Business plan 3
Aaron Bowditch
BUS 2250-51: English Composition
Dr Jeremiah Okari
February 02, 2025
Business Name Search: Business plan 3
1. Create a well-defined company description. Write a paragraph explaining the
nature of your business.
Company Description
At SmartPulse Innovations, we believe a smartwatch should do more than just track steps—it
should be a personal assistant for your health and productivity. Our smartwatches are
designed for people who want to stay active, connected, and efficient without constantly
reaching for their phones. Whether you're tracking your workouts, managing your daily
schedule, or monitoring your stress levels, SmartPulse gives you real-time insights to help
you perform at your best. With a sleek design, long battery life, and AI-powered features, our
goal is to make technology work smarter for you—right from your wrist.
2. Describe how you came up with the idea for your business project. List the
marketplace needs you are trying to satisfy, and explain how your product
and/or service meets these needs. Interview five or more people about your
product or service. How many of them would buy it? Did any of them make
suggestions? Prepare a one-page report that fully describes your product or
service and how it differs from what is currently available.
SmartPulse Innovations: A Smarter Way to Stay Connected & Healthy
How the Idea Was Born
The inspiration for SmartPulse Innovations came from a simple frustration—most
smartwatches on the market either focus too much on fitness or not enough on daily
productivity. We wanted to create a device that truly balances health tracking and
professional efficiency while being user-friendly and long-lasting. After researching
common pain points, we saw an opportunity to design a smartwatch that not only monitors
health but also enhances productivity without constant charging.
Marketplace Needs & Our Solution
Today’s smartwatch users are looking for:
1. Better Health Insights – Many watches track steps and heart rate but fail to provide
real-time insights on stress, sleep, and overall wellness.
2. Longer Battery Life – Most smartwatches require daily charging, which disrupts
usage, especially for sleep tracking.
3. Seamless Productivity Features – Professionals need a device that goes beyond
notifications, offering AI-powered reminders, meeting insights, and task
management.
4. Customizable Experience – Users want a smartwatch that adapts to their lifestyle,
not just a one-size-fits-all approach.
Our SmartPulse Watch solves these problems with:
✅ AI-powered health coaching (real-time stress & wellness tracking)
✅ 10-day battery life for uninterrupted usage
✅ Smart assistant integration (calendar syncing, reminders, and focus mode)
✅ Customizable display & controls tailored to each user’s routine
Customer Interviews & Insights
We interviewed five potential customers, ranging from fitness enthusiasts to busy
professionals:
Three out of five said they would buy the SmartPulse Watch, especially for its
battery life and AI-powered health insights.
One participant suggested adding mindfulness & stress-relief features, which led
us to include a guided breathing mode and stress tracking.
Another wanted better OS compatibility, so we ensured full integration with both
iOS and Android.
How We Stand Out
Unlike other brands that either prioritize fitness or workplace efficiency, SmartPulse
seamlessly blends both worlds. Our focus on battery longevity, AI-driven health
coaching, and smart workplace tools makes it the perfect solution for modern users who
need a watch that keeps up with their lifestyle.
Would you choose a smartwatch that lasts longer and works smarter? With SmartPulse
Innovations, you don’t just track your day—you optimize it.
Use appropriate technology to obtain information about the industry in which you will be
competing. Also, contact the SBA, your local SBDC, or SCORE and ask for information
about your type of business. Use this information to write a summary about the industry in
which you will be competing. What are the economic, technological, or growth trends in this
industry? Is the location of your business a critical factor in its success? Why or why not
The global smartwatch industry has experienced significant growth in recent years and is
poised for continued expansion. In 2024, the market was valued at approximately $33.58
billion and is projected to grow to $105.20 billion by 2032, reflecting a compound annual
growth rate (CAGR) of 15.43% during this period.
Economic Trends
The increasing consumer inclination toward technological devices that simplify daily life is a
primary driver of the smartwatch market. Features such as health monitoring, fitness tracking,
and seamless connectivity have made smartwatches appealing to a broad audience. North
America dominated the market with a 38.71% share in 2024, indicating strong regional
demand.
Technological Trends
Innovations in health monitoring and personalized user experiences are at the forefront of the
industry's evolution. Modern smartwatches offer advanced functionalities, including real-time
health insights, AI-driven wellness monitoring, and integration with other smart devices.
These technological advancements enhance user engagement and satisfaction.
Growth Trends
The market's upward trajectory is fueled by continuous innovations and the growing adoption
of wearable technology. The global smartwatch market is projected to grow from $38.53
billion in 2025 to $105.20 billion by 2032, exhibiting a CAGR of 15.43% during the forecast
period.
Impact of Business Location
In the smartwatch industry, the physical location of a business is less critical than in
traditional retail sectors. Given the global reach of e-commerce and digital marketing,
companies can effectively reach their target audience without a significant physical presence.
However, proximity to technology hubs can provide advantages such as access to skilled
talent, partnerships, and innovation ecosystems. Therefore, while not essential, strategic
location can contribute to a company's success in the smartwatch market.
In summary, the smartwatch industry is characterized by robust economic growth, rapid
technological advancements, and a dynamic market landscape. Companies that leverage these
trends and strategically position themselves are well-placed to capitalize on the opportunities
within this expanding market.
Business Name Search: Abow
Web Page Report
This week, I conducted a business name search on the Minnesota Secretary of State website
to determine the availability of my chosen business name, "Abow." The purpose of this
search was to ensure that the name is not already registered or in use by another entity within
the state of Minnesota.
Search Process
To conduct the search, I visited the official Minnesota Secretary of State website and
accessed the Business Filings section. I used the name search tool to enter "Abow" and
reviewed the results to verify if any existing businesses were registered under this name. I
also checked for variations such as "Abow LLC" and "Abow Inc." to confirm the name's
uniqueness.
Search Results
After thoroughly searching the database, I did not find any existing businesses registered
under the name "Abow." This indicates that the name is available for registration in the state
of Minnesota. However, to ensure full compliance and avoid potential trademark issues, I
may also check the United States Patent and Trademark Office (USPTO) database and
conduct a broader internet search.
Next Steps
Since "Abow" appears to be available, the next step would be to formally register the
business name with the Minnesota Secretary of State. Depending on the business structure, I
may need to register it as a sole proprietorship, LLC, or corporation. Additionally, I should
consider reserving the name if I do not plan to file immediately.
Conclusion
The business name search was successful in confirming the availability of "Abow." This is
an important step in establishing the business legally and avoiding potential conflicts with
other businesses. Moving forward, I will proceed with the necessary registration and
compliance steps to secure the name for my business operations.
