Web Design:A Key Factor for the Website Success (Front-
end)
BY:
KESHAV KUMAR
23MCA20462
Abstract— These days, there is a wide variety of devices that can be connected to do
different types of activities online, such as browsing websites. Web design is constantly
changing and adapting with the advent of different device sizes and types. Web design in the
1990s was very different from today's websites. The main purpose of the design is not the
design itself, but the ability to transmit web content in a way that is easier to read and
understand, regardless of the device used to display the web content, desktop or hybrid
computer, various mobile or portable devices. It is to This white paper shows the evolution
of web design from its early days to its current modern design and what to expect in the
future.
Keywords: Web designing, Web development, the importance of web designing, Front-end,
The Web.
Introduction
Web designing is a process where we design the front (display) part of the web
application and we use various designing techniques like HTML, CSS, JAVASCRIPT,
PhotoShop and various frameworks. Web design is the planning and creation of websites.
This includes a number of separate skills that all fall under the umbrella of web design.
Some examples of these skills are information architecture, user interface, site structure,
navigation, layout,
colours, fonts, and overall imagery.
Purpose: -
Web design is recognized as a key factor in the acceptance and success of websites
and e-commerce. From a marketing perspective, analyse the key aspects that can influence
online user perceptions and behaviours for a successful e-commerce website.
Design/Methodology/Approach:We have
produced anextensiveliteraturereview highlighting the specific role web design can play
in interactive user interfaces. The methodology associated with benchmarking also enables
companies to learn best practices and learn important lessons about developing their online
business.
Findings: –
A literature review confirms that web design is an important factor in positive
outcomes as it influences the perceptions and behaviours of users and online consumers.
Website design with an emphasis on simplicity and freedom of navigation provides
clear, up-to-date and accurate information in all content and provides an eye-
catching appearance for users. Limitations/Impacts of Research – Web It provides a guide
to guidelines that can improve the design of your e-commerce website in terms of site
aesthetics, website navigation, information and content, and shopping process
characteristics. It may be interesting to empirically analyse the impact of all key attributes
on user perceptions and behaviour.
Originality/value: -
This is one of the first studies to describe how websites should be designed from a
demand perspective. By analysing user perceptions and marketing perspectives on
design, the designer can find her website that best meets the user's needs and improve
the relationship between users and the company through the interface. Keywords - web design,
usability, web feel, marketing, e-commerce, success.
Required various technologies to design: -
1. HTML
2. CSS
3. JAVASCRIPT
4. PHOTOSHOP
5. ILLUSTRATOR
6. VARIOUS FRAMEWORK
7. AND MANY OTHERS
WEB DESIGN OVERVIEW:
The web design process begins with a visual concept that can be sketched by hand
or in software such as Photoshop. Next, create a website using HTML and CSS. HTML and CSS are
the code used to create web pages. HTML handles the basic structure and "bones" of the page, while
CSS handles styling and appearance. A good web designer will also pay attention to concepts such
as responsive design, aesthetics, usability and accessibility when creating a website.
Responsive design:
This is a popular technique for making
websites look good and function well on
additional devices, like phones and tablets.
It does this by setting different CSS rules for
different browser widths.
● Aesthetics:
This plays a big role in web design since it’s all about how web pages look. You’ve probably seen
a lot of websites that look shocking. Learn a bit of aesthetic theory and hopefully, your website
won’t be one of them.
● Usability: - Usability is another important component of web design. This is all about how
intuitive a website is, and how easy it is for users to find or do what they want.
● Accessibility:
Finally, there’s accessibility – a very important web design practice. Accessibility is all about
making web pages viewable by people that use assistive devices to browse the web – including
the deaf and blind.
Ways to learn web design: -
Some might say that self-study is the only real way to learn visual design. Practice, get inspiration
from existing sites, practice, critique the design, practice. But remember, web design is more
than just the visual appearance of your website. Can you teach yourself accessibility? It will be a
challenge, that's for sure. Self-taught
web design is great, but you also need to support yourself with web design books and online web
design training. Many people choose to learn web design from books.
Treehouse web design training: -
There is a lot of programming training available on the internet, but you won't find
much design training. Technical training site Treehouse is unique in that it offers training in both
web development and web design. Treehouse focuses on web design and is endorsed by many of
the world's most trusted and respected web designers (such as Chris Coyer), with most
of the teachers being his web developers or designers themselves That's why we highly recommend
online training.
