STRATEGIC MANAGEMENT PLAN OF

UNCLE BEN MEATSHOP AND GROCERIES OF

MAGALLANES, BUTUAN CITY

In Partial Fulfillment
of the Requirement in Strategic Management/SMN1
Second Semester, A.Y. 2024 – 2025

Submitted by Bachelor of Science in Business Administration

Major Human Resource Management

FUGNIT, DENNIS
IGNILAN, ANGELICA MARIE
GALGAO, JOVIE MAE
GOLORAN, CAMEZ JOY
GOLORAN, CESAR JEAN
JOSEPH, ALTHEA ZAIRE

Submitted to:

SONNY T. DACANAY

April 2025
Name: Uncle Ben Meatshop and Groceries
Email: unclebenmeatshop@[Link]
Phone number: 09207849484
Address: Cuenca Ave Street, Barangay Marcos, Magallanes, Butuan City

Company Background
Uncle Ben Meatshop and Groceries was established in 2014 with an initial
capital of Php 50,000. From its humble beginnings, the business has grown
steadily through hard work, outstanding customer service, and the continued
support of loyal customers. Over the years, it has expanded its product
offerings and broadened its reach, becoming a trusted source of quality meat
and grocery essentials within the community

In 2024, the estimated financial statements of the business show a net income
of Php 1,667,500, reflecting strong and steady growth. As of now, the business
holds Php 7,500,000 in cash, demonstrating financial stability and positioning it
well for future opportunities

For over 12 years, Uncle Ben Meatshop and Groceries has proudly served the
community of Magallanes, Agusan del Norte. The store offers a wide range of
fresh, high-quality meats and essential grocery items, meeting the everyday
needs of local residents with reliability and care. Through its unwavering
dedication, commitment to excellence, and consistent service, the business
has earned a solid reputation as a dependable and respected provider in the
neighborhood. Over time, Uncle Ben Meatshop and Groceries has cultivated
a loyal customer base—earning the trust of families, home cooks, and local
business owners who rely on its premium products and personalized service. It
has become more than just a place to shop; it is a vital part of the community,
nurturing strong relationships and ensuring that customers receive only the best

Figure 1. Uncle Ben Meatshop and Groceries

Mission, Vision, and Values

Mission

To provide our community with fresh, high-quality meat and grocery products
at affordable prices, ensuring excellent customer service and a convenient
shopping experience

Vision

To remain the community’s trusted choice for quality meat and groceries,
serving with dedication and care

Core Values

• Quality: Offering only the best products to our customers

• Integrity: Building trust through honest and transparent service
• Community: Supporting local producers and contributing to the well-
being of our neighborhood
• Customer Commitment: Providing exceptional service and meeting the
needs of every customer

Environmental Scanning

To evaluate both the internal and external environment of Uncle Ben

Meatshop and Groceries, the group conducted a SWOT analysis. This method
is a highly effective tool for gaining a comprehensive understanding of all the
factors influencing the business strategy.

a) Internal Analysis:

Strengths

Established reputation: Uncle Ben Meatshop and Groceries has built a strong
reputation for quality and reliability over 12 years, making it a trusted name in
the community

Loyal customer base: The store’s consistent focus on customer satisfaction has
fostered a dedicated group of repeat customers who contribute to steady
sales
Reliable supply chain: With dependable suppliers, the business ensures a
consistent stock of fresh meat and essential groceries, maintaining customer
trust.

Experienced workforce: Long-standing staff bring expertise and familiarity with

operations, contributing to smooth and efficient service.

Strong community ties: The store’s long-standing presence in Magallanes has

made it a central part of the community, ensuring ongoing support from local
residents.

