmental protection for educating and inspiring the
young minds.

Unit-1MultidisciplinaryNatureofEnvironmentalStudies,NaturalResources 6 Hours
Definition, scope and importance, need for public awareness. Renewable and non-
renewable resources - Natural resources and associated problems. a) Forest resources: Use andover-
exploitation, deforestation, case studies. Timber extraction, mining, dams and their effects on forest
and tribal people. b) Water resources: Use and over-utilization of surface and ground water, floods,
drought, conflicts over water, dams-benefits and problems.c) Mineral resources: Use and
exploitation, environmental effects of extracting and using mineral resources, case studies. d) Food
resources: World food problems, changes caused byagriculture and overgrazing, effects of modern
agriculture, fertilizer-pesticide problems, water logging, salinity, case studies. e) Energy resources:
Growing energy needs, renewable and non-renewable energy sources, use of alternate energy
sources. Case studies. f) Land resources: Land as a resource, land degradation, man induced
landslides, soil erosion and desertification - Role of an individual in conservation of natural
resources- Equitable use of resources for sustainable lifestyles.

Unit-2 Ecosystems,BiodiversityandItsConservation 6 Hours

Concept of an ecosystem. - Structure and function of an ecosystem Producers, consumers
and Decomposers. -Energyflow in the ecosystem. Ecological succession. - Food chains, food webs
and ecological pyramids. Introduction, types, characteristic features, structure and function of the
following ecosystem: a) Forest ecosystemb) Grassland ecosystem c) Desert ecosystem d) Aquatic
ecosystems (ponds, streams, lakes, rivers, oceans, estuaries) Introduction–Definition, genetic,
species and ecosystem diversity. Biogeographical classification of India, Value of biodiversity:
consumptive use, productive use, social, ethical, aesthetic and option values - Biodiversity atglobal,
National and local levels. Inida as a mega-diversity nation. Hot-sports of biodiversity.
Threatstobiodiversity:habitatloss,poachingofwildlife,man-wildlifeconflicts.Endangeredand
endemic species of India. Conservation of biodiversity: In-situ and Ex-situ conservation of
biodiversity.

Unit-3EnvironmentalPollution 6 Hours
Definition, Cause, effects and control measures of a) Air pollution b) Water pollution c)Soil
pollution d)Marine pollution e)Noisepollution f)Thermal pollution g)Nuclearhazards.Solid
wasteManagement.Causes,effectsandcontrolmeasuresofurbanandindustrialwastes.Roleofan
individual in prevention of pollution. Pollution case studies. Disaster management- floods,
earthquake, cyclone and landslides.

Unit-4SocialIssuesandthe Environment 6 Hours

From Unsustainable to Sustainable development, Urban problems related to energy – Water
conservation, rain water harvesting, watershed management- Resettlement and rehabilitation of
people; its problems and concerns. Case Studies - Environmental ethics: Issues and possible
solutions. Climate change, global warming, acid rain, ozone layer depletion, nuclear accidents and
holocaust. Case Studies. Wasteland reclamation. Consumerism and waste products. Environment
Protection Act, Air (Prevention and Control of Pollution) Act, Water (Prevention and control of
Pollution) Act, Wildlife Protection Act, Forest Conservation Act - Issues involved in enforcement
of environmental legislation. Public awareness.

Unit-5 HumanPopulationandtheEnvironmentinAirport 6 Hours

Population growth, variation among nations. Population explosion – Family Welfare Programme.
Environment and human health. Human Rights. Value Education. HIV/AIDS. Women and Child
Welfare. Role of Information Technology in Environment and human health. Case Studies. Field
work - Visit to a local area to document environmental assets river/forest/grassland/hill/mountain,
Visit to a local polluted site-Urban/Rural/Industrial/Agricultural, Study of common plants, insects,
birds, Study of simple ecosystems-pond, river, hill slopes, etc.
Total:30 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level
CO1 Explainthevarioustypes ofnaturalresources. L5
Tofindandimplementscientific,technological,economicsolutionsto
CO2 L5
environmental problems.
Toknowabouttheinterrelationshipbetweenlivingorganismsand
CO3 L5
environment.
To understand the integrated themes and biodiversity, natural
CO4 L2
resources,pollutioncontrolandwastemanagement.
Toappreciatethe importanceofenvironment byassessingits impacton
CO5 L1
thehuman world.
TEXT BOOKS:
1. DeAK,Environmental Chemistry,WileyEasternLtd.
2. BharuchaErach,2003.TheBiodiversityof India, MapinPublishingPvt.Ltd,India.
3. BrunnerRC,1989,HazardousWasteIncineration,McGrawHillInc.
4. ClarkRS,MarinePollution,ClandersonPress,Oxofrd(TB).

REFERENCE:
1. AgarwalKC,2001.EnvironmentalBiology,Nidi PublishersLtd.Bikaner.
2. Gleick HP, 1993. Water in Crisis, Pacific Institute for Studies in Development,
Environmentand Security. Stockholm Environmental Institute, Oxford University Press.
3. Heywood VH, and Watson RT, 1995 global Biodiversity Assessment. Cambridge University
Press.
4. Jadhav H and Bhosale VM, 1995. Environmental Protection and Laws. Himalaya
PublishingHouse, Delhi.
5. MillerTG,Jr.EnvironmentalScience,WadsworthPublishingCO. (TB).

MappingCourseOutcomesVsProgramme Outcomes
PO PO PO PO PO PO PO PO PO PO PO PO
CO/PO
1 2 3 4 5 6 7 8 9 10 11 12

CO1 1 1 2 1 1 1 1 1 2 1 1 2

CO2 1 1 2 1 1 1 1 1 2 1 1 2

CO3 1 1 2 1 1 1 1 1 3 1 1 2

CO4 1 1 2 1 1 1 1 1 2 1 1 2

CO5 1 1 2 1 1 1 1 1 2 1 1 2

W.AV 1 1 2 1 1 1 1 1 2.2 1 1 2
S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes
CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 1 1 1 1 1

CO2 1 1 1 1 1

CO3 1 1 1 1 1

CO4 1 1 1 1 1

CO5 1 1 1 1 1

W.AV 1 1 1 1 1
S–Strong (3), M-Medium(2), L -Low(1)
 SECOND YEAR
SEMESTER-III
PART - I

SubjectCode LTPC
LANGUAGE-TAMIL– III
 91531T 4 00 3
 MappingCourseOutcomesVsProgramme Outcomes

PO PO PO PO PO PO PO PO PO PO PO PO
CO/ PO
1 2 3 4 5 6 7 8 9 10 11 12
CO1 1 3 2 - - - - 2 - 1 1 2
CO2 1 3 2 - - - - 2 - 1 1 2
CO3 1 3 2 - - - - 2 - 1 1 2
CO4 1 3 2 - - - - 2 - 1 1 2
CO5 1 3 2 - - - - 2 - 1 1 2
W.AV 1 3 2 - - - - 2 - 1 1 2

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 - - 1 2 2
CO2 - - 1 2 2
CO3 - - 1 2 2
CO4 - - 1 2 2
CO5 - - 1 2 2
W.AV - - 1 2 2

S–Strong (3), M-Medium(2), L -Low(1)

 PART – I

PAPER-I

LANGUAGE- FOUNDATION
SubjectCode COURSE: FRENCH – III LTPC
91531F TRANSLATION,COMPREHENSIONAND 4 00 3
GRAMMAR–I

COURSEOBJECTIVES:
 Identifyand appreciate theconstructionand the structureofdifferent tenses and sentences
 Translatesimpletexts
 Draftandsummarizeliterarytexts
 Applythe grammaticalrulestoexpressone’sideasusingdifferenttenses
 Analyzeliterarytextswith respectto theirstructureand composition
UNITI 9Hours
Lesfeuillesmortes Le
Vrai Père
Lespronomsrelatifs

UNITII 9Hours
Nos études
Demaindèsl’aube
Lepassécomposé

UNITIII 9Hours
Parunejournéed’été
L’imparfait
LePlus-que-parfait

UNITIV 9Hours
Unevisiteinattendue Le
subjonctif
Le conditionnel

UNITV 9Hours
L’hiverLe
libraire
La comparaison
Total:45Hours
TEXTBOOKSANDREFERENCE BOOKS:
ReadingList(PrintandOnline)
1. K.Madanagobalane&N.C.Mirakamal,Lefrançaisparlestextes,Chennai,SamhitaPublications –
Goyal Publisher & Distributors Pvt Ltd, 2017

COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to
Level

CO1 Understandthestructureanduseofthedifferentgrammaticaltenses K2

CO2 Translatetexts andexaminethem K2andK4

CO3 Draftsummariesofliterarytexts K2andK6

Identifytherequirementandemploythedifferentgrammaticaltenses K3
CO4

CO5 Analyze andcriticallyassesstheliterarytexts K4andK5

MappingCourseOutcomesVsProgramme Outcomes

PO PO PO PO PO PO PO PO PO PO PO PO
CO/ PO
1 2 3 4 5 6 7 8 9 10 11 12
CO1 1 3 2 - - - - 2 - 1 1 2
CO2 1 3 2 - - - - 2 - 1 1 2
CO3 1 3 2 - - - - 2 - 1 1 2
CO4 1 3 2 - - - - 2 - 1 1 2
CO5 1 3 2 - - - - 2 - 1 1 2
W.AV 1 3 2 - - - - 2 - 1 1 2

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 - - 1 2 2
CO2 - - 1 2 2
CO3 - - 1 2 2
CO4 - - 1 2 2
CO5 - - 1 2 2
W.AV - - 1 2 2

S–Strong (3), M-Medium(2), L -Low(1)

 PART – I
PAPER–I
(PatraLekhanaurParibhashik Shabdavali)
SubjectCode LANGUAGE– LTPC
91531H GENERALHINDI–III 4 00 3

COURSEOBJECTIVES:
1. GettingknowledgeregardingPersonal letter writingin Hindi
2. SociallettersinHindi
3. BusinesslettersinHindi
4. OfficialLettersin Hindi
5. KnowaboutTechnicalWords

Unit I NijiPatraLekhan 9 Hours

 NijiPatra– Arthaur Bhed
 Pitaji/Matajikenaampatra
 Mitra,Bhaiaadikenaampatra
 ParibhashikShabdawali -Prashasanik

Unit II SamajikPatraLekhan 9 Hours

 SamajikPatra– Arthaur Bhed
 AavedanPatra–Noukri,Chuttiaadi
 DakAdhikarikenaampatra
 Nagarpalikakenaampatra
 Parivahanpradhikarankenaampatra
 Paribhashikshabdawali- vidhi

Unit III VyavasayikPatra Lekhan 9 Hours

 VyavasayikPatra–Arth aurBhed
 Prakashakkenaampatra
 Pooch-Taach
 Shikayathi
 Kshatipoorthiaadivishyoparpatra lekhan
 Paribhashikshabdavali– Padnamvamantralayokenaam

UnitIV Samanya Parichay 9 Hours

 SamanyaParichay
 SarkariPatra
 Ardh-SarkariPatra
 Gyapan,Paripatra
 Anusmarak
 Adhisuchna
  Avedan
 ParibhashikShabdavali - Banking

Unit V PratiyogiParikshaparadharitPatracharseSambandhitPrashikshanKarya
9 Hours
 PraroopbananakaPrashikshan dena
 TippanlikhnekaPrashikshan Dena
 Vibhinnapratiyogiparikshaokebaremeinsuchnapradan dena
Total:45 Hours
TEXTBOOKSANDREFERENCE BOOKS:
1. AlekhanaurTippan–Prof. Viraj
2. Alekhan- Kichlu

COURSEOUTCOMES:

CO1 Providingknowledgeof Letter writingin Hindi. K3

CO2 TellingabouttherulesofOfficialCorrespondence K2
CO3 Providingknowledgeof Officiallanguage Hindi K4
CO4 ProvidingpracticeonDraftingand noting K5; K6
CO5 Knowingabout thenames ofposts, names of K2
sectionsandrelatedterminology
K1-Remember; K2-Understand; K3-Apply;K4-Analyze; K5-Evaluate; K6-Create

MappingCourseOutcomesVsProgramme Outcomes

PO PO PO PO PO PO PO PO PO PO PO PO
CO/ PO
1 2 3 4 5 6 7 8 9 10 11 12
CO1 1 3 2 - - - - 2 - 1 1 2
CO2 1 3 2 - - - - 2 - 1 1 2
CO3 1 3 2 - - - - 2 - 1 1 2
CO4 1 3 2 - - - - 2 - 1 1 2
CO5 1 3 2 - - - - 2 - 1 1 2
W.AV 1 3 2 - - - - 2 - 1 1 2

S–Strong (3), M-Medium(2), L -Low(1)

 MappingCourseOutcomesVs ProgrammeSpecificOutcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 - - 1 2 2
CO2 - - 1 2 2
CO3 - - 1 2 2
CO4 - - 1 2 2
CO5 - - 1 2 2
W.AV - - 1 2 2

S–Strong (3), M-Medium(2), L -Low(1)

RelatedOnlineContents(MOOCs,SWAYAM, NPTEL,YouTube,Websites,etc.)

1. https://youtu.be/-kUPGG0B4tU
2. https://www.youtube.com/watch?v=xk14MNb1r7k

PART – I
PAPER–I
LANGUAGE–
SubjectCode LTPC
91531M/ OTHERLANGUAGES-II 4 00 3
91531TU/
91531A/
91531S
 PART-II

SubjectCode: LTPC
91532 PAPER–II GENERALENGLISH-III
4 00 3

COURSEOBJECTIVE:
 Tomakethemactivelisteners
 Toenhancetheinterpersonalrelationshipskills
 Toembolden them tocopewith stress
 Tomastergrammarskills
 Tohelp them touseEnglish effectivelyin a business environment

UNIT1 ACTIVELISTENING 20 Hours

ShortStory
InaGrove– AkutagawaRyunosukeTranslatedfrom JapanesebyTakashiKojima
TheGift oftheMagi– O’ Henry
Prose
Listening–Robin Sharma
NobelPrizeAcceptance Speech –WangariMaathai

UNITII INTERPERSONALRELATIONSHIPS 20 Hours

Prose
TelephoneConversation–Wole Soyinka
OfFriendship–FrancisBacon
Songon(Motivational/ Narrative)
Ulysses–AlfredLordTennyson
AndStill IRise– MayaAngelou

UNITIII COPINGWITHSTRESS 20 Hours

Poem
Leisure– W.H. Davies
AnxietyMonster–RhonaMcFerran
ReadersTheatre
TheFortyFortunes: A Tale of Iran
Wherethereis aWill–Mahesh Dattani
UNITIV GRAMMAR 15 Hours
PhrasalVerbs &Idioms
ModalsandAuxiliaries
VerbPhrases–Gerund,Participle,Infinitive

UNITV COMPOSITION/WRITINGSKILLS 15 Hours

OfficialCorrespondence– LeaveLetter,LetterofApplication,PermissionLetter
Drafting Invitations
BrochuresforProgrammesandEvents
TOTAL: 90 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to
Level
CO1 Listenactively L2
CO2 Developinterpersonalrelationship skills L3
CO3 Acquireself-confidenceto copewith stress L4
CO4 Mastergrammar skills L5
CO5 Carryout business communicationeffectively L3

TEXT BOOKS:
1. WangariMaathai –NobelLecture.NobelPrizeOutreachAB2023.Jul 2023.
2. MaheshDattani,WherethereisaWill.Penguin, 2013.
3. MartinHewings,AdvancedEnglishGrammar,Cambridge UniversityPress,2000
4. EssentialEnglishGrammarbyRaymondMurphy

WEBLINK:
1. WangariMaathai–NobelLecture.NobelPrizeOutreachAB2023.Mon.17Jul2023.
https://www.nobelprize.org/prizes/peace/2004/maathai/lecture/
2. Telephone Conversation - Wole Soyinka https://www.k-
state.edu/english/westmank/spring_00/SOYINKA.html
3. AnxietyMonster- RhonaMcFerran-www.poetrysoup.com
 MappingCourseOutcomesVsProgramme Outcomes

PO PO PO PO PO PO PO PO PO PO PO PO
CO/PO
1 2 3 4 5 6 7 8 9 10 11 12
CO1 1 3 2 - - - - 2 - 1 1 2
CO2 1 3 2 - - - - 2 - 1 1 2
CO3 1 3 2 - - - - 2 - 1 1 2
CO4 1 3 2 - - - - 2 - 1 1 2
CO5 1 3 2 - - - - 2 - 1 1 2
W.AV 1 3 2 - - - - 2 - 1 1 2

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 - - 1 2 2
CO2 - - 1 2 2
CO3 - - 1 2 2
CO4 - - 1 2 2
CO5 - - 1 2 2
W.AV - - 1 2 2

S–Strong (3), M-Medium(2), L -Low(1)

