A

STUDY

ON

CONSUMER BEHAVIOUR TOWARDS BIG BAZAAR

A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE AWARD OF DEGREE OF
BACHELOR OF COMMERCE

Submitted by

CHOUMAR RAHUL

201322405009

Under the guidance of

GM. SUNIL KUMAR (M. Com)

HEAD OF THE DEPARTMENT OF COMMERCE

Department of Commerce

SAI CHAITANYA DEGREE COLLEGE

OSMANIA UNIVERSITY

HYDERABAD-500014, INDIA

April-2025
 SAI CHAITANYA DEGREE COLLEGE

KOMPALLY

GM. SUNIL KUMAR ([Link])

HEAD OF THE DEPARTMENT OF COMMERCE

CERTIFICATE

I certify that the project work entitled “A STUDY ON CONSUMER BEHAVIOUR TOWARDS BIG

BAZAAR”, is the original work done by under my guidance.

Date:

GM. SUNIL KUMAR ([Link])

 DECLARATION

I, here by declared that this project report entitled, on “A STUDY ON CONSUMER BEHAVIOUR TOWARDS

BIG BAZAAR” Is a bonafide work taken by me and it is not submitted to any other university or institution for

the award of any degree/diploma certificate or published any time before.

 ACKNOWLEDGMENT

I expressor deep sense of gratitude to our teacher and project supervisor, GM. SUNIL KUMAR [Link] HOD

of Commerce, Sai Chaitanya Degree College, Osmania University who has guided the project work scholarly

advice and meticulous care. In spite of his multifarious academic and administrative responsibilities, he has been

kind enough to spare him valuable time for consultations and guidance. It has been an immense pleasure and

privilege to work under him. But for him valuable guidance and encouragement and work would not been what it

is now, we thank his whole heartedly for helping us in the completion of project.

I am highly thankful to all our lectures, for their words of wisdom, valuable suggestion encouragement in our
work.I also thank our friends and classmates for their encouragement in this endeavor last but not least, we are
thankful to all the person who has directly and indirectly helped us in the completion of this research
 TABLE OF CONTENTS
CHAPTERS TOPIC PAGE NO

➢ INTRODUCTION 1-11
➢ NEED & IMPORTANCE
CHAPTER 1
➢ OBJECTIVES
➢ RESEARCH
METHODOLOGY
➢ SCOPE AND PERIOD OF
STUDY

➢ LIMITATIONS

12-21
CHAPTER 2 ➢ REVIEWOF LITERATURE

CHAPTER 3 ➢ INDUSTRY PROFILE 22-36

➢ COMPANY PROFILE

CHAPTER 4 ➢ DATA ANALYSIS 37-55

&
INTERPRETATION

CHAPTER 5  FINDINGS 56-59

➢ SUGGESTIONS

CHAPTER 6 ➢ BIBILIOGRAPHY 60-64

➢ QUESTIONNAIRE
CHAPTER-1

1
INTRODUCTION:

Marketing is the moving and exciting activity in everybody activities. The sellers,
distributors, advertising agencies, consultants, transporters, financers, store agencies and
every one as a counter are part of the marketing system. Any exchange process be it
consumer, goods, intermediary goods, services of ideas, comes under the preview of
marketing. It is very often regarded that the development of markets and marketing is
synonymous with the economic development of account. Through marketing is an action
discipline. In the ever-growing corporate world, marketing is being regarded as a crucial
element for the success of an Enterprise.

The marketing discipline is undergoing fresh re appraisal in the light of the vast global,
technological, economic and social challenges facing today's companies and countries.
Marketing at its best is about value creation and raising the world's living standards. Today's
winning companies are those who succeed most in satisfying, indeed delighting their target
customers.

As quoted by [Link] “Marketing is so basic that it cannot be considered a separate

function. It is whole business seen from the point of view of its final result, that is, from the
customer's point of view. Business success is not determined by the producer but by the
customer”.

Philip Kotler has therefore defined marketing as “it is a social and managerial process
by which individuals and groups obtain what they need and want through creating, offering
and exchanging products of values with others”. Many Indian companies espouse a satisfied
customer philosophy and describe marketing as customer-satisfaction engineering. Since the
economy in this country has changed from a primary condition of scarcity to gradual and
steady stage of affluence, largely giving consumers the opportunity to choose among many
varied alternatives, satisfaction has become a major concern of business.

2
INTRODUTION TO CONSUMER BEHAVIOR:

One thing that we have in common is that we all are consumers. In fact everybody in
this world is a consumer. Every day of our life we are buying and consuming an incredible
variety of goods and services. However, we all have different tastes, likes, dislikes, and adopt
different behavior patterns while making purchase decisions.

The term consumer behavior refers to the behavior that consumers display in searching
for purchasing using evaluation and disposing in searching for purchasing using evaluating
and disposing of products and services that they exact will satisfy o how individuals make
decisions to send their available resources (time, money and effort) on consumption related
items. It includes the study of “What they buy”, ”Why they buy”, “When they buy it”, “Where
they buy it”, “how often they buy it” and “how often they use.

DEFINITIONS:

Consumer Behavior (or Buyer Behavior) is broadly defined by various scholars &
researchers as:

1. It's the behavior displayed by the consumers during the acquisition, consumption and
disposition of products, services, time and ideas by decision making units.
2. It is the body of knowledge which studies various aspects of purchase and
consumption of products and services by individuals with various social and
psychological variables at play.
3. The behavior that the consumers display in searching for, purchasing, using,
evaluating and disposing of products and services that they expect will satisfy their
needs.

4. The process and activities people engage in when searching for, selecting, purchasing,
using, evaluating, and disposing of products and services so as to satisfy their needs
and desires.
5. The activities directly involved in obtaining, consuming, and disposing of products
and services, including the decision processes that precede and follow these actions.

3
 6. The American Marketing Association (AMA) defines consumer behavior as “The
dynamic interaction of cognition, behavior & environmental events by which human
beings conduct the exchange aspect of their lives.

Consumer behavior is helpful in understanding the purchase Behavior and preferences

of different consumers. As consumers, we differ in terms of sex age, education, occupation,
income, Family setup, religion, nationality and social status. Because of this different
background factors, have different needs and we have only buy those products and services,
which we think, will satisfy our needs.