Weaknesses

Outdated technology: Reliance on manual processes may hinder efficiency

and limit the business’s ability to compete with modernized competitors

Lack of digital presence: The absence of a website or active social media

channels restricts the store’s reach and limits its ability to engage with a
broader audience

High operational costs: Expenses related to staffing, utilities, and supplies can
strain profits, especially with limited growth strategies in place

Reliance on a single store location: Operating from only one location leaves
the business vulnerable to local market changes or disruptions

b) External Analysis:

Opportunities

Branch expansion: Opening additional locations can increase market reach

and revenue potential

Increased demand for locally sourced products: Growing consumer interest in

sustainable and locally-produced goods present an opportunity to cater to
new market segments

Implementation of a POS system: Adopting modern technology like a Point-of-

Sale (POS) system can improve efficiency, inventory management, and
customer experience

Online ordering services: Offering online shopping and delivery can attract
tech-savvy consumers and meet the growing demand for convenience
Threats
Growing competition: New entrants and existing competitors in the market
may draw customers away by offering similar or better services and products
Economic uncertainty: Changes in the local or national economy can affect
consumer spending and purchasing power
Shifting consumer preferences: Evolving tastes and preferences, such as a
move towards plant-based alternatives, may reduce demand for meat
products
Rising supply costs: Fluctuations in the cost of goods can reduce profit margins,
especially if prices cannot be passed on to customers
Regulatory changes: New laws or regulations regarding food safety, labor, or
environmental practices could increase compliance costs
Supply chain disruptions: Unforeseen issues with suppliers or logistics could
result in stock shortages, impacting sales and customer satisfaction

c) SWOT Analysis:

Figure 2. Swot Analysis

Strategic Goals and Objectives/Smart Goals

1. Expand Market Presence

Goal: Open new branches to reach more customers

Objective 1: Open one new branch in a neighboring municipality within the

first 18 months

Objective 2: Open a second branch within 4 years to further expand the

market

2. Enhance Customer Satisfaction

Goal: Improve the shopping experience to foster loyalty and repeat

business

Objective 1: Implement a customer loyalty program within the first year,

targeting a 25% increase in repeat purchases by the end of 3 years

Objective 2: Regularly train staff on updated customer service protocols,

maintaining a 90% customer satisfaction rate over 5 years

3. Achieve Operational Excellence

Goal: Modernize operations to improve efficiency and reduce costs

Objective 1: Integrate a POS system across all operations within the first
year, reducing checkout times by 30% by the end of year 2

Objective 2: Fully digitize inventory management within 3 years, minimizing

stock discrepancies by 90% and reducing operational costs by 15% within 5
years

4. Build a Digital Presence

Goal: Increase online visibility and provide additional shopping

convenience

Objective 1: Launch an official website and active social media pages

within 2 years

Objective 2: Introduce online ordering and delivery services within 2 years,

capturing 20% of total sales through digital channels by year 5
 STRATEGIC INITIATES
OF UNCLE BEN MEATSHOP AND GROCERIES
STRATEGIC INITIATIVES
OF UNCLE BEN MEATSHOP AND GROCERIES
Strategic Goals Objectives Action Plan Key Performance Indication (KPIs) Responsibility Resources Timeline

Open one new branch

Conduct market research to Marketing team for
Expand Market in a neighboring Completion of research and site
identify the ideal location market research and PHP2,000,000 18 months
Presence municipality within 18 selection by Month 3
(Months 1-3) promotions
months

Operations team for

Secure funding and budget Achieve 80% staffing capacity by Month
location setup and 15 months
approval (Months 3-6) 15
staff recruitment

Finalize lease/purchase 10% increase in total customer visits

Finance team for Research
agreement and branch within the first 6 months of the branch
budget planning (3 months)
layout design (Months 6-9) opening

Funding
Hire and train staff for the
(6 months)
new branch (Months 9-15)

Launch and market the new Opening

branch (Months 15-18) (18 months)

Develop loyalty program Marketing team for

Enhance Customer Implement a loyalty 1,000 enrolled members within 6
structure and benefits program design and PHP 50,000 1 year
Satisfaction program within 1 year months of launch
(Months 1-3) promotions