 PART–III
CORECOURSE –THEORY –V

SubjectCode: LTPC
91533 AVIATION ANCILLARY SERVICES
600 5

COURSE OBJECTIVES:
 To knowabout basicAirTransport ancillaryservices
 Tolearnaboutthe responsibilitiesaboutGroundHandlers

 To studyabout completePassenger Handling

 ToexploretheAncillaryservicesandrevenueofairline

UNIT– 1 BasicAirTransportAncillaryServices 25 Hours

Aircraft Repair and Maintenance Services – Selling and Marketing of Air Transport Services –
ComputerReservationSystem(CRS) –AircraftLeasingwithoutcrew – Aircraft Leasingwithcrew – Air
Freight Forwarding Services – Cargo Handling – Aircraft Catering Services – Refueling Services –
Aircraft Line Maintenance – Ramp Handling

UNIT– 2 GroundHandlers Responsibility 20 Hours

RolesandResponsibilitiesofGroundHandlers -GroundHandling:SelfHandlingvs.Outsourcing-
Ground Handling: Case Studies at India and Abroad - IATA Ground Handling Council

UNIT– 3 PassengerHandling 10 Hours

Passenger Handling: Departure Concourse - Passenger Handling: Transit and Arrivals – Passengers
Baggage Handling - Specialized Handling of Passengers: VVIPs, VIPs, Physically Challenged

UNIT– 4 AncillaryServices 10 Hours

Catering: Preparation, Escort and Security, Inter-terminus Transfers - Medical Services –
Accommodation and Hospitality – Information Dissemination - Airport Operations – Airport
Management

UNIT– 5 AirlinesAncillaryRevenue 10 Hours

Attached Products – A-La-Carte – Commission based Products – Third Party Advertising on in-
flight –AttachedProducts –Partnerships– LoyaltyPrograms –FFP –TypesofBaggageCharges – Seat
Selection – Vacation Package by airlines – Travel Insurances
TOTAL: 75 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse, thestudentwillbeable to;
Level
Togainanunderstandingaboutgroundhandlingandtodevelop
CO1 insightsintotheaviationindustrythroughcomprehensiveindustry L2
knowledge.
Toacquireexpertiseinpassengerhandlingprocessesandtolearnin detail
CO2 L4
about handling specialised passengers in airports.
To learn about the intricacies of baggage handling and to interpret
CO3 theknowledgeneededforindustrystandardsforpositivecustomer L2
experience.
Tolearnaboutairportgroundhandlers,theirresponsibilitiesand activities on
CO4 L2
aircrafts
To enrich themselves with the knowledge about airport operations and
CO5 management by learning about service proficiency and strategic airport L5
management.

TEXT BOOK:

1. AirPassengerDemandForecastingforAirports –RizaOnurYazici,LAP LambertAcademic

Publishing, 2011.

REFERENCEBOOKS:

1. Evaluationof LevelofService atAirportPassengerTerminals –Anderson Correia (author),

2009 (edition), LAP Lambert Academic Publishing.
2. Effect of Service Quality on Air Passenger’s Overall Satisfaction, LAP Lambert Academic
Publishing, 2011.
3. AirlineAncillaryServicesandincompatibilitieswithinalliances,LoannisMaroulas (author),
2020 (edition), Lambert Academic Publishing
4. AirlineIndustry,NawalK.Taneja(author),2016(edition),Routledge.

MappingCourseOutcomesVsProgramme Outcomes
CO/ PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
PO

CO1 2 1 - 2 2 1 1 1 1 1 1 1
CO2 1 1 1 1 2 1 1 - 1 1 1 1
CO3 1 1 1 1 1 1 1 - 1 1 1 1
CO4 2 1 1 2 1 1 1 - 1 1 1 1
CO5 2 1 1 3 3 1 2 1 1 1 1 1
W.A
16 1 0.8 1.8 1.8 1 1.2 0.4 1 1 1 1
V
S–Strong (3), M-Medium(2), L -Low(1)
MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 2 1 1 2 1
CO2 1 1 1 2 2
CO3 2 1 1 2 1
CO4 2 1 1 2 1
CO5 2 2 1 2 2
W.AV 1.8 1.2 1 2 1.4
S–Strong (3), M-Medium(2), L -Low(1)
 PART–III
CORECOURSE –THEORY –VI

SubjectCode: AIRLINE AND AIRPORT MARKETING LTPC

91534
MANAGEMENT 60 0 5

COURSEOBJECTIVES:
 To studyabout theMarketingconcepts in Air Transportation
 Tolearn about Air Travel marketingstrategyand theproduct analysis
 ToexploreabouttheAirlinesrevenuemanagement,its distributionand promotion
 Toanalyseabout the Airport Marketing

UNIT– 1 MarketforAir Transportation 5 Hours

Marketing and Marketing mix – Application of Marketing Principles to Airline Management
Airline Business and its Customers – Market segmentation PESTE Analysis
UNIT-2 AirTravelMarketingStrategy&ProductAnalysis 10 Hours
Michel Porter’s Five Factors and their Application to Airline – Cost leadership –Focus strategies
Airline Business and Market Strategies – Common Mistake-Concept of Product and Relation to
Airline – Fleet and schedules Related Product Features. Customer Service and Controlling Product
Quality-Air Freight Product. Strategic Airline Alliances
UNIT–3Airlines-RevenueManagement 20 Hours
Building Block in Airline Pricing Policy-Uniform and Differential Pricing The Structure of Air
Freight Policy Distribution Channel Strategies – Travel Agency Distribution System Selling &
Distribution Channel in Air Freight Market Brand Building Strategies in Airline Industry
Relationship Marketing – Components of Marketing Strategies Frequent Flyer Program (FFP) –
Anatomy of Sale and Planning – Marketing Communication Technique – Airline Advertising Air
Freight Market – Future of Airline Market
UNIT– 4 Airport Marketing 15 Hours
The Role and Scope of Activityof the Airport Enterprise – The Economic Impact on Countries and
Regions Main Governance Patterns in the Airport Business The International path of Evolution in
the Airport Business- Air Transport Value chain-– Airport Enterprises Rise of Airport Marketing
for the Aviation related Business – Airport’s Market Positioning-Primary Hub-Secondary Hub –
Regional Airport – All Cargo Airport Revenue Management – Airport Alliances – Management
Contract.
UNIT-5 AirportMarketingPlanning 10 Hours
Evolution of Traditional Airport – Evolutionary patterns for Airport Enterprises – Commercial
Airport Philosophy – Non- Aviation Business- Tourist& Conference Services – Logistic Services
and Property Management – Consulting Services – BAA and the Non – Aviation Business – Best
Airport in the World: The Case of Singapore Airport Creative Marketing Approach for the Airport
Enterprise – Assessment Airport Marketing Planning –London City Airport: A Best –in – Class
provider in the Airport Business.
Total:60 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level
Thiscourseaimstounderstandthemarketvaluesofairtransport
CO1 L2
industry.
Throughoutthiscourse,studentswillunderstandaboutAirtravel marketing
CO2 L2
strategy and its product analysis.

Thiscourseuncoverstheideasabouttheairlinesrevenuemanagement, its
CO3 L2
distribution and promotion.

Thiscourseisdesignedtounderstandaboutthemarketingstrategiesfor airport
CO4 L4
business.

Thiscourseismadetoelevatestudent’sunderstandingofAirport marketing
CO5 L5
plan.

TEXT BOOKS:
1. AirportMarketing– AnneGraham,NigelHalpern(authors), 2021(edition), Routledge.
2. StrategicAirportPlanningandMarketing-EmmyArsonvalManiriho(author),2016
(edition), Notion Press

REFERENCES:
1. Managing Airports: An International Perspective – Anne Graham (author), 2018 (edition),
Routledge
2. AirportMarketing:StrategiestoCopewiththeNewMillenniumEnvironment–David Jarach
(author), 2016 (edition), Routledge
3. AirportBusinessLaw- RuwantissaAbeyratne(author),2009(edition),AuthorHouse
4. AirlinesMarketing:Thefundamentalconceptsofairlineindustrymarketingstrategy, Davalsab
M.L (author), 2023, Kindle Amazon

MappingCourseOutcomesVsProgramme Outcomes

CO/ PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
PO

CO1 1 1 1 2 1 2 2 1 2 1 1 1
CO2 1 1 1 - - 1 1 1 1 1 1 1
CO3 1 1 1 - - 1 1 1 1 1 1 1
CO4 2 1 1 2 2 2 1 1 1 1 1 1
CO5 1 1 1 1 1 1 1 1 1 1 1 1
W.AV 1.2 1 1 1 0.8 1.4 1.2 1 1.2 1 1 1
S–Strong (3), M-Medium(2), L -Low(1)
MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 2 1 1 1 1
CO2 1 2 1 1 1
CO3 1 1 1 1 2
CO4 1 1 1 1 1
CO5 1 1 1 1 1
W.AV 1.2 1.2 1 1 1.2

S–Strong (3), M-Medium(2), L -Low(1)

 PART–III
ALLIEDCOURSE –THEORY–IIA

SubjectCode: LTPC
91535 PRINCIPLES OF LOGISTICS MANAGEMENT
6 0 04

COURSEOBJECTIVES:
 TogatherknowledgeaboutthefundamentalsofLogisticsManagement
 TostudyabouttheRoles of Logistics Management
 TolearnaboutthedifferentstrategiesfollowedinLogistics
 Toexploreabout theinformation technologyinLogistics

UNIT-1 Fundamentalsof Logistics Management 15 Hours

Logistics: Definition - History and Evolution – Objectives – Elements – Activities Importance –
Thework oflogistics– Logisticsinterfacewithmarketing–Retailslogistics–Emergingconceptin
logistics – Inbound and Outbound Supply Chain Management – Containers – Different Types of
Cargo’s

UNIT-2 RolesofLogistics Management 15 Hours

Logistics Management – Definition – Achievement of competitive advantage through logistics
Framework – Role of Logistics management – Integrated Logistics Management – Evolution ofthe
concept, model, process, activities

UNIT-3 Logistics Strategy 15 Hours

Strategic role of logistics – Definition - Role of logistics managers in strategic decisions – Strategy
options, Lean strategy, Agile Strategies & Other strategies – Designing & implementing logistical
strategy – Emerging concept in logistics

UNIT-4 AirFreight Forwarding 15 Hours

Air freight exports and imports – special cargoes – consolidation – documentation – Air Way Bill
(AWB) – communication – handling COD shipments – POD – conditions of contract – dangerous
(DGR) or hazardous goods

UNIT-5 InformationTechnologyandLogistics 15 Hours

Electronic Data Interchange – Personal Computers - Artificial Intelligence/Expert system -
Communications Bar coding and Scanning - Electronic Data Interchange standards –
Communication - Information and Future directions.

Total:75 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level
Thiscourseaims tounderstandthe fundamentalsof logistics
CO1 L1
management.
Throughoutthiscourse,studentswillunderstandabouttherolesof logistics
CO2 L2
management and integrated logistics management.
CO3 Thiscourseuncoversthe ideas aboutthedifferentstrategyof logistics. L3
Thiscourseisdesignedtounderstandabouttheconceptsandformalities to be
CO4 L2
taken care for air freight forwarding
Thiscourseismadetoelevatestudent’sunderstandingofimplementation and
CO5 L4
uses of information technology in logistics.

TEXT BOOKS:

1. AviationLogisticsThedynamicpartnershipofairfreightandsupplychain –MichaelSales
(author), 2016 (edition), Kogan Page Publishing

REFERENCE:

1. Logistics: Principles and Applications – John Langford (author), 2006 (edition), McGraw-
Hill Professional
2. Logistics&AirCargoManagement-Shri.N.V.Suresh,Dr.DeepaRajesh,Dr.V.Suganya
(authors), 2021 (edition), Iterative International Publisher IIP
3. Aviation, Air Cargo and Logistics Management: A Manual for Air Cargo Handlers and
Shippers - Emmy Arsonval Maniriho (author), 2022 (edition), Notion Press
4. Sustainable Logistics and Supply Chain Management: Principles and Practices for
Sustainable Operations and Management, David B. Grant,Chee Yew
Wong,AlexanderTrautrims (authors), 2017 (edition), Kogan Page

MappingCourseOutcomesVsProgramme Outcomes

CO/ PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
PO
CO1 1 1 1 1 1 1 1 1 1 1 1 1
CO2 1 1 1 1 1 1 1 1 1 1 1 1
CO3 1 1 1 - - 1 1 1 1 1 1 1
CO4 1 1 1 1 1 2 1 1 1 1 1 1
CO5 1 1 1 1 1 1 1 1 1 1 1 1
W.A
1 1 1 0.8 0.8 1.2 1 1 1 1 1 1
V
S–Strong (3), M-Medium(2), L -Low(1)
MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO1 PSO2 PSO3 PSO4 PSO5

PSO
CO1 1 1 2 1 1
CO2 2 1 2 1 1
CO3 1 2 1 1 1
CO4 1 1 1 1 1
CO5 2 1 2 1 2
W.AV 1.4 1.2 1.6 1 1.2

S–Strong (3), M-Medium(2), L -Low(1)

 PART–IV
SEC -III
SubjectCode: LTPC
ENTREPRENEURSHIP
91536 00 22

COURSEOBJECTIVES:

 ToenablethestudentstounderstandtheconceptofEntrepreneurshipandtolearnthe professional
behaviour about Entrepreneurship.
 Toidentifysignificant changes and trendswhich createnew business opportunities.
 Toanalysetheinstitutionalarrangementforpotentialbusinessopportunities.
 Toprovide conceptual exposureon convertingideasto an women entrepreneurship.

UNITI ENTREPRENEURSHIP 6 Hours

Entrepreneur–Meaning–Importance–Definition–Types–Functions–Qualitiesofan Entrepreneur –
Entrepreneurship as a career.

UNITII BUSINESS 6 Hours

Business Promotion – Product selection – Form of ownership – Plant location – land, building,
water and power, raw material, machinery, power and other infrastructural facilities– Licensing,
registration and local bye laws.

UNITIII BUSINESSPLAN PREPARATION 6 Hours

Institutional arrangements for entrepreneurship development – DIC, SIDCO, NSIC, SISI –
Institutional finance to entrepreneurs – TIIC, SIDBI, Commercial banks – Incentives to small scale
industries.

UNITIV PROJECT 6 Hours

Project report – Meaning and importance – Project report – Format of a report (as per requirements
of financial institutions) – Project appraisal – Market feasibility – Technical feasibility – Financial
feasibility and economic feasibility – Break even analysis.

UNITV ENTREPRENEURSHIPDEVELOPMENT PROGRAMME 6 Hours

Entrepreneurship development in India – Women entrepreneurship in India – Sickness in small
scale industries and their remedial measures.

TOTAL: 30 Hours
COURSEOUTCOMES:

Knowledge
Afterstudied,the student will beable to
Level
To understand the significance of entrepreneurship and
CO1 L2
entrepreneurqualities.
CO2 Toknowabout thedevelopingideasand techniquesof business. L2
CO3 Tounderstandaboutthe proceduresofstartup. L2
CO4 Toidentifythe institutionalsupport provided to entrepreneurs. L2
CO5 Toanalysethewomenentrepreneurshipdevelopment L4

TEXT BOOKS:
1. JosephPaul,N.AjitkumarandT.Mampilly.Entrepreneurshipdevelopment.Himalayan Publishing
House.
2. Khan, M.A. Entrepreneurship Development Programmes in India. KanishkaPublishingHouse,
Delhi.

REFERENCEBOOKS:

1. HisrichRD, PetersMP,“Entrepreneurship”8thEdition, TataMcGraw-Hill, 2016

2. KhankaS.S.,“EntrepreneurialDevelopment”SChand&Company;edition, 2016
3. EntrepreneurshipandManagementofSmallbusiness–CentreforEntrepreneurship Development,
Madurai.
4. Saravanavel,P.(1997). EntrepreneurialDevelopment.Ess PeekayPublishingHouse, Chennai.
5. VasantDesai.DynamicsofEntrepreneurDevelopmentandManagement.Himalayan Publishing
House.

