aon Ve ASIAN UNIVERSITY wom HSBC-AUW School of Apparel Asian University for Women MS (Master of Science) in Apparel and Retail Management Curriculumat ASIAN UNIVERSITY FOR WOMEN Program Structure a Core Courses Intensive Modules Fashion Marketing Management & Marketing Research Accounting & Financial Management Apparel Manufacturing Technology Textile Science Business Communication & Negotiation Skills Data Analysis with Excel The Elements & Principles of Design Textile Humanities Fashion Culture ed Core Courses Intensive Modules Operations Management Industrial Engineering International Retalling ue Project Management Graphics & e-Fashion Design People & Change Master Class in Marketing Heritage Fashion Comparative Labor Rights & Occupational Health and Safety Core Courses Intensive Modules International Buying & Merchandising Product & Brand Management Sustainable Supply Chain Management Advanced Topics in Merchandising Strategie Thinking Export-Import Documentation Business Plan Writing Business Ethics1. Fashion Marketing Management & Marketing Research The course introduces the fasion marketing process including product evelopment. pricing, promotion, and distribution channels. Topics include using marketing research to analyze the industry, identity the most appropri- ate target markets, measure consumers’ needs and desires, assess the competion, and develop a sustainable strategy, The marketing research process including problem formulation, research design, primary data callecton, information and measurement scales, and evaluation and lization of secondary data willbe exploed and uilze forte ial project. 2. Accounting & Financial Management ‘Te couse is designed to provide students with the financial management tools necessary to support decision making. Te fcus ison understanding the ‘ole of accounting and financial management within an organizational context ‘and developing abroad range of accounting and financial sil. These skis ‘are of particular relevance tothe oles of enabler and innovator and business partner. In each ofthe topics in ths module the focus is on the application of ‘accounting and numerical fnane'al management techniques, but students are also expected to interpret thei results and discuss non-financial isues that might impact ona decision. Students are firstly exposed to the most recent financial and managerial accounting techniques. Secondly, students are induced to the wider issues of financial management, including the ‘economic and regulatory environment, before learning how to use the main ‘reasuty management techniques. The largest component ofthe sylabus covers investment appraisal and rsk, and students focus onthe application of ‘range of numerical techniques to capital investment projets. The topic of pricing requires the use of numerical skls in the appllation of various approaches to pricing of goods and services, and also tothe specifi issues involed in pricing of tems tat are transterred between divisions of an ‘organization or companies within a group. The final topic within the sylabus eals wih specie techniques that are apalied in the context of managing individual elements of an organization's working capital. Throughout the course, risk management san integral aspect. 3. Apparel Manufacturing Technology ‘The course is an overview of the textile and garment industies and their relationships. Topics wl include backward and forward linkages talloring and industal systems of garment making, general working of garment industry, tech parks, samples, patterns, markers, spreading cutting, sewing, nishing, value adging process, departments in woven, cut and sew knit and fully fashioned knit garment factories, Students wil also learn the activites and structures of stores incluaing product design, merchandising, research and product development and qualty control 4. Textile Science ‘The cours introduces various fers and explains end applications or outputs ‘of natural fibers. Te students wil lear to summatize the basic characteris- ‘ic of ratural fibers and their mgortance and the fundamental concepts of polymerization techriques and manmade fber production, They wil learn the characteristics and end applicationsfouputs of various manmade fbes. They willean abou the concepts and mechanisms of yarn formation starting from fiver opening-cleaning through indvidualzaton, parallelization, combing, spinning to final yarn packaging They willear to compare the characterises cof yarns praduced by afferent spinning systems. They wil also learn abou the concepts and principles of various techniques of fabric formation and about te technical distinctions among fabrics manufactured through various techniques. 5. Operations Management The course covers the theories, principles, problems, and practices of ‘operations mnagement inthe Apparel industry. The students will understand ‘the manageral processes needed fr effective operations in apparel produc ‘ton organizations including operations strategy, process design, capacity planning, facilites location and desig, forecasting, production schedung, inventory conrl and quality assurance integrated using a systems model of the operations ofan apparel production organization. 