Maintain 90%
Design and distribute 20% increase in repeat purchases by IT team for tracking
customer satisfaction
loyalty cards (Months 3-6) Year 3 software
rate over 5 years

Launch and promote the

program (Months 6-12)

Maintain 90% Marketing team for

Conduct quarterly customer Quarterly customer satisfaction score
customer satisfaction program design and PHP 100,000 5 years
service training of 90% or higher
rate over 5 years promotions

Use customer feedback

IT team for tracking
surveys to identify and
software
address issues

Research and procure POS

IT team for system
Achieve Operational Integrate a POS software (Months 1-2)Train Reduce checkout times by 30% by
procurement and PHP 60,000 1 year
Excellence system within 1 year staff on system usage Month 12
setup.
(Months 3-6)

Fully deploy the system

Zero manual inventory discrepancies by HR team for staff
across operations
Month 12 training
(Months 6-12)

Launch a website and

Build a Digital Design and develop the Gain 1,000 followers on social media
active social media IT team PHP 20,000 1 year
Presence website (Months 2-6) within 6 months of launch
pages within 1 year

Launch social media

campaigns (Months 6-12)

Table 1. Strategic Initiatives

Marketing and Sales Strategy for Uncle Ben Meatshop and Groceries
Target Market Analysis
Uncle Ben Meatshop and Groceries serves a diverse customer base in
Magallanes, Agusan del Norte. The key customer segments and their needs
include:

1. Households and Families – These customers prioritize fresh, high-quality

meats and essential groceries for daily consumption. They seek
affordability, convenience, and reliable supply
2. Local Businesses and Eateries – Small restaurants, carinderias, and food
vendors rely on bulk purchases of meat and grocery supplies to run their
businesses efficiently. They require consistent quality, competitive
pricing, and bulk discount
3. Health-Conscious Consumers – This segment looks for organic, lean meat
options and locally sourced products. Transparency in sourcing and
freshness are key factors in their purchasing decisions
4. Convenience Shoppers – Busy individuals and working professionals
prefer quick, hassle-free shopping experiences, including pre-packaged
meat cuts and delivery services.
5. Budget-Conscious Shoppers – Price-sensitive customers seek discounts,
promotions, and value-for-money bundles to maximize their purchasing
power.

Marketing Mix (4Ps: Product, Price, Promotion, and Place)

A. Product
• Offer a wide range of fresh meats, seafood, frozen goods, and essential
groceries
• Introduce value-added products such as marinated meats, pre-cut
options, and ready-to-cook meal packs
• Partner with local farmers and suppliers to provide organic and locally
sourced meat options
• Ensure consistent quality and freshness by maintaining a strong supply
chain and proper inventory management

B. Price
• Implement competitive pricing strategies to attract price-sensitive
customers while maintaining profitability
• Offer bulk discounts for businesses and loyal customers
 • Introduce value packs and bundle deals to encourage repeat
purchases
• Provide flexible payment options, including cashless transactions for
customer convenience

C. Promotion
• Utilize social media marketing on platforms like Facebook and Instagram
to showcase promotions, new arrivals, and customer testimonials
• Offer seasonal promotions, discounts, and loyalty programs to increase
customer retention
• Distribute flyers and use local radio advertising to reach a broader
audience
• Implement a referral program where customers can earn rewards for
bringing in new shoppers
• Engage in community events, sponsorships, and corporate social
responsibility (CSR) initiatives to strengthen brand presence

D. Place (Distribution)
• Expand reach by opening additional branches in nearby municipalities
• Introduce online ordering and home delivery services for added
convenience
• Partner with local delivery providers or ride-hailing services for faster and
more reliable deliveries
• Ensure a clean, well-organized, and customer-friendly store layout to
enhance the shopping experience