WEB LINKS:
1. www.forentrepreneurs.com
2. www.allbusiness.com
3. www.forbes.com
 MappingCourseOutcomesVsProgramme Outcomes

PO PO PO PO PO PO PO PO PO PO PO PO
CO/PO
1 2 3 4 5 6 7 8 9 10 11 12

CO1 1 1 1 - - 1 1 1 1 3 1 1

CO2 1 1 1 - - 1 1 1 2 2 1 1

CO3 1 1 1 - - 1 1 1 1 2 2 2

CO4 1 1 1 - - 1 1 1 2 2 2 2

CO5 1 1 1 - - 1 1 1 1 1 1 1

W.AV 1 1 1 1 1 1 1.4 2 1.4 1.4

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 1 1 1 3 2

CO2 1 1 1 3 2

CO3 1 1 1 3 2

CO4 1 1 1 3 2

CO5 1 1 2 3 2

W.AV 1 1 1.2 3 2

S–Strong (3), M-Medium(2), L -Low(1)

 SECOND YEAR
SEMESTER-IV
PART - I

SubjectCode LTPC
LANGUAGE TAMIL–IV
91541T 4 00 3
 MappingCourseOutcomesVsProgramme Outcomes
PO PO PO PO PO PO PO PO PO PO PO PO
CO/PO
1 2 3 4 5 6 7 8 9 10 11 12

CO1 1 2 3 - - - 1 2 - 2 2 2

CO2 1 2 3 - - - 1 1 - 2 2 2

CO3 1 2 3 - - - 1 1 - 2 2 2

CO4 1 2 2 - - - 1 1 - 1 1 2

CO5 1 2 2 - - - 1 1 - 1 1 2

W.AV 1 2 2.6 - - - 1 1.2 - 1.6 1.6 2

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes
CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 - - 1 3 3

CO2 - - 1 3 3

CO3 - - 1 3 3

CO4 - - 1 2 2

CO5 - - 1 2 2

W.AV - - 1 2.6 2.6

S–Strong (3), M-Medium(2), L -Low(1)
 PART – I

PAPER-I

LANGUAGE- FOUNDATION
SubjectCode COURSE: FRENCH – IV LTPC
91541F TRANSLATION,COMPREHENSIONAND 4 00 3
GRAMMAR–II

COURSEOBJECTIVES:
1. Applyconnecting words (cause, but, concession, condition, hypothèse, conséquence) to improve
the spoken as well as written communication skills
2. Differentiatethevariouspasttensesin“LesTempsduPassé”andtheir unique usage
3. Summarizetheliterarytexts
4. Identify and apply the different grammatical tenses of “les temps du passé” in sample exercisesto
practice
5. Criticallyassesstheliterarytextsthroughananalysisofitsthemes,narrativetechniques,characters and
its cultural significance

UNITI 9 Hours
Décadietsongrand-père Le
Petit chose
Lepassésimple

UNITII 9 Hours
L’égoïstepuni
Estula
Tempsdupassé–Emplois(lepassécomposé,l’imparfait,lepassésimple,leplus-que- parfait)

UNITIII 9 Hours
UneSaisondanslavied’Emmanuel
L’expression de la cause
L’expression de la conséquence

UNITIV 9 Hours
Une mauvaise nouvelle
L’expression du but
L’expressiondelaconcession
UNITV 9 Hours
Lavisitedela grand-mère
Le Horla
L’expressiondela conditionet del’hypothèse
Total:45 Hours
TEXTBOOKSANDREFERENCE BOOKS:
ReadingList(PrintandOnline)
1.K.Madanagobalane&N.C.Mirakamal,Lefrançais par les textes,Chennai,Samhita
Publications – Goyal Publisher & Distributors Pvt Ltd, 2017

COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to
Level
CO1 Demonstratetheusageof connectingwordsina given text K2
Understandanddifferentiatethevarioustypesof pasttensesin“Les K2andK4
CO2
Tempsdu Passé”
CO3 Summarizethe literarytextsafterathoroughanalysis K2andK4
Identifyandapplythedifferentgrammaticaltensesof “lestemps du K3
CO4
passé”
Analyze andcriticallyassesstheliterarytextswith regardto the K4andK5
CO5
themesandliterarytechniques

MappingCourseOutcomesVsProgramme Outcomes

PO PO PO PO PO PO PO PO PO PO PO PO
CO/PO
1 2 3 4 5 6 7 8 9 10 11 12

CO1 1 2 3 - - - 1 2 - 2 2 2

CO2 1 2 3 - - - 1 1 - 2 2 2

CO3 1 2 3 - - - 1 1 - 2 2 2

CO4 1 2 2 - - - 1 1 - 1 1 2

CO5 1 2 2 - - - 1 1 - 1 1 2

W.AV 1 2 2.6 - - - 1 1.2 - 1.6 1.6 2

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 - - 1 3 3

CO2 - - 1 3 3

CO3 - - 1 3 3

CO4 - - 1 2 2

CO5 - - 1 2 2

W.AV - - 1 2.6 2.6

S–Strong (3), M-Medium(2), L -Low(1)

 PART – I
PAPER–I
(HindiBhashaaur Computer)
SubjectCode LANGUAGE– LTPC
91541H GENERALHINDI–IV 4 00 3
COURSEOBJECTIVES:
1. Knowingabout computerin Hindi
2. UnderstandingTechnical Hindi
3. E-Learninganditsaspects
4. HindiapplicationwiththeTechnicaltools

Unit I ComputeraurHindi 9 Hours

 ComputerkaParchayaurVikas
 ComputermeinHindi keVividh Font

Unit II Proudyogikiaur Hindi 9 Hours

 Unicode
 DewanagariLipi
 Hindiki VibhinnaWebsite –Ek Parichay

Unit III ComputerkemadhyamseHindishikshanaurE-Learning

9 Hours
 VibhinnaE-LearningSansadhan
 Sarkariaur gairsarkarisansthaomeinprayuktHindi Bhasha

Unit IV VividhPaksh 9 Hours

 InternetparHindipatra-patrikaye
 Hindi SMS
 Hindi Tankan
 HindikeVibhinnaKey-board

Unit V PratiyogiprikshaparaadharitComputersambandhitprashikshan Karya

9 Hours
 HindimeinPowerpoint banana
 HindimeinGoogleDocumenttaiyar karna
 HindimeinGoogleform taiyarkarna
 Vibhinnapratiyogiparikshaokebaremeinsuchnapradan karna
Total:45 Hours
TEXTBOOKSANDREFERENCE BOOKS:
1. SocialNetworking:Naye SamaykaSamvad– Ed. SanjayDwivedi
1. JansancharaurMaas Culture– Jagdeeshwar
2. Media:BhumandalikaranaurSamaj–Ed.SanjayDwivedi
3. NayeJamanekiPatrakarita–Sourabh Shukla
4. PatrakaritaseMediatak–Manoj Kumar

COURSEOUTCOMES:

CO1 Providingknowledgeof Letter writingin Hindi. K2

CO2 Knowingthedifference betweenDevanagariScript K4
andUnicode andits application
CO3 Providingknowledgeof usageofHindi in different K5
govt.offices
CO4 KnowaboutE-Patrikas K3
CO5 Gettingknowledgeof Competitive exams through K4
online
K1-Remember; K2-Understand; K3-Apply;K4-Analyze; K5-Evaluate; K6-Create

MappingCourseOutcomesVsProgramme Outcomes

PO PO PO PO PO PO PO PO PO PO PO PO
CO/PO
1 2 3 4 5 6 7 8 9 10 11 12

CO1 1 2 3 - - - 1 2 - 2 2 2

CO2 1 2 3 - - - 1 1 - 2 2 2

CO3 1 2 3 - - - 1 1 - 2 2 2

CO4 1 2 2 - - - 1 1 - 1 1 2

CO5 1 2 2 - - - 1 1 - 1 1 2

W.AV 1 2 2.6 - - - 1 1.2 - 1.6 1.6 2

S–Strong (3), M-Medium(2), L -Low(1)
 MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 - - 1 3 3

CO2 - - 1 3 3

CO3 - - 1 3 3

CO4 - - 1 2 2

CO5 - - 1 2 2

W.AV - - 1 2.6 2.6

S–Strong (3), M-Medium(2), L -Low(1)

RelatedOnlineContents(MOOCs,SWAYAM, NPTEL,YouTube,Websites, etc.)

1. https://techshindi.com/%E0%A4%AB%E0%A4%BC%E0%A5%89%E0%A4%A8%E0%A5%
8D%E0%A4%9F-%E0%A4%95%E0%A5%8D%E0%A4%AF%E0%A4%BE-
%E0%A4%B9%E0%A5%88%E0%A4%82-%E0%A4%94%E0%A4%B0-
%E0%A4%AF%E0%A5%87-%E0%A4%95%E0%A4%BF%E0%A4%A4%E0%A4%A8/
2. https://www.techyukti.com/2020/12/computer-font-kya-hai.html
3. https://chti.rajbhasha.gov.in/pdf/Chap4-HindiShabadSansadhan2ndEditionPart2.pdf

PART – I
PAPER–I
LANGUAGE–
SubjectCode LTPC
91541M/ OTHERLANGUAGES-IV 4 00 3
91541TU/
91541A/
91541S
 PART-II

SubjectCode: LTPC
91542 PAPERII–GENERAL ENGLISH-IV
4 00 3

COURSEOBJECTIVES:
 Tohelplearnersimbibe goal-settingattitude.
 Toenablethemtounderstand thevalueof integrity.
 Tohelpthemdealwithemotions.
 Toteachthe learnerstoframe sentencesusingtenses.
 Toenhancereportingskills.

UNITI GOALSETTING(UNICEF) 20 Hours

Life Story
FromChineseCinderella–AdelineYenMah
WhyIWrite-GeorgeOrwell
ShortEssay
OnPersonalMastery–RobinSharma On
the Love of Life – William Hazlitt

UNITII INTEGRITY 20 Hours

ShortStory
TheTaxi Driver– K.S. Duggal
Kabuliwala-RabindranathTagore
ARetrievedReformation–OHenry
Extractfromaplay
TheQualityof Mercy(TrialScene from theMerchantofVenice- Shakespeare)

UNITIII COPINGWITHEMOTIONS 20 Hours

Poem
Pride–DahliaRavikovitch
PhenomenalWoman–MayaAngelou
Reader’sTheatre
TheGiant’sWifeATall TaleofIreland–WilliamCarleton
ThePrincessandtheGod:ATaleofAncientIndia
UNITIV LANGUAGECOMPETENCY SENTENCES 15 Hours
SimpleSentences
Compound Sentences
ComplexSentences
DirectandIndirectSpeech

UNITV REPORTWRITING 15 Hours

NarrativeReport
NewspaperReport
DraftingSpeeches
WelcomeAddress
Voteof Thanks

COURSEOUTCOMES:

Oncompletionofthiscourse,studentswill Knowledge Level

CO1 Determinetheirgoals L4
CO2 Identifythevalueofintegrity. L2
CO3 Dealwith emotions. L3
CO4 Frame grammaticallycorrectsentences L4
CO5 Writecohesive reports. L3

TEXT BOOKS:
1. OxfordPracticeGrammar ,JohnEastwood, OxfordUniversityPress
2. CambridgeGrammarofEnglish,RonaldCarterandMichaelMcCarthy
3. GeorgeOrwellEssays,Penguin Classics

WEB LINKS:
1. http:/www.gradesaver.com/George-orwell-essays/study/summary
2. O’ Henry. A Retrieved Reformation.
https://americanenglish.state.gov/files/ae/resource_files/a-retrieved-reformation.pdf
3. Maya Angelou. Phenomenal Woman.
https://www.poetryfoundation.org/poems/48985/phenomenal-woman
4. The Quality of Mercy,
https://poemana1ysis.comhttps://www'.oxfordscho1ar1yeditions.coin/disp1ay/10.1093/actra
de/9780199235742.book. 1/actrade-9780199235742-div1-106- William Hazilitt
 MappingCourseOutcomesVsProgramme Outcomes

PO PO PO PO PO PO PO PO PO PO PO PO
CO/PO
1 2 3 4 5 6 7 8 9 10 11 12

CO1 1 2 3 - - - 1 2 - 2 2 2

CO2 1 2 3 - - - 1 1 - 2 2 2

CO3 1 2 3 - - - 1 1 - 2 2 2

CO4 1 2 2 - - - 1 1 - 1 1 2

CO5 1 2 2 - - - 1 1 - 1 1 2

W.AV 1 2 2.6 - - - 1 1.2 - 1.6 1.6 2

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 - - 1 3 3

CO2 - - 1 3 3

CO3 - - 1 3 3

CO4 - - 1 2 2

CO5 - - 1 2 2

W.AV - - 1 2.6 2.6

S–Strong (3), M-Medium(2), L -Low(1)

 PART–III
CORECOURSE –THEORY –VII

SubjectCode: LTPC
91543 AIR TRAVEL MANAGEMENT
60 05

COURESOBJECTIVES:
 Tolearnabouttheoverviewinformationaboutthe airtransportationindustry
 To studyabout theairline products
 Toexploreabout thevarioustravel products
 Tolearnabout theimportanceof traveldistribution systems

UNIT– 1 OverviewofAirTransportIndustry 15 Hours

Air Transportation Industry – Land Transportation Industry – Sea Transportation Industry –
Multi-modal Transportation – Marketing and Marketing mix – Application of Marketing Principles
to Airline Management – Airline Business and its Customers – Market segmentation

UNIT– 2 AirlineProduct 15 Hours

Passport–VISA’s -AirlinesTicketorAuthorization –HealthDocuments –MichelPorter’s Five
Factors and their Application to Airline – Cost leadership –Focus strategies- Airline Business and
Market Strategies – Common Mistake-Concept of Product and Relation to Airline – Fleet and
schedules Related Product Features – Customer Service and Controlling Product Quality – Air
Freight Product

UNIT– 3 TravelProduct 15 Hours

Referring the TIM - Passport Requirements: Different Nations - VISA Requirements:
Different Nations - Tax, Currency, Customs, Immigration requirements - Referring the OAG -
Aircraft Types and Codes - World Terminals -Calculation of Flying time, Ground Time andElapsed
Time.

UNIT– 4 AirTransportGrowth 15 Hours

Introduction – Growth of air transport, Airport organization and associations, Classification
of airports airfield components, Air traffic Zones and approach areas. Context of Airport system
planning – Development of Airport Planning process – Ultimate consumers – Airline decision –
Other Airport operations

UNIT– 5 TravelDistributionSystem 15 Hours

Building Block in Airline Pricing Policy – Uniform and Differential Pricing –The Structure
of Air Freight Policy – Distribution Channel Strategies – Travel Agency Distribution System-
Selling & Distribution Channel in Air Freight Market – Brand Building Strategies in Airline
Industry – Relationship Marketing and Components of Marketing Strategies.
Total:75 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level
Togainanoverviewontransportationandmarketingprinciplesandhow
CO1 L3
marketingisappliedintheairlineindustry.
Tointerpretmarketstrategiesand productconceptsthoseareneededfor
CO2 L4
airlineoperations.
CO3 Tounderstandtime calculationsforefficient airtravel planningand logistics L2
Totracethe growthof airtransportandunderstandhowdecisionsaremade
CO4 L5
interms ofairport system planning.
Toanalysebuildingblocks in airlinepricing, policies andto explore brand
CO5 L4
buildingandrelationshipmarketingintheindustry.

TEXT BOOKS:
1. AirlineOperations&Management-GeraldN.Cook,Bruce Billig,Routledge,2017.
REFERENCEBOOKS:
1. AirlineIndustry:TheOfficialGuidetoAirlineManagement–ElnoraSingleton– Routledge, 2015.
2. Travel&TourismManagement–BarkatA.M.A,PrenticeHallIndiaLearningPvtLtd, 2015.
3. AirTransportManagement:AnInternationalPerspective,LucyBudd,StephenIson (authors),
2020 (edition), Routledge
4. Tourism,TransportandTravelManagement,M.R.Dileep(author),2019(edition), Routledge

MappingCourseOutcomesVsProgrammeOutcomes

CO/ PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
PO

CO1 1 1 1 1 1 1 1 1 1 1 1 1
CO2 1 1 1 2 2 2 1 1 1 1 1 1
CO3 1 1 1 2 2 2 1 1 1 1 1 1
CO4 2 1 1 2 2 2 1 1 1 1 1 1
CO5 1 1 1 1 1 1 1 1 1 1 1 1
W.AV 1.2 1 1 1.4 1.4 1.4 1 1 1 1 1 1
S–Strong (3), M-Medium(2), L -Low(1)
MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 1 1 1 1 1
CO2 2 1 1 2 1
CO3 1 1 1 1 2
CO4 1 2 1 2 2
CO5 1 2 1 1 1
W.AV 1.2 1.4 1 1.4 1.4
S–Strong (3), M-Medium(2), L-Low(1)
 PART–III
CORECOURSE– THEORY– VIII

SubjectCode: LTPC
91544 AIRPORT AND AIR TRAFFIC SERVICES
50 04

COURSEOBJECTIVES:
 Tolearnaboutthe airportanditstypesalongwithgroundsupport equipments
 Tostudyabout the completeairport business
 Togetknowledgeonaviation geography
 Tostudyabout the airport structuresand operations

UNIGT–1 Airport 10 Hours

Airport - Types of Airport – Classifications – Airport Structures – Domestic Airport –International
Airport – Regional Airport – Floating Airport – Water Airport – Heliport – Apron Management –
Ground Support Equipments

UNIT– 2 Airport Business 10 Hours

Airport Customer – Types of Customers – Airport Costs – Airport Revenues – Economic Benefits
of Airports – Aerodrome Maintenance

UNIT– 3 Basic Aviation Geography 10 Hours

About Earth – Atmosphere – Coriolis Force – Seasons – Equinox – Solstice – Open Sky Policy –
Freedom of Air – Economic and Physical Geography Heat Zones – Latitude – Longitude – Time
Zones

UNIT– 4 AirportStructures&Operations 20 Hours

Taxiway – Runway – Types of Runway – Declared Distances – Airport Signs, Markings &
Lightings – Ramp Services – Fueling – Ground Support Equipment’s – Basic Aircraft Load
Planning – Basic Weight & Balance Terminology – Airport Emergency Response Plan

UNIT– 5 AirTrafficServices 10 Hours

Basic Concept – Objectives of ATS – Parts of ATC Service – Scope and Provision of ATC’s –
VFR & IFR Operations – Classification of ATS Air Spaces – Various DisciplinaryResponsibilities
of ATC
Total:60Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level
CO1 Togainanoverviewonairtransportation,airport andtypesofairport. L1
Tounderstandaboutthe airportbusinesssuchasairportcustomers,airport
CO2 L2
revenue andeconomicbenefitsof airport.
TounderstandBasicaviationgeographyincludingtimecalculationsfor
CO3 L3
efficientairtravel planning.
CO4 Toanalysethestructuresofairportanditsoperations L4
TogetbasicknowledgeaboutAir TrafficServicesalongwith classification
CO5 L2
ofATSairspace
TEXT BOOKS:
1. Fundamentalsof AirTrafficControl–MichaelS.Nolan,CengageLearning,2012.
2. Introductiontoairportoperations,IATA, 2011.

