REPORT OF INTERNSHIP

Name: ABhi Gadi

Course: Bachelor of Arts (BA)
University: Guru Ghasidas University, Bilaspur
Submitted On: 26/02/2025

A. Task Name: Sharpening Your Pitching Skills

B. Objective of the Task:
The primary objective of this task was to enhance your ability to
craft and deliver compelling fundraising pitches. A well-structured
and persuasive pitch is essential in fundraising as it shapes
potential donors' understanding of the cause and motivates them to
contribute. Success in this phase heavily relies on the quality of the
pitch presented.
C. What You Learned from This Task:

1. Understanding the Essence of a Pitch:

Definition: A pitch is a concise and persuasive
presentation designed to communicate the value of
an idea, project, or organization to potential
supporters or investors. In the context of fundraising,
it serves to inform donors about the cause, its
significance, and the impact of their contributions.
2. Impact and Importance of a Good Fundraising Pitch:
Clarity and Engagement: A well-crafted pitch
ensures that the message is clear, engaging, and
resonates with the audience, making it easier for
them to understand the cause and its importance.
Building Trust: An effective pitch establishes
credibility and trust, demonstrating the
organization's commitment, transparency, and the
tangible impact of donations.
 Motivation to Contribute: By highlighting the
urgency and significance of the cause, a compelling
pitch inspires potential donors to take action and
contribute.
3. Crafting a Fundraising Pitch for Aashraya Vidyalaya:
English Version:

"At Aashraya Vidyalaya, we believe that

every child deserves access to quality
education, regardless of their socio-
economic background. Our mission is
to provide inclusive and equitable
learning opportunities through
innovative programs that bridge the
educational divide. By integrating
technology and holistic teaching
methods, we empower students to
realize their full potential and become
contributing members of society. Your
support can transform lives; a donation
today ensures a brighter future for
these children. Join us in making a
lasting impact."

Mother Tongue Version (Hindi):

"आश्रया विद्यालय में , हम मानते हैं कि प्रत्येक बच्चे को

गुणवत्तापूर्ण शिक्षा का अधिकार है , चाहे उनकी सामाजिक-
आर्थिक पृष्ठभूमि कु छ भी हो। हमारा मिशन नवीन
कार्यक्रमों के माध्यम से समावेशी और समान शिक्षा के
अवसर प्रदान करना है जो शैक्षिक अंतर को पाटते हैं।
प्रौद्योगिकी और समग्र शिक्षण विधियों को एकीकृ त करके ,
हम छात्रों को उनकी पूरी क्षमता का एहसास करने और
समाज के योगदानकर्ता सदस्य बनने के लिए सशक्त बनाते
हैं। आपका समर्थन जीवन को बदल सकता है ; आज का
दान इन बच्चों के लिए एक उज्जवल भविष्य सुनिश्चित
करता है। हमारे साथ मिलकर एक स्थायी प्रभाव डालें।"

4. Assessing Donation Potential Within Your Network:

 Identifying Potential Donors: Understanding the
financial capacities of individuals within your
personal and professional circles is crucial for
targeted fundraising.
Estimated Contribution Potential:
₹50-₹200: Approximately 50 individuals
₹250-₹500: Around 30 individuals
₹500-₹1000: About 20 individuals
₹1000 and above: Roughly 10 individuals
Strategic Outreach: This segmentation allows for
tailored communication strategies, ensuring that
each group receives a pitch that aligns with their
potential giving capacity, thereby optimizing the
effectiveness of the fundraising efforts.

Through this task, I have gained a comprehensive understanding of

the elements that constitute an effective fundraising pitch, the
significance of audience analysis, and the strategies to engage
potential donors meaningfully. These skills are invaluable for
successful fundraising initiatives and will significantly contribute
to the advancement of causes you are passionate about.

A. Task Name: Exploring Aashraya's Mission and Initiatives

B. Objective of the Task:
The primary objective of this task was to delve deeper into
Aashraya's mission, its various initiatives, and ongoing projects. By
thoroughly reviewing Aashraya's Instagram handle and brochure,
the aim was to gain a comprehensive understanding of the
organization's efforts in providing inclusive and equitable
education across India. Additionally, the task encouraged
identifying a specific initiative within Aashraya that resonates
personally, envisioning a leadership role in that area.
C. What You Learned from This Task:

1. Understanding Aashraya's Mission and Vision:

Mission Statement: Aashraya is a non-profit
organization dedicated to bridging the educational
divide in India by leveraging technology to provide
inclusive and equitable learning opportunities to
 every child. Their focus is on nurturing the untapped
potential of children, enabling them to compete with
the best globally. citeturn0search9
2. Key Initiatives and Projects:
One Tablet Per Child (OTPC): This initiative aims to
equip children in underserved areas with personal
tablets pre-loaded with educational resources. By
providing these digital tools, Aashraya empowers
students to engage in self-paced learning, thereby
enhancing their digital literacy and academic
performance. citeturn0search10
Pingal Program: A flagship initiative focused on
fostering education in STEM (Science, Technology,
Engineering, and Mathematics), robotics, and
artificial intelligence (AI). The program offers hands-
on experience, preparing students, especially in
under-resourced schools, for a technology-driven
future. citeturn0search5
Digital Learning Boards: To modernize classrooms
and make learning more interactive, Aashraya has
introduced Digital Learning Boards. These tools
transform traditional teaching methods, making
education more engaging and accessible for students.
citeturn0search7
English Learning Program: Recognizing the
importance of English proficiency, this program is
designed to enhance language skills among students
and teachers in under-resourced schools, thereby
broadening their academic and professional
horizons. citeturn0search10
3. Personal Reflection and Apology:
Missed Fundraising Opportunity: Due to
unforeseen circumstances requiring travel out of the
city, I was unable to participate in the fundraising
activities as planned. I sincerely apologize for not
meeting the expected targets and for any
inconvenience caused to the team and the
beneficiaries.
Commitment to Future Participation: Despite this
setback, the research conducted during this task has
deepened my appreciation for Aashraya's impactful
work. I am eager to contribute more effectively in
 future initiatives and am committed to making a
meaningful impact moving forward.

Through this task, I have gained a profound understanding of

Aashraya's multifaceted approach to transforming education in
India. Their innovative use of technology and commitment to
inclusivity serve as a beacon of hope for many underserved
communities. I look forward to actively participating in and
contributing to their noble mission in the near future.

A. Task Name: Social Media Department Tasks & Strategy

B. Objective of the Task:
The primary objective of this task was to immerse myself in the
dynamic world of social media, focusing on developing the skills
and strategies necessary to enhance an organization’s online
presence.By choosing the Social Media department, the goal was to
learn how to manage, curate, and strategize content across various
social platforms, engage with diverse audiences, and use analytics
to measure and improve campaign performance.This task aimed to
equip me with a practical understanding of digital branding,
community engagement, and the tactical use of social media tools
to amplify an organization’s mission and reach.
C. What You Learned from This Task:

1. Understanding Social Media Platforms and Their

Ecosystems:
I learned about the unique characteristics of
different social media platforms such as Instagram,
Facebook, Twitter, LinkedIn, and emerging
networks.This involved understanding each
platform’s demographics, user behavior, and content
preferences, which is critical for tailoring messages
effectively.I also explored the evolving trends in
social media marketing, including the importance of
authentic engagement, visual storytelling, and real-
time communication.
2. Content Creation and Curation:
 The task provided hands-on experience in creating
engaging and visually appealing content.I learned
how to design posts that not only align with
Aashraya’s mission but also resonate with the
audience, utilizing principles of graphic design,
concise copywriting, and strategic hashtag usage.
Curating user-generated content and collaborating
with influencers were also key aspects, which taught
me the importance of community building and
leveraging social proof to enhance credibility.
3. Strategic Planning and Scheduling:
I gained insights into planning a content calendar
that aligns with campaign goals and key events.This
included learning about optimal posting times,
frequency, and the balance between promotional and
informational content to maintain audience interest
without overwhelming them.
Using scheduling tools such as Hootsuite and Buffer
was an integral part of the learning process, which
streamlined the posting process and allowed for
consistent audience engagement.
4. Analytics and Performance Measurement:
A major component of the task was understanding
and interpreting social media metrics.I learned how
to track engagement rates, reach, impressions, and
click-through rates using native platform analytics as
well as third-party tools.
This analytical approach enabled me to assess the
effectiveness of various content strategies and adapt
campaigns in real time, ensuring that our efforts
were both data-driven and results-oriented.
5. Community Engagement and Interaction:
Managing a vibrant social media community
involved more than just posting content—it required
active listening, timely responses, and engaging in
meaningful conversations with followers.I learned
how to address feedback, manage potential crises,
and foster a sense of community that aligns with the
organization’s values.
This aspect of the task emphasized the importance of
empathy and authenticity in digital communication,
 crucial for building lasting relationships with
supporters and beneficiaries.
6. Strategic Campaign Execution:
I also had the opportunity to contribute to designing
and executing targeted social media campaigns
aimed at increasing awareness and engagement for
Aashraya’s initiatives.From brainstorming creative
ideas to drafting compelling narratives and
coordinating cross-platform promotions, I
experienced the full cycle of campaign development.
This holistic approach taught me how integrated
digital strategies can amplify impact and drive
measurable results, reinforcing the value of
collaborative and innovative thinking in a
professional setting.

Overall, this task was a deep dive into the multifaceted world of
social media management.The skills acquired—from strategic
content planning and creative design to data analytics and
community management—have not only enriched my digital
marketing toolkit but also prepared me to contribute effectively to
any modern organization’s social media strategy.

I would Like To Thank All My Teachers who Helped me throughout

this Internship Journey, There Support was commendable