Sales Strategies

1) Sales Processes
• Implement a Point-of-Sale (POS) system to speed up transactions and
improve inventory tracking
• Train staff on upselling and cross-selling techniques to increase the
average purchase value
• Ensure excellent customer service by providing personalized
recommendations and quick assistance
• Streamline checkout processes with digital payment options for faster
transactions
 2) Customer Relationship Management (CRM)

• Develop a customer loyalty program that offers discounts and exclusive

deals for repeat buyers
• Collect customer feedback through surveys and online reviews to
improve services and product offering
• Use CRM software to track customer preferences and tailor promotions
based on their buying patterns
• Provide after-sales support through social media and customer service
hotlines to address concerns

3) Sales Forecasting

• Analyze historical sales data to predict demand fluctuations and stock

accordingly
• Monitor market trends and seasonal changes to adjust inventory and
promotional strategies
• Set monthly and yearly sales targets, tracking progress with key
performance indicators (KPIs) like revenue growth, customer retention
rate, and average transaction value.

Operations Strategy

Uncle Ben Meatshop and Groceries is committed to enhancing operational

efficiency by identifying and implementing process improvements across all
business areas. This includes optimizing the supply chain to ensure timely
delivery of products, reducing wastage, and enhancing overall productivity.
The company also aims to improve its technology infrastructure to streamline
daily operations, improve service speed, and ensure more accurate inventory
management.

Innovation will play a central role in driving operational excellence. The

business will actively encourage and support research and development
efforts to introduce new product offerings, refine existing processes, and
explore emerging industry trends. A culture of creativity and continuous
improvement will be fostered among employees, encouraging them to
contribute ideas and take part in problem-solving initiatives.

To maintain high standards in every aspect of the operation, the company will
implement a robust quality management system. This includes setting clear
benchmarks, performing regular audits, and adopting continuous
improvement practices. Quality control procedures will be enforced across
procurement, handling, storage, and customer service to ensure the
consistency, safety, and reliability of all products and services

Financial Strategy
To ensure financial sustainability and support business expansion, this section
presents income projections, expense forecasts, and profitability analysis
tailored to SM-Uncle Ben Meatshop's growth trajectory

Income Projections
In 2024, SM-Uncle Ben Meatshop recorded gross sales of PHP 3 million. The
business anticipates steady revenue growth driven by increased demand,
improved customer service, and planned expansion into nearby areas.

• Market Trends: Pork consumption remains high in the Philippines,

supporting consistent sale
• Business Expansion: Plans to widen product offerings and reach new
customers through promotions and delivery services
• Community Reputation: Positive word-of-mouth and Facebook
marketing are expected to drive customer retention and acquisition

Assuming a 5% annual growth rate, projected gross sales over the next five
years are as follows:

Year Projected Gross Sales (PHP)

2025 3,150,00
2026 3,307,500
2027 3,472,875
2028 3,646,519
2029 3,828,845
Table 2. Gross Sales Projection

Expense Forecasting
In 2024, operating expenses totaled PHP 900,000, which includes staff wages,
utilities, logistics, packaging, and day-to-day operations. To forecast expenses,
we consider:

• Inflation: Estimated at 3% annually, impacting supplies and services

• Business Growth: Slight increase in costs as operations expand, but still
controlled with efficient planning
 • Efficiency Tactics: Expense tracking, bulk purchasing, and minimizing
waste to limit overhead

Year Projected Operating Expense (PHP)

2025 927,00
2026 954,810
2027 983,454
2028 1,012,958
2029 1,043,347
Table 3. Expense Forecast

Profitability Projection
Subtracting the projected operating expenses from gross sales gives us a clear
view of expected net revenue and profit margins

Year Gross Sales Operating Net Revenue Net Profit

(PHP) Expense (PHP) (PHP) Margin (%)
2025 3,150,00 927,00 2,223,000 70.57%
2026 3,307,500 954,810 2,352,690 71.12%
2027 3,472,875 983,454 2,489,421 71.69%
2028 3,646,519 1,012,958 2,633,561 72.21%
2029 3,828,845 1,043,437 2,785,498 72.76%
Table 4. Revenue Projections