A MODEL OF CONSUMER BEHAVIOUR:

A consumer decisions to purchase a particular product of service is the result of

complex interplay of a number of variables. The starting point of the decision process is
provided by the company’s marketing stimuli in the shape of product, promotion, and price
and distribution strategy. Consumer often purchase new products that are associated with a
favorable viewed brand name.

CULTURAL FACTORS:

Culture: Culture is the most fundamental determinant of a person’s wants and behavior like
set of values, perceptions, preferences and behaviors through his or her family member.
Subculture: social classes are relatively homogeneous and enduring divisions in a society
which are hierarchically ordered and whose members shares similar Values, interest and
behavior and social classes includes upper class, middle class and lower class.

SOCIAL FACTORS:

References Groups: A persons reference groups consist of all the groups that have a direct
(face to face) are indirect influence on the persons altitude or behavior. This group to which
the person, belongs and interacts.

Personal Factors: A consumer decision also influenced by personal characteristics notably

the buyers age & life cycle stage, occupation, economic circumstances, life style and
personality and self concept.

4
PSYCHOLOGICAL FACTORS:

Motivation: A person has many needs at any given time. Some needs are biogenic. They arise
from psychological states of tension such as hunger, tryst and discomfort.

Perception: Perception is defined ass “the process by which an individual selects, organizes,
intercepts, information, inputs to create a meaningful picture of the world.

5
NEED FOR THE STUDY:

Consumer behavior plays a major role for the growth of the company in the modern
market scenario. The basic idea of this study is to find the consumer behavior towards Big
Bazaar. The needs have to be recognized and necessary steps have to be taken to make the
changes.

India is growing rapidly and changes are dynamic. People are changing, the preference
and the demand is changing. The market also has to change accordingly.

The purpose of consumer behavior is not only for retaining the customers but also
attracting new customers and increasing the sales also creating and maintenance of brand
awareness.

In this competitive market the level of consumer satisfaction decides the success of
any product and any company. The night consumers have to be targeted and the right strategy
should be implemented at the right time. This will give the desired results.

OBJECTIVES OF THE STUDY:

The main objective is to determine the current consumer behavior levels of the customers
with regards to Big Bazaar.

• To study and analyze consumer shopping behavior towards Big Bazaar.

• To assess the behavior level of different type of customers shopping at Big
Bazaar.
• To identify what type of strategies are suitable for the company to reach the targeted
customers.
• To find out the factors which influence the consumption of the products in Big Bazaar.
• To identify effective a advertising sources which are influencing customer purchasing
behavior at Big Bazaar.
• To find out how the consumers spent their incomes, time on the purchasing
of the products.

6
 RESEARCH METHODOLOGY

The survey technique is intended to secure one or more items of information from a
sample of respondents who are representatives of a larger group. The information is recorded
on a form known as questionnaire. As data are gathered by asking questions from persons who
are believed to have desired information, the method is known as questionnaire technique.

REASONS FOR WIDE USE OF THIS METHOD:

• It can secure both quantitative and qualitative information directly from the
respondents.
• It is the only method of directly measuring attitudes and motivations.
• It is quite flexible in terms of the types of data to be saaembled, the method of
collection or the timing of research.

Meaning of Research

According to D. Slessinger and M. Stephenson in the Encyclopedia of social sciences

define research as “the manipulation of things, concepts or symbols for the purpose of
generalizing to extend, correct or verify knowledge, whether that knowledge aids in
construction of theory or in the practice of an art”.

TYPES OF RESEARCH

1. Exploratory Research,

2. Descriptive Research.

7
 Exploratory Research:

Exploratory research studies are also termed as formulate research studies. The main
purpose of such studies in that of formulating a problem for more precise investigation or of
developing the working hypothesis forms an operational point of view.

Descriptive Research:

Diagnostic Research studies determine the frequency with something occurs or its
association with something else.

In this project, information pertaining to customer needs satisfaction and their

demographic profile was collected; hence it is a descriptive research.

1) Primary data:

Meaning: Primary sources of data are the data which needs the

personal efforts of collect it and which are not readily available.

Primary source of data are the other type of source through which the data was collected.

Following are few ways in the data was collected:

1. Questionnaires: It is the set of questions on a sheet of paper was being given to the
of fill it, bases on which the data was interpreted.

8
2. Direct interviewing: Direct interviewing involved the process where I asked the
questions directly to the customers and I got the feedback.

2) Secondary data:

Secondary sources are the other important sources through which the data was
collected.

These are the readily available sources of the data where one had need not put much
effort to collected, because it is already been collected and part in an elderly manner by some
researcher, experts and special.

The secondary sources helpful for the study were

1) Text books like marketing management research methodology

Advertisement and sales promotion etc.
2) Internet was made use for the collection of the data.
3) Newspapers were also referred.
4) Business magazines were referred.

3) Sample size:
By using judgment random sampling technique 100 respondents are selected for
the purpose of the study.

4) Period of study:
The study is undertaken in the duration of 34 days.

5) Research approach:
The survey method was adopted for collected the primary data. Survey research
is systematic gathering of data from respondent through questionnaire.

6) Research instrument:
9
 The data for this research study was collected by survey technic using interview
method guided by questionnaire.

7) Collection of Data:
Questionnaire and personal interviews are the methods that I have used for
collecting the data.

SCOPE OF THE STUDY

Big Bazaar as six branches in Hyderabad. My scope is limitation to one Branch
(KACHIGUDA). The scope of the study is to identify the consumer behavior towards Big
Bazaar. It is aimed at enlightening the company about different steps to be taken up to
increase the share of Big Bazaar with regard other competitors and also to make the company
to provide better customer services.
The scope of the study is only confined to the area covered under Hyderabad and only
confined in studying about the consumer behavior towads Big Bazaar.

10
LIMITATIONS:

➢ Time has been a major constraint throughout the study as it has been only for duration
of 2 months.

➢ As this survey was restricted to Hyderabad this cannot be stated as an in depth

research on this subject.

➢ Enough care is taken in formulating the questionnaire, still some errors may creep in.
➢ The consumer behavior varies according to different products.

➢ Quality verses price was not taken into the consideration.