Principles of a beautiful web design: -
An effective website design should serve its intended function by conveying a
specific message while engaging visitors. Consistency, colours, typography, imagery, simplicity,
and functionality are some of the factors that contribute to good website design.
When designing a website, there are many important factors that affect how it is perceived. A well-
designed website helps build trust and encourage visitors to take action. To create a great
user experience, you need to make sure your website design is optimized for usability (form and
aesthetics) and usability (functionality). Below are some guidelines to help you plan your new
web project.
1) Website purpose: -
1. Your website must meet the needs of your users. Having a simple, clear intent on every page helps
users interact with what you offer. What is your website's purpose? Are you conveying
actionable information like "how to"? Is it an entertainment site like live sports, or is
it selling products to users? Websites have many different purposes, but they all have one
primary purpose in common.
1. Description of expertise
2.Building reputation
3. Lead generation
4. Sales and follow-up
2. Simplicity: -
When it comes to user experience and website usability, simplicity is the best way to go. Below are
ways to achieve simplicity through design.
Colour: -
Colour has the power to convey a message and can evoke an emotional response in.Once you
find a colour palette that matches's brand, you can influence how's customers
behave towards your brand. Limit your colour choices to less than for her than 5 for
him. Complementary colours work very well.
Attractive colour combinations increase customer loyalty and impress users.
Type: Typography plays an important role in your website. It grabs attention and serves as a visual
interpretation of your brand voice. Fonts should be legible and websites should only use a maximum
of 3 different fonts.
Imagery: - Images are visual aspects used in communication. This includes still images, illustrations,
videos, and graphics in any form. All images should be expressive, capture the spirit of the company
and embody the personality of the brand. Most of the first information we consume on our website is
visual and as a first impression we use high-quality images to create an impression of professionalism
and authenticity in the minds of our visitors is important.
3. Navigation: -
Navigation is the navigation system used by websites where visitors interact to find what they
are looking for. Website navigation is key to retaining visitors. If yoursite's navigation
is confusing, your visitors will give up and find what they need elsewhere. Easy, intuitive and
consistent navigation on all pages is very important.
4. F-SHAPED PATTERN READING: -
The F-based pattern is the most common way visitors scan text on your website. Eye-tracking
studies show that most of what people see is at the top and left of the screen. The F-shaped layout
mimics the natural Western reading pattern (left to right, top to bottom). A well-
designed website works with the natural patterns of a reader scanning a page.
5. VISUAL HIERARCHY: -
A visual hierarchy is an arrangement of items in order of importance. This is
done through size, colour, imagery, contrast, typography, margins, texture, and style. One of the
most important functions of the visual hierarchy is setting focus. This shows visitors where the most
important information is.
6. CONTENT: -
An effective website has both good design and good content. Using compelling language,
good content can attract and influence visitors by converting them into customers.
7. GRID-BASED LAYOUT: -
Grids help structure your design and organize your content. Grids help keep elements on the
page aligned and clean. Grid-based layouts arrange content in a clean, robust grid structure that
balances rows and sections side-by-side to create order and create an aesthetically pleasing site.
8. LOAD TIME: -
You lose visitors when you wait for your website to load. Nearly half of web visitors expect
a website to load within 2 seconds of and may abandon a website that doesn't load within 3
seconds. Optimizing your image size will make your website load faster.
9. MOBILE FRIENDLY: -
More people are using their phones or other devices to browse the web. It is important to
consider building your website with a responsive layout where your website can adjust to
different screens.
FACTORS AFFECTING THE SUCCESS OF E-COMMERCE WEBSITE:
In recent years, many researchers have tried to find the factors that contribute to the success of
websites. In this sense, marketing literature has emphasized the user's perspective to define what an
e-commerce website needs to look like to be successful. In general, in the context of e-commerce, a
successful website is one that "attracts customers, makes them feel
trustworthy, trustworthy, trustworthy, and creates customer satisfaction" (Liu and Arnett, 2000).