Funding strategies
To support business growth, SM-Uncle Ben Meatshop may consider the
following funding options:

• Bank Loans: Applying for a small business loan from a local bank or
government-backed programs like those offered by the Department of
Trade and Industry (DTI) or Land Bank. These loans can fund equipment
upgrades, delivery vehicles, or expanded inventory.
• Private Investors: Seeking potential investors or business partners willing
to provide capital in exchange for profit-sharing or equity.
• Business Partnerships: Collaborating with suppliers or local retailers to
secure better pricing, shared logistics, or co-marketing efforts that
reduce individual financial burden.
• Personal Savings & Reinvestment: Allocating a portion of net profits back
into the business to support organic growth while maintaining financial
independence.
These strategies aim to provide the financial flexibility needed to expand
operations and increase long-term profitability.
Risk management
Managing financial risk is essential to ensure business stability and resilience.
Key risks and mitigation strategies include:

• Price Volatility: Fluctuations in pork prices can affect margins. The

business will monitor market trends and establish relationships with
multiple suppliers to ensure price stability and negotiation power.
• Cash Flow Issues: Delays in income versus expenses can impact
operations. Implementing proper budgeting, setting aside emergency
funds, and using cash flow tracking tools will help maintain balance.
• Economic Downturns: Inflation or reduced customer spending can lower
sales. To counter this, the business will maintain a lean cost structure and
focus on high-demand, affordable product lines.
• Operational Disruptions: Events such as supply delays or equipment
failure can hinder service. Risk will be mitigated through preventive
maintenance, backup suppliers, and basic insurance coverage.

Human Resources Strategy

Success at Uncle Ben Meatshop and Groceries depends not just on selling high-
quality products, whether fresh or frozen, but also on ensuring customers have
a great experience during their visit. The process starts with a positive
interaction when customers make their purchase, and continues when they
consume the products later. The goal is to meet their needs and make them
feel valued throughout the entire experience
Employees are a crucial part of the business. They not only perform their daily
tasks but also help create the atmosphere and culture that customers
experience. Whether they're directly engaging with customers or working
behind the scenes, each employee plays a key role in ensuring everything runs
smoothly and in making the business successful
To build a strong foundation for the business, the focus will be on hiring
experienced individuals from the start. Their knowledge and skills will help
create a stable team that can lead the way in the early stages. As the team
grows and develops, their experience will be shared with new staff members,
making the entire team stronger, more efficient, and motivated. This approach
ensures that the business is set up for long-term success and can provide the
best possible service to its customers
It is expected to start the activity with these employees:
1. Store Manager – Responsible for overseeing the overall operations of the
store, managing staff, ensuring customer satisfaction, and handling daily tasks.
2. Butcher – Specializes in preparing and cutting meat products, ensuring
quality standards are met and providing customer assistance with meat-
related inquiries.
3. Cashier – Handles customer transactions, manages the point-of-sale system,
and ensures a smooth checkout experience.
4. Sales Associate – Assists customers with product selection, answers questions
about products (fresh and frozen), and maintains inventory and store
organization.

Technology Strategy
Uncle Ben Meatshop and Groceries is actively working to enhance its
operations by automating various tasks and processes. This strategic move will
not only increase efficiency within the business but also help reduce costs,
allowing for faster and higher-quality services. The plan is to implement the
latest technology to streamline day-to-day operations, making both internal
processes and customer experiences smoother
As mobile phones and social media become increasingly essential tools for
communication, the business recognizes the importance of engaging with
customers through these platforms. By developing a comprehensive strategy
to connect with its audience online, Uncle Ben Meatshop and Groceries aims
to share valuable information, promote its services, and maintain a visible
presence in the digital space. This will also serve to foster a closer relationship
with customers, allowing the business to stay top of mind and remain
responsive to their needs
The ultimate goal is to make business operations more efficient while providing
customers with a seamless, user-friendly experience. By improving
communication channels and ensuring information is clear, accessible, and up
to date
However, to successfully implement these changes, the business will require
sufficient financial resources and technical support, as detailed in its budget
plan. With the right investment in technology and infrastructure, Uncle Ben
Meatshop and Groceries hopes to not only meet but exceed customer
expectations, staying ahead of market trends and adapting to the evolving
needs of its clients
Monitoring and Evaluation

