Product Segment Period 0 1
Total market share 7387 8118.313
Growth rate 9.9
Able Traditional CSAT 0.13636364
Able Share 1107.042682
Price 30 29.5
Total market share 8960 10088.96
Growth rate 12.6
Acre Low end CSAT 0.16666667
Able Share 1681.493333
Price 25 24.5
Total market share 2554 2985.626
Growth rate 16.9
Adam high end CSAT 0.15217391
Able Share 454.3343913
Price 40 39.5
Total market share 1915 2315.235
Growth rate 20.9
Aft Performance CSAT 0.16666667
Able Share 385.8725
Price 35 34.5
Total market share 1984 2360.96
Growth rate 19
Agape Size CSAT 0.16071429
Able Share 379.44
Price 35 34.5
2 3 4 5 6 7
8922.025987 9805.30656 10776.0319 11842.8591 13015.3021 14303.817
1216.639907 1337.087258 1469.4589 1614.93533 1774.81392 1950.5205
29 28.5 28 27.5 27 26.5
11360.16896 12791.55025 14403.2856 16218.0996 18261.5801 20562.5392
1893.361493 2131.925041 2400.5476 2703.01659 3043.59668 3427.08987
24 23.5 23 22.5 22 21.5
3490.196794 4080.040052 4769.56682 5575.62361 6517.904 7619.42978
531.1169034 620.8756601 725.803647 848.464463 991.854957 1159.47844
39 38.5 38 37.5 37 36.5
2799.119115 3384.13501 4091.41923 4946.52585 5980.34975 7230.24284
466.5198525 564.0225017 681.903205 824.420974 996.724958 1205.04047
34 33.5 33 32.5 32 31.5
2809.5424 3343.355456 3978.59299 4734.52566 5634.08554 6704.56179
451.5336 537.324984 639.416731 760.90591 905.478033 1077.51886
34 33.5 33 32.5 32 31.5
8
15719.8949
2143.62203
26
23153.4191
3858.90319
21
8907.11341
1355.4303
36
8741.3636
1456.89393
31
7978.42853
1282.24744
31
Traditional Low End
Customer Customer
Name Name
Satisfaction Satisfaction
Able 18 Acre 12
Baker 18 Bead 12
Cake 18 Cedar 12
Daze 18 Dell 12
Eat 18 Ebb 12
Fast 18 Feat 12
Acre 4
Bead 4
Cedar 4
Dell 4
Ebb 4
Feat 4
132 72
High End Performance
Customer Customer
Name Name
Satisfaction Satisfaction
Adam 21 Aft 20
Bid 21 Bold 20
Cid 21 Coat 20
Duck 21 Dot 20
Echo 21 Edge 20
Fist 21 Foam 20
Aft 2 Able 0
Bold 2 Baker 0
Coat 2 Cake 0
Dot 2 Daze 0
Edge 2 Eat 0
Foam 2 Fast 0
138 120
Size
Customer
Name
Satisfaction
Agape 27
Buddy 27
Cure 27
Dune 27
Egg 27
Fume 27
Able 1
Baker 1
Cake 1
Daze 1
Eat 1
Fast 1
168
Segment Spo
Traditional Low End
Round Pfmn Size Pfmn Size
0 5 15 2.5 17.5
1 5.7 14.3 3 17
2 6.4 13.6 3.5 16.5
3 7.1 12.9 4 16
4 7.8 12.2 4.5 15.5
5 8.5 11.5 5 15
6 9.2 10.8 5.5 14.5
7 9.9 10.1 6 14
8 10.6 9.4 6.5 13.5
Ideal Spot
Traditional Low End
Round Pfmn Size Pfmn Size
0 5 15 1.7 18.3
1 5.7 14.3 2.2 17.8
2 6.4 13.6 2.7 17.3
3 7.1 12.9 3.2 16.8
4 7.8 12.2 3.7 16.3
5 8.5 11.5 4.2 15.8
6 9.2 10.8 4.7 15.3
7 9.9 10.1 5.2 14.8
8 10.6 9.4 5.7 14.3
Age
Buying criteria 2 7
Round Traditional Low End
0 3.1 4.6
1 4.1 5.6
2 5.1 6.6
3 6.1 7.6
4 7.1 8.6
5 8.1 9.6
6 9.1 10.6
7 10.1 11.6
8 11.1 12.6
MTBF
Buying criteria 2 7
Round Traditional Low End
0 17500 14000
1
2
3
4
5
6
7
8
Segment Spots
High End Performance Size
Pfmn Size Pfmn Size Pfmn Size
7.5 12.5 8 17 3 12
8.4 11.6 9 16.3 3.7 11
9.3 10.7 10 15.6 4.4 10
10.2 9.8 11 14.9 5.1 9
11.1 8.9 12 14.2 5.8 8
12 8 13 13.5 6.5 7
12.9 7.1 14 12.8 7.2 6
13.8 6.2 15 12.1 7.9 5
14.7 5.3 16 11.4 8.6 4
Ideal Spots
High End Performance Size
Pfmn Size Pfmn Size Pfmn Size
8.9 11.1 9.4 16 4 10.6
9.8 10.2 10.4 15.3 4.7 9.6
10.7 9.3 11.4 14.6 5.4 8.6
11.6 8.4 12.4 13.9 6.1 7.6
12.5 7.5 13.4 13.2 6.8 6.6
13.4 6.6 14.4 12.5 7.5 5.6
14.3 5.7 15.4 11.8 8.2 4.6
15.2 4.8 16.4 11.1 8.9 3.6
16.1 3.9 17.4 10.4 9.6 2.6
Age
0 1 1.5
High End Performance Size
1.7 2.5 2.6
2.7 3.5 3.6
3.7 4.5 4.6
4.7 5.5 5.6