➢ The project is based on the interview methodology by a stured questionnaire and the
jpersonal skills of the person undertaking the project affect the results.

11
CHAPTER-2

12
 REVIEW Of LITARATURE/CONSUMER BEHAVIOUR:

What is consumer behavior?

Activities people involved in when selecting, purchasing, and using products so as to

satisfy needs and desires. Consumer behavior involves the psychological process that
consumers go through in recognizing needs, finding ways to solve these needs, making
purchase decision (e.g., whether or not to purchase a product and, if so, which brand and
where), interpret information, make plans, and implement these plans (e.g., by engaging in
comparison shopping or actually purchasing a products).

SOURCES OF INFLUENNCE OF THE CONSUMER:

The consumer faces numerous of influence. Often, we take cultural influences for
granted, but they are significant. An American will usually not bargain with a storeowner.
This, however, is common practice in much of the world. Physical factors also influence our
behavior. We are more likely to buy a soft drink when we are thirsty. For example, and food
manufacturers have found that it is more effective to advertise their products on radio in the
late afternoon when people are getting hungry. A person's self image will also tend to
influence. what he/she will buy. An upwardly mobile manager may buy a flashy car to project
an image of success. Social factors also influence what the consumers buy-often, consumers
seek to imitate others whom they Admire, and may buy the same brands, the social
environment can include both the mainstream culture (e.g., Americans are more likely to have
corn flakes/ham and eggs for brake past than to have rice, which is preferred in
many Asian

13
countries) and a sub culture (e.g., rap music often Appeals to a segment within the population
that seeks to distinguish itself from the main stream population). Thus sneaker manufacturers
are eager to have there products worn by admired athletes. Finally, consumer behavior is
influences by learning – you try a hamburger and learn that it satisfies your hunger and tastes
good, and the next time you are hungry, you may consider another hamburger.

DECISION-MAKING INVOLVE SEVERAL STEPS

[Link] recognition

[Link] evaluation
2. Information search

[Link] decision 3. Evaluation of

alternatives

Problem recognition – you realize that something is not as it should be. Perhaps, for example,
your car is getting more difficult to start and is not accelerating well. Information search- what
are some alternative ways of solving the problem? You might buy a new car, buy a used car,
take your car in for repair, ride the bus, ride a taxi, or ride a skateboard to work.

A customer can obtain information from several sources: Personal

sources: family, friends, neighbors etc.

14
Commercial sources: advertising, sales forces retailers, dealers, Packaging,

point-of sale displays.

Public sources: newspapers, radio, television, consumer organizations, special

magazines.

Experimental sources: handling, examining, using the product Internal and

external search for information to make a decision

Internal search: Scan memory.

External search: shopping, personal sources, public media, Advertisements

Evaluation of alternatives: A skateboard is inexpensive, but may be ill-suited for long

distances and for rainy days.

Purchase stage, and sometimes a post-purchase stage (e.g., you return a product to the
store because you did not find it satisfactory), in reality, people may go back and fourth
between the stages. For example, a person may resume alternative identification during while
evaluating already known alternatives.

The decision maker(s) have the power to determine issues such as: Whether to buy?

Which product to buy?

Which brand to buy?

Where to buy it? And

When to buy?

Note, however, that the role of the decision maker is separate from that of the
purchaser. From the point of view of the marketer, this introduces some problems since the
purchaser. can be targeted by point-of-purchase (POP) marketing a effort that cannot be aimed
at the decision maker. Also note that the distinction between the, purchaser and decision
maker be somewhat blurred the decision maker may have to make a substitution if the desired
brand is not in stock, the purchaser may disregard institutions (by error or deliberately).

15
BUYER BEHAVIOUR – CULTURAL FACTORS

Cultural factors have a significant impact on customer behavior. Cultural is the most
basic cause of a person's wants and behavior. Growing up, children learn basic values,
perception and wants from the family and other important group. Marketing are always trying
to spot “cultural shift'” which might point to new products that might be wanted by customer
or to increased demand. For example, the cultural shift towards greater concern about health
and fitness has created opportunities (and now industries) servicing customers who wish to
buy:

Low calorie foods

Health club memberships Exercise

equipment

Activity or health- related holidays etc.

Similarly the increased desire for “leisure time” has resulted in increased demand for
convenience product and service such as microwave ovens, ready meals and direct marketing
service businesses such as telephone banking and insurance.

Each culture contains “sub-cultures” – groups of people with shared values. Sub- cultures can
include nationalities, religions, racial groups, or group of people sharing the same
geographical location. Sometimes a sub-culture will create a substantial and distinctive market
segment of its own.

BUYER BEHAVIOUR – SOCIAL FACTORS:

Introduction: A customer's buying behavior is also influenced by social factor, such as the
group to which the customer belongs and social status. In a group, several individuals may
interact to influence the purchase decision. The typical roles in such a group decision can be
summarized as follows:

16
Initiator: the people who first suggest or think the idea of buying a particular product or
service.

Influence: a person whose view or advice influences the buying decision. Decider: the
individual with the power and/or financial authority to make the ultimate choice regarding
which product to buy.

Buyer: The person who concludes the transaction.

User: The person (persons) who actually uses the product or service. INDIVIDUAL FACTORS

THAT SHAPE BUYER BEHAVIOUR PROCESS

HIGH INVOLVEMENT Extensive problem-solving (EPS)

LOW INVOLVEMENT Limited problem solving (LPS)

Reutilized response behavior (RRB)

The various purchase influence factors are as follows:

Personal
Social Psychologic
Age and life
Cultural cycle stage
al al
Reference
Motivation
Buyers
Culture groups

Sub culture Perception

Family Occupation

Social culture Learning

Roles and

Beliefs and
Economic
situation

CULTURAL FACTORS

17
 Cultural factors exert a broad and deep influence on consumer behavior. The marketer
needs to understand the role played by the buyer's culture, subculture, and social class.

Culture

The set of basic values, perceptions, wants, and behaviours learned by a member of
society from family and other important institutions,

Subculture

A group of people with shared value systems based on common life experiences
and situations.

Social classes
Relatively permanent and ordered divisions in society whose members
share similar values, interests, and behaviors.

SOCIAL FACTORS

A consumer's behavior also is influenced by social factors, such as the consumer's

small groups, family, and social roles and status.