REFERENCEBOOKS:
1. UnderstandingAirTrafficControl–DieudonneNdayizera,Notion Press, 2016.
2. AirTrafficControl:HumanPerformanceFactors–AnneR.Isaac,BertRuitenberg, Routledge,
2010
3. AirportOperations,NormanJAshford,McGraw-Hilleducation,2012
4. Airlineand AirportOperations, EdissaUwayo (author),2016 (edition),Notion Press

MappingCourseOutcomesVsProgramme Outcomes

CO/P PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
O
CO1 1 1 - 3 3 2 1 1 1 1 - 1
CO2 1 1 1 2 2 2 2 1 2 1 1 1
CO3 1 1 1 2 1 1 2 1 1 1 1 1
CO4 1 1 - 2 2 2 2 1 1 1 - 1
CO5 2 1 - 2 2 2 - 1 1 1 1 1
W.AV 1.2 1 0.4 2.2 2 1.8 1.4 1 1.2 1 0.6 1
S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 2 1 1 1 1
CO2 2 1 1 1 1
CO3 1 1 1 1 1
CO4 2 1 1 2 2
CO5 2 2 1 2 2
W.AV 1.8 1.2 1 1.4 1.4
S–Strong (3), M-Medium(2), L -Low(1)
 PART–III
CORECOURSE –THEORY –IX

SubjectCode: LTPC
91545A/ INDUSTRIAL VISIT REPORT/ MINI PROJECT
91545B 0 0 3 3

COURSEOBJECTIVES:
The mini project is designed to help students to develop practical ability and knowledge with the
practical tools/techniques for solving real life problems related to the industry, academicinstitutions
and research centers. The course Mini Project is one that involves practical work for understanding
and solving problems in the field of Aviation.

INSTRUCTIONSFORPREPARATIONOFMINI-PROJECTREPORTS:
TheMini-Projectshould bewrittenin standardscientificpaper format.

Titlepage:Authorsname,SupervisorsName andDesignation

Abstract:250words=1page.

Introduction:~500-750words=2-3pages

MaterialsandMethods:~1500words=6pages

Results:~1500words =6 pages

This should provide a concise account of the results obtained, in a logical order that hopefully tellsa
story. This will not necessarily be the order in which you carried out the experiments! Make
maximum use of figures / tables - remember a picture often replaces a thousand words. A standard
scientific paper in most journals will contain ~6 (maximum 8) figures or tables.

Discussion:1500 words= 6pages

Thisisvaluableinclusioninaprojectreportwherethestudentmaynothavesufficienttimeto complete the

work and it contains constant ideas of further work.

Reference:1250words = 5pages

Standardformatshouldbefollowedandincludeallthedetails,includingthefullreferenceinthe list
maximum of 30 reference is adequate.

Total:30 Hours
 PART–III
ALLIEDCOURSE –THEORY–IIB

SubjectCode: LTPC
91546 PRINCIPLES OF TOURISM MANAGEMENT
60 04

COURSEOBJECTIVE:
 Tolearn about theintroductionand historyof tourism industry
 Tostudyaboutthecomponents andtypes of tourism
 Toanalyseabout theimpactsof tourism
 Toknowaboutthetourismorganisationsandits functions

UNIT– 1 IntroductiontoTourism 15 Hours

Meaning & definitions of tourism, traveler, excursionist, tourists - Objectives, nature &
Classification of tourism & tourists. Tourism recreation & leisure inter-relationship. Growth and
development of Tourism through the ages.

UNIT– 2 Components,TypesandFormsofTourism 15 Hours

Components of tourism - Types and Forms of Tourism: Inter-regional and intra–regional tourism,
inbound and outbound tourism, domestic, international tourism. Forms of Tourism: religious,
Medical Tourism, historical, social, adventure, health, business, conferences, conventions,
incentives, sports and adventure tourism

UNIT– 3 TourismOrganizations 15 Hours

Roles and Functions of United Nations World Tourism Organization (WTO), Pacific Asia Travel
Association (PATA), World Tourism &Travel Council (WTTC) - International Hotel Association
(IHA), Ministry of Tourism, Govt. of India, India Tourism Development Corporation (ITDC),
Federation of Hotel and Restaurants Associations of India (FHRAI).

UNIT– 4 ImpactsofTourism 15 Hours

TourismImpacts: EconomicImpacts,Social Impacts,CulturalImpacts,andEnvironmentalImpacts
-Strategiestoovercomeorreducethenegativeimpactsoftourism.

UNIT– 5 TourismEntrepreneurship 15 Hours

Introduction to entrepreneurship; the tourism industry and business ideas – business strategy-
understanding customers and analyzing the competition – Essential Requirements for Starting
Travel Agency & Tour Operation Business – Cost Management – Procedures for Obtaining
Recognition

Total:75 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level

TounderstandabouttheEvolutionoftourismindustryalongwithits growth and

CO1 L2
development
ToexploretheknowledgeaboutComponents, Typesand Forms of
CO2 L4
Tourism
Toknowaboutthevariousorganisationsanditscontributionforthe growth of
CO3 L2
Tourism sector
CO4 Toanalysethedifferentimpactsoftourism L4
CO5 Tounderstandcompletelyaboutthe functions fortourism entrepreneurs L2

TEXT BOOK:

1. PrinciplesofTourismManagement–JohannaMuller(author),2016(edition),Willford Press
Publication

REFERENCE:

1. Tourism:PrinciplesandPractices–SampadKumarSwain,JitendraMohanMishra (authors),
2011 (edition), Oxford University Press publication
2. TourismDevelopment:Principlesandpractices–A.K.Bhatia(author),2009(edition),Penguin
Books Ltd
3. TourismMarketing:Principles,PoliciesandStrategies–RatandeepSingh(author), 2010
(edition), Kanishka Publishers
4. Principles of Tourism and Hospitality Management, B.K. Kochhar (author), 2011 (edition),
Cyber Tech Publications

MappingCourseOutcomesVsProgramme Outcomes

CO/ PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
PO

CO1 - 1 1 - - - - 2 1 1 1 1
CO2 - 1 1 - - - - 2 1 1 1 1
CO3 1 1 1 - - 1 1 2 1 1 1 1
CO4 - 1 1 - - 1 1 2 1 1 1 1
CO5 - 1 2 - - 1 1 2 1 1 1 1
W.AV 0.2 1 1.2 - - 0.6 0.6 2 1 1 1 1

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomes VsProgrammeSpecific Outcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 - - 3 1 1
CO2 - - 3 1 1
CO3 - - 3 1 1
CO4 - - 3 1 2
CO5 - - 3 1 2
W.AV - - 3 1 1.4
S–Strong (3), M-Medium(2), L -Low(1)
 YEAR – III
SEMESTER–V
PART – III
CORECOURSE –THEORY –X

SubjectCode: LTPC
91551 CABIN CREW MANAGEMENT
60 0 5

COURSEOBJECTIVES:

 Tounderstandaboutthe cabincrewprofession
 Toknowaboutthelifestyleofacabin crewin aviation industry
 Tostudyabout alltheinflight servicesprovided inaircraft
 Tolearnaboutthe flight emergenciesandsituationalawareness

UNIT-1 CrewProfession 20 Hours

Introduction to Cabin Crew Profession – History & Origin of Profession – Key Historical
Milestones – A Day in the life of a crew member – A day in the life – Benefits and Challenges of
the Cabin Crew Profession – Greeting the passenger – Announcements / Briefing – Nature of Job –
Servicing the food and beverages – Travel documents checking – Basics of telephone
communication – Telephone etiquette

UNIT-2 Cabincrew Livinglifestyle 10 Hours

Cabin crew living lifestyle – Nutrition – Grooming practices – Personal Hygiene – Hair and
Hairstyles – Make-up & Cosmetics – Jewellery – Eyewear – Ethic mannerism – life style as cabin
crew.

UNIT-3 Risk Management 10 Hours

Personal health risk – Health risk links with travel and flying – work pressure – prefight briefing –
prefight preparations – Boarding process – Preparing for take-off and landing – Time Management
– Stress Management – Identifying factors responsible for stress

UNIT-4 Roles&Responsibilities 10 Hours

Roles, Duties and responsibilities of cabin crew – Transit in Travel – Handling information –
Precautions – Handling emergency situations

UNIT-5 In-FlightServices 10 Hours

Galley– Catering and Meal – Pre–Flight Service, Service After Take–Off, Pre–Landing and Post –
Landing Service – Meal Service – Meal Codes – Alcoholic Service – Non-Alcoholic Service –
Crockery and Cutlery – Waste Management
Total:60 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level
Toknowabouttheprofessionandnatureofjobofacabincrewin aviation
CO1 L1
industry.

CO2 Tocomprehend how isthelivinglifestyle of cabin crew. L2

TodelveintotheidentificationandanalysationofRiskManagementin this
CO3 L5
cabin crew profession.

CO4 Tounderstand indetailabout theroles andresponsibilityofacabincrew. L2

CO5 Tounderstand aboutall thein-flightservices provided byacabincrew. L2

TEXT BOOKS:

1. Introduction to Cabin Crew, Beverley Goodman (author), April 2015 (edition), Travel and
Tourism Publishing Limited
2. CabinCrewSafetyTrainingManual,ICAO(author)

REFERENCE:

1. How to become flight attendant, Kara Grand and Hicham Mouzoune(authors), June 2020
(edition),Mouzoune hicham
2. HowtoBecome CabinCrew,JessicaBond(author),May2014(edition), How2Become
3. The Caibn Crew Interview Made Easy, Caitlyn Rogers(author), November 2014 (edition),
SpineBound Books
4. TheCompleteFlightAttendantInterviewWorkBook,SashaRobinson(author),January 2012
(edition), Createspace

WEBSITE LINK:

1. http://www.aviationchief.com/uploads/9/2/0/9/92098238/icao_doc_10002_-
_cabin_crew_safety_training_manual_1.pdf

MappingCourseOutcomesVsProgramme Outcomes

CO/ PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
PO
CO1 1 1 3 1 1 1 2 2 1 2 3 1
CO2 1 1 2 2 3 2 1 1 1 2 3 1
CO3 2 1 2 2 2 2 2 2 1 3 2 1
CO4 1 1 2 2 3 2 1 1 1 2 3 1
CO5 1 1 3 1 1 2 1 3 1 2 2 1
W.AV 1.2 1 2.4 1.6 2 1.8 1.4 1.8 1 2.2 2.6 1
S–Strong (3), M-Medium(2), L -Low(1)
MappingCourseOutcomesVs ProgrammeSpecificOutcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 2 1 3 1 1
CO2 3 1 3 1 1
CO3 2 2 2 1 1
CO4 3 1 3 1 1
CO5 2 2 2 1 1
W.AV 2.4 1.4 2.6 1 1
S–Strong (3), M-Medium(2), L -Low(1)
 PART–III
CORECOURSE –THEORY–XI

SubjectCode: LTPC
91552 AIR CARGO MANAGEMENT
60 05

COURSEOBJECTIVES:

 TounderstandaboutAir Cargomanagementanditsorganisations
 Toknowaboutthevariousprinciples ofAir Cargo
 Tostudyabout the cargohandling, acceptanceofspecial cargos
 Tolearn aboutthedocumentshandlinginAir Cargoand DangerousGoods handling.

UNIT-1 Cargo Management 10 Hours

Cargo History – Concepts and common terms used in Cargo handling – Rules of Cargo. Cargo
Rating – Familiarization of cargo Tariff – Rounding of the weights / Dimensions / Currencies –
weight rating – specific commodity rates – general cargo rates - valuation cargos.

UNIT-2 IntroductiontoAirCargo 10 Hours

Air Cargo Terminology – Principles of Air cargo – Acceptance of special cargo – Perishable cargo
– Life saving drugs – Human Remains – Restrictions in acceptance of cargo – Identification of
cargo.

UNIT-3 DocumentsinAir cargo 20 Hours

Understanding freight documentation (AWB, Cargo Manifest, NOTOC) – Airway Bill – Function
and completion of the airway bills – Labeling & Marking of Packages – Export & Import
Documentation – Cargo Liability – Customs rules and applications

UNIT-4 Cargo Handling 10 Hours

Handling cargo – Cargo capacity of Air – Cargo needing special attention – Handling of
equipment’s at airport: Loading and Unloading – Air Freight exports and imports

UNIT-5 DangerousGoods Regulation 10 Hours

Handling Dangerous Goods Regulations – Classes of DGR – Package Marking and Labeling –
Documentation – DG list of the ICAO

Total:60 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level
Tounderstandtheroleofairtransportationinlogisticsandlearnits
CO1 L2
significance,regulations, andinfluencesinthe industry.
Todevelopandlearntheintricaciesofdeterminingfreightrates forair
CO2 L3
cargoanditscompetitioninairlogistics.
Toexplorevariousservicelevelsinaircargos,handling,limitationsand to
CO3 learn about its devices, mail and documentation needed for L4
processing.
Tolearnaboutregulatorycompliance,industrialresourcesandhowthe
CO4 rolesoffreightforwardersvarybetweeninternationalanddomestic standards. L2

Tolearnaboutintermediariesinaircargoandthedifferentwarehousing agents
CO5 related to air cargo and learning about the dangerous goods L2
regulations.

TEXT BOOKS:

1. AirCargoManagement :AirFreightandtheGlobalSupplyChain,MichaelSalesand Sebastiaan

Scholte (authors), 2023 (edition), Routledge
2. AirCargoManagement, R.Thangamani(author), 2021(edition),BavatharaniPublications

REFERENCE:

1. Dynamic Capacity Control in Air Cargo Revenue Management, Rainer Hoffmann (author),
2013 (edition), KIT scientific Publishing
2. Risk Management in the Air Cargo Industry: Revenue Management, Capacity Options and
Financial Intermediation – Paul Hertwig, Diplomica Verlag Publishing, 2010
3. Logistics&AirCargoManagement,Shri.N.V.Suresh,Dr.DeepaRajesh,Dr.V.Suganya (author),
January 2021 (edition), Iterative International Publisher IIP
4. Dangerous Good Regulations (DGR), IATA (author), January 2016 (edition), International
Air Transport Association (IATA)

MappingCourseOutcomesVsProgramme Outcomes

CO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
/PO
CO1 2 1 - 2 2 1 1 1 1 1 1 1
CO2 1 1 1 2 - 1 1 1 1 1 1 1
CO3 1 1 2 2 1 2 1 1 1 1 1 1
CO4 1 1 - 1 1 1 1 1 1 1 1 1
CO5 1 1 1 1 1 1 1 1 1 1 1 1
W.AV 1.2 1 0.8 1.6 1 1.2 1 1 1 1 1 1
S–Strong (3), M-Medium(2), L -Low(1)
MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 2 1 1 1 1
CO2 1 1 1 1 2
CO3 2 1 1 2 2
CO4 1 1 1 1 1
CO5 1 1 1 1 2
W.AV 1.4 1 1 1.2 1.6

S–Strong (3), M-Medium(2), L -Low(1)

 PART – IIIDSE–
ELECTIVE–I

SubjectCode: LTPC
91553A BUSINESSRESEARCH METHODOLOGY
50 04

COURSEOBJECTIVES:

 Tounderstandaboutthe fundamentalfactorsof Businessresearch

 Tolearnaboutthe researchdesignsandtypes
 Tostudyabout theimportanceof data’sand data collection
 Tolearnaboutreportwriting

UNIT – 1 Introduction to Business Research 10 Hours

Research–meaning–scopeandsignificance–Typesofresearch–ResearchProcess– Characteristics of
good research – Scientific method – Problems in research – Identifying research problem–
objectivity inresearch.–sampling design–meaning –concepts–stepsin sampling –
criteriaforgoodsampledesign–Typesofsampledesigns–Probabilityandnon–probability samples.