Purpose
To systematically track the implementation of strategic goals and measure
outcomes against set targets, ensuring continuous improvement and informed
decision-making.

1. Key Performance Indicators (KPIs)

Strategic Objective Key Performance Frequency

Goal Indicators (KPIs)

Expand Open 2 branches - Number of new Quarterly

Market in 5 years branches opened Review
Presence - Customer base
growth (%)
Enhance Loyalty program, - % of repeat Monthly
Customer staff training customers
Satisfaction - Customer satisfaction
score

Achieve POS and - Checkout time Quarterly

Operational inventory reduction
Excellence digitization - Stock discrepancy
rate

Build Digital Website, social - Social media Monthly

Presence media, online followers/engagement
orders - % sales from online
orders

Support Local sourcing - Number of local Biannual

Community and plastic suppliers
and reduction - Plastic use reduction
Sustainability rate
2. Data Collection Methods

Indicator Data Source Responsible Unit Tool/Method

Customer Customer Customer Service Survey forms, review
satisfaction surveys, online monitoring
reviews

Sales growth POS reports Sales & Finance Sales dashboard

Inventory Inventory logs, Inventory/Operations Inventory

turnover POS management system
Staff Training logs, HR Evaluation forms,
performance feedback training records
& training

Online Social media Marketing Facebook/Instagram

engagement analytics Insights

3. Evaluation Schedule

Review Type Scope Frequency Participants

Quarterly Strategy progress, Every 3 months Management, HR,

Reviews financials, Sales, Finance
operations

Annual Strategic Annually Full management

Evaluation objectives, team & key
profitability stakeholders

Mid-Term Overall strategy After 2.5 years Owners,

Review and goal alignment Stakeholders,
Advisors
Final End of 5-year plan End of Year 5 All Departments
Evaluation review
4. Reporting and Communication

Report Type Contents Audience Frequency

Performance Real-time KPIs, Internal Staff Monthly

Dashboards financials, sales
Progress Reports Highlights, challenges, Owners Quarterly
and next steps

Strategy Adjustments to Stakeholders, Biannual

Briefings strategy, successes, Team Leaders
lessons learned

Community CSR efforts, Public, As needed

Updates partnerships, Customers,
milestones Local Partners

5. Risk-based Monitoring
Some situations will need us to take quick action, like:

• If sales drop by more than 10% in three month

• If fewer than 80% of customers are happy with our service
• If running the business costs more than we expected
• If there are problems with suppliers or new government rules
Appendix

Organizational Chart
Financial Statements

UNCLE BEN MEAT SHOP AND GROCERIES

INCOME STATEMENT
For the Year Ended December 31, 2024
REVENUES
Meat Sales 3,500,000
Grocery Sales 2,000,000
Other income 500,000
TOTAL REVENUES 6,000,000

Cost of Good Sold (COGS)

Cost of Meat Inventory 2,000,000
Cost of Grocery Inventory 1,000,000
TOTAL COGS 3,000,000
GROSS PROFIT 3,000,000

OPERATING EXPENSES
Salaries and Wages 378,000
Utilities 100,000
Supplies and Miscellaneous 200,000
Vehicle Expense 61,000
TOTAL EXPENSES 900,000

NET INCOME BEFORE TAXES 2,100,000

Less: Income Taxes 30%
NET INCOME 1,667,500