J E YA N A N T H V E LU S A M Y
AVP. Sr. Creative Director, Wunderman Thompson
ADDRESS CONTACT PORTFOLIO & PRO F I LE
449, North block, Infinity Appartments
[email protected] https://www.behance.net/jeyananth
Surendren Nagar, Porur +919629581976 www.linkedin.com/in/jeyananth
Chennai - 600099 @jeyananth
01 ABOUT ME 02 AREAS OF EXPERTISE 03 CAREER HIGHLIGHTS
Creative marketer and brand strategist | Campaign Planning & Management BREAKTHROUGH CAMPAIGNS
with track record of collaborating across Launched integrated multi-channel
| Brand Strategy & Marketing
disciplines to create breakthrough campaign that made Lenovo as number 1
campaigns that raise awareness, | Creative Development & Direction computers worldwide in 2010-13
drive customer acquisition and retention, | Integrated Marketing
& engage target audiences with streaming DATA-DRIVEN DECISIONS
& content. Scale processes that enable | Marketing Analytics
Drove audience research to inform Lenovo-
concept-to-execution brand building | Forecasting & Budgeting customer acquisition & retention strategy.
& deliver creative brand excellence in | Communications & Media Programs
competitive marketplaces. Build compelling BRAND SYNERGIES
new brands while transforming legacy | Video, Social & Design Production
Rebranded Coromandel fertilizer, Sweets of
brands to resonate with diverse | Performance Marketing Oman, Lenovo and Vanchilingam hosspitals
audiences in modern, dynamic landscapes. look & feel with cohesive brand hierarchy
| SEO, SEM, Social & Email and design system.
Research market trends to identify & craft
meaningful, value-added messages, | Graphic Design
cohesive design, and impactful digital | Creative Writing HIGH-PERFORMING TEAMS
assets. Leverage marketing analytics to Built and empowered teams of top
| Product Launch talent by creating accountable,
inform development of target markets
and integrated marketing campaigns. | Project Managemen innovative cultures.
04 PROFESSIONAL EXPERIENCE
SOLOVERSE | CHENNAI, IND Apr 2023-Present WUNDERMAN THOMPSON | HYD IND 2019-23
Head of Creative AVP, Sr. Creative Director
| Advanced to strategic role leveraging all prior experience | Directed marketing campaigns from concept through
to identify, develop, and drive monetization opportunities. creation to implementation. Spearheaded development,
| Ensure cohesive creative vision for campaigns across production, and execution of brand strategy & positioning
all verticals, including consumer, press, and trade, while across multiple channels including on air, social, events,
driving sustainable revenue generation by providing strategic and print; ensure consistent brand voice and message.
direction for creative programming and marketing offerings. | Lead integrated creative team of 6 senior leaders
| Lead development of consumer-facing marketing campaigns to orchestrate cross-company creative strategy and
from strategy through execution and implementation, as well positioning for corporate communications, trade, &
as GTM positioning for all trade-facing campaigns and creative B2B marketing. Oversee B2C marketing for Distribution,
rollouts for brand and programming priorities. Sponsorship, Franchise, & Digital Content Studio.
FREELANCE | DBX 2016-Jan to 2018 Dec
Creative consultant
| Consult, strategize, concept, design and pitch for agencies, brands, start-ups, networks and content makers across the UAE.
Places worked so far: BBDO, Mullen Lowe, Edelman, Dentsu Drive, H+K, Pico & Wabi Sabi and few other networks.
THE SOCIAL BRUEW | DBX 2013-16
AVP, Sr. Creative Director
| Doubled UAB Bank subscriber base in one year by | Created and produced standout, breakthrough campaigns
acquiring, engaging, and retaining customers through that garnered industry recognition despite budget constraints.
audience research & targeted marketing via heavy
cadence on social media, weekly CRM emails, and | Developed, budgeted, and launched multi-platform brand
compelling asset creation. campaigns that drove significant market growth. Led team of
20+ creative professionals through 6-member leadership team.
| Worked with Account management teams to
conceptualize, execute, and deliver award-winning | Enabled commercialization and elevated brand image to
co branded initiatives that attracted clients & met better represent vision, mission, and values by leading creative
business targets. for largest rebrand in company history.
| Elevated brand awareness, perception, & following
by crafting and leading execution of social media | Architected brand strategy and creative direction for
strategy to increase both followers and likes on campaigns that were launched across multiple platforms,
Instagram and Facebook. engaged cross-functional teams, and expanded market reach.
OGILY | BLR, IND 2008-13 | Led and managed a creative team of 10 professionals,
Sr. Creative Director driving a more efficient and effective production process.
| Responsible for Worldwide Lenovo brands entire design Conceptualized and directed the creation of 32 campaigns
& communication. Headed the Creative department and in 2 years across various platforms, including print, outdoor,
managed all ‘above the line’activities. Lead the brand television, and radio. These campaigns significantly improved
platform globally. Responsible for dvertising campaigns brand awareness and sales, contributing to a 30% increase in
& guided other agencies to maintain brand consistency. brand awareness and a 14% increase in sales.
| Applied innovative approach to direct impactful | Designed and executed online requests for creative work,
which involved the development and writing of creative work
advertising campaigns across various platforms,
plans resulting in a more cohesive and impactful online
enhanced the brand’s online presence. presence for the brand.
EARLY CAREER
MEMAC OGILVY, Sr. Art Director,2006 - 2007, Dubai | RMG DAVID/OGILVY, Creative Group Head, 2003 - 2006
MAITRI ADVERTISING WORKS, Sr. Art Director,2001 - 2003 | SASI ADVERTISINGS, Jr. Art Director 1997 - 2000
05 CLIENTS HANDLED
ACDelco | Al Rawabi | AlMarai | Aster Pharmacy | Bharat Matrimony | Best Foods | Cityx Centre | Cutucura | CNN IBN
Dishnet DSL | Dukes Buscuts | Hyundai | Huawei | Hookah Pani Bars & resteurant | HP | Jumeiah Emirates Tower | Pricol
Singapore Tourism | Lenovo Worldwide | Lusine bakers | MRF Wall Paints | MRF Tyers | Music world | Moto g | Nutella
Pizza Hut | Royal Enfield | Reynolds Pens | Radisson hotels & Resorts | Sweets of Oman | TicTac | Tramontina | WildWadi.
06 LANGUAGES 07EDUCATION
ENGLISH - Advanced level 1993-96 - Bachelor of Science Adobe Certification courese
TAMIL - Mother language (Chemistry), Drop-out Loyola institute of management,
HINDI - Basic level Bharathidasan University -Trichy, India. Chennai, India.
08 SOFTWARES 09 SKILLS 10 AWARDS & RECOGNITION
Adobe Photoshop Strategic thinking 2008 2005 2001
Cannes Finalist Chennai Ad Club New York Fest
Adobe Illustrator Problem solving Single - Print Print - Bronze (Finalist)
Adobe Indesign Project & resources ThinkPad, Lenovo AnbuStreetKid.com Health & Glow
Adobe Dreamweaver Foster Teamwork, 2005 2003 2000
Adobe After Effect Positioning & Pitching WPP Annual Abby’s New York Fest
AnbuStreetKid.com Print - Silver (Finalist)
KeyNote Creative Standards. Chennai, India WWF MRF WallCoat
