ZEE5

History of ZEE5

ZEE5 is an Indian subscription video on demand and over-the-top streaming service, owned by Zee
Entertainment Enterprises. It was launched in India on 14 February 2018 with content in 12
languages. The ZEE5 mobile app is available on Web, Android, iOS, Smart TVs, among other
devices.
It was launched in India on 14 February 2018 with content in 12 languages. The ZEE5 mobile app
is available on Web, Android, iOS, Smart TVs, among other devices. In December 2018, ZEE5 had
56.3 million monthly active users, increasing to 65.9 million by the end of 2020.

Founder Of ZEE5

ZEE5, the Indian subscription video on demand and over-the-top streaming service, is owned by
Zee Entertainment Enterprises, and its former CEO was Tarun Katial, who stepped down in
November 2020.

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Headquarters of ZEE5

Country​ City​ Address

India​ Mumbai. Andheri Kurla Road, WeWork, Raheja Platinum 8th Floor
HQ Maharashtra
Dubai.
United Arab Emirates​ Dubai Media City, Zee Tower

Other Locations:
Dubai: Zee Tower, Dubai Media City
Area Served: 190+ countries
Industry: Entertainment, mass media
Company Type: Privately Held
Founded: 2018
Specialties: Video on Demand, Live Streaming, Entertainment

Objectives of ZEE5

●​ Improve Operational Efficiency

“With the earlier platform we used, we had different panels for different time zones. This meant
that we had to build multiple variations of a single campaign just so that it could be sent on
different panels,” explains [Link] multiple variations added challenges to their operational
efficiency and the team was on the lookout for an effective solution. Additionally, with their
existing platform, they had to create separate campaigns for Android and iOS devices.
●​ Accessing Advanced Analytics
Their previous engagement partner did not come with built-in user analytics. Which meant they
had no way to understand how their campaigns performed, particularly across geographies. They
were unable to measure the impact of their campaigns on subscription rates.
●​ Engaging Users Across the Lifecycle
ZEE5 brings in a large number of users with every new movie or TV show they release. There is a
huge opportunity for the team to engage with a user across the customer lifecycle to increase the
time spent on the app and consequently, increase the number of [Link] customer
engagement partner did not have an intuitive drag-and-drop journey builder, hindering their ability
to engage with the user right from the onboarding stagee
●​ Automated Segmentation to Perfect Audience Targeting
ZEE5 offers content in 12 regional Indian languages including Hindi, Tamil, Kannada, Marathi,
and Bengali apart from 6 international languages. This means ZEE5 needs to market to their users

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based on their preferred language. CleverTap’s automated segmentation enables them to create
segments based on user properties such as language.

●​ A/B Testing and Optimal Send Time to Optimize Campaigns

The team has also experimented with different versions of images and tested
campaigns with and without images. “Furthermore, we’ve tested sending a campaign
in the user’s time zone versus sending at the best time for every user feature,” he
[Link] CleverTap coming on board, we don’t have to create multiple
campaigns to connect with users across the entire globe. Reaching out to a user based
out of Canada or Bangladesh or the UK can now be done through building a single
campaign and adding the best send time option” says Bedi.
●​ Trends, Pivots, and Funnels to Examine User Behavior
The team uses funnels after the campaign is launched to understand how they fare.
Furthermore, funnel analytics help them understand referral attribution better and
see which channel brings in the most viewers. Funnels also help the team understand
how a user flows through the app and where they drop off before a conversion event.

Goals of ZEE5

ZEE5, the streaming platform from Zee Entertainment, is prioritising family-friendly content,
enhancing its technology, and optimising costs through efficient content production to expand its
business while minimising losses, according to a senior executive.
This strategy has enabled the platform to increase both advertising and subscription revenue while
reducing expenses. It expects the advertising business to pick up once the ad rate correction occurs
in the industry and Connected TV (CTV) numbers increase. On the subscription side, it has
partnered with Vodafone Idea and is in advanced discussions with Bharti Airtel.

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In the quarter ending in June, ZEE5 reduced its operating loss by 48% to ₹177 crore, while revenue
grew by 16% to ₹223 crore. Over the 12 months ending in March, revenue increased by 24% to
₹919 crore, although the operating loss remained steady at ₹1,105 crore.
We are focused on driving efficiency and improving overall productivity without compromising
growth. It’s an interesting challenge because consumers have many choices, so we must provide
them with best-in-class content without overspending like others in the industry," said ZEE5 Chief
Business Officer Manish Kalra

On the technology front, ZEE5 has made significant advancements to enhance the user experience.
The technology team in Bengaluru has been focusing on refining the recommendation engine and
utilising machine learning to deliver more accurate [Link] from its roots in producing
family-oriented television content, ZEE5 is adopting a similar approach while ensuring that
storytelling and creativity remain uncompromised.
In the past 12 months, our content has featured very little profanity and no intimate scenes. Indian
consumers enjoy good plots, complex characters, and layered stories. However, they want content
that can be enjoyed with family, as India remains largely a single-TV household," Kalra explained
Kalra also pointed to emerging trends in the OTT industry, such as Connected TV (CTV) and 4K
streaming. He noted that while there are 35 million CTV households in the country, only 25
million are internet-connected.
Zee5 shared that 75% of ZEE5's paid subscribers prefer watching content on CTVs, while 82% of
free content consumption occurs on mobile. Additionally, 20% of ZEE5's users stream content in
4K, and nearly 80% of the platform's content library is available in 4K.