UNIT – 2 Research Design 10 Hours

Hypothesis: meaning – sources – Types – formulation Research design – Types – features of good
design–measurement–meaning–needErrorsinmeasurement–Testsofsoundmeasurement Techniques
of measurement – scalingTechniques – meaning – Types of scales – scale construction techniques.

UNIT– 3 Data Collection 10 Hours

Data collection: Types of data – sources – Tools for data collection methods of data collection –
constructing questionnaire – Pilot study – case study – Data processing: coding – editing – and
tabulation of data – Data analysis.

UNIT– 4 Testof Significance 10 Hours

Test of Significance: Assumptions about parametric and non-parametric tests. Parametric Test –Chi
square, T test, F Test and Z test – Non Parametric Test – U Test, Kruskal Wallis, Sign test.
Introduction to ANOVA One way, Two way, Multivariable (No problems)

UNIT – 5 Report Writing 20 Hours

Interpretation–meaning–TechniquesofInterpretation–Reportwriting:Significance–Report writing:-
Stepsinreportwriting–Layoutofreport–Typesofreports–Oralpresentation– executive summary–
mechanics of writing research report – Precautions for writing report –Norms for using Tables,
charts and diagrams – Appendix:- norms for using Index and Bibliography.

Total:60 Hours
COURSEOUTCOMES:
Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level
Studentswillunderstandtheconcept,process,design,toolsand techniques of
CO1 L2
RM
Toenablethestudentstoapplytools,techniques/methodstoassist various
CO2 L4
functions of management.
CO3 Tolearnaboutvarious analysethedatacollected L4
CO4 Thiscoursewillbeevaluatingtheresults,interpretandpresentfindings. L5
CO5 Tolearnaboutpreparingresearchreport L2

TEXT BOOK:
1. Business Research Methods – Donald R. Cooper and Pamela S. Schindler – Tata McGraw Hill,
2019

REFERENCEBOOKS:
1. ResearchMethodsformanagementandCommerce–RaoK.V.,Sterling,2018
2. BusinessResearch Methods,Emory&Cooper,2010
3. ResearchMethodology, KothariC.R,2012

MappingCourseOutcomesVsProgramme Outcomes
CO/P PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
O
CO1 1 1 1 1 1 1 1 1 1 1 1 1
CO2 1 1 1 1 1 1 1 1 1 1 1 1
CO3 1 1 1 1 1 - - 1 1 1 1 1
CO4 1 1 1 1 - 1 1 1 1 1 1 1
CO5 - 1 1 - - 1 1 1 1 1 1 1
W.AV 0.8 1 1 0.8 0.6 0.8 0.8 1 1 1 1 1
S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes
CO/PS PSO1 PSO2 PSO3 PSO4 PSO5
O
CO1 1 1 1 2 2
CO2 2 1 2 2 2
CO3 1 1 1 1 1
CO4 2 1 2 1 1
CO5 1 1 2 1 2
W.AV 1.4 1 1.6 1.4 1.6
S–Strong (3), M-Medium(2), L -Low(1)
 PART – III DSE–
ELECTIVE–I

SubjectCode: LTPC
91553B CONSUMER BEHAVIOR
50 04

COURSEOBJECTIVES:
 Tolearnabout consumer behaviourand consumer satisfaction
 Tostudyabouttheconsumerresearchand motivation
 Tounderstandaboutconsumerlearningandattitude
 Toidentifythesocialandculturalinfluencesonconsumer behaviour

UNIT–1IntroductiontoConsumer Behaviour 10 Hours

Consumer Behaviour — definition - Scope & Need of consumer behavior — Discipline of
consumerbehaviour- IndianConsumer—CustomerValueSatisfaction— Retention-Strategiesfor
Customer Retention — Marketing ethics.

UNIT–2ConsumerResearch,Motivation andPerception10 Hours

Consumer research —Nature of Consumer Research - Paradigms —Quantitative &
Qualitative Methods – The process of consumer research – Role of Research in Understanding
Consumer Behaviour- consumer motivation — dynamics — types — measurement of motives —
consumer perception

UNIT– 3 ConsumerLearningandAttitude 10 Hours

ConsumerLearning—Nature,Principles&Process-Behaviorallearningtheories—
Measuresofconsumerlearning—Consumerattitude–ModelsofConsumerAttitude—formation-
—Strategiesforattitude change.

UNIT–4Socialand CulturalInfluenceson Consumerbehaviour10 Hours

Social class Consumer Behaviour-Group-Nature-Types- Family – Roles & Types-Family
Life Cycle- Categories — Lifestyle Profiles of consumer classes — Culture – Cross Cultural
Customers Behaviour Strategies.

UNIT–5ConsumerDecisionMaking andOpinion Leadership 20 Hours

Consumer Decision Making — Buying role of Consumer- Types of consumer decision
making — A Model of Consumer Decision Making- Problem Recognition- Post purchase
processes- Opinion Leadership — Dynamics & Measurement of Opinion Leadership.

TOTAL: 60 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudent willbeable to;
Level
Toenable thestudentstolearn thebasicsof consumerbehaviour andits
CO1 objectives, discipline of consumer behaviour, customer value L1
satisfactionandmarketingethics.
Studentswillunderstandaboutconsumerresearchinabetter manner,
CO2 L2
theprocessofconsumerresearchandmotivation.
Tounderstandthebehaviourallearningtheoriesandmeasuresof
CO3 L4
consumerlearning,consumerattitudeandstrategiesforattitude change.
Imparttheknowledgeofsocialclassofconsumerbehaviour,lifestyle profiles
CO4 of consumer classes and cross cultural consumer behaviour L4
strategies.
Toenrich the students'knowledgetowards theconsumer decision
CO5 L5
makingprocess tochoosetheproduct or service.

TEXT BOOKS:
1. ConsumerBehavior-MichaelR.Solomon,TapanKumarPanda,PearsonPublication13e- 2020
2. ConsumerBehavior–David Loudon,AlbertDella Bitta,McGrawHillEducation,2017.

REFERENCE:
1. ConsumerBehavior – LeonG.Schiffman,PearsonEducation,2010.
2. ConsumerBehavior:BuildingMarketingStrategy,
Hawkins(Author),Motherbaugh(Author),Mookerjee(Author),McGrawHillEducation, 2017.
3. ConsumerBehavior,byKumarLeonG.,Schiffman;Joe,Wisenblit;S.Ramesh,Pearson
Education,2018
4. ConsumerBehavior:BuildingMarketingStrategy,byDavidL.Mothersbaugh,DelI.
Hawkins, Susan Bardi Kleiser, Amit Mookerji, McGraw Hill Education, 2022.

MappingCourseOutcomesVsProgramme Outcomes
CO/ PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
PO
CO1 1 1 1 1 1 1 1 2 1 1 1 2
CO2 1 1 1 - 1 1 1 2 2 1 1 1
CO3 1 1 1 1 - 1 1 2 2 2 1 1
CO4 1 1 1 - 1 1 1 1 1 1 1 1
CO5 1 1 1 1 1 1 1 1 1 1 1 1
W.AV 1 1 1 0.6 0.6 1 1 1.6 1.4 1.2 1 1.2

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 1 1 1 1 1
CO2 1 1 1 1 1
CO3 1 1 2 1 1
CO4 1 1 1 1 1
CO5 2 1 2 1 1
W.AV 1.2 1 1.4 1 1

S–Strong (3), M-Medium(2), L -Low(1)

 PART –
IIIDSE–ELECTIVE–
I

SubjectCode: LTPC
91553C CUSTOMER RELATIONSHIP MANAGEMENT
50 04

COURSEOBJECTIVES:
 To studyabout the fundamentals ofCRM
 TogetknowledgeaboutRelationshipMarketing
 Tounderstandabout the ITsupportin CRM
 Tostudyabout the analytical anddataanalysisofCRM

UNIT-1 IntroductiontoCRM 10 Hours

CRM concepts - Acquiring customers, - Customer loyalty and optimising customer relationships -
CRM defined - success factors, the three levels of Service/ Sales Profiling -Service Level
Agreements (SLAs), creating and managing effective SLAs.

UNIT– 2 RelationshipMarketing 10 Hours

CRM in Marketing - One-to-one Relationship Marketing - Cross Selling & Up Selling- Customer
Retention, Behaviour Prediction - Customer Profitability & Value Modeling, - Channel
Optimization - Event-based marketing. - CRM and Customer Service - The Call Centre, Call
Scripting - Customer Satisfaction Measurement.

UNIT– 3 ITSupportinCRM 10 Hours

Sales Force Automation - Sales Process, Activity, Contact- Lead and Knowledge Management -
Field Force Automation. - CRM links in e-Business - E-Commerce and Customer Relationships on
the Internet - Enterprise Resource Planning (ERP), - Supply Chain Management (SCM), - Supplier
Relationship Management (SRM), - Partner Relationship Management (PRM).

UNIT-4 Analytical&Dataanalysis 10 Hours

Analytical CRM - Managing and sharing customer data - Customer information databases - Ethics
and legalities of data use - Data Warehousing and Data Mining concepts - Data analysis - Market
Basket Analysis (MBA), Click stream Analysis, Personalization and Collaborative Filtering.
[

UNIT-5 CRMImplementation& Tools 20 Hours

CRM Implementation – Defining success factors – Preparing a business plan requirement,
justification and processes. - Choosing CRM tools – Defining functionalities – Homegrown versus
out-sourced approaches - Managing customer relationships – conflict, complacency, Resetting the
CRM strategy. Selling CRM internally – CRM development Team - Scoping and prioritising -
Development and delivery – Measurement.
Total:60 Hours

COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudent willbeable to;
Level
Students will understand about the customer relationship
CO1 marketing,basisofbuildingrelationship,typesofrelationship L2
marketingandCustomer lifecycle.
Tounderstand theconcepts of CRMand relationship marketing,
CO2 L2
importanceofcustomer divisibilityinCRM.
Toimparttheknowledgeaboutsalesforceautomation,contact
CO3 management, enterprise marketing management and customer L4
relationshipmanagement in India.
UnderstandthevaluechainconceptofCRM,Integrationbusiness
CO4 management,Benchmarksandmetricsculturechangealignment with L2
customer ecosystem.
ToenhancetheknowledgeofdatabaseusesandprocessesinCRM,
Database marketing, data warehouse and data mining, to analyse
CO5 L3
customer relationship technologies and best practices in marketing
technology.

TEXT BOOKS:
1. CustomerRelationshipManagement:Concepts&Cases–Rai.A.K,PrenticeHallIndia Learning
Pvt Ltd, 2012.
2. AlokKumar Rai,CUSTOMERRELATIONSHIPMANAGEMENT CONCEPT &CASES,
PrenticeHallofIndiaPrivateLimited,NewDelhi.2011

REFERENCEBOOKS:
1. CustomerRelationshipManagement-G.Shainesh,JagdishN.Sheth,LaxmiPublications, 2016.
2. CustomerRelationshipManagement:Concepts&Technologies–FrancisButtle,Stan
Maklan, Routledge – 2015.
3. S.Shanmugasundaram,CUSTOMERRELATIONSHIPMANAGEMENT,PrenticeHallof
India Private Limited, New Delhi, 2008
4. KaushikMukherjee,CUSTOMERRELATIONSHIPMANAGEMENT,PrenticeHallof
India Private Limited, New Delhi, 2008
5. V.Kumar&WernerJ.,CUSTOMERRELATIONSHIPMANAGEMENT,WilleyIndia,
2008
 MappingCourseOutcomesVsProgramme Outcomes

CO/ PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
PO

CO1 1 1 1 1 1 1 1 2 1 2 1 2

CO2 1 1 1 - - 1 1 1 1 1 1 1
CO3 1 1 1 1 1 2 2 1 1 1 1 1
CO4 1 1 1 1 1 1 1 1 1 1 1 1

CO5 1 1 1 1 1 1 2 2 1 1 1 1
W.AV 1 1 1 0.8 0.8 1.2 1.4 1.4 1 1.2 1 1.2

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO1 PSO2 PSO3 PSO4 PSO5

PSO

CO1 1 1 2 1 1
CO2 2 2 2 1 1
CO3 2 1 2 1 1

CO4 2 2 2 1 1
CO5 2 2 2 2 2

W.AV 1.8 1.6 2 1.2 1.2

S–Strong (3), M-Medium(2), L -Low(1)

 PART–III
DSE–ELECTIVE –II

SubjectCode: LTPC
91554A HUMAN RESOURCES MANAGEMENT
50 04

COURSEOBJECTIVES:
 Tolearnaboutthefundamental conceptandstructureofHumanResourcesManagement
 Togetknowledgeabout therecruitmentandselection processinaHR department
 Tounderstandaboutthetraininganddevelopmentinan organisation
 Tostudyabout thejob evaluation and relationshipmanagement

UNIT-1 IntroductiontoHR 10 Hours

Human Resources Management - Context and Concept of People Management in a Systems
Perspective - Organisation and Functions of the HR and Personnel Department - HR Structure and
Strategy; Role of Government and Personnel Environment including MNCs.

UNIT–2 Recruitment&Selection 20 Hours

Recruitment and Selection - Human Resource Information System [HRIS] - Manpower Planning -
Selection – Induction & Orientation - Performance and Potential Appraisal - Coaching and
Mentoring - HRM issues and practices in the context of Outsourcing as a strategy.

UNIT-3 Training &Development 10 Hours

Human Resources Development –Training and Development Methods - Design & Evaluation of
T&D Programmes - Career Development - Promotions and Transfers - Personnel Empowerment
including Delegation - Retirement and Other Separation Processes.

UNIT-4 Job Evaluation 10 Hours

Financial Compensation- -Productivity and Morale - Principal Compensation Issues &Management
- Job Evaluation - Productivity, Employee Morale and Motivation - Stress Management - Quality of
Work Life.

UNIT– 5 BuildingRelationships 10 Hours

BuildingRelationships–FacilitatingLegislativeFramework -TradeUnions-ManagingConflicts-
Disciplinary Process - Collective Bargaining - Workers Participation in Management - Concept,
Mechanisms and Experiences.

Total:60 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudent willbeable to;
Level

TounderstandingoftheconceptsofHRManditsimportanceinthe
CO1 L2
organization.
Itinculcatethe essentialskillsetsrequiredtofunctionasanHR
CO2 L3
manager
ThiscourseintegratetheknowledgeofHRconceptstotakethebest managerial
CO3 L5
decisions
Thiscoursecontributetotheimplementationandevaluationofplans related to
CO4 employee recruitment, selection, appraisal processes in an L5
organization
Itevaluate and implementemployeetrainingand development
CO5 L4
programs

TEXT BOOKS:

1. Venkata Ratnam C. S. & Srivastava B. K.,PERSONNEL MANAGEMENT AND HUMAN

RESOURCES, Tata Mc-Graw Hill, NewDelhi,,
2. Aswathappa,HUMANRESOURCEMANAGEMENT,TataMcGrawHill,NewDelhi, 2010

REFERENCE:

1. HumanResourceManagement-GaryDessler&BijuVarrkey(authors),2020(edition),
Pearson Publications
2. HumanResourceManagement –VSP. Rao(author),2023 (edition),Taxmann Publication
3. HumanResourceManagement–L.M.Prasad(author),2018(edition),SultanChand& Sons
Publications
4. HumanResourceManagementEssentialsYouAlwaysWantedToKnow(Self-
LearningManagement Series),Jaquina Gilbert (author), 2020 (edition), Vibrant Publishers
 MappingCourseOutcomesVsProgramme Outcomes

CO/ PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
PO

CO1 1 1 1 1 1 1 2 1 1 2 2 1

CO2 2 1 1 1 - 1 1 1 1 2 1 2

CO3 2 1 1 1 1 1 2 2 1 1 2 2

CO4 2 1 1 1 1 1 2 2 2 1 1 2

CO5 1 1 1 1 1 1 2 2 2 1 3 1

W.AV 1.6 1 1 1 1.8 1 1.8 1.6 1.4 1.4 1.8 1.6

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVs ProgrammeSpecificOutcomes

CO/ PSO1 PSO2 PSO3 PSO4 PSO5

PSO

CO1 3 2 2 1 1
CO2 1 1 1 1 1
CO3 3 2 2 1 1
CO4 2 2 2 1 1
CO5 2 2 2 1 1
W.AV 2.2 1.8 1.8 1 1

S–Strong (3), M-Medium(2), L -Low(1)

 PART–III
DSE–ELECTIVE –II

SubjectCode: LTPC
91554B ECONOMICS FOR EXECUTIVES
50 04

COURSEOBJECTIVES:
 Tostudyabout theprinciples and conceptsof Business Economics
 Tomakeanalysis abouttheproduction andcostanalysis
 To studyabout thepricingconcepts under factorsofproduction
 Tolearnaboutthemarketstructuresandprices

UNIT-1 ObjectiveofBusinessFirmandDemandAnalysis 20 Hours

Objectives of business firms - Profit Maximization - Social responsibilities - Demand
analysis - Law of Demand - Elasticity of demand - Risk Theory - Uncertainty theory.