5.7 6.5 6.6
6.7 7.5 7.6
7.7 8.5 8.6
8.7 9.5 9.6
9.7 10.5 10.6
MTBF
0 1 1.5
High End Performance Size
23000 25000 19000
Ideal Spots offset
Segment Performance Size
Traditional 0 0
Low End -0.8 0.8
High End 1.4 -1.4
Performance 1.4 -1
Size 1 -1.4
Traditional Customer Buying Criteria
Categories Expectations Importance
CategoriesAge Expectations2 YeImportance47%
CategoriesPrice Expectations$20.Importance23%
CategoriesPositionExpectationsPerfImportance21%
CategoriesMTBF Expectations14,0Importance9%
Low End Customer Buying Criteria
Categories Expectations Importance
CategoriesPrice Expectations$15.Importance53%
CategoriesAge Expectations7 YeImportance24%
CategoriesPositionExpectationsPerfImportance16%
CategoriesMTBF Expectations12,0Importance7%
Performance Customer Buying Criter
Categories Expectations Importance
CategoriesMTBF Expectations22,0Importance43%
CategoriesPositionExpectationsPerfImportance29%
CategoriesPrice Expectations$25.Importance19%
CategoriesAge Expectations1 YeImportance9%
Size Customer Buying Criteria
Categories Expectations Importance
CategoriesPositionExpectationsPerfImportance43%
CategoriesAge Expectations1.5 Importance29%
CategoriesMTBF Expectations16,0Importance19%
CategoriesPrice Expectations$25.Importance9%
r Buying Criteria
Buying Criteria
mer Buying Criteria
ng Criteria
To provide a round-wise breakdown with exact numbers for each segment, I will consider
Performance & Size Trends – How much these should change each round.
Age Management – Keeping product ages within customer expectations.
MTBF & Pricing Strategy – Ensuring alignment with segment needs.
Product Launch & Retirement Strategy – When to introduce and retire products.
I will now generate a detailed round-wise table outlining Performance, Size, Age, MTBF
Here’s a round-wise breakdown with exact numbers for each segment:
Round Segment Performanc Size Age MTBF
1 Traditional 5.7 14.3 3 16500
2 Traditional 6.4 13.6 2 19000
3 Traditional 7.1 12.9 3 14000
4 Traditional 7.8 12.2 2 16500
5 Traditional 8.5 11.5 3 19000
6 Traditional 9.2 10.8 2 14000
7 Traditional 9.9 10.1 3 16500
8 Traditional 10.6 9.4 2 19000
Round Segment Performanc Size Age MTBF
1 Low-End 2 18 7 14500
2 Low-End 2.3 17.7 7 17000
3 Low-End 2.6 17.4 7 12000
4 Low-End 2.9 17.1 7 14500
5 Low-End 3.2 16.8 7 17000
6 Low-End 3.5 16.5 7 12000
7 Low-End 3.8 16.2 7 14500
8 Low-End 4.1 15.9 7 17000
Round Segment Performanc Size Age MTBF
1 Performance 9 11.5 2 24500
2 Performance 10 10.5 1 27000
3 Performance 11 9.5 2 22000
4 Performance 12 8.5 1 24500
5 Performance 13 7.5 2 27000
6 Performance 14 6.5 1 22000
7 Performance 15 5.5 2 24500
8 Performance 16 4.5 1 27000
Round Segment Performanc Size Age MTBF
1 Size 4.5 9 2.5 18500
2 Size 5 8 1.5 21000
3 Size 5.5 7 2.5 16000
4 Size 6 6 1.5 18500
5 Size 6.5 5 2.5 21000
6 Size 7 4 1.5 16000
7 Size 7.5 3 2.5 18500
8 Size 8 2 1.5 21000
Key Insights
Traditional Segment: Focuses on maintaining mid-range performance and size while introd
Low-End Segment: Products are retired every round due to aging, meaning
Performance Segment: High growth in Performance and rapid shifts in the market; produ
Size Segment: Focuses on reducing Size significantly with new product launches every
Would you like any specific strategy adjustments or more insights into product launch tim
ach segment, I will consider the following key factors:
each round.
ctations.
and retire products.
ormance, Size, Age, MTBF, Pricing, and Product Lifecycle (Launch/Retirement).
