ANALYSIS AND INTERPRETATION 1.
Table Showing the respondents monthly income Monthly income Below 10000 10000 15000 15000 20000 20000 above Total No. of respondents 5 10 30 5 50 Percenta ge 10% 20% 60% 10% 100%
Chart Showing the respondents monthly income
70% 60% 50% 40% 30% 20% 10% 0% Below 10000 10000 15000 Below 10000 15000 20000 15000 20000 20000 above
10000 15000 20000 above
Interpretation: From the above table we can observe that 60% of the respondents are earn 15000 20000, 20% of the respondents are earn 10000-15000 and 10% of the respondent are earn 20000 and above and remaining 10% are earn below 10000. 2. Table Showing the respondents will use music system
Music System Yes No Total
No. of respondents 48 2 50
Percenta ge 96% 4% 100%
Chart showing the respondents will use music system
120% 100% 80% 60% 40% 20% 4% 0% Yes No 96%
Interpretation: From the above table we can observe that 96% of the respondents like to use music system and 4% of the respondents not like music system. 3. Table showing which brand of the music system do
respondents prefer. Brands Sony L.G. Samsung Videocon Others Total No. of respondents 30 3 8 2 7 50 Percenta ge 60% 6% 16% 4% 14% 100%
Chart showing which brand of the music system do respondents prefer.
70% 60% 50% 40% 30% 20% 10% 0% Sony L.G. Samsung Videocon Others 6% 16% 4% 14% 60%
Interpretation: From the above table we can observe that 60% of the respondents prefer to to use use sony, 16% 14% of of the the respondents prefer Samsung,
respondents prefer to use others, 6% of the respondents prefer to use L.G. and 4% of the respondents prefer to use Videocon. 4. Table Showing awareness of respondents towards sony music system
Sony Yes No Total
No. of respondents 50 -50
Percenta ge 100% -100%
Chart showing awareness of respondents towards Sony music system
120% 100% 80% 60% 40% 20% 0% Yes No 0
100%
Interpretation: From the above table we can observe that 100% of the respondents are aware of sony music system.
1. Table Showing the media through which the respondents came to know about Sony music systems. Sony No. of Percenta
Friends Advertisement Dealers Others Total
respondents 5 30 15 0 50
ge 10% 60% 30% 0 100%
Chart showing the media through which the respondents came to know about Sony music systems.
70 60 50 40 30 20 10 0 Friends Advertisement Dealers 10 0 Others 30 60
Interpretation: From the above table we can observe that 60% of the respondents came to know about advertisement, 30% of the respondents came to know about dealers and 10% of the respondents came to know about friends 6. Table showing the factors, which is considered by the respondents before buying the music system.
Reason Quality Price Durability Design Warranty Total
No. of respondents 34 7 5 2 2 50
Percenta ge 68% 14% 10% 4% 4% 100
Chart showing the factors, which is considered by the respondents before buying the music system.
80% 70% 60% 50% 40% 30% 20% 10% 0% Quality Price Durability Design 14% 10% 4% 68%
Interpretation: From the above table we can observe that 68% of the respondents consider quality, 14% of the respondents consider price, 10% consider durability 4% consider design and other 4% consider warranty. 7. Table showing the respondents influenced by present advertisement
Advertisemen t Yes No Total
No. of respondents 14 36 50
Percenta ge 28% 72% 100%
Chart showing the respondents influenced by present advertisement
Percentage 80% 70% 60% 50% 40% 30% 20% 10% 0% Yes No 28% Percentage 72%
Interpretation: From the above table we can observe that 72% of the respondents influenced by the present advertisement in media and 28% of the respondents are not influenced by the present advertisement in media. 8. Table showing the suggestions of the respondents
Suggestions Posters T.V. Magazines Newspapers Total
No. of respondents 2 26 12 8 50
Percenta ge 4% 52% 24% 16% 100%
Chart showing the suggestions of the respondents
60% 50% 40% 30% 20% 10% 0% Posters T.V. Magazines Newspapers 4% 24% 16% 52%
Interpretation: From the above table we can observe that 52% of the respondents suggest advertisement in the form of T.V., 24% of the respondents suggest advertisement in the form of magazines, 16% of the respondents suggest advertisement in the form of News papers and 2% of the respondents suggest advertisement should be in the form of posters. 9. Table showing how do respondents perceive the quality of Sony music system
Quality Excellent Good Satisfactory Poor Total
No. of respondents 35 10 3 2 50
Percenta ge 70% 20% 6% 6% 100%
Chart showing how do respondents perceive the quality of Sony music system
80% 70% 60% 50% 40% 30% 20% 10% 0% Excellent Good Satisfactory Poor 20% 6% 6% 70%
Interpretation: From the above table we can observe that 70% of the respondents are perceive the quality of Sony music system is excellent, 20% of the respondents are perceive the quality of Sony music system is good, 6% of the respondents are perceive the quality of Sony music system is satisfactory and 4% of the respondents are perceive the quality of Sony music system is poor. 10. Table showing the respondents response towards price
Price Very high Reasonable Moderate Satisfactory Total
No. of respondents 30 10 5 5 50
Percenta ge 60% 20% 10% 10% 100%
Chart showing the respondents response towards price
70% 60% 50% 40% 30% 20% 10% 0% Very high Reasonable Moderate Satisfactory 20% 10% 10% 60%
Interpretation: From the above table we can observe that 60% of the respondents say price is very high 20% of the respondents say price is reasonable, 10% of the respondents say price is moderate and another 10% of the respondents say price is satisfactory.
