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Innovative Neurology Care Solutions

22Neuro aims to revolutionize the neurology care industry by addressing the gaps in service delivery through advanced technology and a comprehensive care model. The company plans to capture 10% of the addressable market within five years, leveraging AI and a decentralized approach to improve patient access and outcomes. Their revenue model includes various clinic formats and a focus on patient acquisition through innovative marketing strategies.

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0% found this document useful (0 votes)
132 views17 pages

Innovative Neurology Care Solutions

22Neuro aims to revolutionize the neurology care industry by addressing the gaps in service delivery through advanced technology and a comprehensive care model. The company plans to capture 10% of the addressable market within five years, leveraging AI and a decentralized approach to improve patient access and outcomes. Their revenue model includes various clinic formats and a focus on patient acquisition through innovative marketing strategies.

Uploaded by

sagarpc83
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Your Trusted Partner in Brain Health

Pitch Deck
The multi billion-dollar industry in
Neurosciences
is at the cusp of
innovation and disruption.
We aim to be the forerunners of the
disruption
22Neuro, a distinctive brand and service offered within
CONFIDENTIAL the Transcend Discoveries portfolio
[Link]
FOUNDER & CO-FOUNDERS
22NEURO World class suite of
committed stakeholders
TEAM who have long term
interests and track record
Rajesh Purushottam Dr. Sweta Adatia Dr. Girish Srinivasan of innovation
Founder & CEO Co-Founder & Co-Founder & CTO
CCO

EXECUTIVE TEAM – GCC & AFRICA CLINICAL ADVISORS

Balaji Naidu Dr. Rahul Kulkarni Dr. Aniruddha Dr. Unnikrishnan Dr. Dumazedier
Sagar Chheda Suresh Alla Jitendra Panikker
COO SME Neurology Joshi Clinical Advisor Neuro Medical
Chief of Staff Angel Investor & Chief International
SME Radiologist Expert Central
Strategist Market patient
Africa
Expert

Vision
To manage the caregivers fatigue and caregivers Bankruptcy

[Link]
Current Problem

Customer Service Provider

Disjointed Neurology & Neurodiagnostic Services Unorganized service providers

Lack of advanced AI technologies in semi urban areas Ineffective referral system

Lack of advanced therapeutics knowledge Longitudinal tracking of data unavailable

Absent robust Care continuum Lack of Neurologists- Large demand limited supply

Unavailability of a network of ancillary neuro diagnostic services

[Link]
[Link]
DISJOINTED NEUROLOGY CARE NETWORK
The neurological problems are distinct and quite demanding. The patient is required to navigate the care pathway
independently due to the lack of network integration in the current systems.

Are these trustworthy


Showing Lost in Continuum sources for disease
Symptoms Loss of Hope! journey education?

No credibility
of diagnostic
Is this a right How do I find
Self-diagnosis No improvement. treatment? appropriate
& medication neuro care?
Family & Friends
refer to a specialist Neuro Screening
Lack of awareness
& acceptance Follow-ups &
Monitoring?

Illness Prolonged Runup from


or aggravated pillar to post

Where do I find
Affordability Patient Lost, the perfect case
More tests & Confused & frustrated given?
investigations
Go to a general physician
• It is too late
• Incorrect diagnosis & Accessibility
medication along
Refer to a How do I
with side effects.
neuro Will I have to travel address the case
specialist between cities for gives pain?
receiving care &
Adding to
treatment
expenses

[Link]
Shared Decision
Making

[Link]
THE UNSEEN GAPS - NEUROLOGY SOLUTION
PHYGITAL( Physical+ Digital)
Neurological care is Using AI in mid-sized Initiating a demanding effort to
advancing rapidly, but access hospitals & clinics , we aim build a comprehensive, long-
in India is limited, creating a to sustain clinic operations term neurology patient database
significant supply gap for seamlessly, eliminating the in India and the GCC to gather
advanced treatments and need for round-the-clock practical, real-world evidence
diagnostics. neurologist presence. and data.

Neurological care is Early detection and Addressing the increasing


disjointed and complex. advanced monitoring of prevalence of neurological
There's a lack of caregiver neurological diseases conditions requires closer
support and limited through technology has patient proximity to neuro care,
technology the potential to ease emphasizing the essential role of
advancements for caregiver burdens and digital care continuum and
widespread adoption. The apply rehab solutions well outreach.
lack of unified data for in advance. The caregiver
research & policies fatigue & financial
bankruptcy reduced. Projected CAGR - The decentralized
Neuro care sector has a 20-25%
THE LEARNING - ONCOLOGY CARE CAGR, fuelled by extensive digital
outreach, notably through JIO
Karkinos Health P Limited (KHPL) excels in distributed cancer care, and networks.
their CCPS was recently acquired by Ram Info Ltd. at a substantial
valuation. With significant investments and a 2021 year-end turnover of
0.3 million, this sector demonstrates immense growth potential.
[Link]
Our Revenue Model
(Type of Centers)
Company Owned Company
Operated
Company owned space. All operation handled by HO.
General Neurology & Specialized Neurology service
clinics.