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Vision of ZEE5

ZEE5, has been felicitated at NexBrand’s Brand Vision Summit 2022 with the title of The
Extraordinaire-Game Changer. The recognition acknowledges ZEE5’s efforts in achieving
entertainment inclusion through a diversified content palette to millions of entertainment seekers
across the [Link] are committed to retain our position as the country’s largest multilingual
storyteller by putting out stories that are real, relevant and resonant; and we hope to grow the
industry together helping this vibrant ecosystem expand even further in the years to come,” Kalra
said.
Currently the highest growing OTT platform in India as per latest industry reports, ZEE5 is
known for its diversified content across 100+ taste clusters and its focus on real, relevant, and
resonant storytelling.
Today, ZEE5 is home to over 5 lakhs hours of on-demand content and 160+ live TV channels.
With a rich library of over 3,500 films; 1,750 TV shows, 700 originals, ZEE5 offers content in 12
Indian languages: English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya,
Bhojpuri, Gujarati, and Punjabi. The platform has an exciting line-up for 2022 that will add to its
extensive library of content offering a wider array of catalogue to entertainment seekers.

Titles available on Dolby Vision and Dolby Atmos on Zee5Karan Grover, Senior Director –
Commercial Partnerships IMEA Dolby Laboratories said "We are excited to collaborate with ZEE5
in delivering an unparalleled audio-visual experience with Dolby Vision & Dolby Atmos. The
mesmerizing colours and sharp details of Dolby Vision and the transformative, immersive sound of
Dolby Atmos bring you closer than ever to your favourite movies on ZEE5.”
Dolby Atmos support

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The mix of individuals and corporations from the worlds of business, entertainment, sports, art &
literature, philanthropy, and media who are honoured at the Brand Vision podium have received
enormous appreciation from audiences in the last five successful seasons. The 6th edition of the
awards was held on Friday, March 4, 2022, at the ITC Grand Maratha Hotel in Mumbai, in a
glittering ceremony which saw some of the most well-known names across industries in attendance.
ZEE continues to redefine the streaming landscape, offering viewers an immersive and premium
entertainment experience through cutting-edge technologies. The addition of Dolby Vision and
Dolby Atmos further solidifies ZEE5's commitment to delivering exceptional content to its
discerning audience.

Mission of ZEE5

ZEE5's mission is to be a leading global media company from emerging markets, driven by
innovation and creativity, focusing on growth while delivering exceptional value to customers,
viewers, and stakeholders, and to bring the world to India and India to the world.
To become the world's leading global media company from the emerging markets. As a
Corporation, we will be driven by innovation and creativity and would focus on growth while
delivering exceptional value to our customers, our viewers and all our stakeholders

The broader OTT market in India is expected to continue its rapid growth, driven by increasing
internet penetration, affordable data, and a growing appetite for digital content across various
demographics.
The platform’s ability to continue reducing its cost base while expanding its content offerings will
be critical to improving margins and achieving [Link] has set an ambitious
target to deliver an 18-20% EBITDA margin for ZEE Entertainment by FY26, and ZEE5’s
performance will be integral to achieving this goal.
ZEE5’s trajectory will be closely watched by analysts and investors, particularly in the context of
ZEE Entertainment’s overall growth [Link] platform’s ability to continue reducing its cost

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base while expanding its content offerings will be critical to improving margins and achieving
profitability.
Management has set an ambitious target to deliver an 18-20% EBITDAmargin for ZEE
Entertainment by FY26, and ZEE5’s performance will be integral to achieving this goal . The
platform’s role in driving ZEE’s digital strategy is expected to become increasingly important,
especially as the company seeks to navigate the challenges posed by a slow recovery in advertising
revenue and the evolving dynamics of the media and entertainment industries .

Subscription plan of ZEE5

ZEE5 offers various subscription plans, including Premium 4K (₹1499/year), Premium HD

(₹999/year), Monthly HD (₹199/month), and South 4K (₹149/month or ₹749/year), with options
for ad-free streaming, 4K resolution, and multiple device support.

Conclusion.

ZEE5, a prominent streaming platform with a global reach, excels in regional content, affordability,
and TV show variety, but lags in global reach, premium exclusives, and sports streaming, while also
focusing on family-friendly content and efficient cost optimization. ZEE5 is a significant global
streaming platform, particularly for South Asian content, with a vast library, a focus on
family-friendly content, and a commitment to diverse storytelling, aiming to connect with
audiences worldwide and cultivate a sense of cultural unity. The general consensus about ZEE5 is
that it's a decent OTT platform with a wide range of content, particularly for those interested in
Indian movies and TV shows, but it may not be as polished as some competitors.

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 ALT Balaji

Introduction of Alt Digital Media Entertainment

ALTBalaji, a wholly owned subsidiary of Balaji Telefilms Ltd., is an Indian subscription-based

video-on-demand platform that launched on April 16, 2017, offering original and premium
content, particularly targeted at Indian audiences globally. ALTBalaji is an SVOD platform aiming
to provide 34 million subscribers with original over-the-top (OTT) Indian media content right at
their fingertips. Subscribers can log in to ALTBalaji and access content—such as shows, movies,
and music videos—via desktops, tablets, smartphones, and internet-connected TVs.

