Probability Sampling Methods
Probability sampling ensures that every member of a population has a known and nonzero
chance of being selected, leading to more representative and generalizable results.
1. Simple Random Sample (SRS)
Explanation:
In a simple random sample, each individual in the population has an equal chance of being
selected. This method reduces bias and ensures randomness.
Methods of Collecting:
Lottery Method: Each member is assigned a number, and numbers are drawn randomly.
Random Number Generator: Using software or tools like a random number table or
computer-generated numbers to select individuals.
Example:
A university wants to survey students about campus facilities. It assigns numbers to all 5,000
students and randomly selects 200 using a lottery system.
2. Stratified Random Sample
Explanation:
The population is divided into subgroups (strata) based on a specific characteristic (e.g., age,
gender, income level). A random sample is then taken from each stratum in proportion to its size
in the population.
Methods of Collecting:
1. Identify the relevant strata (e.g., males and females, different age groups).
2. Determine the proportion of each stratum in the population.
3. Use simple random sampling within each stratum.
Example:
A company wants to study employee satisfaction. The workforce is divided into departments
(e.g., HR, Sales, IT). If IT makes up 40% of employees, then 40% of the sample is randomly
drawn from IT, ensuring proportional representation.
3. Cluster (Area) Sample
Explanation:
The population is divided into clusters (usually based on geographical or natural groupings), and
entire clusters are randomly selected instead of individuals.
Methods of Collecting:
1. Divide the population into clusters (e.g., neighborhoods, schools, districts).
2. Randomly select some clusters.
3. Survey all individuals in the chosen clusters.
Example:
A government agency wants to study healthcare access in a country. They randomly select 10
rural villages and survey all residents in those villages.
Advantages:
✅ Reduces Bias – Every individual has a known chance of selection, leading to more
representative results.
✅ Generalizability – Findings can be applied to the entire population due to random selection.
✅ Statistical Validity – Allows for accurate estimation of population parameters and margin of
error.
✅ Reproducibility – Other researchers can replicate the study and obtain similar results.
Disadvantages:
❌ Time-Consuming & Expensive – Requires a complete list of the population and may involve
complex methods.
❌ Difficult to Implement – Some populations are hard to reach or accurately list (e.g., homeless
individuals).
❌ Non-Response Issues – If selected participants refuse to participate, it can lead to bias.