Shop-in-shop
Asset light neuro clinics in “shop-in-shop” model in
mid-sized non-neurology hospitals across the region.

Franchisee Owned Franchisee operated


Franchise Owned. All operations are handled by
Company. Royalty shared with HO - UBER of
Neuro Care

[Link]
[Link]
CORE
PATIENT ACQUISITION

Conventional
(GPs/Specialists) Referrals
• Suspected / Diagnosed patients
referred directly by GPs / Specialists
outside our network
Neuro Diagnostic
Investigation
• Tech-Enabled Care
Screening & Awareness Network
Camps Corporate Suspected GP Clinics Powered by
Institutions, Peripheral Neurological Pocket Neuro Smart Neuro Clinic
Regions (Villages) Problems Diagnostics
• Smart Neuro Clinics are set up
in mid-sized non-neurology
hospitals, referred to as
Partner Hospitals

Neurologist / • Smart Neuro Clinics as


Specialist Digital standalone clinics, investor-
Onboarding backed clinics, digital clinics,
shop-in-shop clinics
Partner Hospital
Referrals
• Diagnosed patients referred
neurosurgical referrals,
psychiatry, Admission & IV
therapeutics

Second Opinion

[Link]
Competitive Analysis
Holistic

Affordable Expensive

Specialized

[Link]
22Neuro plans to capture
10% of the addressable market in next 5 years

Growth Trends Future in this space


• The rising demand supply • Rising consumer expenditure USD 2 Billion
gap of neuro services Total Available Maíket (TAM)
on brain health and wellness
• The rising prevalence of • Growing geriatric population
chronic neuro diseases • Problems related to mental
• Change in demographics and brain health on the rise
• Awareness for specialized • People Investing More In USD 1.05 Billion
services Preventive brain health and Seíviceable Available Maíket (SAM)
• Post Covid mental and brain other mental/stress related
health deacceleration illness
• Ease of services through • High healthcare expenses in
USD 10Million
point of care delivery seeked a corporate hospital setting
Seíviceable Obtainable Maíket (SOM)
• Limited continuum care FY28-29 Revenue flíojections
options available including at
home Neuro care

[Link]
MARKET SIZE- PER DISORDER REPRESENTATIVE IN INDIA

Epilepsy Alzheimer's & Parkinson's Stroke TBI


other Dementias Disease

10 MILLION 3.6 MILLION 770,000 1.2 MILLION 7.4 MILLION

USD 25 BILLION USD 9 BILLION USD 2 BILLION USD 3 BILLION USD 20 BILLION

[Link]
[Link]
Uber of Neurology Healthcare

ELEVATING THE NEUROLOGICAL CARE EXPERIENCE WITH ADVANCED


TECHNOLOGY

Full service smart Neuro AI care c ontinuum Data Assets &


phyigital (physical + Marketplace
Digital) clinics
• Novel AI & Med Palm based • Longitudinal, AI structured
• Standalone neuro-clinics Neuro app neurology patient data base
• Shop-in-shop model asset • Evidence based treatments • Tech simulated Neuro
light neuro clinics in tier 2 & • HIPAA compliant software clinical trials & partner
3 cities • SaaS platform facilitating marketplace
• Neuro software platform care pathway • Data mart & data analytics
• Augmented smart • integrative care through services
community screening digital medium • Marketplace for devices and
• AI assisted chat bots other Neuro therapy

Creating disruption through AI-Enabled Technology


[Link]
Innovative Processes:
Starting New Era of Neurology Clinical Trials

5
• Demographic


Neurological
Location
Decentíalized Clinical


Medicine Usage
Brain & Body Vitals
Trials Is The Futuíe
Data revision done periodically

Demographic Neurologicall Location Medicine Usage Brain & Body Vitals

[Link]
Customer Acquisition (Multiple mediums ensuring ample leads)

Organic Client Referral, Word of mouth, Free Demo etc 13.5%

BTL Activities Advertisements, camps, servicelistings 38%

GTM Social Media


Free online events -Webinars, Workshops, Lead
35%
Stíategy Gen Campaign

Other Spend Adword Generation 3.5%

Radio, Tieups, Print, Roadshows, Events,


NewAvenues Endorsements 10%

[Link]
Goal
Seed Fund Utilization - US$ 1 Million Setup 5more centre across
major hotspots +Reach
Community level profitability +
12– 18 Month Window
Touching 1Lac Lives + Africa
operations launch

04
03 Clinical Care
Navigation
Strategic Hiring
Operations
US$ 0.75 Million
US$ 1.25 Million
02
Marketing Outreach
US$ 1.10Million

05
IP – Product
Development
01 US$ 2.5 Million
Expansion
US$ 2..65 Million

Seed Fund
[Link]
MODEL’22 NEURO’

Inside Review of Tech &


Physical Model Space
[Link]
THANKS!

For further information Please contact: Rajesh Purushottam

rajesh.p@[Link] | +91 97644 45205

[Link]

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