Groups

Two or more people who interact or accomplish individual or mutual

goals.

Family

A family is a domestic group of people, or a number of domestic groups linked

through descent (demonstrated or stipulated) from blood relation, marriage or adoption.

Roles and status

A person belongs to many groups- family, clubs, organisations. The person's position
in each group can be defined in terms of both role and status.

PERSONAL FACTORS

18
 A buyer's decisions also are influenced by personal characteristics such as the buyer's
age and life cycle stage, Occupation, economic situation, lifestyle, and personality and self-
concept.

Age and life-cycle stage

People change the goods and services they buy over their lifetimes. Tastes and
preferences changes as lift-cycle goes.

19
Personality and self concept

A person's distinguishing psychological characteristics that lead to relatively

consisting and lasting responses to his or her own environment.

PSYCHOLOGICAL FACTORS

A person's buying choices are further influenced by four major psychological factors:
motivation, perception, learning, and attitudes.

Motivation

A need that is sufficiently pressing to direct the person to seek satisfaction of the need.

Perception

The process by which people select, organize, and interpret information to form a
meaningful picture of the world.

Learning

Changes in an individual's behavior arise from experience.

Beliefs and attitudes

A descriptive thought that a person holds about something is his/her belief. A person's
consistently favorable or in favorable evaluations, feeling, and tendencies toward and object
or idea is attitude.

The common tools used to conduct data analysis range from simple cross tabulations
and segmentation analysis to more sophisticated statistical methods such as multivariate and
logistic regression discriminates analysis and cluster analysis. In the last few years,
optimization tools and machine learning algorithms such as neural networks and genetic
algorithms have also been used to perform advanced data analysis.

The study of consumers helps firms and organizations improve their marketing strategies by
understanding issues such as

V The psychology of how consumers think, feel, arson, and select between different
20
 alternatives (e.g., brands, products);
V The psychology of how the consumer is influenced by his or her environment
(e.g., culture, family, signs, media);
V The behavior of consumers while shopping or making other marketing decisions;

Limitations in consumer knowledge or information processing abilities influence decisions and

marketing outcome;

How consumer motivation and decision strategies differ between products that differ
in their level of importance or interest that they entail for th consumer; and How marketers
can adapt and improve their marketing campaigns and marketing strategies to more effectively
reach the consumer.

Understanding these issues helps us adapt our strategies by taking the consumer into
consideration. For example, by understanding that a number of different messages compete
for our potential customers' attention, we learn that to be effective, advertisements must
usually be repeated extensively. We also learn that consumers will sometimes be persuaded
more by logical arguments, but at other times will be persuaded more by emotional or
symbolic appeals. By understanding the consumer, we will be able to make a more informed
decision as to which strategy to employ.

• Behavior occurs either for the individual, or in the context of a group (e.g., friend’s
influence what kinds of clothes a person wears) or an organization (people on the job
make decisions as to which products the firm should use).
• Consumer behavior involves the use and disposal of products as well as the study of
how they are purchased. Product use is often of great interest to the marketer, because
this may influence how a product is best positioned or how we can encourage
increased consumption. Since many environmental problems result from product
disposal (e.g., motor oil being sent into sewage systems to save the recycling fee, or
garbage piling up at landfills) this is also an area of interest.
• Consumer behavior involves services and ideas as well as tangible products.
• The impact of consumer behavior on society is also of relevance.

21
CHAPTER-3

22
 INDUSTRY JPROFILE

Retail industry largest industry, accounting for are 10% of the country's GDP and
around 8% of the employment retail industry in India is at the cross roads. It has emerged as
one of the most dynamic and fast paced industry with several players entering the market, but
because of the heave intial investment required break even is difficult to achieve and many of
these players have not tasted success so far.

However the future is promising; the market is growing, government policies are
becoming more favorable and emerging technologies are facilitating operations. Retailing in
India is gradually inching its way towards becoming the next boom industry. The whole
concept of shopping has altered in terms of format and consumer buying behavior ushering in
a revolution in shopping in India.

SOMEKEY FACTORS

• RETAIL IS India's largest industry accounting for over 10% of the country's
GDP and around 8%of the employment.
• The market size of th Indian retail industry is about US $312 billion.
• Retailing in India is gradually inching its way towards becoment the next boom
industry.
• A large young working population with average age of 24 years

INDIA'S CONSUMPTION COSMO

During the past decade, private final consumption expenditure has been the key driver of economic
growth in India.

23
 Growth
domestic
product
$973billion

Capital
Government
Private final Formation
spending
consumption $273 billion
$108 billion
(11%) Expenditure (29%)
$592billion
(60%)

Utility payments Consumption

Fuel transportation spending
Electricity, water $350 billion
communication
Expenditure on
medical & education
$242billion

24
 The $ 350 billion consumption spending provides the single biggest business opportunities in
India and is divided into sa,e key categories led by food, fashion and home products

Fashion
Accessories
Fashion 5.5% Consumer
Accessories $225b Durable 4%
5.5%
$14b
$225b

Fashion
Accessories
5.5% Furniture
$225b Fashion 3.4%
Accessories $12b
5.5%
$225b
Fashion
Accessories
5.5% Fashion
$225b Accessories
5.5%
Fashion $225b
Accessories Fashion
5.5% Accessories 5.5%
$225b $225b

25
 COMPANY PROFILE

Pantaloon Retail (India) Limited, is India's leading retailer that operates multiple retai
formats in both the value and lifestyle segment of the Indian consumer market. Headquartered
in Mumbai (Bombay), the company operates over 12 million square feet of retail, has over
10000 stores across 71 cities in India and employs over 30,000 people.

The company's leading formats include pantaloons, a chain of fashion outlets, Big
Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the
look, touch and feel of Indian bazaars with aspects of modern retail choice, convenience and
quality and central, a chain of seamless destination malls. Some of its formats include brand
factory, blue sky, all top 10 stars and sitara. The company also operates an online portal,
[Link].

A subsidiary company, Home solutions Retail (India)limited, operate Home Town, a

large – format home solutions store, collection I, selling home furniture products and e-zone
focused on catering to the consumer electronics segment.

Pantaloon Retail was recently awarded the international retailer of the year 2007 by
the US – based National Retail Federation (NRF) and the Emerging market retailer of the
year 2007 at the world retain congress held in Barcelona.

