Business Details
• Restaurant Name:
• Little Burma
• Restaurant ownership:
• Board of directors
• Restaurant Information:
• We are an authentic Burmese restaurant, our recipes are passed down from
generation to generation by our chefs, link step into Little Burma！
www.instagram.com/the_little_burma
• Restaurant Address:
• Cardiff
• Products & Services:
• Description of Khao Suey: The traditional Burmese recipe consisting of cooked meat,
egg and vegetables stewed in coco-nut milk.
• Vision & Mission:
• Our restaurant is more than just a regular restaurant, it is a community center. We
want to be one of the most trusted culinary landmarks for locals and visitors alike,
where everyone can feel the power and beauty of food.
• Restaurant History Information:
• Little Burma is the Lahore's most authentic Burmese food. Their work has been
featured in Sunday Times, Express Tribune and Hello! Pakistan. They have achieved
the title of ‘Best Khau Suey in Town’.
Industry and Market Analysis
Competitive rivalry within an industry Threat of new entrants：
The top Burmese restaurants in the UK are Lahpet We face competition from other
and Cafe Mandalay , which hold the largest market Burmese restaurants, as well as from
share. Their menus are very similar to the products retail industries such as supermarkets
sold in our restaurants, and they are competing for and convenience stores.
sales and market share in the food industry.
Bargaining power of suppliers
Cooperate with specific manufacturers- Bargaining rivalry within an industry
farmers in poor areas as supplier As individual customers - we will provide
（including vegetable and meat ， some coupons or membership services to
e.g.chicken and beef) purchase in large develop them into loyal customers.
quantities, maintains a stable relationship As group customers - We will provide
with the supplier. discounts for orders starting from eight
people.
Threat of substitute product
Threats from other foreign restaurants, such
as Western restaurants, Italian restaurants
and Spanish restaurants and so on.
Canned food sales are also threatened by
the growth of stores, chains and retailers.
Target Market Value Proposition Competitive
Differentiators
Culinary Authenticity of Expertise in Burmese
experiences Recipe food
Quality conscious Quality Product sourcing
CUSTOMER customers
Event Organisers
confirmation
Discounted prices Diverse and unique
VALUE menu along with
vegetarian options
PROPOSITION like Letho.
• Little Burma's Customer Value Proposition revolves around authenticity, health-
consciousness, diverse menu options, and a commitment to exceeding customer
expectations, littleburma emphasizes authenticity, health-consciousness, and the joy
of shared moments.
• The brand's online presence is carefully curated, and we continuously monitor
competitor actions to stay ahead in the dynamic food industry. Little Burma also
focuses on product and market development, aiming to exceed customer
expectations. They prioritize quality assurance, careful sourcing, and offer diverse and
healthy menu options. The addition of a new vegetable option to our menu reflects
their commitment to inclusivity and innovation.
Resources
Products
Letho which is originally Thick and spicy tomatoes and The traditional burmese recipe Spicy tuna fish gravy sauteed on a
pronounced in burmese as prawn gravy served with boiled consisting of meat chicken/beef pan with a hint of fish sauce and
atho.Sticky noodle salad tossed in rice with a hint of coriander and braised in coconut cream curry our secret spices, garlic, onions
tamarind and dried chickpeas spring onions with our secret spices and is and tomatoes and is served with
paste furtherly sauteed in served with noodles and 6 boiled rice
potatoes and onion sauce and is separate condiments
served with vegetable broth.
• Takeout market and
Passenger flow
Market
Competition • Promote Features.
Marketing activities.
Brand image.
• Food delivery
platforms and
Weather
Risk
Platform • Establish long-term
&
and cooperative
Strategic Delivery relationships.
Options Intelligent route
planning. Batch
delivery.
• Negative reviews
Reviews
and • Reply to comments
Reputation actively. Solve every
small problem.
Business Strategy
and Growth
First year First two years First three years Four to five years
• Market research. • Establish the brand • Technological • Brand expansion.
• Site selection image. innovation (improving • Diversifying menu.
(decoration, equipment • Consider entering the efficiency and reducing • Planning to open chain
procurement). London market. costs). stores in the UK.
• Meeting the needs of • Establish a cooperative
food preparation and relationship with the
takeaway services. food delivery platform.
Marketing Strategy Details
Customer Aquisition We will be spending £3 on customer for the first year from our marketing budget which
will reduce by 35-40% after a year
Price £8.75-13.90 for in-person purchases for our four dishes; charging additional £2.3 more
for online orders with every dish, balancing fairness and profitability for investors.
Place Availability both takeaway and online through our own website, facebook, instagram
along with delivery platforms like Deliveroo and uber eats for wider accessibility.
Promotion Engaging with food bloggers through PR boxes for a strong launch and positive reviews.
Sales Tactics Highlighting the health-conscious aspect along with the fact that grandmother Burmese
secret recipe is followed, emphasizing the absence of unhealthy food additives the
Chinese salt which is widely used as taste enhanchers in restaurants.
Brand Development Instagram,facebook,youtube,tiktok presence
([@the_little_burma](https://www.instagram.com/the_little_burma/)) and
collaborations with digital creators.
Growth Potential Digital ad spend,already tested positive initial reception, $3000 ad spend with return of
10 times sales, and brand collaborations which contributed to further digital presence.
Sales Projections (First Two Years)
• Overall increase in the sales of Little Little Burma Sales (First Two Years)
Burma. 5,000
4600
4,500
4200
• An expectation to sell 14,800 units in Year 3900
4000
4,000
1 and 16,000 units in Year 2, leading to 8% 3,600
3800
increase in sales between the first two 3,500
3500
years. 3,200
3,000
• Little Burma forecasts to generate
Sales
2,500
£140,600 in sales in the first year, and
2,000
£152,000 in the second year.
1,500
• 12.5% increase in sales from Year 1 Q1 to 1,000
Year Q2.
500
• Period of greatest sales being in the
0
Y1 - Q1 Y1 - Q2 Y1 - Q3 Y1 - Q4 Y2 - Q1 Y2 - Q2 Y2 - Q3 Y2 - Q4
summer due to consumer behaviour and
willingness to spend for new experiences.
Sales Projections (First Five Years)
Little Burma Sales (Five Years)
• A linear increase in the sales of Little
25,000
Burma in the first five years of launching 23,500
the business. 22,000
20,000 19,000
• An increase of 58% in sales over the five
years period. 16,000
14,800
15,000
Sales
• It is expected that Little Burma will
generate £905,350 over the five years in 10,000
revenue.
• As the business becomes more
5,000
established and as more effective
marketing is performed, the sales
increase by a greater rate between the 0
Y1 Y2 Y3 Y4 Y5
third and fifth years compared to the
first and second.
Rent for a restaurant in Cardiff - £15,000 per annum.
Utilities - £5,000 per annum.
Equipment - £12,000.
Certifications and Insurance - £3,000.
Start-up A chef - £30,000 per annum.
finances. Store Manager – £27,000 per annum.
Two cashiers - Annual salaries of £20,500 amounting to £41,000 total
Digital Marketing - £50,000
Inventory - £27,000
Total - £210,000
Executive Summary
• We are a four year old brand and this will be our first restaurant
to enter the UK market, in the UK
• We mainly sell our speciality dish Khao Suey plus we also sell
some peripherals such as our homemade dressings, KhaoSuey
£8.75 per portion for in-person purchases; £2.3 more for online
orders, balancing fairness and profitability for investors.
• online orders, balancing fairness and profitability for
investors.The main sales channel is online but you can also walk
into our shop to order.
Thank you for your time.
