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Market Share Analysis of Tech Products

The document categorizes products into four market segments: Stars, Question Marks, Cows, and Dogs based on their market share and growth rates. Smartphones and tablets are identified as Stars with high market share and growth, while printers are Question Marks with potential for growth. Headsets and watches are Cows generating steady revenue, and computers and monitors are Dogs with high market share but in a low-growth market.

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saurabhsaraf
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44 views2 pages

Market Share Analysis of Tech Products

The document categorizes products into four market segments: Stars, Question Marks, Cows, and Dogs based on their market share and growth rates. Smartphones and tablets are identified as Stars with high market share and growth, while printers are Question Marks with potential for growth. Headsets and watches are Cows generating steady revenue, and computers and monitors are Dogs with high market share but in a low-growth market.

Uploaded by

saurabhsaraf
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd

RELATIVE MARKET SHARE

STAR QUESTION MARK

Smartphones & Tablets Printers

Market Share: 70-75%, Growth Rate: Medium to


Market Share: 20-24%, Growth Rate: Medium to High
High

Rationale: High market share and high growth rate Rationale: These products have a relatively low market
indicate that these products are strong performers share but are in a growing market. They have the
MARKET GROWTH

in a growing market. They require continuous potential to become Stars with the right investment or
investment to maintain dominance. fade into Dogs if they don’t gain market dominance.

COW DOG

Headsets & Watches Computers & MonitorS

Market Share: 33-35%, Growth Rate: Low Market Share: 65-68%, Growth Rate: Low to Medium

Rationale: These products have a moderate market


Rationale: A high market share in a slow-growing
share but operate in a low-growth market. They
market suggests these products are mature and
generate steady revenue with less investment
generate stable profits with minimal investment.
needed
ION MARK

inters

rowth Rate: Medium to High

s have a relatively low market


wing market. They have the
s with the right investment or
on’t gain market dominance.

DOG

rs & MonitorS

Growth Rate: Low to Medium

et share in a slow-growing
e products are mature and
s with minimal investment.

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