For this assignment you will be using resources you have covered in the course.
It’s important to
cite your sources. You can find more information about citations and SWS at the Strayer Library.
You can also download this guide that has your sources already created for you. You will just
need to copy/paste the sources you use into your reference list.
Our Iceberg is Melting
SWS Citation
John Kotter. 2005. Our Iceberg Is Melting. 978039956391.
Week 4 Marketing
Definitions of Marketing
https://www.ama.org/the-definition-of-marketing-what-is-marketing/
SWS Citation
American Marketing Association. No date. Definitions of Marketing. https://www.ama.org/the-
definition-of-marketing-what-is-marketing/
Marketing and Branding Infographic
https://canvas.strayer.edu/courses/9370/files/4178263?wrap=1
SWS Citation
Strayer University. No date. Marketing and Branding
Infographic. https://canvas.strayer.edu/courses/9370/files/4178263?wrap=1
Intro to Marketing Video
https://cdnapisec.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/
46616723/entry_id/1_t9szqs9g/embed/dynamic
SWS Citation
Strayer University. No date. Intro to Marketing
Video. https://cdnapisec.kaltura.com/index.php/extwidget/preview/partner_id/956951/
uiconf_id/46616723/entry_id/1_t9szqs9g/embed/dynamic
Week 5 Human Resources
Better Together: Building Effective Cross-Functional Teams
http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?
direct=true&db=a9h&AN=131758899&site=eds-live&scope=site
1
SWS Citation
Rick Lepsinger. No date. Better Together: Building Effective Cross-Functional Teams.
https://eds-p-ebscohost-com.libdatab.strayer.edu/eds/detail/detail?vid=0&sid=aec55711-4fc7-
4a67-a294-b5c81062187f%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d
%3d#AN=131758899&db=a9h
Employee Experience vs. Engagement: What's the Difference
https://www.gallup.com/workplace/243578/employee-experience-engagement-
difference.aspx?
utm_source=google&utm_medium=cpc&utm_campaign=new_workplace_non_branded_emplo
yee_engagement
SWS Citation
RYAN PENDELL. No date. Employee Experience vs. Engagement: What's the
Difference. https://www.gallup.com/workplace/243578/employee-experience-engagement-
difference.aspx?
utm_source=google&utm_medium=cpc&utm_campaign=new_workplace_non_branded_emplo
yee_engagement
Multimedia
https://canvas.strayer.edu/courses/9370/pages/week-5-learn?
module_item_id=705764#:~:text=Employee%20Experience%20vs.%20Engagement%3A
%20What%27s%20the%20Difference
SWS Citation
Strayer University. No date. Multimedia. https://canvas.strayer.edu/courses/9370/pages/week-
5-learn?module_item_id=705764#:~:text=Employee%20Experience%20vs.%20Engagement%3A
%20What%27s%20the%20Difference
Week 6 Accounting and Finance
The Role of Accounting and Finance in Business Management.
https://smallbusiness.chron.com/role-accounting-finance-business-management-65620.html
SWS Citation
Josh Fredman. No date. The Role of Accounting & Finance in Business
Management. https://smallbusiness.chron.com/role-accounting-finance-business-management-
65620.html
2
CFO to CFO: How Finance Leads Change Management.
https://canvas.strayer.edu/courses/9370/pages/week-6-learn?
module_item_id=705789#:~:text=Readings-,The%20Role%20of%20Accounting%20and
%20Finance%20in%20Business%20Management,Links%20to%20an%20external%20site.,-
Multimedia
SWS Citation
Daniel Butcher. No date. CFO to CFO: How Finance Leads Change
Management. https://www.sfmagazine.com/articles/2021/june/cfo-to-cfo-how-finance-leads-
change-management/
Accounting and Finance Infographic
https://canvas.strayer.edu/courses/9370/files/4178229?wrap=1
SWS Citation
Strayer University. No date. Accounting and Finance
Infographic. https://canvas.strayer.edu/courses/9370/files/4178229?wrap=1
Multimedia
https://cdnapisec.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/
46616723/entry_id/1_6ghzek6y/embed/dynamic
SWS Citation
Strayer University. No date. Multimedia.
https://cdnapisec.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/
46616723/entry_id/1_6ghzek6y/embed/dynamic
Week 7 Operations
The Telehealth Era Is Just Beginning
https://hbr.org/2022/05/the-telehealth-era-is-just-beginning%20
SWS Citation
Robert Pearl and Brian Wayling. No date. The Telehealth Era Is Just
Beginning. https://hbr.org/2022/05/the-telehealth-era-is-just-beginning
Rethinking Operations in the Next Normal
https://www.mckinsey.com/capabilities/operations/our-insights/rethinking-operations-in-the-
next-normal
3
SWS Citation
McKinsey Operations Practice. No date. Rethinking Operations in the Next
Normal. https://www.mckinsey.com/capabilities/operations/our-insights/rethinking-operations-
in-the-next-normal
Multimedia
https://cdnapisec.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/
46616723/entry_id/1_ymujxj8n/embed/dynamic
SWS Citation
Strayer University. No date. Multimedia.
https://cdnapisec.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/
46616723/entry_id/1_ymujxj8n/embed/dynamic