Pantaloon Retail is the flagship company of Future Group, a business

group.

Catering to the entire Indian consumption space.

26
THE FUTURE GROUP AS GIVEN BY THE GENERAL MANAGER:

“Future [Link] is owned and operated by Future Bazaar India Ltd. (FBIL).

FBIL is a part of the Future Group, India's largest retain conglomerate. FBIL is the e-
commerce arm of the Future Group. The company was incorporated in 2006 and began
business in 2007.

As part of India's largest retail chain, we enjoy the benefits of buying in bulk for the
entire group. Out aim is to get you a great range of products at great prices.

Core competency of the business… what makes us different from other.!!

• A choice of more than 20,000 products.

• Delivery across more than 1500 cities and towns in India covering around 16,000 pin
codes.
• Fast deliveries – tie ups with world leaders in logistics & transportation services
• A dedicated customer care helpline for any queries.
• Always offering Manufacturer's guarantee as opposed to seller's guarantee, which
most of the other online shopping sites offer.
• Aggressive prices –[Link] has the benefit of leveraging the sourcing
network of the Future Group's retail chains. This sourcing network straddles a wide
range of product requirements, thus being able to offer us economies of scale thereby –
unbelievable prices to it's customers.

• Unmatched selection of products an Brands - we have more than 20,000 products

which crates the flexibility to offer a large range of choices to customers. We also have
partnerships with most of the brands available in the country, which allows us to get
the latest in the range to our customers. We have been able to create some major
popularity ripples with our corporate clients with products like mobiles, electronics,
laptops, MP3 players, T-shirts, Gift Vouchers and so on.
• Seamless end-to-end Logistics solution – we pride ourselves in having built an end-
to-end logistics solution, right from stocking, dispatching, and delivery confirmation
up to post-sales support. Our back-end infrastructure enables us to service around

27
 15,000 pin codes across India.
• Dedicated Customer Care for online customers as well as corporate clients – We
have a dedicated team straddling client servicing, sourcing, logistics and customer
service for all our customers.
• “our Brand Association” – Most importantly out parentage & association with
humungous retail brands like Big Bazaar, Pantaloons, Central and many more, lends
tremendous amount of trust jj& credibility to our end consumers.”

28
 ABOUT FUTURE GROUP

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one
of India's leading business houses with multiple business spanning across the consumption
space. While retai forms the core business activity of Future Group, group subsidiaries are
present in consumer finance, capital, insurance, leisure and entertainment, brand
development, retail, real estate development, retail media and logistics.

Led by its flagship enterprise, Pantaloon Retail, the group operates over 11
million square feet of retail space in over 63 cities and towns and 65 rural locations across
India. Pantaloon Retail was awarded the International Retailer of the year – 2007, by the
US-based National Retail Federation, the largest retail trade association and the Emerging
Market Retailer of the year 2007 at the World Retail Congress in Barcelona.

Future Group believes in developing strong insights on Indian consumers and

building businesses based on Indian ideas, as espoused in the group's core value of ‘Indian
ness'. The groups corporate credo is, ‘Rewrite rules, Retain values' More about Future
Group.

29
The [Link]’ promise as given by the General Manager:

Manufacturer’s warranties on all products

Future Bazaar sells only original products from authorized dealers; so all
applicable products carry the original manufacturer's warranty. Customers can visit any of
the authorized service centers of the manufacturer if required. The invoice accompanying
the product is your warranty document, so please preserve it.

Guaranteed Delivery

Future bazaar guarantees to deliver the exact product you selected, without
defects. In case you have received a different product, or if the product was damaged in
transit, please let us know and we will ensure that we replace the product or ensure that
your money is refunded. Please note that delivery times vary according to products to
products 95%of our deliveries take place with in the committed time period. For the
occasional delays, we wil contact you and update you about the status.

Secure Payments

We are committed to encuring that no payment misuse happens, so we work

with bank and payment gateways to ensure that your information is protected. Payments
are protected both by us and by the policies of your bank, and the chances of fraud in these
channels are actually very low.

We also have a Risk Management team that scrutinizes all payments to ensure that
there are no fraudulent transactions. Our office address is also available for anyone who
wishes to contact us in person. moreover, being part of India's largest retail company
with a presence all over India, we are omnipresent.

Our simple 15-Days Return Policy – No questions asked!

If you have purchased something at [Link] ad the product did not

meet your expectations or does not fit your needs, then you can return the product to us,
no questions asked, as long as it is in its original packaging and accompanied by its
invoice. Just contact our Customer Care and we'll arrange to pick up the product from
your home – simple.
30
 Prompt Customer Support

Our Customer Care is manned by dedicated personnel, who can take decisions
and resolve your problems. They are empowered to solve your problems and are aware of
the processes and means to handle them. In case they cannot solve the problem at their
end, they will trigger the required action on your half or advise you the best possible
method to a successful fulfillment of all your queries/issues. Be assured that when you call
us, your call is being taken seriously.

Values:

o Indian ness: Confidence in ourselves.

o Leadership: To be a leader, both in thought and business
o Respect & Humility: To respect every individual and be humble in our
conduct.
o Introspection: Leading to purposeful thinking.
o Openness: To be open and receptive to new ideas, knowledge and
information.
o Valuing and Nurturing Relationships: To build long term relationships.
o Simplicity & positivity: Simplicity and positivity in our thought, business
and action.
o Adaptability: To be flexible and adaptable, to meet challenges.

Mission;

We share the vision and belief that our customers and stakeholders shall be
served only by creating and executing future scenarios in the consumption space leading to
economic development. We will be the trendsetters in evolving delivery formats, creating
retail realty, making consumption affordable for all customer segment.

We shall infuse Indian brands with confidence and renewed ambition. We shall
be efficient, cost – conscious and committed to quality in whatever we do.

We shall ensure that our positive attitude, sincerity, humility and united
31
determination shall be the driving force to make us successful.

Sone Ki Chidiya

When the Mughals first came to India they were drawn by the lure of her fabulous
wealth – India was known as the “Sone Ki Chidiya”, literally –““The Golden Bird”.

