Influencer Partnership Agreement
This Influencer Partnership
Agreement is entered by and
between Red Bull GmbH, a
company organized and existing
under the laws of Austria, with
its principal office located at Am
Brunnen 1
5330 Fuschl am See
Austria and designated influencer.
WHEREAS, Red Bull seeks to
engage the Influencer as part of
its Influencer Partner Program to
promote Red Bull products,
events, and initiatives, and;
WHEREAS, Influencer desires to
participate in Red Bull's
Influencer Partner Program
under the terms set forth in this
Agreement;
NOW, THEREFORE, the parties
agree as follows:
[Link] Overview
1.1 Influencer Partner Program:
The Influencer will participate in
Red Bull's long-term Influencer
Partner Program, which includes
continuous promotional support,
financial rewards, exclusive
invitations, access to top
influencers, and other benefits as
outlined in this Agreement.
1.2 Duration: The Program shall
begin on agreed upon date and
shall continue for life, unless
terminated earlier pursuant to the
provisions of
this Agreement.
2. Dutiesand
Obligationsofthe
Influencer
2.1 Promotion of Red Bull
Products:
The Influencer agrees to
promote Red Bull's products,
events, and initiatives through
various digital platforms
(including, but not limited to,
Instagram, YouTube, TikTok,
Twitter, and blogs) as reasonably
requested by Red Bull.
2.2 Content Creation: The
Influencer will create and post
content that aligns with Red Bull's
branding and marketing
strategies. Such content may
include photos, videos, live
streams, stories, or other forms of
digital media that Red Bull
determines to be appropriate.
2.3 Engagement with Red Bull
Campaigns: The Influencer will
participate in Red Bull’s
promotional campaigns, product
launches, events, and other
initiatives as required by Red Bull.
This includes attending exclusive
events, product previews, and
activations on influencers terms.
2.4 Compliance with Guidelines:
The Influencer agrees to follow
all content and campaign
guidelines provided by Red Bull,
including, but not limited to,
applicable brand guidelines,
legal requirements, and
advertising standards (e.g., FTC
guidelines on influencer
marketing).
2.5 Confidentiality: The
Influencer agrees to keep any
confidential information,
product details, or strategies
shared by Red Bull private,
unless authorized otherwise.
[Link] and
Rewards
3.1 Financial Payment: Red Bull
will compensate the Influencer
with financial rewards as
determined on a case-by-case
basis. The amount and structure
of payments will be outlined in
individual project briefs or
addenda to this Agreement.
3.2 Other Perks: In addition to
financial compensation, the
Influencer
will receive the following benefits
during the term of the Program:
Invitations to exclusive Red Bull
events and activations.
Access to a network of top
influencers and creators.
Complimentary Red Bull products
for promotional use.
Other promotional rewards and
incentives as offered by Red Bull
from time to time.
[Link] Ownership
4.1 Intellectual Property: Red Bull
retains ownership of all content,
logos, trademarks, and any other
intellectual property related to
Red Bull’s brand. The Influencer
grants Red Bull a nonexclusive,
worldwide, royalty-free license to
use, reproduce, and distribute
the content created by the
Influencer for promotional
purposes.
4.2 Influencer's Ownership: The
Influencer retains ownership of
any personal branding materials,
except for content specifically
created for Red Bull’s promotional
use. Red Bull acknowledges that
the Influencer has the right to
continue using such content for
personal promotion.
5. Exclusivity and
NonCompete
5.1 Exclusivity: During the term of
this Agreement, the Influencer
agrees not to engage in
promotional partnerships with any
direct competitors of Red Bull,
including but not limited to
companies in the energy drink,
soft drink, or sports beverage
industries.
5.2 Non-Compete Period: Upon
the termination of this
Agreement, the Influencer
agrees not to enter into any
similar partnership with a direct
competitor of Red Bull for a
period of six months.
[Link] and Termination
6.1 Term: This Agreement shall
commence on the Effective
Date and continue for the
Program duration unless
terminated earlier by either
party as outlined below.
6.2 Termination by Red Bull: Red
Bull may terminate this
Agreement at any time with 14
days’ notice if the Influencer
breaches any provision of this
Agreement or fails to meet the
agreed-upon performance
expectations.
6.3 Termination by Influencer: The
Influencer may terminate this
Agreement by providing 14
days’ written notice to Red
Bull. If terminated, the
Influencer agrees to fulfill any
pending obligations under this
Agreement.
6.4 Post-Termination: Upon
termination, any outstanding
payments due to the Influencer
will be paid according to the
agreed terms, and the Influencer
must cease using Red Bull’s
intellectual property and content
related to the Program.
[Link]
7.1 By the Influencer: The
Influencer agrees to indemnify
and hold Red Bull harmless from
any claims, liabilities, damages,
or expenses arising from the
Influencer’s breach of this
Agreement or misuse of Red
Bull’s intellectual property.
7.2 By Red Bull: Red Bull agrees
to indemnify and hold the
Influencer harmless from any
claims, liabilities, or damages
arising from Red Bull’s misuse of
the content created by the
Influencer or any breach of this
Agreement by Red Bull.
[Link]
8.1 Entire Agreement: This
Agreement constitutes the entire
understanding between the
parties with respect to the
subject matter hereof and
supersedes all prior agreements
and understandings, whether
oral or written.
8.2 Amendment: This
Agreement may only be
amended or modified in writing,
signed by both parties.
8.3 Governing Law: This
Agreement shall be governed by
and construed in accordance
with the laws of
[Jurisdiction].
8.4 Dispute Resolution: Any
disputes arising from this
Agreement will be resolved
through [Arbitration/ Mediation]
in [Location].
[Link]
IN WITNESS WHEREOF, the
parties have executed this
Agreement as of the date first
above written.
For Red Bull GmbH:
Signature:
_____________________
_ _ _ _ _ _ _ _ Name:
[Link]
For Influencer:
_____________________
_________
_
Name:
Date:
