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Digital Marketing Basics and SEO Strategies

The document outlines key concepts and terminology related to digital marketing, including SEO, social media marketing, and various types of advertising. It includes multiple-choice questions aimed at testing knowledge on these topics. Additionally, it highlights the importance of website optimization and traffic generation strategies.

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0% found this document useful (0 votes)
34 views4 pages

Digital Marketing Basics and SEO Strategies

The document outlines key concepts and terminology related to digital marketing, including SEO, social media marketing, and various types of advertising. It includes multiple-choice questions aimed at testing knowledge on these topics. Additionally, it highlights the importance of website optimization and traffic generation strategies.

Uploaded by

sbpooja.sbpooja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Digital marketing

1. ________ are the links that are directed towards your website.
2. _______ seo include things like site structure, content and speed optimization.
3. _________ is similar to traditional advertising but using digital devices.
4. SEO strategies to generate traffic, on-page SEO, off-page SEO and __________ SEO.
5. _______ means favorite icon is also known as short cut icon, website icon or
bookmark icon.
6. SERP stands for __________
7. Manipulating Google algorithm to improve website rankings is ________ hat SEO.
8. ___________ is the fuel that drives your Digital Marketing Strategies.
9. Companies communicate with their audience through ________
10.Websites, social media mentions YouTube video and banner ads are example of
______________
11.Ranking based on the speed of the site is __________ SEO
12.In a digital marketing _________ marketing is the use of social media platforms and
websites to promote a product or service.
13.Short tail and long tail are ____________

Q> mcq 1
1. ______ is the process of boosting content and technical set-up of the website.0
a. SEO b. Rendering c. Analytics d. Traditional Marketing
2. _______ media marketing promotes your brand and content on social media
channels.0
a. Paid searchb. Email c. Social d. Mobile
3. Website may rank in top ten or twenty search results by using ______ March 2223
a. SEO keywords b. SEO Results c. SEO Process d. SEO
Products
4.
_______ advertising refers to the sponsored result on the search engine results pages.0
a. Mobile Marketing
b. Paid search
c. organic search
d. content marketing

5.
_______ is a balance between giving the right information to search engines without
compromising the content on page.0
a. Off Page SEO
b. on page SEO
c. technical SEO
d. Black hat seo
6.
The product of Google Analytics was originally developed by Urchin company in year
_____.0
a. 2005
b. 2006
c. 2010
d. 2002

7.
________ SEO allows generating traffic to you site and making your business appear like
the real deal.0
a. Off-page
b. on page
c. My page
d. No page
8.
________ tool helps to optimize the website.0
a. SEOptimer
b. Google Analytics
c. Go daddy
d. Amazon
SERP stand for ___________0
a. Stand Engine Results Pages
b. Search Engine Results Pages
c. Small Engine Results Pages
d. Start Engine Results Pages
10.
__________ is the practice of increasing the quantity and quality of traffic to your
website.0
a. SEO
b. Email marketing
c. Crawler
d. Googlebot
11.
SMS and MMS are the ways to go through with _______ marketing.0
a. Social
b. Traditional
c. Email
d. Mobile
12.
_____________ is any element on a web page that a user interacts with. March 23
a. Tap target
b. iframes
c. favicon
d. device
Optimizing your website is called ______ SEO.0
a. Off-page
b. My page
c. No Page
d. On Page
Organic Search is also known as ________ search, refers to unpaid search
results. March 23
a. Natural
b. Artificial Intelligence
c. Indexing
d. All of the above
he entire Search Engine Optimization works on _________ March 2223
a. Search Engine Result Pages
b. Articles
c. Web Pages
d. Keywords

The _________ reads the content and thinks the website is original and it ranks
the page.0
a. Google Crawler
b. Google Link
c. Webpage
d. Website
he paid advertisement of the Google can be identified with ______ keyword.0
a. Ad
b. ads
c. Advertisement
d. Ads
1. Explain Content Marketing and Social Media Marketing. March 23
2. xplain Organic Search and Paid Search. March 23
3. Explain Technical SEO. March 23
4.

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