According to economic historian Angus Maddison in his book the World

Economy: A Millennial Perspective, India had the world's largest
economy in the 1 st century and 11 th century , with a 33% share of world GDP in the 1 st
century and 29% in 1000 CE. During 1700 AD, Mughal era, India's share was 24%, more
than the whole of Western Europe. It came down to 3.8% in 1950s. paul Kennedy, in this
highly regardd book, The Rise and Fall of the Great Powers: Economic Change and Military
conflict from 1500 to 2000 estimates that in 1750.

India's share o the world trade was nearly 25 percent. It came down to 0.5% in the
1960s and now stands at around 1..5%.

The Indian economy is once again at the centre of the global attention. As domestic
consumption drives economic growth in India, Future Group hopes to play a pivotal role in
bringing back the Sone Ki Chidiya.

Future Ventures:

Future Ventures, seeks to promote and participate in innovative and emerging business
ventures in India. The company intends to play a role in powering entrepreneurship, by
promoting or participating in diverse business activities, primarily in “consumption-led”
sectors in the country, which it defines as sectors whose growth and development will be
determined primarily by the growing purchasing power of Indian consumers and their
changing tastes, lifestyle and spending habits.

The company will also participate in businesses where it exercises control or influence, and
can add value as active shareholders, by utilizing the experience and knowledge of the Future
Group, and specifically its parent, pantaloon Retail ltd.

32
Meet India’s king of Retail

Pantaloons’ Kishore Biyani has become India's largest retailer, but still has several
aces up his John Miller shirtsleeves.

In India's chaotic markets, Ishore Biyani is the unchallenged king of retail. He has
the knack of catching rivals off-guard and striking where it hurts most.

And now that he's set himself the task of tetaining control of the largest retail space
in the country, he won't let anyone – suppliers or international promoters included – catch him
slacking.

The latest to face the wrat of the 43-year-old is South African hyper market Shoprite,
which opened shop in Mumbai (images) last month through a franchise agreement with local
company Normal Lifestyle.

The hypermarket began retailing products from big boys Nestle (Get Quote),
Unilever and Procter & Gamble at consumer discounts of 20-30 percent, loweer than even
Biyani's his Big Bazaar Stores.

Instead of chewing his nails, Biyani turmed confrontationist, asking why the
multinationals were offering Shoprite better prices, even withdrawing Nestle products from
his stores when the company did not respond.
Two days later the Nestle products were back, but not before the company had
clarified its stance. Says Biyani, “shoprite is involved in predatory pricing. There are rules
against this in every part of the world.”

But as a result of his tough stance, the three MNC's have asked Shoprite to roll back
33
the offers or face withdrawal of supplies, he says.

and he was proved right when the Kolkata Pantaloons store became a raging success and
Biyani stepped on to the turf as a super retailer.

Other professionals have wondered where Biyani picked up the tricks of the retailing
trade. Some has learned from his own mistakes, he admits. Others he picked up from the big
boys of international retail.

“I read every book on Sam Walton, Macy's, Marks & Spencer and management
gurus like Tom Peters whose book ‘Reimagine' impressed me.” Even now he reads a
management book every fortnight – Stephen Covey, Robert Kaplanor James Collins. But
unusual as it might seem, he also made it a point to stay away from these stores. The reason:
“by going to a Wal-Mart or a Macy's, you could get overwhelmed into thinking that was the
best model and stop learning,” he says.

[Link] Biyani, Whole time Director

Gopikishan Biyani is a commerce graduate and has more than twenty years of
experience in the textile business.

[Link] Biyani, Whole time Director

34
 Rakish Biyani is a commerce graduate and has been actively involved in category
management, retail stores operations, IT and exports. He has been instrumental in the
implementation of the various new retail formats.

[Link] Kumer Chopra, Independent Director

V.K Chopra is a fellow member of The Institute of chartered Accountants of India

(ICAI) by profession and is a certified Associate of Indian Institute of Bankers (CAIIB). His
banking career spans over 31 years and he has served senior management position in Central
Bank of Commerce, SIDBI Corporation Bank and SEBI.

INTRODUCTION TO BIG BAZAAR

➢ A chain of shopping malls in Indian currently with 31 outlets owned by Kishore

Biyani Pantaloon group.
➢ Big Bazaar is not just hyper market.
➢ Provides the best products at the best price.
➢ Reflects the look and feel of Indian bazaars at their modern outlets.
➢ Allover India, Big Bazaar attracts a few thousands customers on any regular day.

BIG BAZAAR LOGO:

Big Bazaar – is se sasta aur accha kahin nahi Type –

subsidiary of Pantaloon Group Founded – 2001

Head quarters – Jogeshware, Mumbai, India

35
Industry – retail

Products – department stores

Parents – Future Group

Website – [Link]

36
CHAPTER-4

37
 CONSUMER BEHAVIOR QUESTIONAIRE

Q1. How do you come to know about Big Bazaar?

promotion No. of Customers Percentage (%)

Advertisement 80 80

Colleagues references 12 12

Friends/Relatives references 4 4

Any other specify 4 4

Total 100 100

4%
4%

12%

82%

38
 Advertisement
Colleagues references
Friend/Relatives references
Any other

INTERPRETATION:

From the above study 80% of respondents from Advertisement, 12% of respondents from
Colleagues and 4% of respondents from Friends/Relatives Remaining 4% of respondents from
others.

39
Q2. How frequently do you visit Big Bizaar?

Particulars No. of Customers Percentage (%)

Once in a week 30 30

Twice in a week 43 43

Once in every 15 days 15 15

Once in a month 12 12
Total 100 100

43%
45%
40%
35% 30%

30%
25%
20% 15% No. of respondents
12%
15%
10%
5%
0%
Once in Twice in a Once in every Once in a
a week 15 days month
week

INTERPRETATION:

From the above study,30% of respondents from once in a week, 43% of respondents
from twice in a week and 15% of respondents from every 15 days Remaining 12% of
respondents from every month.

40
CHI – SQUARE TEST:

The above analysis is also analysed with the chi – square test to find the
dependency between no of visits to Big Bazaar and Goods bought. This test is as follows.

Ho= There is relation between visits and goods bought in Big Bazaar.

Ha = There is relation between no. of visits and goods bought in Big Bazaar.

Caliculation of χ2 has been presented in the table.