Founder of ALT Balaji

In 2012, Ekta Kapoor started the Institute of Creative Excellence, a media training school, through
her production house, Balaji Telefilms. Kapoor has also launched a number of TV series online
through her digital app ALTBalaji .ALTBalaji, an Indian OTT platform, is owned by Balaji
Telefilms, with Ekta Kapoor and Shobha Kapoor, the promoters of Balaji Telefilms, previously
holding positions as directors of ALT Digital Media Entertainment, the company that operates
ALTBalaji.

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Headquarters of ALT Balaji

Company type. Subsidiary

Industry. Entertainment, Mass media
Genre. OTT platform
Founded. 2017; 8 years ago[1]
Founder. Ekta Kapoor
Headquarters. Mumbai, Maharashtra, India
Services. Film production film distribution television production
Website. [Link]

Objectives of ALT Balaji

ALTBalaji, now known as Altt, is an Indian video-on-demand platform owned by

Balaji Telefilms, aiming to provide a diverse range of content across multiple devices,
with a focus on original programming and a mix of genres, including drama, comedy,
romance, thriller, and crime .
ALTBalaji content stands out for being avant-garde, non-conformist, inclusive and
effervescent. Our focus is to make ALTBalaji a true alternative to mainstream
entertainment. We are setting new benchmarks in giving digitally connected
contemporary audiences on alternate content platforms. ALTBalaji is the only
original digital content generation platform to reach viewers on a massive scale.
ALTBalaji shows are more cutting edge and expensive with shorter formats catering
to a very evolved urban audience. ALTBalaji, the subscription-based digital
entertainment platform was launched on April 16, 2017 with 6 new shows, and will
add new shows every month to binge watch. The platform will offer more than 250
hours of original content in the first year of its launch. The content is created by
some of the best talents of the Indian entertainment industry including critically
acclaimed directors and CEOs.
The list comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao,
Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni,

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Yudhishtar Urs, and Dipannita Sharma Atwal among [Link] has been
launched at ` 25 per month, as an opening offer for the first quarter. The domestic
and international card rate is ` 90 and $3.99 per month respectively.

Operate an over-the-top (OTT) platform to offer subscription-based video on-demand (SVOD)

servicesHost premium, high quality shows featuring popular celebrities, acclaimed writers and
award winning directorsCreate highly differentiated exclusive and premium digital content for the
internet audiences across the 18 to 40 age group Creating a Digital B2C Business our digital foray is
an opportunity to connect better .

Mission of ALT Balaji

M.O.M - Mission Over Mars" was taken for "representation purposes purely".The poster, released
last week, featured what appears to be a Russian Soyuz launch vehicle with the Indian flag
superimposed on it. ISRO's Mars Orbiter Mission (MOM), also called Mangalyaan, on the other
hand, was launched aboard a Polar Satellite Launch Vehicle (PSLV) rocket C25. According to
ALTBalaji, the parties attached to the show decided to take a "fiction route" as a "strategic call".
"Our upcoming show is a fictional adaptation of the real-life heroes at ISRO who worked on
Mangalyaan and set a major milestone putting India firmly on the global map. However, as a
strategic call taken by multiple parties, we have gone down the fiction route for this show.
To avoid giving an incorrect impression that this is a docu-drama, we have chosen not to use actual
names of either the people or agencies involved. This imagery was taken for representation
purposes purely, as a part of which, publicity material of the show has its own sensibilities to
consider," the statement from ALTBalaji read.
In a tweet last week, producer Ekta Kapoor had announced the launch of the show that revolves
around the story of four women scientists who were involved in India's Mars Orbiter Mission
launched in 2013. Kapoor wrote she had decided to make the show two-and-half years ago when
she chanced upon the "amazing story about women in Indian science.

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This show is on the women who sent the mission on Mars - partly fictional keeping in mind the
sacrosanct nature of ISRO," she wrote. According to her tweet, the show was being presented after
"millions of meetings with ISRO" and would maintain a "certain amount of sacrosanct secrecy".
The series is "part-fiction, part real story" based on the achievements of all the women in Indian
science, her tweet said. Actors Sakshi Tanwar, Mona Singh, Nidhi Singh and Palomi Ghosh star in
the show.

Vision of ALT Balaji

●​ Growing Pains – Managing Growth & Customer Experience

As an OTT media service provider streaming unique entertainment content, ALTBalaji has highly
unpredictable traffic which fluctuates widely depending on new releases, holiday season, weekends
or popularity of particular shows. While content is the hook to draw an audience, a holistic viewer
experience is the glue that creates sticky traffic.
Advanced monitoring of operations to proactively detect and address performance issuesEnhance
viewer experience by optimizing performanceLower cost of operations by aligning the right AWS
servicesAchieve continuous compliance
●​ Complex Deployment Environment
Spread across various AWS regions, ALTBalaji has a sprawling and complex deployment with
different set ups dedicated to specific purposes. There are separate environments for staging,
pre-production and production, analytics, OTT platform, payment gateway, etc with multi-tiered
architecture using a host of AWS services including EC2 with autoscaling, Amazon RDS,
DynamoDB, etc