UNIT– 2 ProductionandCost Analysis 10 Hours

Production function - Factors of production - Laws of diminishing returns and Law of
variable proportions - Economics of Scale – Cost and Revenue Curves - Break - even- pointanalysis

UNIT– 3 MarketStructureandPrices 10 Hours

Market structure and prices - Pricing under perfect Competition - Pricing under Monopoly-
Price discrimination - Pricing under Monopolistic competition – Oligopoly

UNIT– 4 PricingunderFactorsof Production 10 Hours

Pricing under factors of production; wages - Marginal productivity theory - Interest -
Keyne's Liquidity preference theory – Theories of Profit - Dynamic theory of Profit.

UNIT– 5 Governmentand Business 10 Hours

Government and Business - Performance of public enterprises in India - Price policy in
public utilities, Government measures to control Monopoly in India – Competition Act 2002.

TOTAL: 60 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse, thestudentwillbeable to;
Level
Tounderstandthebasicsofeconomics,socialresponsibilities, demand
CO1 L2
analysis and law of demand.
Imparting the knowledge about production function, factors of
CO2 production,Lawofvariableproportionsandeconomicsofscaleof L3
productivity.
Studentswillunderstandtheconceptofmarketstructureandprices,
CO3 L2
pricing under perfect competition and Price discrimination.
To impart the knowledge of economic concepts of production,
CO4 marginalproductivitytheory,keynes'sliquiditypreferencetheory and L3
dynamic theory of profit.
To make the students understand about the role of government in
business,performanceofpublicenterprisesinIndia,Pricepolicyin
CO5 L2
public utilities and Government measures to control monopoly in
India.

TEXT BOOKS:
1. Economic&CommercialLaws[CSExecutive]–TejpalSheth,TaxmannPublications, 2017.
2. ExecutiveEconomics:TenToolsforBusinessDecisionMakers:TenEssentialToolsfor
Managers, by Shlomo Maital, Pearson Education- 1994.

REFERENCEBOOKS:
1. Economic&CommercialLaws[CSExecutive]–SangeetKedia,PoojaLawPublishing, 2017.
2. EnvironmentalPolicyandMarketStructure(Economics,EnergyEnvironment),CarloCarraro, Y.
Katsoulacos, A. Xepapadeas, Springer publication, 2010.
3. Koutsoyiannis,A.(2000)ModernMicroeconomics,(2ndEdition),Macmillanpress, London
4. Layard,P.R.G.andWalters,A.W.(1978),MicroeconomicTheory,McGrawHill,London
 MappingCourseOutcomesVsProgrammeOutcomes

CO/P PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
O

CO1 1 1 1 - - 1 1 1 1 1 1 1
CO2 1 1 1 - - 2 1 1 1 1 1 1
CO3 - 1 1 1 1 1 1 1 1 1 1 1
CO4 1 1 1 1 - 1 1 - 1 1 1 1

CO5 1 1 1 1 1 1 1 - 1 1 1 -
W.AV 0.8 1 1 0.6 0.4 1.2 1 0.6 1 1 1 0.8

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 2 2 2 1 1
CO2 1 1 1 1 1
CO3 2 1 2 1 1
CO4 1 1 2 1 1
CO5 2 1 2 1 1
W.AV 1.6 1.2 1.8 1 1
S–Strong (3), M-Medium(2), L -Low(1)
 PART–III
DSE–ELECTIVE –II

SubjectCode: LTPC
91554C RETAIL MANAGEMENT
50 04

COURSEOBJECTIVES:
 Tounderstandaboutthe fundamentalsand conceptsofRetailing
 Tostudyaboutlayout anddesign of interior
 Tolearn aboutthepricingstrategies
 Toknowabout InternationalRetailing

UNIT– 1 Overview of Retailing 20 Hours

An overview of Retailing - Types of stores - Product Retailing vs. Service Retailing - Non store
Retailing - Retail strategy - Achieving competitive advantage and positioning Retailing
environment - Legal, Social, Economic, Technological, issues - Trends in the Indian Retailing
Industry.

UNIT-2 Layout and Design 10 Hours

Retail store location and layout - Country/Region analysis - Trade area analysis - Site evaluation
andselection-Storedesignandlayout-Comprehensivestore planning- Exterior designand layout
-Interiorstoredesignandlayout -Interiordesign elements.

UNIT-3 Pricing Strategies 10 Hours

Planning merchandise needs and merchandise budgets - Methods for determining inventory
evaluation - Assortment planning, buying and vendor relations - Merchandise pricing - Price
strategies - Psychological pricing - Mark-up and markdown strategies.

UNIT-4 Promotion 10 Hours

Communicating with the retail customer - Retail promotion mix Advertising - Sales promotion -
Publicity - Retail selling process - Retail database- In-store customer service.

UNIT– 5 InternationalRetailing 10 Hours

Globalisation and changing retail formats – Online retailing - International Retailing –
Opportunities and Challenges - Market entry formulas - New customised formats (customised
stores, portable stores, merchandise depots, retail theatre, service malls, customer-made stores,
interactive kiosk ‘shopping arcades’)

Total:60 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level
Tounderstandtheretailingprocessanditsnature,classificationand
CO1 importanceandalsothefactorsinfluencingretailing,impartingtherecent L2
trendsinretailingandretailersandforeignmarketpolicies.
Toenhancetheknowledgeofstrategicretailplanningprocessandits operations, to
CO2 know about the departmental stores, discount stores, L4
supermarketandwarehouse clubs.
Toguidethestudentsinenhancingsettingupretailorganisationandfactors affecting
CO3 it, setup of types of layouts and learning the techniques for L4
controllingcost and reducinginventories loss.
Tomakethestudentsunderstandtheevolutionofretailingandfocusingon
CO4 thedriversofretailchangeinIndiaanditsimpact ofFDIandchallengesto L5
retaildevelopmentsofIndia.
Focusingonstrategicplanninginglobalretailingandchallengesfacingin
CO5 globalretailersandthreatsinglobalretailinganditsfactorsaffectingin retailing L4
strategy

TEXT BOOKS:
1. ChetanBajaj,Tuli&Srivastava,RETAILMANAGEMENT,OxfordUniversityPress,New
Delhi.2010
2. Fernie,PRINCIPLESOFRETAILING,ElsevierPublishing,2010

REFERENCES:
1. Giridhar Joshi, INFORMATION TECHNOLOGY FOR RETAIL, Oxford UniversityPress,
New Delhi.2009
2. RonHastyandJamesReardon,RETAILMANAGEMENT.McGrawHillPublication,Internation
al Edition.
3. SwapnaPradhan,RETAILMANAGEMENT,TEXT&CASES,TataMcGraw-Hill
PublishingCo, New Delhi, 2008
4. RetailManagement–AstrategicApproach -BarryBermanandJoelREvans,RITU
Srivastava 13th edition .
5. RetailManagementtextandcases- U.C.Mathur.
6. RetailManagement-AGlobalperspectivetextandcasesbyDr.HarjitSingh.
7. RetailingManagement-9thedition-Micheallevy,BartonWeitz,DhruvGrewal.
 MappingCourseOutcomesVsProgramme Outcomes

CO/ PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
PO

CO1 1 1 1 - - 1 1 1 1 1 1 1

CO2 1 1 1 - - - 1 1 1 1 1 1

CO3 1 1 1 1 1 1 1 1 1 1 1 1

CO4 1 1 1 - 1 1 2 1 2 1 1 1

CO5 1 1 1 1 1 1 1 1 1 1 1 1

W.AV 1 1 1 0.4 0.6 0.8 1.2 1 1.2 1 1 1

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomes VsProgrammeSpecific Outcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 - 1 2 1 1
CO2 1 2 2 1 1
CO3 1 2 2 1 2
CO4 1 2 2 1 1
CO5 1 1 2 1 1
W.AV 0.8 1.6 2 1 1.2

S–Strong (3), M-Medium(2), L -Low(1)

 PART–III
DSE–ELECTIVE –III

SubjectCode: LTPC
91555A AIR REGULATIONS
50 04

COURSEOBJECTIVES:
 Tolearnaboutthelegalbackgroundof aviation
 Tostudyabout therulesand regulationsconnected with airtransportation
 Toknowaboutthe IndianCivilAviationauthoritiesandregulations
 Tolearnabout aircraftrulesandinternationalconventions

UNIT– 1 IndianCivilAviation 10 Hours

Indian Civil Aviation - Civil Aviation Regulations Authority - DGCA-Introduction to Directorate
General of Civil Aviation- DGCA functions-DGCA Organization-DGCA as Regulatory Authority–
Liabilities and Limitations of DGCA – National Legislation

UNIT– 2 Aircraft Rules 10 Hours

Aircraft Rules - Aircraft Act 1934 - The Aircraft Rules 1937 - The Airports Authority of India Act
1994(55of1994)-TheCarriagebyAirAct,1972(69of1972)-TheTokyo ConventionAct,1975 (20 of
1975) - The Anti-hijacking Act, 1982 (65 of 1975) - The suppression of unlawful actsagainst safety
of Civil Aviation Act, 1982 (66 of 1982)

UNIT– 3 AircorporationsAct 10 Hours

TheAirCorporations Act, 1953 (27of1953) -TheAirCorporations (TransferofUndertakings and
Repeal) Ordinance, 1994(4 of 1994) - The Air Corporations (Transfer of Undertakings and Repeal)
Act,1994(13of1994)-TheInternationalAirportsAuthorityofIndiaact,1971(43of1971)-The
NationalAirportsAuthorityof India,1985(64of1985)

UNIT– 4 CivilAviationRequirements (CAR) 20 Hours

Civil Aviation Requirements (CAR) - Section 1-General - Section 2-Airworthiness - Section 3-Air
Transport - Section 4-Aerodrome standards and Air Traffic Services - Section 5-Air Safety -Section
6-Design standards and type certification - Section7-Flight crew standards, training and licensing -
Section 8-Aircraft operations

UNIT– 5 InternationalConventions 10 Hours

The Chicago conventions, 1944 - The International Air Services Transit Agreement, 1944 - The
International Air Transport Agreement, 1944 - The Warsaw Conventions, 1920 - The Geneva
Convention, 1948 - The Rome Convention, 1952 - The Tokyo Convention, 1963
Total:60Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level
TounderstandaboutthefoundationsofIndianCivilAviationandits
importance within the national transportation system and to
CO1 Comprehend the role and functions of the Directorate General of L2
Civil Aviation (DGCA) as the regulatory authority overseeing civil
aviationinIndia.
Tointerprettheaircraftact1934andaircraft rulesinregulating
CO2 L3
variousaspectsofcivilaviation.
To Examine acts like The Air Corporations Act and The Air
Corporations Act, The International Airports Authority of India Act
CO3 L4
andTheNationalAirportsAuthorityofIndiaActunderstandingtheir
impactontheorganizationandoperationof aircorporations.
To understand and familiarize the structure of Civil Aviation
Requirements for aspects of civil aviation and to develop skills
CO4 L2
necessarytonavigatetheregulatorylandscapeforcomplianceinthe
industry.
Toexplorekeyinternational conventionsin aviation and understand
CO5 L4
theirrolesinestablishinginternationalstandards andregulations.

TEXT BOOK:
1. AviationandtheLaw–LaurenceE.Gesell,CoastAirePublications,2005.

REFERENCEBOOKS:
1. RoutledgeHandbookofPublicAviationLaw-PaulStephenDempsey,RamSJakhu, Routledge,
2016
2. CivilAviationRequirements,Part I& II,DGCA, 2010
3. Air Regulations and Human Factors, Wing Commander R.K. Bali (author), 2023(edition),
Sterling Book House
4. AHandbookonAirRegulationsforPilots,V.Krishnan&S.R.Iyerwithaforewordby
A.K.Chopra(authors),2014 (edition),TheEnglishBook Store
MappingCourseOutcomesVsProgramme Outcomes

CO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
/PO
CO1 1 1 1 1 1 1 1 1 1 1 1 1
CO2 1 1 1 1 1 1 1 1 1 1 1 1
CO3 1 1 1 1 1 1 1 1 1 1 1 1
CO4 1 1 1 1 1 1 1 1 1 1 1 1
CO5 1 1 1 1 1 1 1 1 1 1 1 1
W.AV 1 1 1 1 1 1 1 1 1 1 1 1
S–Strong (3), M-Medium(2), L -Low(1)
MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 1 1 1 1 1
CO2 1 1 1 1 1
CO3 1 1 1 1 1
CO4 1 1 1 1 1
CO5 1 1 1 1 1
W.AV 1 1 1 1 1

S–Strong (3), M-Medium(2), L -Low(1)

 PART–III
DSE–ELECTIVE –III

SubjectCode: LTPC
AIR TRAFFIC CONTROL
91555B 5 004

COURSEOBJECTIVES:
 Tolearnaboutthebasic conceptsof ATS
 TostudyabouttheATS routesand operational activities
 ToknowabouttheAir RadarServices in aviation
 Tostudyabout theAerodromedata andaids used

UNIT-1 BasicConceptObjectivesof ATS 10 Hours

Basic Concept Objectives of ATS – Parts of ATC Service – Scope and Provision of ATC’s – VFR
&IFROperations –ClassificationofATSAirSpaces –VariouskindsofseparationMeteorological
Support providing ATS – Division of Responsibility of Control

UNIT– 2 AirTrafficServices 10 Hours

Air Traffic Services – Area Control Service, Assignment of Raising levels minimum FlightAltitude
ATS routes &+ Significant Points – RNAV and RNP – Vertical, Lateral and Longitudinal
Separations based on Time / Distance ATC clearance – Flight plans- Position report

UNIT-3 AirRadar Service 20 Hours

Flight Information Alerting Services, Coordination, Emergency Procedure and Rule of the Air
Radar Service, Basic Radar Terminology, Identification Procedures using Primary/ Secondary
radar- Performance Checks – Use of Radar in Area and Approach Control Service – Issuance
Control and Coordination between Radar/ Non Radar Control – Emergencies – Flight Information
and Advisory Service – Alerting Service – Coordination and Emergency Procedure – Rules of the
Air

UNIT– 4 Aerodrome Data 10 Hours

Basic Terminology – Aerodrome Reference Code Aerodrome Reference Point – Aerodrome
ReferenceTemperatureInstrumentRunway,PhysicalCharacteristic; LengthofPrimary/Secondary
Runway Width of the Runways – Minimum Distance between Parallel Runways etc- Obstacles
UNIT– 5 Visual Aids 10 Hours
Visual Aids for Denoting Obstacles Emergency and other Services: Visual aids for Navigation;
Wind Direction Indicator – Landing Direction Indicator Location and Characteristics of SignalArea
– Marking General Requirements – Various Markings – Lights, General Requirements Aerodrome
Beacon, Identification Beacon- Simple Approach Lighting System and Various Lighting Systems –
VASI & PAPI. Visual Aids for Denoting Obstacles; Object to be Marked and Lighter – Emergency
and Other Services.
Total:60 Hours

COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level
Todevelopknowledgeonthefundamentalsofair trafficserviceswhich
CO1 L3
includesseparationandmeteorologicalsupport.
TounderstandATCclearancesand flightmanagement,areacontroland
CO2 L2
ATCprocedureswhichincludeseparationtechniques.
Tounravelthesciencebehind radarservices inATC andto learnabout flight
CO3 L4
informationtosecureaviation operations.
ToGraspthefoundationterminologiesforaerodromesandtobeableto
CO4 L2
identifyphysicalcharacteristicsfor airports.
Toexplorethe significanceof visualaids atairports andto gainan insight
CO5 L4
intoemergencyand otheressentialservices providedat airports.