6. Industrial Engineering The course covers the basic industil engineering concepts including sjstems optimization, variability in systems, and production systems. The course includes understanding of te tools needed to pln, design, instal, and adapt to an integrated system of people, machines and material forthe purpose of maximizing operational efciency, Topics include method study, work measurement, ergonomics process optimizaton and process imorove ment, 7. International Retailing The course seeks to explore the global retail landscape, providing an Understanding of cutent principles and practice, Characterized by the global stibuton of clothing, accessories, and feshion~elated goods through pysical stores, e-commerce platforms, and emerging sales channels, the course offer students exposure toa variety of economia, socal and cultural contexts that reflect the curent and emerging business environment. It involves the design, manufacturing, and marketing of fasion products that cater to diverse consumer preferences and cultural influences wore Retalers in this sector navigate a complex web of supply chains, trend forecasting, and marketing strategies to meet the demands ofa constantly evolving market, whic i influences by factors such as consumer behavior, socio-cultural shits, technological advancements, and sustainably concerns, Success‘ international fashion retaler leverage these factors to build strong brands, engage with a global customer base, and adapt to evolving trends, enabling them to become principal player in global exonam: ics, 8, Product & Brand Management The course synthesizes the knowledge, skils and tools acquired to design a Viable product range. it requires the student to formulate a marketing plan ich promotes te brand identity of the proposed product range. 8. International Buying & Merchandising The course wil erialy examin the processes in developing and planning @ commercial fasion range for a specfic market. This will be carried outin the context of a highly compettve and complex fashion trading environment. By exploring the “Product Development Process” that consists ofthe market and trend research, fabric suitably, timelines, merchandising analytics and the global supply system. This unit wl aso explore the merchandising processes across a variety of rtal channels and trading environments, Students wil work with budgets, inventory systems and critical path management. This ‘ourse wil cover the creative planning andthe product development process, buying and merchandising methodologies — commercial planning — costingrange, uitingimerchandising timeframes, consumer _profling, investigation and expleraton of market levels and real strategies that influence product brand pasioning, interpret appropriate trends for the ‘evelopment ofa cohesive product range andthe merchansing mets and Understanding garment sales, 10, Sustainable Supply Chain Management The course seeks to provide students with a comprehensive understanding of sustainable supply chain management, focusing on the principles, practices, and strategies requred to create environmentally and socially responsible supply chains. Te students wil analyze fashion organizations’ behaviors, and performance. The course investigates the sategi, tactical and operational Issues relating tothe management of today's complex fashion suppy chains In aditon, te course undertakes 2 critcal review of Corporate Social Responsibly reports (CSR), sustainability indexes and aucits, becoming familar with the United Nations Sustainability Development Goals (SDG's) along wit other frameworks that are curently being used, & a' 4. Business Communication & Negotiation Skis ‘The fst part of his made helps students understand te core concepts or efecte communicate, it wil be ghly interac and wil equip paizans withthe areal sls required for engaging with indus ad in group setings. Students vl ao recogizeteimgactt ecemal ators, euch as amargngtechnlogs win aninceasngl dita wed On competion of this module, partepants willbe abe to entity stenghs and Isins inter natural se of eommuneatan; recognize ceammutcaton preferences of thes and aecrtey interpret their earings dagrose kay sources of misunderstanding and know how to overcome thr fx ‘ones personally and eammuncaion sive oposvel inunce ters; understand characte of a target audonce and Kxaw haw to pivot oes commurictn to elven impact message, and ecogize how carmuncaton technologies can impact buiess statogy and pararmance, The second part of the mace puts tudes in simulated business suatos to practice etecive negotiation exercises. Topi include dstbuvetarganing (pt the pi), mines motive bargaining (several sus al sake) wit wo and with more than two pats auctions and fai dvision ‘Stents learn leant also achieve nogcaton objects ina fa and respon sble mane, 2. Data Analsis with Excel ‘he module enables a basi and abvanced understanding of MS Excel. Students Wil lean contonal formating, sorting and fitsng tehngues (tumeric and text creating custo ts, what anajsi(senaro manager sent analysis using (goal seek and data table, sl, Morte Caro Sulton), and data cleaning ‘echrques. Rl ao enable stent to cary out necessary functns such as search and rterenc, lagcal, database date an tne, formation, math and Wigenomtry, ‘Salstcal and text based functons. After completion, patpans il be abl 0 analyze and present data using the dashboards wth formule, svt tates and pt chats, ‘Abe Elements & Principles of Design “he mah extremely important to any sector which inolies design Basic elements of exgn ination include nes, shapes, fr cl, and texte, whaeas th primary atniles of design incute balance, emhasis, proportions, harmony, vari, and "yh Evry design student need to understand the base elements andpingpe of esi, This male wil prepare students abe eadytoknow everyting tat’ needed ‘o design anything aestheie. Stents wil ean how to use the design elzmants; Keeping the design principe balances ‘Tere Humanities ‘The madule traces the historical development of Texts ané consequent polis, ial and conoreWarsormatins ares he worl, trough a survey of Mrary and historea tts, Fashion Culture Fashion clue exclores the apparel induty trom a bi pure perspective, Each (garment asa sour of spraton ns there ar matiplplajrs iwohied as travels ‘to eral-o-rave, bul ho are the key stakeholder groups a each ofthese stages? What re thernteests? How do tay interac it ach ther? What rete sia- tis and ierences in these stakeholder groups across the 3 tars of kay, fast ‘ashan and e-commerce? As sugars amb on this med, thay il engage in 3 ‘ange of interactive and engaging group assignments to acl ese questions fom an appled perspective. 