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 ●​ Superior Customer Experience with Advanced Monitoring
Monitoring Cloud applications are difficult as at times there is no visibility into the infrastructure
layer and given the volume and scale ALTBalaji was experiencing, monitoring was even more
complex. Noventiq deployed different approaches to monitor infrastructure, application and
database [Link] a combination AWS CloudWatch, Site24x7 and Datadog, we
provided a comprehensive solution to monitor the utilization of infrastructure and monitor
latency and query response at all levels.
●​ Achieving Strategic Business Objectives with Continuous Compliance
With continuous compliance as the underlying framework, we set up scripted
environments in CloudFormation for programmatic deployment; created security
groups and IAM based access; configured AWS CloudTrail and Config for
continuous monitoring. In case of non-compliance, AWS Config identifies
non-compliance and generates an alert that enables the Noventiq Managed Services
team to investigate and take action.

●​ A Win-Win Partnership
ALTBalaji was able to step up its game with enhanced customer experience and
higher cost efficiencies with Noventiq MSP services. Speaking about the partnership,
Shahabuddin Sheikh | Chief Technology Officer said, “As the Managed Service
Partner Noventiq elevated the customer experience with advanced monitoring
solutions that closely watched API availability, application and database
performance. At the same time, we accrued significant savings using Reserved
instances and optimizing Redshift deployment.”
Satisfactory User Experience: ALTBalaji is able to deliver consistent user experience
with proactive problem resolution. Close monitoring and increased visibility enable

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the operations team to identify root cause and resolve before it affects user
experience.
Reduced Cost of Operations: WAR initiatives and AWS best practices enabled cost
reduction enabling significant cost s

Goals or Aims Of ALT Balaji

Homegrown over-the-top (OTT) platform Altbalaji is aiming to double active subscribers to 4

million in 2021, and planning to forge a new tie-up on the distribution front,In comments that
came in the wake of the new regulations for the OTT space, its senior vice president for revenue
and marketing Divya Dixit said the platform will stay away from pornography and any type of
content that offends religious sentiments.
which completed four years on Friday and competes with the likes of Netflix and Amazon Prime,
has notched over 2 million active subscribers as of December [Link] platform tied up with telcos
like Airtel, Vodafone and Reliance Jio (also an investor in the company) for bundled offers to
attract subscribers, but the same was not revenue accretive.

The partnership with Zee will be on for some more time and the company is also looking at forging
a similar tie-up soon, she said. In the future, it may also explore an opportunity to tie up with
[Link] present, it is adding 20-22,000 subscriptions a day.
The subscribers pay Rs 300 per year or Rs 100 per quarter to watch the original shows, which are
rooted in the Indian milieu, she said, adding that its target audience comprises everyone across the
country with the exclusion of kids.

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The creativity of the content has to be there, every creator should have the right to pick up a social
issue as long as it is within the confines set down by the governmentDixit said the company's library
has only one show among 80 which can be termed as "edgy". When asked about what are the no go
areas, she pointed out pornography and hurting people's sentiments.

"As an art, we will always push the envelope, but we will push the envelope, keeping certain
sensibilities in mind," she noted.

subscription Of ALT Balaji

ALTBalaji offers several subscription plans, including a 2-month plan (₹100), a half-yearly plan
(₹199), and a yearly plan (₹300), providing access to a wide range of original shows, movies, and
music videos.

Conclusion of ALT Balaji

ALTBalaji, known for its original web series, has faced controversy and undergone changes,
including Ektaa Kapoor stepping down as head and a focus on adult content, with some series
facing criticism and even legal issues.

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 SONY LIV

History of SONY LIV

Sony LIV is an Indian subscription video-on-demand over-the-top streaming service owned by

Culver Max Entertainment. Sony LIV was introduced in 2013 as the first OTT service in India. As
a streaming service, it provides live sports, original titles, other content titles from its own networks
and content titles in India licensed from third-parties such as JioHotstar, Netflix among others.
The Sony LIV content library includes films, TV shows and series, and sports.

Founder of SONY LIV

SonyLIV, the Indian over-the-top streaming service, is owned by Culver Max Entertainment
Private Limited, which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan.

N.P. Singh
CEO of Sony Pictures Networks

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Profile Of SONY LIV
Type of business​ : Subsidiary
Type of site​ : OTT platform
Available in​ : English , Marathi,Hindi,Tamil, Telugu, Kannada Malayalam
Bengali
Headquarters​ : Mumbai, India
Country of origin​ : India
Area served​ : Canada, Europe, Middle East, Indo-Pacific, South Asia, and United
States
Owner​ : Sony
Industry​ : Entertainment Mass media
Products​ : BStreaming media video on demand digital distribution
Service. : Film production film distribution television production
Parent​ : Sony pictures network Culver Max Entertainment private Ltd
URL​ : [Link]
Commercial : Yes
Registration​ : Required
Users​ : Increase 32.7 million (paid)Increase 118million monthly active users
Launched
Current status. : Active

