Shopify Local and International
eCommerce
Introduction
The Ecommerce Mastery with Shopify Certification is designed to provide the skill set for the
eCommerce industry. Currently, eCommerce is booming worldwide. This certificate will help
you to make an online store from the scratch for eCommerce. The students will be
experiencing digital entrepreneurship and will be able to set up an online business from the
scratch and will be learning to develop digital nomads with minimal investments. With an
exclusive and efficient structure for planning, this certificate offers a setup and launching of a
Shopify website; in a progressive system, to prepare students for a long-term successful
eCommerce business. Scope of the Shopify Certification
It is well-suited for developers who are eager to get started or advance in the eCommerce
revolution being led by Shopify. Ecommerce developers are in high demand as more people
feel at ease making purchases online.
REQUIREMENTS:
18 years and above
Basic knowledge and interest in entrepreneurship, start-ups and marketing
Familiar with basic IT Skills
CURRICULUM:
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INTRODUCTION TO LOCAL ECOMMERCE
Understanding The Basics Of Ecommerce And Its
Impact On The Local Market
1
Identifying The Potential Of Ecommerce In Pakistan
Recognizing The Challenges And Opportunities Of
Ecommerce In The Local Market
PRODUCT HUNTING FOR LOCAL ECOMMERCE
Learning Different Methods Of Product Research And
Selection
2 Identifying Profitable Niches And Products In The Local
Market
Evaluating Competition And Analyzing Market Trends
For Product Selection
SOURCING PRODUCTS LOCALLY & INTERNATIONALLY
Understanding The Process Of Sourcing Products From
3 Local And International Suppliers
Evaluating The Reliability And Credibility Of Suppliers
Negotiating Prices And Terms With Suppliers
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CREATING A STORE ON SHOPIFY & OTHER
PLATFORMS
Setting Up An Ecommerce Store On Shopify And Other
Platforms
4
Understanding The Design And Functionality Of
Ecommerce Stores
Customizing The Store To Reflect The Brand And
Improve Customer Experience
UNDERSTANDING SHIPMENTS AND OPENING COD
ACCOUNTS
Understanding The Shipment Process And Logistics
5 Involved In Ecommerce
Setting Up Cash On Delivery (COD) Accounts To Cater
To Local Customers
Identifying Reliable Shipment And Logistics Partners
UNDERSTANDING ADVERTISEMENTS THROUGH
DIFFERENT PLATFORMS
Understanding The Role Of Advertising In Ecommerce
6 Learning About Different Advertising Platforms Such As
Facebook, Google, And Instagram
Identifying The Target Audience And Designing
Effective Ad Campaigns
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CREATING ADS AND USING RIGHT STRATEGIES TO
PROMOTE STORES
Learning The Basics Of Ad Creation And Design
7 Developing Effective Ad Copy And Visuals To Attract
Customers
Implementing The Right Advertising Strategies To
Improve Store Visibility And Sales
CUSTOMER DEALING AND EXPERIENCES
Understanding The Importance Of Customer Service In
Ecommerce
8 Learning The Skills To Handle Customer Inquiries And
Complaints
Creating A Positive Customer Experience To Improve
Customer Loyalty
Outcomes:
Understand eCommerce and the Shopify platform deeply
Setup of Shopify store from scratch
Build a Shopify store with appropriate themes and outlook selection
Integration of apps for Shopify performance
Set up the domain name for online business
Application of Social Media link with Shopify
Set up payment gateways and order record keeping structure.
BENEFITS:
Understand and apply website building using the Shopify platform.
Ability to utilise Shopify for any industry eCommerce.
Independent and laptop lifestyle through Shopify expertise
Setting up a long-term brand with minimum investment
Freelance as a Shopify expert.
Skill-Wise Earnings:
Skill Level Avg Monthly Salary
Junior 60k- 70k
Mid-Level 70k- 150k
Advanced 150k- 300k
Freelancer Depends on project
Affiliation & Collaboarations