Price Status
30 Active
28.75 Retired
27.5 Active
26.25 Retired
25 Active
23.75 Retired
22.5 Active
21.25 Retired
Price Status
25 Retired
23.75 Retired
22.5 Retired
21.25 Retired
20 Retired
18.75 Retired
17.5 Retired
16.25 Retired
Price Status
45 Active
43.12 Retired
41.25 Active
39.38 Retired
37.5 Active
35.62 Retired
33.75 Active
31.88 Retired
Price Status
35 Active
33.75 Retired
32.5 Active
31.25 Retired
30 Active
28.75 Retired
27.5 Active
26.25 Retired
mance and size while introducing a new product every two rounds.
g, meaning a new product launch is needed every year.
shifts in the market; products last about two rounds before retirement.
w product launches every two rounds.
ghts into product launch timing? 🚀
please advise a product changes every year to be made in existing products and suggest whi
It looks like you've uploaded multiple images, but I can't access them directly. However, base
Annual Product Changes:
To align with customer expectations, we need to adjust Performance, Size, Age, and MTB
1. Traditional Segment (47% Age, 23% Price, 21% Positioning, 9% MTBF)
Adjustments per Round:
Improve Performance by ~0.7 annually.
Reduce Size by ~0.7 annually.
Ensure Age remains close to 2 years.
Keep MTBF between 14,000 - 19,000 hours.
New Product Introduction:
Introduce a new product around Round 5, targeting a younger age (fresh 2-year-old product)
Retirement Plan:
Retire products exceeding 3-4 years age, which will be out of the customer expectation rang
2. Low-End Segment (53% Price, 24% Age, 16% Positioning, 7% MTBF)
Adjustments per Round:
Keep price low ($15 - $25).
Ensure Age stays at 7 years (meaning minimal innovation).
Performance and Size should match expectations (e.g., 1.7 Perf, 18.3 Size
MTBF should be between 12,000 - 17,000 hours.
New Product Introduction:
Add a new product around Round 5 or 6 to replace aging products.
Retirement Plan:
Retire older products when they exceed 8-9 years, as they will become uncompetitive.
3. Performance Segment (43% MTBF, 29% Positioning, 19% Price, 9% Age
Adjustments per Round:
Performance should increase by ~1.0 each round.
Size should decrease gradually.
Maintain MTBF above 22,000 hours.
Keep Age around 1 year.
New Product Introduction:
A new Performance product should be launched every 2-3 rounds (e.g., Rounds 2, 5, and
Retirement Plan:
Retire products older than 2-3 years, as they become uncompetitive in this fast-moving segm
4. Size Segment (43% Positioning, 29% Age, 19% MTBF, 9% Price)
Adjustments per Round:
Reduce Size by ~1 unit annually.
Maintain Performance around 4.0.
Ensure Age is close to 1.5 years.
Keep MTBF between 16,000 - 21,000 hours.
New Product Introduction:
Introduce new Size products in Rounds 3 and 6.
Retirement Plan:
Retire products once they exceed 2-3 years to match customer demand.
Overall Recommendations
New Product Launches:
Round 2: New Performance and Size product.
Round 5: New Traditional and Low-End product.
Round 6: New Size product.
Round 8: New Performance product.
Retirement Plan:
Retire Traditional products after 4 rounds.
Retire Low-End products after 8 rounds.
Retire Performance & Size products every 2-3 rounds.
Would you like a detailed round-wise breakdown of exact numbers for each product adjustme
ducts and suggest which round to add new product and when to retire out of scope products
irectly. However, based on the tables you shared, I can help you strategize product changes, introduct
Size, Age, and MTBF for each product category while keeping pricing in mind.
oning, 9% MTBF)
esh 2-year-old product) while the existing one ages out.
omer expectation range.
ing, 7% MTBF)
, 18.3 Size).
e uncompetitive.
19% Price, 9% Age)
e.g., Rounds 2, 5, and 8).
n this fast-moving segment.
9% Price)
each product adjustment?
ope products
uct changes, introductions, and retirements for the different market segments.