Goals Of SONY LIY

●​ Opportunity | Enhancing Viewing Experience with Cloud-Native Services

To support its relaunch and gain more control over video quality, SonyLIV started building an
internal video engineering [Link] on a mobile device or TV screen, our video quality
remains the same,” Verma attests. SonyLIV upscaled content to HD quality with the relaunch and
increased the number of devices supported by the OTT platform from 15 to 20.
●​ Managing Data Transfer Rates for Mobile Users
SonyLIV tracks three key performance indicators when assessing video quality: exit before video
start (EBVS), video start time, and rebuffering ratio. In addition to on-demand videos, live sports
such as cricket matches attract a high volume of subscribers who are sensitive about these three
issues. “If we don’t set up the encoding pipeline correctly, there might be a high EBVS and
similarly, a high video start time and rebuffering ratio. Any of these factors can lead to people
leaving our content and platform,” Verma explains.
●​ Delivering Low-Latency Data Streaming for 1.6 Million Users

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Also popular with viewers is SonyLIV’s Kaun Banega Crorepati (KBC) interactive game show,
where viewers can submit answers to questions on the show in real time via their mobile devices.
Low latency is critical across the OTT platform, but these types of services are especially sensitive to
latency and loading delays.

●​ Monetizing Content with Server-Side Ad Insertion

The primary reasons we moved to AWS Elemental MediaTailor were to gain a flexible platform,
improve visibility, and increase control. We are exploring further use cases for this service including
programmatic ads and ad targeting,” says Verma.
●​ Following Security Best Practices
Security is another area SonyLIV reinforced with the 2.0 upgrade. The company started using
Amazon Pinpoint to manage all domestic and international logins through one-time passwords
(OTPs). Formerly, users could opt to receive an OTP on their mobile devices or use their chosen
password to log in to SonyLIV.

Vision and of SONY LIV

Sony's official vision statement, "Using our unlimited passion for technology, content, and services
to deliver groundbreaking new excitement and entertainment, as only Sony can," encapsulates the
organization's undying commitment to innovate and excite.
At the core of Sony's vision lies an 'unlimited passion' for technology. This isn't merely an interest
or enthusiasm; it's a fervent passion that powers Sony's relentless pursuit of technological
advancement. Sony strives to stay at the cutting-edge of technology,Equally important in Sony's
vision is its emphasis on 'content' and 'services'. Sony recognizes the significance of creating
captivating content and offering exceptional services in enhancing customer satisfaction. In today's
digital age, customers demand more than just products; they seek engaging experiences

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The phrase 'as only Sony can' underscores the company's unique ability to combine technology,
content, and services in a way that none of its competitors can match. It’s a reminder of Sony's
distinctive strengths - a fusion of cutting-edge technology and creative entertainment.
Sony's vision statement represents its ongoing commitment to leverage its passion for technology,
content, and services in creating groundbreaking excitement and entertainment. It signals Sony's
ambition to continuously defy norms, raise the bar for the industry, and create unparalleled value
for its customers. This powerful vision guides Sony's strategic direction, driving it towards a future
where it continues to inspire and delight people around the world.

Mission of SONY LIV

Sony's mission statement serves as the heart of its brand identity. The phrase, "A company that
inspires and fulfills your curiosity," expresses its corporate philosophy in its simplest form. Sony
doesn't merely aspire to be an industry leader in electronics and entertainment; it aims to become
an integral part of people's lives by inspiring and fulfilling their curiosity.

The company has exemplified this commitment through its countless ground-breaking products
like the PlayStation series which revolutionized the gaming industry, the Sony Walkman which
transformed how people listen to music, and their advanced range of digital cameras changing
photography experiences [Link], the mention of 'your' in its mission statement
underlines Sony's dedication to creating a personalized and unique experience for each customer.
Sony aspires to create a universe of experiences that cater to individual interests and desires, thereby
sparking curiosity in each person differently.

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Core Values of SONY LIV
●​ Dreams & Curiosity
Sony firmly believes in the power of dreams and curiosity. They see dreams as the seedbeds of
innovation, encouraging big ideas and daring aspirations. At the same time, they nurture a spirit of
curiosity, always exploring and pushing the boundaries of what’s possible. It’s this marriage of
dreams and curiosity that enables Sony to pioneer groundbreaking technology and products, and
create the future.
●​ Diversity
Sony values diversity as a potent source of creativity and innovation. The company consciously
cultivates an environment that harnesses diversity and encourages varying viewpoints. By bringing
together a multitude of ideas, perspectives, and experiences, Sony aims to create the very best in
technology, entertainment, and services.

●​ Integrity & Sincerity

Sony strives to earn trust through integrity and sincerity. This value underlines its commitment to
ethical business practices, honesty, transparency, and respect in all its interactions – with customers,
employees, stakeholders, and society at large. Every action, every decision at Sony is informed by a
deep sense of responsibility towards preserving the trust associated with the Sony brand.
●​ Sustainability
Sony understands its responsibilities as a global corporate citizen and is committed to
sustainability. The company strives to fulfill its stakeholder responsibilities through disciplined
business practices that take into account economic, social, and environmental factors. Sony’s
dedication to sustainability guides it in creating value for society while minimizing its
environmental footprint.
Sony Mission and Vision Statement Analysis Mind Map

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To simplify the complex information present above, we have illustrated an informative mind map
below which dissects Sony's mission, vision, and core values visually. This graphical representation
distills the essence of Sony's strategic intent while encapsulating the values that drive its initiarive.
Subscription Plan of

SonyLIV offers various subscription plans, including a Mobile-Only plan for ₹699 per year, and
premium plans like monthly, 6-month, and yearly options, with prices ranging from ₹299 to ₹999.