In this conception, some authors emphasize consumer beliefs and perceptions of the value created
by website functionality (Keeney, 1999; Torkwase and Dhillon, 2002). Some have pointed to
key features of website quality compared to consumers (Halawani and Pavia, 2002;
Van der Heijden and Verhaegen, 2003). The importance of achieving online customer
satisfaction (e.g., Zira et al., 2006) and its impact on customer purchase intentions (Ranganathan
and Ganapathy, 2002). In this way, we could point out the research developed by Jar vane and Tod
(1997), who examined online consumers’ perceptions to identify the aspects that could influence
their attitudes and intentions to buy on the Internet. These authors affirmed that the aspects related to
the perceptions about the products, the shopping experience (e.g., required effort, convenience), the
services (e.g., adequate information and attractive appearance) and the perceived risk (e.g., We could
also mention the research carried out by Huizinga (2000), who focused on the content and design in
order to develop an instrument to analyses the success of the websites. This study captured objective
measures as well as consumer perceptions related to the commercial and non-commercial
information, transaction information, navigation structure, search functions or perceptions about the
quality of the structure, image and presentation style of the websites. The results revealed the great
importance of considering user perceptions for the analysis of the websites. Nevertheless, according
to 4 the author, success also depends on external variables, such as the source, the type of industry
and the size of the website.
In addition, Liu and Arnett (2000) conducted research based on key factors of website success for
increasing customer satisfaction. To this end, the authors have identified the determinants of a
successful e-commerce website in terms of the information provided, the familiarity with it, the
emotions it evokes, and the quality of its services and systems. Based on the expert
group's evaluation, they believe that the success of e-commerce websites is mainly due to the ease
of use of the system, the quality of information and services, the quality of website design, and
the sense that e-commerce is more pleasant. provide fun.
In addition, Ranganathan and Ganapathy (2002) analysed key features of e-commerce websites
to motivate online consumers to purchase. The results show that security aspects are the
most prominent in achieving positive online purchasing intent. So does the importance
of protecting personal data, visual design quality, and providing good information and
navigation. As a result, you can establish relevance by presenting quality information, great
content, and efficient and engaging navigation. These aspects were discussed by Alba et al. (1997)
and Geysers et al. (2000) as a major advantage of online activity. It's also worth
noting that many studies highlight the importance of website design for optimal
results on virtual channels.
THE RELEVANCE OF WEB DESIGN FOR THE ECOMMERCE:
The Link Between Web Design and E-Commerce: Website design has been extensively studied from
different angles, most of which identify the factors that determine the acceptance level of a website
(e.g., Hoque and Lohse, 1999; Childers et al., 2001; Liang and Lai, 2002; Kim and Steel, 2004; Wilde
et al., 2004; Goran et al., 2004). According to
Cato (2001, p. 3), design is "the process of creating artifacts of deliberate, artistic, coherent, functional,
and useful form". From a consumer's perspective, her website should be designed with all these
features to evoke users' emotional state and increase their online visits and purchase intentions. As the
Internet and e-commerce advance, different perspectives emerge to determine what are the key
elements in website design. In this sense, usability looks at what elements a website should have to
make it easier for consumers to manage it. Nielsen (1994) defines website usability as the ease with
which users learn to manage the system and its basic functions, efficiency of website design, level of
error prevention, and overall user satisfaction. increase. More specifically, usability is a quality
characteristic that evaluates the usability of a user interface, identifying her five dimensions or quality
characteristics of learnability, efficiency, memory, error, and satisfaction. (Nielsen, 2003). In this
sense, usability can also be understood as a tool for measuring the quality of her website (Ranganathan
and Ganapathy, 2002). Therefore, the ease of use of a system can enhance the learning of more
complex and the ability to predict the performance of that system. Therefore, a
comfortable atmosphere combined with a moderate level of usability can create positive trends
among consumers. In fact, higher levels of usability can lead to higher satisfaction, trust, and
loyalty to a particular website (Flavian et al., 2006; Kim and Edom, 2002; Chen et al., 1999). In
commerce, users can infer higher quality from product aesthetics, which means higher usability
(Destem and Hecker, 2007). In other words, there is a strong correlation between usability and
web design. Table 1 lists some of the most important studies showing a clear relationship
between usability concepts and web design. In this connection, we can highlight a study carried out
by Keener (1997). Keener suggested some guidelines to improve the usability of the website and
encourage people to enjoy and participate in the experience. Based on a well-known group of
online companies, the author has identified important aspects and made some
recommendations for website content (information, media usage (animation, sound, graphics,
etc.), etc.). use (providing destination, navigation and feedback to users), promoting content (i.e.,
site frequency of 6 updates), media specific content (i.e.)
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