Food clothes Electronics furniture others

items

Once in week 10 7 2 5 6 30
Twice in week 5 18 7 12 1 43

Once in 15 days 8 1 3 1 2 15

Once in 30 days 2 6 2 0 1 12
25 33 14 18 10 100

2
X = (f-f )f = 24.9456
1 1

The degree of freedom for the given problem is (r-1)(s-

1) = 12

There fore the probability ‘P' nvalue is 0.24 that is around 50% of probability correct to the
hypothesis. There fore it is said that there is no dependency in between the no of visits to Big
Bazaar and the goods bought.

41
Q3. What is the main purpose of Purchase?X

Particulars No. of respondents Percentage (%)

Personal usage/consumption 71 71

To Gift 19 19
Any other pl. Specify 10 10

Total 100 100

No. of respondents

71%
80%
60%
40% 19%
10%
20%
0% No. of respondents

INTERPRETATION:

From the above table we can conclude that the major numbers of respondent's
of 71% personal usage, 19% to gift and remaining 10% any other.

42
Q4. Which category of products do you buy most at Big Bazaar?

Aspects No. of respondents Percentage

Food items 25 25

Clothes 33 33
Electronics 14 14

Furniture 18 18

Any other pl. Specify 10 10

Total 100 100

No. of respondents

35%
30%
25%
20%
15% 33%
10% 25%
18% No. of respondents
5% 14%
10%
0%

INTERPRITATION:

From the above study 25% of respondents from Food items, 33% of respondents from
Clothes and 14% of respondents from Electronics 18% of respondents from furniture and 10%
others.

43
Q5. You prefer to go in Big bazaar with?

particulars No. of respondents Percentage (%)

Family members 28 28

Spouse 13 13
Friends 55 55

Others 4 4

Total 100 100

No. of Customers

4%
28%
Family members
Spouse

55% Friends
13%
Others

INTERPRETATION:

From the above study 28% of respondents from Family, 13% of respondents from
Spouse and 55% of respondents from Friends and remaining 4% are others.

44
Q6. How is your overall experience in Big Bazaar?

particulars No. of respondents Percentage (%)

Excellent 63 63

Good 27 27
Poor 10 10

Total 100 100

No. of respondents

70% 63%
60%
50%
40%
30% 27%
No. of respondents
20%
10% 10%
0%
No. of respondents
Excellent
Good
Poor

INTERPRETATION:

From the above data, we decide that 63%of the customers overall experience in Big Bazaar is
excellent, 27% of the customers overall experience is Good and only 10% of customers
overall experience is poor. From this we can decide that , the overall customer satisfaction
level is good

45
Q7. Would you visit Big Bazaar again?

Particulars No. of respondents Percentage (%)

Sure 85 85

May be 12 12
Never 3 3

Total 100 100

No. of respondents
0%

15%

Sure
May be
Never

85%

INTERPRETATION:

From the above table we can conclude that the major numbers of respondents 85% of
the respondents say sure, 12% of the respondents say May be, 3% of the respondents say
Never.

46
1. LOCATION:

Satisfaction level No. of respondents Percentage (%)

Highly satisfied 25 25
Satisfied 10 10
Neither satisfied nor dissatisfied 60 60
Dissatisfied 5 5
Highly dissatisfied 0 0
Total 100 100

Satisfaction level based on Location

0
5

25
Highly satisfied
Satisfied
Neither satisfied nor dissatisfied

10 Satisfied
Highly dissatisfied
60

INTERPRETATION:

From the above data, we decide that 25% of the customers satisfaction level is highly
satisfied on the basis of location of Big Bazaar, 10% of the customers satisfaction level is
satisfied on the basis of location of Big Bazaar, 60% of the customers satisfaction level is
neither satisfied nor dissatisfied, 5% of the customers satisfaction level is dissatisfied and in
the customers no one's satisfaction level is highly dissatisfied.

47
2. OPERATING TIME:

Satisfaction level No. of customers Percentage (%)

Highly satisfied 10 10
Satisfied 50 50
Neither satisfied nor dissatisfied 27 27
Dissatisfied 10 10
Highly dissatisfied 3 3
100 100

Satisfaction level based on Operating time

3%

10% 10%
Highly satisfied

27% Satisfied
Neither satisfied nor dissatisfied
50%
Dissatisfied
Highly dissatisfied

INTERPRETATION:

from the data above specified, 10% of customers are highly satisfied, 50% of the
customers are satisfied, 27% of the customers are neither satisfied nor dissatisfied , 10% of the
customers are dissatisfied , 3% of the customers are highly dissatisfied on the basis of
operating time.

48
3. PARKING FACILITY:

Satisfaction level No. of customers Percentage (%)

Highly satisfied 30 30
Satisfied 56 56
Neither satisfied nor dissatisfied 6 6
Dissatisfied 7 7
Highly dissatisfied 1 1
100 100

Satisfaction level based on Parking facility

60% 56%

50%

40%
30%
30%
Satisfaction level based on
20% Parking facility

10% 6% 7%
1%
0%
Highly Satisfied Neither Dissatisfied Highly
satisfied satisfied nor dissatisfied
dissatisfied

INTERPRETATION:

from the data above specified, 30% of customers are highly satisfied, 56% of the
customers are satisfied, 6% of the customers are neither satisfied nor dissatisfied , 7% of the
customers are dissatisfied , 1% of the customers are highly dissatisfied on the basis of parking
facility.

49
4. CLEANNESS OF STORE:

Satisfaction level No. of customers Percentage (%)

Highly satisfied 36 36
Satisfied 22 22
Neither satisfied nor dissatisfied 32 32
Dissatisfied 12 12
Highly dissatisfied 0 0
100 100

Satisfaction level based on Cleanness of store

40%
35%
30%
25%
20%
15%
10% Satisfaction level based on
36%
5% 32% Cleanness of store
0% 22%
12%
0%

INTERPRETATION:

from the data above specified, 36% of customers are highly satisfied, 22% of the
customers are satisfied, 32% of the customers are neither satisfied nor dissatisfied , 12% of the
customers are dissatisfied , 0% of the customers are highly dissatisfied on the basis of
Cleanness of store.