Conclusion of SONY LIV

SonyLiv is also one of the affordable OTT platforms with 299 Rs per month, 699 for 6 months,
and 999 for a 1-year subscription plan. SonyLiv is famous for broadcasting the shows of Kaun
Banega Crorepati hosted by India’s legendary actor Mr. Amitabh Bachchan. Moreover, the
platform has hundreds of other shows, movies, and international television episodes. As the
records say, the future of OTT platforms is bright in India as India is the second most digitalized
country in the world. The easy accessibility with minimum charges for the month is affordable by
many subscribers is causing the rise of OTT platforms in India.

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 Jio Cinema

History of JioCinema

JioCinema was an Indian subscription video-on-demand over-the-top streaming service owned by

JioStar, a joint venture between Reliance Industries, Viacom18 and Disney India. The service was
merged with Disney + Hotstar on 14 February 2025, to form [Link] service was brought
under Reliance's Viacom18 joint venture, backed by new funding from Uday Shankar and James
Murdoch's Bodhi Tree Systems.

Founder of JioCinema

JioCinema, part of the Viacom18 joint venture, is owned by Reliance Industries, which is founded
by Indian billionaire Mukesh Ambani. Viacom18 is a joint venture of Reliance Industries,
Paramount Global and Bodhi Tree.

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Profile Of Jiocinema

Type of business :​ Streaming

Type of site​ : OTT platform
Available. : Bengali ,Bhojpuri ,English ,Gujarati ,Hind ,iKannada ,Malayalam
Marathi ,Odia , Punjabi ,Tamil , Telugu , Haryanvi , Japanese
Dissolved​ : 14 February 2025; 34 days ago
Predecessor(s)​ : Voot
Successor(s)​ : JioHotstar
Headquarters​ : Mumbai, Maharashtra, India
Area served​ : Indian Subcontinent
Owner. ​ : JioStar
Founder(s)​ : Jio Platforms
Key people​ : Mukesh Ambani
Akash Ambani

Industry​ : Streaming
Entertainment
Mass media
Products​ : Streaming media video on demand digital distribution
Services​ : On-demand video [Link] distribution
Commercial​ : Yes
Registration. :​ Optional
Users​ : 15 million (As of 2024)[1]
Launched​ : 4 May 2016; 8 years ago
Current status :​ Discontinued; merged with Disney+ Hotstar New Name

Goals of JioCinema

Reliance JioCinema, owned by Viacom18, is making a strategic play in the digital advertising game
by targeting small and medium businesses (SMBs) with enticing deals for the upcoming IPL
season.
This move aims to lure businesses that typically advertise heavily on Google and Facebook parent
Meta [Link]-Bottom Rates for Big ReachJioCinema is reportedly offering incredibly low
costs for ad placements during IPL live streams.

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JioCinema is said to have set a goal of attracting 4,000 SMB advertisers for the IPL, hoping to
diversify their ad base and lessen reliance on large companies. Industry experts believe this strategy
aligns perfectly with the growing importance of SMBs in digital advertising, with their spending
reaching a significant Rs 20,000 crore in 2023 according to a Ficci-EY report.
●​ Beyond Budget-Friendly
JioCinema is allowing city-level targeting along with creative development and campaign
[Link] has created a self-serve platform for SMB advertisers to manage their ad campaign.

●​ JioCinema crossed 1.6 crore paid subscribers in Q2 FY25

OTT platform JioCinema has continued to be the fastest-growing SVOD OTT platform, crossing
16 million (1.6 crore) paid subscribers with a 2x QoQ growth, as per Network18's second quarter
report for FY25.
The international content catalogue on JioCinema was amongst the top drivers of subscriber
acquisition during the quarter. Kung Fu Panda 4, Dune 2, Godzilla x Kong, and Fall Guy were
some of the popular international shows and movies added to the platform during the quarter.

Vision of JioCinema
●​ Affordable Accessibility:
JioCinema has introduced membership rates that start at ₹29 per month in an attempt to upend
the premium streaming market and give users an ad-free experience. While rival streaming services
like Netflix and Amazon do not intercut commercials between episodes and films, their
subscription plans cost more than Jio's.
●​ Strategic Collaborations:
Through partnerships with global entertainment giants like Disney, Warner Bros Discovery, and
NBCUniversal, JioCinema has curated a diverse content library, catering to the diverse tastes of
Indian audiences. This strategic collaboration not only enhances the platform's content offerings
but also strengthens its competitive edge in the market.

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 ●​ Content Variety
Almost exactly a year ago, Jio Studios had launched a slate of 100 new films and streaming shows.
The company has been consciously investing in regional cinema as well for theaters, not just
tokenism. Those efforts have now come to fruition. Jio Studios is already working with some of the
biggest names in the business in India, including Ajay Devgn, Aamir Khan and Maddock Films.
The next step is to partner with Hollywood.

