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Web 3

The worksheet outlines the aim of detecting On-Page and Off-Page SEO keywords, emphasizing their importance for website visibility. It details a process for identifying these keywords through source code inspection and the use of SEO tools like Google Keyword Planner and SEMrush. The document also lists learning outcomes related to understanding SEO concepts, analyzing keywords, and applying techniques to enhance search engine rankings.

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Keshav Gangwar
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16 views2 pages

Web 3

The worksheet outlines the aim of detecting On-Page and Off-Page SEO keywords, emphasizing their importance for website visibility. It details a process for identifying these keywords through source code inspection and the use of SEO tools like Google Keyword Planner and SEMrush. The document also lists learning outcomes related to understanding SEO concepts, analyzing keywords, and applying techniques to enhance search engine rankings.

Uploaded by

Keshav Gangwar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Worksheet - 3

Student Name: Keshav Kumar UID:-23MCA20462


Branch: MCA Section/Group: 8/A
Semester: 4th Date of Performance: 11/02/2025
Subject Name: Web Analytics Subject Code: 23-CAH-751
AIM: Detect On-Page and Off-Page SEO Keywords with snapshot Examples and Process
Introduction
Search Engine Optimization (SEO) is essential for improving a website’s visibility. SEO is divided into:
• On-Page SEO – Keywords used within the website content, title, meta descriptions, and headers.
• Off-Page SEO – Keywords related to backlinks, social media, and external references.

Process to Detect SEO Keywords


1. On-Page SEO Keyword Detection
Step 1: Inspect the website's source code
• Open the webpage in a browser (Chrome, Firefox).
• Right-click on the page and select View Page Source.
• Look for <title>, <meta name="description">, and <h1> tags.

Screenshot Example of [Link] :-

Step 2: Use SEO tools


• Use tools like Google Keyword Planner, SEMrush, or Ubersuggest to find the page’s target keywords.
• Check the word frequency on the page using CTRL + F to find repeated keywords.
Screenshot Example of [Link] (keywords by SEMrush):
2. Off-Page SEO Keyword Detection
Step 1: Check backlinks
• Use Ahrefs, Moz, or Google Search Console to find inbound links.
• Identify anchor text used in backlinks.
Screenshot Example (from Ubersuggest):

Learning Outcomes: -
1. Understand the concepts of On-Page and Off-Page SEO and their role in improving website visibility.
2. Detect On-Page SEO keywords by analyzing website elements such as <title>, <meta name="description">,
and <h1> tags.
3. Utilize free SEO tools like SEMRush, and Ubersuggest to identify target keywords within a webpage.
4. Analyze Off-Page SEO keywords by examining backlinks and social media mentions using tools like
Ubersuggest and BrandMentions.
5. Identify keyword usage in backlinks by checking anchor texts referring to a website.
6. Evaluate keyword frequency within a webpage using browser search functions and SEO analysis tools.
7. Apply SEO techniques to optimize a website's content and improve search engine rankings effectively.

Sign……………

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