BUSINESS

PROFILE FOR

This copy of business profile is a property of JW Trading

1.0 BUSINESS OVERVIEW
JW Trading specializes in trading and distribution, focusing on
delivering quality products and services to its customers. As a
locally owned enterprise, the business aims to support
economic growth within Papua New Guinea by providing
reliable and efficient trading solutions. With a strong
commitment to customer satisfaction and business integrity,
JW Trading is positioned to grow into a reputable name in the
industry.
Under the leadership of Williamson Babala, the business
operates with a vision of expanding its reach while
maintaining its core values of trust, reliability, and
affordability. By leveraging strategic partnerships and
understanding market demands, JW Trading is set to establish
itself as a key player in the trading sector. The business
continues to explore opportunities for growth, ensuring
sustainable success for both its customers and stakeholders.

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2.0 COMPANY BACKGROUND
Year Established: March 2025
Founder: Williamson Babala
2.1 Business Vision:
JW Trading envisions becoming a trusted and recognized name in the trading and distribution sector,
expanding its reach while upholding its core values of trust, reliability, and affordability. The business
aims to create a sustainable and customer-centric enterprise that contributes to the economic growth
of Papua New Guinea.

2.2 Business Mission:

Our mission is to provide high-quality products and services with efficiency and integrity. JW Trading
is committed to building strong relationships with customers, suppliers, and business partners while
fostering sustainable business practices that drive long-term success.

2.3 Business Growth Journey:

Since its establishment in March 2025, JW Trading has steadily built its reputation as a reliable trading
and distribution company. Starting as a sole proprietorship under Williamson Babala, the company
has focused on understanding market needs and developing strong supply chain networks. By
continuously adapting to industry trends and customer demands, JW Trading aims to grow its
operations, expand its product range, and strengthen its market presence across West New Britian
Province and Papua New Guinea as a Whole.

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 3.0 Products & Services
JW Trading operates as a trade store specializing in the sale of
retail goods, catering to the everyday needs of its customers. The
business focuses on providing essential consumer products at
competitive prices, ensuring accessibility and convenience for the
local community.

Main Products and Services Offered:

• White Goods – Household appliances and essential electronic

items

• Freezer Goods – Frozen food items, including meat and seafood

• Dry Goods – Staple food products such as rice, flour, and canned
goods

• Beverages – Soft drinks, bottled water, and energy drinks

• Alcohol – A selection of alcoholic beverages for responsible

consumption

Target Market:

JW Trading primarily serves individual customers within the Siki

Block community, offering a reliable source of everyday products.
The business is committed to meeting local demands and ensuring
that essential goods are readily available.

Competitive Advantage:

JW Trading sets itself apart by maintaining affordable prices and

ensuring adequate stock levels to meet customer needs. By
prioritizing cost-effectiveness and product availability, the business
fosters customer loyalty and strengthens its market presence.

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 4.0 Business Operations
JW Trading operates under a retail business model, running an
open shop where walk-in customers can purchase goods at
affordable prices. The business sources its products directly from
Rabtrad Wholesale, purchasing in bulk and reselling as retail items
to the local community. This direct supply chain ensures consistent
product availability and cost efficiency.
Supply Chain & Partnerships

JW Trading maintains a strong partnership with Rabtrad

Wholesale, its primary supplier. By purchasing goods in bulk, the
business ensures a steady supply of essential products while
keeping prices competitive for customers.

Distribution Channels

The business operates through a single retail outlet, serving

customers directly from its store. This allows for immediate
product availability and a convenient shopping experience for the
community.

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 4.0 Business Operations
Workforce

JW Trading has a small but efficient team of four employees,

including the director, to manage daily operations:

• Director (Williamson Babala) – Oversees overall business

operations and decision-making.

• Storekeeper (Day Shift) – Manages inventory, assists customers,

and handles sales during the day.

• Storekeeper (Night Shift 6 PM – 10 PM) – handle sales and assist

customers during the night.
• Security Guard – Responsible for store safety and protecting assets.
With this structured approach, JW Trading ensures smooth
operations, reliable service, and a secure shopping environment for
its customers.

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5.0 Financial Overview
JW Trading generates its revenue primarily through the sale of goods at its retail outlet. The business
adopts a strategic pricing approach that considers customer demand, transport and logistics costs,
wages, utility bills, and other operational expenses to ensure sustainable profitability while keeping
products affordable for the local community.

Revenue Sources
• Direct sales of retail goods, including white goods, freezer goods, dry goods, beverages, and
alcohol.
Pricing Strategy

• Prices are set based on market demand, operational costs, and competitive positioning to
maintain affordability while ensuring business sustainability.

Payment Methods Accepted

• Cash – The primary mode of transaction for most customers.

• EFTPOS – Providing convenience for customers who prefer cashless transactions.

Financial Performance Summary

• Annual Revenue: Estimated between K50,000.00 to K100,000.00, depending on sales volume.

• Gross Profit Margin: Projected at approximately K150,000.00, factoring in operational costs

and stock turnover.

• Major Expenses:
o Wages & Salaries – Compensation for employees, including storekeepers and security
personnel.
o Stock Purchases – Continuous restocking of goods to maintain product availability and
meet customer demands.
JW Trading maintains a financially sound structure by managing expenses efficiently and ensuring
steady revenue growth. The business focuses on maintaining healthy cash flow and reinvesting profits
to support long-term sustainability and expansion.

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6.0 Business Administration & Organizational Structure
6.1 Business Ownership & Leadership
• Business Owner(s):

o Full Name: WILLIAMSON BABALA

o Position: DIRECTOR

o Ownership Percentage: 100%

Contact Information: MOBILE: +675 7072 5439 | Email:
jnrwilliamson9887@[Link]

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6.3 Organizational Structure
1. Founder / Managing Director: Williamson Babala
• Oversees overall business strategy, decision-making, and
financial management.
• Manages supplier relationships, partnerships, and legal
compliance.
• Supervises stock purchasing and ensures business profitability.

2. Storekeepers (2) – Day & Night Shift

• Handles retail sales and customer service.

• Manages inventory, restocking, and product display.

• Ensures smooth store operations during respective shifts.

3. Security Guard (1)

• Ensures store safety and security of goods.

• Monitors customer activity and prevents theft or disturbances.

• Assists with shop closing procedures at the end of the day.

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6.3 Organizational Chart

Managing Director

(Williamson Babala)

Store Keeper (NIGHT)

Store Keeper (Day) Security Guard

- Handles sales - Handles sales

- Ensures safety
- Manages stock - Manages stock
- Monitors activity
- Customer service - Customer service

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