●​ Family-Oriented Plans
JioCinema recognizes that entertainment is often a shared experience within families. To
accommodate this, they offer a family subscription plan priced at Rs 89 per month. This plan
allows multiple members of a household to simultaneously access JioCinema content on different
screens. By offering a cost-effective option for families, JioCinema aims to attract more subscribers
and promote family bonding through shared entertainment experiences.

●​ Sports Integration
Leveraging the immense popularity of cricket in India, JioCinema has integrated live streaming of
this year's IPL matches into its platform at no additional cost to subscribers. This move not only
adds value to the platform by providing access to highly sought-after sports content but also helps
attract a large and engaged audience, especially during major sporting events like the IPL. By
offering live sports streaming alongside other entertainment content, JioCinema aims to cater to
diverse audience preferences and enhance its appeal as a comprehensive entertainment platform.

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Mission of JioCinema

The Indian subscription video-on-demand (SVOD) market is undergoing a significant

transformation with the launch of JioHotstar, the newly formed streaming platform resulting from
the merger of JioCinema and Disney+ Hotstar under JioStar, a joint venture between Viacom18
and Star India.
●​ Market Leadership Shift
The JustWatch report revealed that Disney+ Hotstar, the long-standing leader in India’s SVOD
space, experienced a 2% decline in market share in Q4 2024, dropping from 25% to 23%.The
merger with JioCinema, however, provides JioHotstar with a significant boost, surpassing Amazon
Prime Video and Netflix, which ended 2024 with 16% market share after a 2% quarterly gain
●​ Competitive Implications
With a 31% share, JioHotstar’s launch reshapes India’s OTT market, intensifying competition
among global and domestic players. Netflix, which gained 3% market share in 2024, will now need
to contend with an even stronger local rival.
●​ JioHotstar’s Market Strategy
JioHotstar is launching with subscription plans starting at ₹149, targeting both premium and
mass-market audiences. Existing JioCinema and Disney+ Hotstar users will be transitioned
seamlessly, allowing for an immediate market presence.

Kiran Mani, CEO – Digital, JioStar, stated: “At the core of JioHotstar is a powerful vision—to
make premium entertainment truly accessible to all Indians. O”JioHotstar will offer a broad
content library, including exclusive rights to:Hollywood studios like Disney, NBCUniversal
Peacock, Warner Bros. Discovery, HBO, and [Link] originals, TV programming, and
reality content across 10 [Link] live sports coverage, including IPL, ICC events, WPL,
Premier League, and [Link] market will be closely watching whether JioHotstar can
maintain its leadership, whether Netflix’s upward trajectory continues, and if Amazon Prime Video
strengthens its position.

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JioHotstar’s impact on advertising revenues, content investments, and subscription models will be
key areas of focus in the coming quarters as India’s digital entertainment sector continues to evolve.

Subscription Of Jiocinema and Ratings

JioCinema, now part of JioHotstar, offers a variety of subscription plans, including a basic free tier
with ads, and a premium tier for ad-free viewing, with options for single or multiple device access.
The platform's ratings and user experience have seen mixed reviews. JioCinema Premium
subscriptions start at ₹29 per month, with a family plan available for ₹89 per month, and there's
also an annual plan for ₹299, offering ad-free viewing and access to premium content.
JioCinema, an Indian OTT platform, has a rating of 3.4 stars with 19.5K reviews on Google Play
Store.

Conclusion of JioCinema

Reliance Jio has redefined the Indian telecom industry, driving a digital revolution that has
transformed how Indians communicate, work, and consume content. Its disruptive entry forced
the entire telecom market to innovate and evolve, benefiting consumers through affordable data
plans and improved services
JioCinema, a streaming platform owned by Reliance Jio, has proven its ability to deliver large-scale
events like the IPL to millions of viewers, showcasing its robust technology and innovative
solutions, and setting a new standard for sports streaming.

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 VOOT

History of VOOT

Voot, a digital video-on-demand (VOD) streaming platform launched in March 2016 by

Viacom18, initially operated as an advertising-supported service, later introducing a paid
subscription service (Voot Select) before merging with JioCinema in August 2023. Viacom streams
the Indian Premier League under JioCinema, and all of the marquee English content, by HBO and
NBC Universal, has been acquired under JioCinema. Thus Viacom18 decided to merge the two
OTT platforms, Voot and JioCinema.

Founder and CEO of VOOT

Sudhanshu Vats is the CEO of Voot.28 Feb 2025

Voot was owned and launched by Viacom18, a joint venture between Reliance Industries and
Network18, and not a specific individual.