TEXT BOOK:

1. Manualof AirTrafficServices, AAI(author)

REFERENCES:

1. AirTrafficControl:–AirportSystems-Planning,DesignandmanagementByRichardde
Neufville/ Amedeo Odoni
2. Investigatinghuman Error– BarryStrauch-Ashgate PublishingLimited.
3. StaffingtheATMSystem–HinnerkEibfeldt,MikeC.HeilandDanaBroach–Ashgate Publishing
Limited
4. InovationandConsolidationinAviation–GrahamEdkinsandPeterPfister–Ashgate Publishing
Ltd

WEBSITE LINK:

https://aim-
india.aai.aero/sites/default/files/ais_docs/Manual%20of%20Air%20Traffic%20Services%2C%20P
art-1%206th%20Edition%2002Sep2021.pdf
 MappingCourseOutcomesVsProgramme Outcomes

CO/ PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
PO

CO1 2 1 1 1 1 1 1 1 1 1 1 1
CO2 2 1 1 1 1 1 1 1 1 1 1 1
CO3 2 1 1 1 1 1 1 1 1 1 1 1
CO4 2 1 1 3 3 2 2 1 1 1 1 1
CO5 2 2 2 2 2 2 2 1 1 1 1 1
W.A
2 1.2 1.2 1.6 1.6 1.4 1.4 1 1 1 1 1
V
S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 2 2 1 2 2
CO2 2 2 1 2 2
CO3 2 2 1 2 1
CO4 2 2 1 2 1
CO5 2 2 1 2 2
W.AV 2 2 1 2 1.4

S–Strong (3), M-Medium(2), L -Low(1)

 PART–III
DSE–ELECTIVE –III

SubjectCode: LTPC
91555C AVIATION SAFETY MANAGEMENT
50 04

COURSEOBJECTIVES:

 To studyabout theBasics of Aviation SafetyManagement

 ToanalyseabouttheHumanfactorsinaviation safety
 Tounderstandabout the various aviationsafetyprograms
 TolearnaboutAirportemergencyresponse plan

UNIT-1 Introduction 10 Hours

Aviation safety – Meaning, Need, Economic of Aviation safety – Safety Vs Mission – Zero
Accident Rate – Accident Causes – Multiple Vs Single Cause – Aircraft Accident – AircraftMishap
– Aircraft Incident – Building Aviation Safety Program.

UNIT-2 HumanFactorsinAviation safety 10 Hours

TheoryofRisk – Changingthebehaviouroftherisk takers – Attitudes – Discipline – Punishment –
Protection of Safety – Motivating Safe Behaviour – Training involving human factors – Human
Performance Concerns – Human Performance Factors.

UNIT-3 Aviationsafetyprogramelements 20 Hours

Internal Reporting Systems – Information Distribution systems – Aviation Safety Committees –
Aviation safety Inspection Programs – Aviation safety program evaluation– Flight operation safety
inspection – Aviation safety education and training – Accident preparation and investigation.

UNIT -4 Aircraft Maintenance Safety 15 Hours

Aircraft Discrepancies – Delayed and Deferred Discrepancies – Training – Configuration control –
MaintenanceEngineRunsandTaxiing–MaintenanceTestFlights–MaintenanceAnalysis– Maintenance
Safety Programs – Maintenance Safety Inspections.

UNIT-5 AirportEmergencyResponsePlan 5 Hours

AirportCertificationManual–AirportEmergency Plan–Airports/HeliportsCriteria–Airport and
Heliport Safety Inspections.

Total:60 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessful completionofthis course,thestudentwillbeableto;
Level
Togaininsightsintoaviationsafetymanagement,accidentandincident,
CO1 L4
buildingaviation safetyprogram.
CO2 Tounderstand the involvementofhuman factorsin aviation safety. L2
CO3 Tolearn toknowtheAviation safetyprogram and internal reportingsystem. L2
Tounderstandaboutthe Aircraftmaintenancesafetyregulationsand
CO4 L2
appropriateinspections
Toget knowledgeabout theairport emergenceresponseplans initiated
CO5 L1
duringanyemergencies
TEXT BOOK:

1.SafetyManagementManual,ICAO(author),2018(edition), ICAO

REFERENCES:

1. SafetyManagementSystemsinAviation,AlanJ.Stolzer,JohnJ.Goglia(authors),August 2015
(edition),Routledge
2. AviationSafetyManagement Systems,Richard Yeun,PaulBates, PatrickMurray(authors)
3. SafetyManagementSystemsinAviation,AlanJStolzer,RobertLSumwalt,JohnJGoglia (authors),
April 2023 (edition), Routledge
4. AviationRiskandSafetyManagement,RolandMullar,AndreasWittmer,ChristopherDrax (authors),
April 2014 (edition), Springer Charm

WEBSITE LINK:

1. https://www.researchgate.net/publication/272407153_Aviation_safety_management_systems
2. https://skybrary.aero/sites/default/files/bookshelf/5863.pdf

MappingCourseOutcomesVsProgramme Outcomes

CO/P PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
O
CO1 2 1 2 2 1 2 2 1 1 1 1 1
CO2 2 1 2 2 1 2 2 1 1 1 1 1
CO3 2 1 2 2 1 2 2 1 1 1 1 1
CO4 2 1 2 2 1 2 2 1 1 1 1 1
CO5 2 1 2 2 1 2 2 1 1 1 1 1
W.AV 2 1 2 2 1 2 2 1 1 1 1 1

S –Strong (3), M- Medium (2), L - Low (1)

MappingCourseOutcomesVsProgrammeOutcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 2 2 1 2 1
CO2 2 2 1 1 1
CO3 2 2 1 2 1
CO4 2 2 1 1 1
CO5 2 2 1 1 1
W.AV 2 2 1 1.4 1
S–Strong (3), M-Medium(2), L -Low(1)
 PART–III
CORECOURSE –THEORY –XII

SubjectCode: LTPC
91561 AVIATION SAFETY & SECURITY
5 0 04

COURSEOBJECTIVES:

 Tolearnabouttheimportanceof air transportationsafetyand security

 Toknowabouttheterrorismandterrorist acts
 Toget awareness aboutthe Hijacking
 Toanalyseabouttechnological improvementin aviationsafetyand security

UNIT–1Importanceof AirTransportation SafetyandSecurity 10 Hours

Protecting Public Transportation - Screening- Personnel’s and Baggage’s – Metal Detectors – X-
ray Inspections, Passive and Active Millimeters-Trace- Detection Techniques.

UNIT– 2 Terrorism 10 Hours

Introduction- Causes of Terrorism - Rival claim of pales tine- Palestine Liberation Organization -
Nuclear Terrorism BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 31 of 39 -
Aircraft as Missiles - 9/11 Terrorist Act and its Consequences.

UNIT– 3 Hijacking 10 Hours

Security measures- Airport Security Programmed and Steps taken to Contend with Hijacking-
Cockpit doors- Sky Marshal Programme - Public Law about Hijacking - Air TransportationSecurity
Act of 2001 - Crimes against Humanity.

UNIT – 4 Legislations and Regulations 10 Hours

ICAO/ECAC-Transportationsecurityadministration–Internationalaviationsafetyassessment
program.-Legislationafter 9Sep 2001-Steps to Combat Terrorism– The Tokyo Convention&Act

UNIT– 5 TechnologicalImprovementsonAviationSafetyandSecurity
20 Hours
TechnologicalImprovementsonAviationSafetyandSecurity-Introduction-Microwave Holographic
Imaging-BodyorFireSecurityScanner -NewGenerationofvideoSecuritySystems – Bio-simmer-
Biometric Systems - The way on Drug and Explosives.

Total:60 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level
To understand the principles of aviation security and its importance
CO1 intheaviationindustrybylearningaboutimportantentitiesrelatedtothe L2
industry.
Tolearnaboutprotocolsinvolvedforpassengerandbaggagescreening and
CO2 L2
learn about methods that can be implemented for overall safety.

To interpret frisking procedures, gain knowledge on bombs and to

CO3 understandthelegalaspectsofhijackingandtherolesinvolvedbythe airport L4
enforcements to maintain security standards.

To learn about essential handling methods for prisoners, weapons, and

CO4 L2
passengersandtoalsostudyaboutprotectingandsearchingofaircrafts.

Toensuretorespondeffectivelytobombthreats,learnaboutcontingency plans
CO5 and to grasp ideas on searching techniques, learn about airport L5
emergencies and to handle critical situations.

TEXT BOOK:

1. AviationandAirport Security-Kathleen M.Sweet– PearsonEducationInc.

REFERENCEBOOKS:

1. AviationinCrisis–Ruwantissa I.R.Abeyratne – AshgatePublishingLtd.

2. AviationSafetyPrograms– RichardH. Wood– JeppesenSandersonInc
3. Aviation Safetyand Security: UtilizingTechnologyto Prevent Aircraft Fatality – Stephen J.
Wright (author), 2021 (edition), CRC press
4. AviationandAirportSecurity:TerrorismandSafetyConcerns, KathleenM.Sweet
(author), 2003 (edition), Pearson Publications

MappingCourseOutcomesVsProgramme Outcomes

CO/P PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
O
CO1 3 1 - 2 2 2 2 1 1 1 1 1
CO2 1 1 2 2 1 2 2 1 1 1 1 1
CO3 2 1 1 3 1 3 3 1 1 1 1 1
CO4 2 1 1 2 1 2 3 1 1 1 1 1
CO5 2 1 2 2 1 2 2 1 1 1 1 1
W.AV 2 1 1.2 2.2 1.2 2.2 2.4 1 1 1 1 1

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 2 2 1 1 1
CO2 2 1 2 1 1
CO3 2 2 1 2 1
CO4 2 2 1 1 1
CO5 2 2 1 1 1
W.AV 2 1.8 1.2 1.2 1

S–Strong (3), M-Medium(2), L -Low(1)

 PART–III
CORECOURSE–THEORY –XIII

SubjectCode: LTPC
91562 AIRPORT PLANNING & DESIGN
5 0 05

COURSEOBJECTIVES:

 Tolearnabout thebasicairportplanningmethodsand forecasting

 Toexploreabout theairport siteselection
 Toknowabouttheairsidelayoutsof an airport
 Tostudyabouttheterminal buildingsand riskmanagement in airports

UNIT-1IntroductiontoAirport Planning 10 Hours

Dynamic Strategic Planning-Planning Concepts, Systems Perspective, Concept of Dynamic
strategic planning – Forecasting – Multi Airport Systems –User Charges – Airfield Design –
Airfield Capacity – Airfield Delay

UNIT -2 Airport Site Selection 10

HoursAirportPlanningProcedure-typesofoperationsandaircraft,facilityplanning,heliports,water
aerodromes-siteselectioncriteria,finetuningsite selection,–AirTrafficZones –ApproachAreas

UNIT-3AirsideLayout Runways, Taxiways &Aprons 20 Hours

Runway orientation, wind rose analysis, runway configurations, Obstacle Limitation Surfaces,
runway components, Declared Distances, runway separation – taxiway layout and design, holding
bays, apronlayoutand design,ATC Tower considerations, ground-based Nav-aids, airsidecapacity

UNIT-4AirCargoand PassengerTerminalBuilding(PTB)10 Hours

Planning considerations, siting the terminal, PTB layouts, PTB sub-systems, pedestrian flows, and
modeling – Functions of the Cargo Terminal, air cargo characteristics and shipping models,
terminal concepts, and planning considerations

UNIT -5 Risk Management 10 HoursEnvironmental

impact, land use planning impacts - Airport Noise Management – Noise Abatement Procedure,
pollution – Risks in the operative area of airport – Obstacle-free surfaces – Airport risk plans – Risk
assessment – Case Study
Total:60 Hours

COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse, thestudentwillbeable to;
Level
Tounderstandaboutthe airportplanningandvariousconceptsofairfield
CO1 L2
design
CO2 Toknowabout theairport planningprocedureandsiteselection L2
TogetknowledgeabouttheAirsidelayout,runwaystaxiwaysand apron
CO3 L2
configurationand management
Tounderstandaboutthe aircargoterminalandpassengerterminalplanning
CO4 L2
andconsiderations
CO5 TostudyabouttheRiskmanagementin airportplanning and operations L3
TEXT BOOK:

1. AirportSystemsPlanning,DesignandManagement–RicharddeNeufville,AmedeoR. Odoni
(author), 2013 (edition), Mc-Graw Hill Educaiton Publications

REFERENCE:

1. AirportPlanningandDesign–KhannaSk(author),2014(edition),NemChand
Publications
2. PlanningandDesignofAirport–AsheeshKumar(author),2020(edition),VayuEducation of
India
3. PlanningandDesignofAirports-
FrancisMcKelvey,SethYoung,WilliamSproule (authors), 2010
(edition),Mc-Graw Hill Professional
4. AirportEngineering:PlanningandDesign,Saxena.S.C(author),2015(edition),CBS
Publication

MappingCourseOutcomesVsProgramme Outcomes

CO/P PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
O
CO1 3 2 2 1 2 2 1 1 2 1 1 1
CO2 3 2 1 2 2 2 1 1 1 1 1 1
CO3 3 1 2 2 2 2 2 1 1 1 1 1
CO4 3 2 1 2 2 2 1 1 1 1 1 1
CO5 1 2 1 2 2 2 2 1 1 1 1 1
W.AV 2.6 1.8 1.4 1.8 2 2 1.4 1 1.2 1 1 1
S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO1 PSO2 PSO3 PSO4 PSO5

PSO
CO1 2 2 2 1 1
CO2 2 2 1 1 1
CO3 2 2 2 1 1
CO4 2 2 1 1 1
CO5 2 2 2 1 1
W.AV 2 2 1.6 1 1

S–Strong (3), M-Medium(2), L -Low(1)

 PART–III
CORECOURSE–THEORY –XIV

SubjectCode: LTPC
91563 AIRLINE REVENUE MANAGEMENT
5 0 05

COURSEOBJECTIVES:
 Tolearnabouttheairlinespricingmethodsandrevenue
 Tostudyabout howairlinesaremanagingpassenger demand
 Toknowabout thebasic ideasabout airlinespricing management
 Tounderstandthebusinessmodelpracticeof Low Cost Carrier

UNIT-1 IntroductiontoPricingandRevenue 10 Hours

Introduction to pricing and revenue optimization, Demand functions and price optimization: Price
response function; Competition, Demand drivers, Differences between full fare carriers and low
cost carriers.

UNIT-2 ManagingAirlinePassenger Demand 10 Hours

Deregulation in the airlineindustry, need forrevenuemanagement, Airline travel demand, Demand
Strategies, Forecasting demand in the airline industry, Problems in RM.

UNIT-3 AirlinePricingandRevenue Management 20 Hours

Airline Price-response estimation, Price differentiation: Volume discounts; Variable pricing,
Revenue Management, Yield management Capacity Allocation, Network Management,
Overbooking, Markdown Pricing, Customized Pricing: List prices vs. customized prices;Responses
to competitor bids.

UNIT-4 SchedulingandPerformanceManagement 10 Hours

Airline scheduling process, Schedule design and fleet assignments, Schedule and capacity
adjustment, Management of performance, Building a revenue management organisation.

UNIT -5 Low Cost Carrier 10

HoursHistoryofLCC–LCCBusinessmodelpractices–ServicedifferencebetweenFullserviceand Low
Cost Carrier – Growth drivers – SWOT analysis of LCC

Total:60 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level
Tounderstandaboutthe basicknowledge abouttheairlinepricingand
CO1 L2
revenuemanagement.
Toearnknowledgeaboutmanagingtheairlinepassengerdemandand
CO2 L2
forecasting
Tounderstandaboutthe airlinerevenueandyieldmanagementbyvarious
CO3 L42
strategieslike seatingand capacityallocation
Togetdepthknowledgeaboutairlineschedulingprocessandperformance
CO4 L4
management
CO5 Toanalyseaboutthe Lowcostcarriersbusiness modelpractice L4
TEXT BOOKS:

1. RobertL.Phillips,‘PricingandRevenueOptimization’.(Latestedition),StanfordUniversity
Press, UK.
2. Yeoman, I., and McMohan-Beattie, U.‘Revenue Management and Pricing: Case Studiesand
Applications’ (Latest edition), Thomson, Australia.

REFERENCE:
1. Airline Revenue Management: Current Practices and Future Directions - Curt
Cramer and Andreas Thams (authors), 2022 (edition), Springer Gabler Publications
2. AirlineRevenueManagement-FutureDirections:CruisingtoProfits-RicardoVincentPilon
(author), 2014 (edition), Curmil Aviation Publisher
3. Anintroductiontoairline Revenue Integrity–PaulRose(author), 2013(edition),PaulRose
Revenue Management Limited Publisher
4. Boyd,E.‘TheFutureofPricing:How AirlineTicketPricing HasInspireda Revolution’. (Latest
edition), Palgrave Macmillan, London.