6. Project Management Inti mode studnt lb ivoduced tte primary orocesss of project marage- rent trough ky hase of nitaton, planing, execution, monitring and dosing, as ‘wollaskrawedg areas ieludng reject intgratio, scape, ta, at quay, buran resource managerent, communications and pojectrsk management. Te couse will ako incaduce MS Proc ta ol fo projec set-up and matrng, 7. Graphics &e-Fashion Design| ‘The module is an overview ofthe dita format of Fashion Desig. Tops wl inte Inroduston to the Eason, uses of itfrent tos & usta star elated to ‘aston designing, desing tchngue using software, Nott Dreving and Design (Gaal Flower mot, Folk Moi), Neck ine emdridry design (ops for wore), Basic gamer and garment dealing cain tachnqus (it, Ski, PanTouser, Neck ies, Sleeve sis. Cus, Col styles, Pokey). Fabric and Garment Printing designing, Acessories design ‘Dieren ype bun & ripper desig), By using computer Adobe Potoshog & Mestrtor, People & Change ‘The mode covers concaps ad theres of organizational behavior a te niu, ntepesonl nacional ard organzatonal eels to understand how peopl, work groups and organization canbe etectvaly managed. The fest par ofthe mote focusses on he framearas and practi fr managing people to improve orgariza- ‘ional tectvenes. The second part ofthe maculeiniroduces the phenomenon of ‘ganzationl chang including the ramewes and prates fr etfectve gaia ‘ional change management, focusing on the process a change. vy 8, Master Class in Marketing ha made s designed to stimulate practical insights, ols andthe latest technques ‘onaigata changes and chalnges of contemporary markatg trough engaging wth real wri scenarios, The madule ines anor on developing winning marke ing states ard approaches fr bung a patho potable and sustainable roth 10. Heritage Fashion Tha module noducesdovloment of igh end fasion using heage materi. The ‘motu includes customer potiing for heritage tation, design consieraton for hartge materi, sustainable production paces, erage fashion product eevee ‘ment and bracing ‘1. Comparative Labor Rights & Occupational Health and Safety ‘The module provides an overview of abr and employment law in several counties representing cffrant approaches tothe ‘Undamartal soll and lgal aspect of Protecting woes’ rigns and ragltng the reaonstip between workers and ‘management. Labor and employment laws are rte in fren histris, polial economies, and soiocufaland egal stems, stdenls il deve an ndestnd- ing of tre fundamental bor and managemet chalenges confronting contemporary indusial and industilng soceles. The module incutes las pertning to Individual and colectve canracs, wages and bans, working hous and lave entterets, potato rom escreinaton and uti dsmssal, the ign to organize, targa colectvoly, and soak redress of grorances, in comparative framework Ths lt ako provides an overview of cccuptonal heath, sey and enionmental sstemsin workglacesetngs forte prevention fines andiesses, 2s wel asthe [rotection and improvement of worker’ heath, 12. Advanced Topes in Merchandising ‘The mote ins to provide a holste understanding of advanced merchandising and realng integrating bat theoretical kovledge and practical insights ta prepare stents for he eving indus landscape The struct ofthis courses comers hansve and mtitacatee, coving varous aspects of Induty such as advanced stage, echnlgjies,sstinabiy, and management rnp ruil fr sucess incantamporary eal enirnmerts Un vain the fundamentals eay on inthe nodule, students wil epore cure dynamics an ends such as e-commerce, Orn cramalretaling eonsumat-cartic dian making merchandising an custome: joumey mapping tr erhanced satisfaction and loyal technology nteraionnretai (euch 2¢ AFD, AD, Students wil ae prod wi readings, case studies, and apolieg Droblem-sahng scenarios crawn from curent souces, per reviewed indexed restach ours, as wall as tom industy organization and trad publation. Assessmens wll be conducted trough casestudies, gtoup projets, invdual refitins, anda tinal presentation, This divers in assessments wil ensie to ‘measure both theoretical and pactlappcaton oth ties covered. By tre end of ths module, students wl ave a comprehensive understanding of real dynamics, atvanced merchandising sales an ecraloy integration, 13 Strategie Thinking “The mode uses an integrated apooach for esabshing and managing wile business arterpses trough satel iking ~conderngrelvantfcters mang Cision, creating new businesses an pos'oning exiting ousiesss. The couse cavers industy analy, aralyng resources and capabilites, sk anabsis and ‘management complex decisinn-making and functional strategy making ‘4 Expor-import Documentation ha madule ends stents to understand the deftions and cassifiatons of exports and imparts, documentation, procedures, and polcy and instutanal frameworks. 15. Business Plan Witing In tis motu, students wl be guides trough the proces of estbshing anew ‘venture from ida ganeation trough caretl busines planing, azquting urdng and business startup. The toisineude preparing a business model carves, product statgy, rand statogy, market anajsis,compettve anal, maragerert la, makeing ane sees plan, facial plan, operating olan inusng dead statements sed eurgutatis. 18, Busines Ethics The word of business wit profit maxinzng imperative appears tos wih indi al morality, social goals and ervirnmentlconsieratons. the business comers, manages and empoyeasoncaur the atic quaton a what he ight ng to (ho inthe everyday He of a business oganizatn. As members of he sorely, 26 taneuars and a8 concerned inant flat ert everson Is inpactes by ho cisions mace by business organizations. Hen, an appreciation of ths in he caret of bushes envenment becomes essen fr infarmes understanding ana tealuaton of such impacts. The mod intodes the eia issues in business ana Professional practies trough las lectures and sel readings The module acl Various abcd perspectives and apls tem in the covet of busines organization thy conduc thar atts the carat of soy, entanmet, employes and aloe stakehotes,