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Profile O VOOT

Type of business. : Streaming

Type of site​ : OTT platform
Available in​ : English, Hindi, English, Bengali, Marathi, Gujarati, Tamil, Tamilnadu
Telugu , Malayalam , Kanna
Dissolved​ : 9 August 2023; 19 months ago
Successor(s). :​ JioCinema
Headquarters​ : Mumbai, Maharashtra, India
Area served​ : India
United Kingdom (Virgin Media only)
United States (Sling TV only)
Owner. :​ Viacom18 (2016–2023)

Industry​ : EntertainmentMass media

Products​ : Streaming mediaVideo on demandDigital distribution

Services​ Film productionFilm distributionTelevision production
Commercial​ : Yes
Registration. :​ Optional
Launched​ : 29 March 2016; 8 years ago
Current status​ : Discontinued

Goals of VOOT

●​ Voot is Viacom18's video-on-demand platform

which brings the best shows, motion pictures, and videos at your fingertips! They
have two packages for each Voot member searching for movies and TV shows: It has
a video library crossing across 70,000+ hours of entertaining shows of different types,
dialects, and audiences, making it ideal for those with varying choices and
preferences.
Voot is a multimedia app that offers the greatest TV shows from Colors Hindi,
MTV, Colors Infinity, Colors Telugu, Colors Tamil, Colors Kannada, Colors
Marathi, Colors Bangla, Colors Gujarati, and Comedy Central. In case you're on the
lookout for a free, unlimited stream of the good TV shows, You’ll receive the

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premium and exclusive assistance from Voot; experience unlimited and unrestricted
access to American TV shows, live events, and series produced by Voot Originals,

●​ 24 hours
Its library also includes blockbusters and reality TV shows 24 hours before it's
officially released on TV. With a library that encompasses Viacom18's entire network,
Voot Originals, and news channels from Network 18, the platform caters to the
different preferences of the general public. Those who frequently watch several
episodes in one sitting can subscribe to Voot.
●​ legendary spine chillers
legendary spine chillers like Asur featuring Arshad Warsi and Barun Sobti, shows
dependent on international formats like Marzi starring Rajeev Khandelwal and
Aahana Kumra. There are also Dramatizations like The Raikar Case and Illegal. You
can also watch romantic films like the Fuh Se Fantasy and Time Out; or sink into
Swara Bhaskar's universe of It's Not That Simple! Watch the latest Bengali and Tamil
films and shows like Shock Ahlad and Kanyakumari, Siraai, and Don't Think.
●​ Access to international and Indian shows
Overall, Voot is a great app that offers hundreds of different television shows right on
your mobile device. With content ranging from reality TV to cartoons to Bollywood
movies, there really is something for everybody. You can stream the media or
download it for later viewing. Moreover, the developers regularly update the
contents, so there is something new, every time.

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Mission of VOOT

Viacom18 Digital Ventures has been working for the last few months with its set of
strategic partners on the brand design and logo with the aim of keeping it distinctive,
differentiated and in-sync with the brand mission to create a fun filled world of
entertainment.
Specifying the need for an exclusive new platform, Sudhanshu Vats, group CEO,
said, "With VOOT, we set out to leverage an already digitally engaged audience with
our content offerings. VOOT will not only be the singular and exclusive destination
for Viacom18's content portfolio, but will have an equally strong focus on original
programming created especially for the platform.

mission to make screen time meaningful for Kids, the app strikes a balance between fun learning
and entertainment for kids between the age of 02 to 08 years. The app will achieve this by
delivering a holistic experience focussed on viewing, reading, listening and playing all in one place.
The app encompasses Kids’ favourite toons, best of pre-school and learning shows, beautifully
crafted picture e-books, audio stories and fun quizzes and will empower parents with relevant and
superior quality engagement options for their children.
Gaurav Gandhi, COO, Viacom 18 Digital Ventures, said, "The idea of creating this new brand
VOOT comes from our desire to create a new, alternate and differentiated world of entertainment
for audiences in the digital space. The core essence of the brand is 'infectious fun' and 'happiness',
and this is something that not only flows through in our bright and colorful logo, but will also
resonate in our content philosophy.”
Viacom Working with strong technology, content and branding partners in India and across the
globe, an official statement says that the service will deliver high quality content to consumers on a
wide variety of connected devices over Wi-Fi, 4G, 3G and 2G networks

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VISION OF VOOT

Voot’s business strategy, Gourav Rakshit, COO, Viacom18 Digital Ventures said:
“Voot is the outcome of Viacom18’s vison to create a future ready digital business
catering to the evolving digital entertainment needs of every [Link] Select is
“made for stories” that are differentiated and compelling and with them we are
determined to be the most sought-after content destination for every Indian.”

Voot redirects users to JioCinema; how much sense does the unified App make?
The much-anticipated merger between Voot and JioCinema will bring their content
together, creating a lucrative platform for a broader range of advertisers, Karan
Taurani, SVP of Elara Capital said while adding that the platform will emerge as the
leading hub for the most extensive and diverse content catalogue compared to their
competitors.

Viacom18 is in the advanced stages of finalising the merger between Voot and
JioCinema, according to reports. With this, not only the content of the two apps will
be available under one roof but also those who have a Voot Select subscription will
get a JioCinema premium subscription for free.

31
Voot was originally the OTT platform of Viacom18. Their two subscription-based
platforms are Voot Select and Voot Kids

Subscription Of VOOT

Voot, now integrated with JioCinema, offers a subscription service (Voot Select) for access to
premium content, including movies, web series, and TV shows, with options for monthly and
annual plans.

Conclusion of VOOT
In August 2023, Viacom18 merged its OTT platforms Voot and JioCinema, with Voot being
dissolved and JioCinema becoming the primary platform for Viacom18's content. the Voot app has
been removed both from the Google Play Store and App Store. All Voot shows and movies will be
accessible on JioCinema. Earlier this month, JioCinema offered a code to allow Voot users to
transfer their profiles to the JioCinema platform.31 Jul 2023

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