MappingCourseOutcomesVsProgramme Outcomes

CO/P PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
O
CO1 1 2 2 1 1 1 1 2 1 2 1 1
CO2 1 2 2 1 1 1 1 2 1 2 1 1
CO3 1 2 2 1 1 1 1 2 1 2 1 1
CO4 1 2 2 1 1 1 1 2 1 2 1 1
CO5 1 2 2 1 1 1 1 2 1 2 1 1
W.AV 1 2 2 1 1 1 1 2 1 2 1 1
S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 1 2 1 1 1
CO2 1 2 1 1 1
CO3 1 2 1 1 1
CO4 1 2 1 1 2
CO5 1 2 1 1 1
W.AV 1 2 1 1 1.2
S–Strong (3), M-Medium(2), L -Low(1)
 PART–III
DSE–ELECTIVE –IV

SubjectCode: LTPC
91564A PROFESSIONAL ETHICS
5 0 04

COURSEOBJECTIVES:
 Tounderstandaboutthe basicconceptsandprinciplesofprofessionalethics
 Tolearnabout thepersonal effectiveness
 Tostudyaboutthecommercialawarenessin individual
 Togetknowledgeabouttheleadership skillsandteam working

UNIT-1 IntroductiontoProfessionalEthics 10 Hours

Basic Concepts, Governing Ethics, Personal & Professional Ethics, Ethical Dilemmas, Life Skills,
EmotionalIntelligence, ThoughtsofEthics,ValueEducation,DimensionsofEthics,Professionand
professionalism, Professional Associations, Professional Risks, Professional Accountabilities,
Professional Success, Ethics and Profession.

UNIT-2 BasicEthical Principles 10 Hours

Basic Theories: Basic Ethical Principles, Moral Developments, Deontology, Utilitarianism, Virtue
Theory, Rights Theory, Casuist Theory, Moral Absolution, Moral Rationalism, Moral Pluralism,
Ethical Egoism, Feminist Consequentialism, Moral Issues, Moral Dilemmas, Moral Autonomy.

UNIT-3 PersonalEffectiveness 10 Hours

Prioritising,organisingandmanagingtimeeffectively-Tenwaysto effectivelymanage yourtime -
Organising virtual meetings and managing diaries using appropriate software - Continuing
professional development – Personal development plan - Tips to prepare for an interview

UNIT-4 CommercialAwareness 10 hours

Introduction to Commercial awareness and business acumen – Assessing commercial awareness -
SWOT analysis – PESTEL analysis – Planning ahead and future proofing – Future proofing an
organisation – Suitability, acceptability, feasibility (SAF) model – Deciding when to seek the help
of experts - Data Analysis and Manipulation

UNIT-5 LeadershipandTeam Working 20 Hours

The nature of Leadership – Situational Leadership – Leadership in Action – Factors influencing
leadershipstyle–TeamRoles–ExamplesofOutstandingLeaders– IntroductiontoMotivation–
Motivational Forces – Motivation based on needs –What is accountability, responsibility and
authority – Delegation of authority
Total:60 Hours
COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level
Tounderstandaboutthebasicconceptsofprofessionalethicsandhowto handle
CO1 L2
the emotional intelligence
Toearnknowledgeaboutthebasicethicalprincipleswithvarious
CO2 L2
theories
Togetideaaboutdesigningthepersonaldevelopmentplanandmanaging time
CO3 L4
effectively
Toanalyseaboutthecommercialawarenesswiththehelpofvarious analysis
CO4 L4
like SWOT and PESTEL
Togetknowledgeaboutteamworkandimprovingleadershipskills through
CO5 L5
motivational forces

TEXT BOOK:

1. ProfessionalEthics–R.Subramanian(author),2017(edition),OxfordUniversityPress

REFERENCE:

1. Professional Ethics and Human Values - M. Govindarajan, S.

Natarajan,V.S.Senthilkumar (authors). 2015 (edition), PHI learning publications
2. Moral Education: A Practical Approach–K.Rama Rao (author), 2009 (edition),
RamakrishnaAshrama Publication
3. ProfessionalEthics&ValuesinManagement -Dr.Munish,Mr.MohitKapil(author),2023 (edition),
Bluerose Publishers Pvt. Ltd.
4. Engineering,BusinessandProfessionalEthics,SimonRobinson,RossDixon,ChristopherPreece,Kris
en Moodley (authors), 2007 (edition), Routledge

MappingCourseOutcomesVsProgramme Outcomes

CO/P PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
O
CO1 1 1 1 - - 1 1 1 1 2 1 1
CO2 1 1 1 - - 1 2 1 1 2 1 1
CO3 1 1 1 - - 1 2 1 1 2 2 1
CO4 1 1 1 1 1 1 1 1 1 2 2 1
CO5 1 1 1 - - 1 2 1 1 2 1 1
W.AV 1 1 1 0.2 0.2 1 1.6 1 1 2 1.4 1
S–Strong (3), M-Medium(2), L -Low(1)
MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/PS PSO1 PSO2 PSO3 PSO4 PSO5

O
CO1 2 1 2 1 1
CO2 2 2 2 1 1
CO3 2 2 2 1 1
CO4 2 1 2 1 1
CO5 2 1 2 1 1
W.AV 2 1.4 2 1 1
S–Strong (3), M-Medium(2), L -Low(1)
 PART–III
DSE–ELECTIVE –IV

SubjectCode: LTPC
91564B TOTAL QUALITY MANAGEMENT
5 0 04

COURSEOBJECTIVES:

 Tolearnaboutthebasicconceptsof TQMand quality

 To studyabout all theprinciples of TQM
 Toexploreabout theTQM tools and techniques
 Toget knowledgeabout theQualityManagement System

UNIT-1 BasicconceptofTQMandQuality 20 Hours

Introduction - Need for quality - Evolution of quality - Definitions of quality - Dimensions of
product and service quality - Basic concepts of TQM - TQM Framework -Barriers to TQM -
Customer focus - Customer orientation, Customer satisfaction, Customer complaints, Customer
retention.

UNIT-2 TQM Principles 10 Hours

Leadership - Quality Statements, Strategic quality planning, Quality Councils - Employee
involvement - Motivation, Empowerment, Team and Teamwork, Recognition and Reward,
Performance appraisal - Continuous process improvement - PDCA cycle, 5S, Kaizen - Supplier
partnership - Partnering, Supplier selection, Supplier Rating.

UNIT-3 TQM Tools and TechniquesI 10 Hours

The seven traditional tools of quality - New management tools - Six sigma: Concepts,
Methodology, applications to manufacturing, service sector including IT - Bench marking - Reason
to bench mark, Bench marking process - FMEA - Stages, Types.

UNIT– 4 TQMTools andTechniques2 10 Hours

TQM tools- Benchmarking: Definition, concepts, benefits, elements, reasons for benchmarking,
process of benchmarking, FMEA, Quality Function Deployment (QFD) – House of Quality, QFD
Process, Benefits, Taguchi QualityLoss Function, Total Productive Maintenance (TPM) – Concept
and need.
UNIT-5 QualityManagementSystems 10 Hours
Need for ISO 9000 – ISO 9000-2000 Quality System – Elements, Documentation and Quality
auditing – QS 9000 ISO 14000 – Concept, Requirements and Benefits – Case studies of TQM
implementation in manufacturing and service sector including IT.
TOTAL:60 Hours

COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level
TogetfamiliarizedwiththebasicconceptandframeworkofTotal Quality
CO1 L2
management
CO2 Tounderstand the contribution ofQualityGurus in TQM Journey L2
Tograspthenatureandimportanceofvariouscomponentsthat constitute
CO3 L2
TQM
CO4 Todescribe anddiscusstheroleoftechniques usedin TQM L2
CO5 Tounderstandtheneedof ISO9000 & ISO14000 L2

TEXT BOOKS:

1. Dale H.Besterfiled, Carol B.Michna,Glen H. Besterfield,Mary B.Sacre,Hemant

UrdhwaresheandRashmiUrdhwareshe,“TotalQualityManagement”,PearsonEducation
Asia, Revised Third Edition, Indian Reprint, Sixth Impression, 2013.
2. Samuel.Ainga“TotalQualityManagement:UnderstandingTQM”CreateSpace
Independent Publishing Platform (October 8, 2015).

REFERENCES:

1. James R. Evans and William M.Lindsay, “The Management and Control of

Quality”,6thEdition, South-Western (Thomson Learning), 2005.
2. Oakland.J.S.“TQM–TextwithCases”,Butterworth–HcinemannLtd.,Oxford,3rd Edition, 2003.
3. Suganthi, L & Anand Samuel, “Total Quality Management”, Prentice Hall (India) Pvt.Ltd,
2006.
4. Janakiraman, B.andGopal,R.K, “TotalQuality Management–TextandCases”,Prentice Hall
(India) Pvt. Ltd., 2006.

WEB LINK:
1. https://www.grafiati.com
2. http://eprints.hud.ac.uk/id/eprint/4875/.
 MappingCourseOutcomesVsProgramme Outcomes

PO PO PO PO PO PO PO PO PO PO PO PO
CO/ PO
1 2 3 4 5 6 7 8 9 10 11 12

CO1 1 2 2 1 1 2 2 2 1 1 1 1

CO2 2 2 2 1 1 2 1 2 1 1 1 1

CO3 2 2 2 1 1 1 1 2 2 2 2 1

CO4 2 2 2 2 2 1 1 1 1 1 2 1

CO5 1 1 1 1 1 1 1 1 1 1 1 1

W.AV 1.6 1.8 1.8 1.2 1.2 1.4 1.4 1.6 1.2 1.2 1.4 1

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 2 2 2 2 2

CO2 2 2 1 2 2

CO3 1 2 1 2 2

CO4 2 1 1 2 2

CO5 2 2 1 2 2
W.AV 1.8 1.8 1.2 2 2

S–Strong (3), M-Medium(2), L -Low(1)

 PART–III
DSE–ELECTIVE –IV

SubjectCode: LTPC
91564C SERVICE MARKETING
5 004

COURSEOBJECTIVES:

 Tostudyaboutspecialcharacteristics ofservicesrelevantformarketing
 Toanalyseaboutthe customersatisfactionand complaintmanagementinservices
 Toevaluatethe financial implicationsofimprovementinservices
 TostudyabouttheCRMapplicationsin servicemarketing

UNIT-1 IntroductiontoServices 10 Hours

Marketing of Services - Introduction - Growth of the Service Sector - The Concept of Service -
Characteristics of Services - Classification of Services - Designing the Service Blueprinting, Using
Technology - Developing Human Resources - Building Service Aspirations.

UNIT-2 ServiceMarketingMix 20 Hours

Marketing mix in services marketing - The Seven Ps - Product Decisions - Pricing Strategies and
Tactics - Promotion of Services and Placing or Distribution Methods for Services - Additional
Dimensions in Services Marketing - People, Physical Evidence and Process – Internet as a service
channel.

UNIT-3 StrategicService Marketing 10 Hours

Strategic Marketing Management for Services - Matching Demand and Supply through Capacity
Planning and Segmentation - Internal Marketing of a Service - External versus Internal Orientation
of Service Strategy.

UNIT-4 ServiceQuality 10 Hours

Delivering Quality Services - Causes of Service-Quality Gaps - The Customer Expectations versus
Perceived Service Gap - Factors and Techniques to Resolve this Gaps in Service - Quality
Standards, Factors and Solutions - The Service Performance Gap Key Factors and Strategies for
Closing the Gap - Developing Appropriate and Effective Communication about Service Quality.
UNIT–5 ServiceIndustries 10 Hours
Marketing of Services with special reference to Aviation Industry-Financial Services - Health
Services - Hospitality Services including Travel, Hotels and Tourism - Professional Services -
Public Utility Services - Communication Services.
Total:60 Hours

COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudentwillbeable to;
Level
TounderstandabouttheServicesandthecharacteristicsofServices especially
CO1 L2
in the growth of the service sector.
Todevelopknowledgeabouttheservicemarketingmixalongwiththe
CO2 L1
knowledge of Promotion and Distribution methods for services.
To unravel the Strategies of Service Marketing which involves in
CO3 analysationofDemandandSupplythroughcapacityplanningand L4
segmentation.
ToGraspthevariousterminologiesusedin theservicequality,
CO4 especiallyondevelopingappropriateandeffectivecommunication about L2
service quality.
Toexplorethedifferentservicesectorsinthesocietyassociatedwith special
CO5 L5
reference to the aviation industry.

TEXT BOOK:

1.RaviShanker,SERVICESMARKETING:THEINDIANPERSPECTIVE,ExcelBooks,
NewDelhi,2008

REFERENCES:

1. Christopher H. Lovelock, SERVICES MARKETING: PEOPLE, TECHNOLOGY,

STRATEGY,PearsonEducationAsia.
2. R.Srinivasan,SERVICESMARKETING,PrenticeHallofIndiaPrivate Limited,NewDelhi.
3. Zcithaml,Parasuraman&Berry,DELIVERINGQUALITYSERVICE,TheFreePress,Macmillan.
2008
4. RajendraNargundkar,SERVICESMARKETING:TEXT&CASES,TataMcGrawHill
Publishing Company, New Delhi, 2008
 MappingCourseOutcomesVsProgramme Outcomes

CO/ PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
PO

CO1 1 1 1 1 1 1 1 1 1 1 1 1

CO2 1 1 1 - 2 2 1 1 1 1 1 1

CO3 1 1 1 1 - 2 1 1 1 1 1 1

CO4 1 1 1 1 - 1 1 1 1 1 1 1

CO5 2 1 1 1 1 2 2 1 1 1 1 1

W.AV 1.2 1 1 0.8 0.8 1.6 1.2 1 1 1 1 1

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVs ProgrammeSpecificOutcomes

CO/ PSO1 PSO2 PSO3 PSO4 PSO5

PSO
CO1 2 2 2 1 1
CO2 2 1 1 1 1
CO3 2 2 2 1 1
CO4 1 2 1 1 1
CO5 2 2 1 1 1
W.AV 1.8 18 1.4 1 1
S–Strong (3), M-Medium(2), L -Low(1)
 PART–III

SubjectCode: LT P C
91565 PROJECT WORK
0 0 10 8

COURSEOBJECTIVES:

 To develop the abilityto solve a specific problem right from its identification and literature
review till the successful solution of the same.
 Totrainthestudentsinpreparingprojectreportsandtofacereviewsandvivavoce examination.
 To enhance knowledge to preparea comprehensive project report after completingthe work
to the satisfaction.
 Toimprovetheskill tomanagetheproject andsubmit itforevaluation

FosterProficiencyinProblemSolving:
Develop the capacity to systematically address specific issues, beginning with problem
identification and literature analysis, and culminating in the effective resolution of the problem.
EnhanceProjectReportPreparation Skills:

Equip students with the skills to create comprehensive project reports and confidently engage in
reviews and viva voce examinations.

Course Structure:
Students, organized in groups of 1 to 2, will select a topic endorsed by the department head. Under
the guidance of a faculty mentor, they will engage in the project's execution and, upon meeting the
supervisor's criteria, compile a comprehensive project report.
EvaluationProcess:

Student progress will be appraised through a series of a minimum of three reviews. The review
committee will be assembled by the Department Head. The culmination of the project will involve
the submission of a project report by the end of the semester.

Final Assessment:
The project work's evaluation will comprise both an oral presentation and an assessment of the
project report. This assessment will be conducted jointly by external and internal examiners, who
will be nominated by the Department Head

TOTAL: 100 PERIODS

COURSEOUTCOMES:

Knowledge
Onsuccessfulcompletionofthiscourse,thestudent willbeable to;
Level
CO1 ProficientProblem-SolvingSkills. L5
CO2 EffectiveProjectReportPreparation L3
CO3 SkillfulEngagementinReviewsandVivaVoceExaminations L6
CO4 CollaborativeProjectExecution L6
CO5 ProjectManagementandEvaluation L5
CO6 CriticalAnalysisand Synthesis L4
CO7 EffectiveCommunicationandPresentation L5
CO8 ProfoundUnderstandingofEvaluationMethods L2

By achieving these course outcomes, students will be well-prepared to tackle complex

problems, manage projects effectively, and communicate their findings confidently in both written
and oral formats.

MappingCourseOutcomesVsProgramme Outcomes

PO PO PO PO PO PO PO PO PO PO PO PO
CO/ PO
1 2 3 4 5 6 7 8 9 10 11 12
CO1 1 2 3 3 3 3 3 3 2 2 3 3
CO2 1 2 3 3 3 3 3 3 2 2 3 3
CO3 1 2 3 3 3 3 3 3 2 2 3 3
CO4 1 2 3 3 3 3 3 3 2 2 3 3
CO5 1 2 3 3 3 3 3 3 2 2 3 3
CO6 1 2 3 3 3 3 3 3 2 2 3 3
CO7 1 2 3 3 3 3 3 3 2 2 3 3
CO8 1 2 3 3 3 3 3 3 2 2 3 3
W.AV 1 2 3 3 3 3 3 3 2 2 3 3

S–Strong (3), M-Medium(2), L -Low(1)

MappingCourseOutcomesVsProgrammeSpecificOutcomes

CO/ PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 2
CO2 3 3 3 3 2
CO3 3 3 3 3 2
CO4 3 3 3 3 2
CO5 3 3 3 3 2
CO6 3 3 3 3 2
CO7 3 3 3 3 2
CO8 3 3 3 3 2
W.AV 3 3 3 3 2

S–Strong (3), M-Medium(2), L -Low(1)