50
5. SPACIOUS SHOP FLOOR:

Satisfaction level No. of customers Percentage (%)

Highly satisfied 9 9
Satisfied 25 25
Neither satisfied nor dissatisfied 40 40
Dissatisfied 20 20
Highly dissatisfied 6 6
100 100

Satisfaction level based on Spacious shop

floor

40%
40% 25%
30% 20%
20% 9% 6%
10%
0% Satisfaction level based on… Satisfaction level based on
Spacious shop floor

INTERPRETATION:

from the data above specified, 9% of customers are highly satisfied, 25% of the
customers are satisfied, 40% of the customers are neither satisfied nor dissatisfied , 20% of the
customers are dissatisfied , 6% of the customers are highly dissatisfied on the basis of
Spacious shop floor.

51
6. EASY TO LOCATE PRODUCT:

Satisfaction level No. of customers Percentage (%)

Highly satisfied 80 80
Satisfied 8 8
Neither satisfied nor dissatisfied 3 3
Dissatisfied 9 9
Highly dissatisfied 0 0
100 100

Satisfaction level based on Easy to locate

product
0%
3%
9%

8% Highly satisfied
Satisfied
Neither satisfied nor dissatisfied
Dissatisfied
Highly dissatisfied
80%

INTERPRETATION:

from the data above specified, 80% of customers are highly satisfied, 8% of the
customers are satisfied, 3% of the customers are neither satisfied nor dissatisfied , 9% of the
customers are dissatisfied , 0% of the customers are highly dissatisfied on the basis of Easy to
locate the product.

52
7. QUALITY OF PRODUCTS:

Satisfaction level No. of customers Percentage (%)

Highly satisfied 2 2
Satisfied 80 80
Neither satisfied nor dissatisfied 10 10
Dissatisfied 8 8
Highly dissatisfied 0 0
100 100

Satisfaction level based on quality of

products
80%
80%
70%
60%
50%
40%
30%
20%
Satisfaction level based on
10%
0% quality of products
10% 8%
2% 0%

INTERPRETATION:

from the data above specified, 2% of customers are highly satisfied, 80% of the
customers are satisfied, 10% of the customers are neither satisfied nor dissatisfied , 8% of the
customers are dissatisfied , 0% of the customers are highly dissatisfied on the basis of Quality
of products.

53
8. PROMOTION OFFERS;

Satisfaction level No. of customers Percentage (%)

Highly satisfied 20 20
Satisfied 60 60
Neither satisfied nor dissatisfied 18 18
Dissatisfied 2 2
Highly dissatisfied 0 0
100 100

Satisfaction level based on Promotion ofers

70% 60%
60%
50%
40%
30% 20% 18%
20% Satisfaction level based on
10% 2% 0% Promotion ofers
0%

INTERPRETATION:

from the data above specified, 20% of customers are highly satisfied, 60% of the
customers are satisfied, 18% of the customers are neither satisfied nor dissatisfied , 2% of the
customers are dissatisfied , 0% of the customers are highly dissatisfied on the basis of
Promotion Offers.

54
9. PRICE OF THE PRODUCT:

Satisfaction level No. of customers Percentage (%)

Highly satisfied 4 4
Satisfied 90 90
Neither satisfied nor dissatisfied 3 3
Dissatisfied 0 0
Highly dissatisfied 3 3
100 100

Satisfaction level based on Price of the

product
90%
90%
80%
70%
60%
50%
40%
30%
20% Satisfaction level based on Price
10%
0% of the product

4% 3% 0 3%

INTERPRETATION:

from the data above specified, 4% of customers are highly satisfied, 90% of the
customers are satisfied, 3% of the customers are neither satisfied nor dissatisfied , 0% of the
customers are dissatisfied , 3% of the customers are highly dissatisfied on the basis of Price of
the product.

55
CHAPTER-5

56
From the responses of 100 customers the findings can be listed as:

ù As per the findings, all are having the awareness of Big Bazaar. We can say that Big
Bazaar have good place in the minds of the customers.
ù As per the findings 60% of male customers are come to Big Bazaar for shopping.
ù The customers who were mainly age guoup of 26- 35 years are shopping at Big
Bazaar.
ù It has been found that the Majority of the Respondents come to know about the Big
Bazaar through Friends/Relatives References and Advertisements only. So we can say
that the word of mouth and advertisements are plays a very important role when
customers shopping at Big Bazaar.
ù As per findings, Majority of the Respondents are visits Big Bazaar twice
in a week. By this, we can say that most of the customers are coming to Big Bazaar
regularly.
ù As per findings, Majority of the Respondents are purchasing for the
Purpose of Personal use/consumption only.
ù As per findings, Majority of the respondents are interested to shopping at Clothes.
ù Most of customers are prefer to come to Big Bazaar with friends, and customers are
motivates by them at purchase.
ù Majority of the respondents are interested to visit Big Bazaar when compare to
other malls.
ù As per the findings, majority of the customers choose the Big Bazaar for availability of
products as well as reasonable prices.
ù Majority of the customers are rate for affordable pricing in Big Bazaar.
ù As per findings, most of the customers prefer to shop in Big Bazaar for offers &
discounts.
ù As per findings, most of the respondents are taking assistance from the store staff during

57
 purchase period. We can say that customers take assistance from store staff when they
shopping in Big Bazaar.
ù As per the findings, majority of the customers are satisfied with the value
of their money provided by Big Bazaar.
ù As per findings, overall experience of the respondents is found to be Excellence as
started by 12% of the Respondents, and Good by 60% of the Respondents, Very few
rated as poor.
ù As per findings, most of the customer's opinion is to revisit the Big
Bazaar.
ù As per findings, Majority of the Respondents are recommended to others for
shopping in Big Bazaar.
ù As per findings, as much as 45% of the Respondents to suggest the Big Bazaar to
maintain good quality in products.

58
 RECOMMENDATIONS
An attempt has been made to suggest to the Big Bazaar a few measures. These suggestions
have been made within the preview of the data available.
1) The company must go for some more promotional activities rather than TV,
advertisement, hoarding and newspapers.

2) The company has to conduct the periodical meetings with customers and take their
valuable suggestions.

3) The company may adopt policy of discounts cards and gifts to customers while
purchasing the products.

4) Innovative efforts must be launched to improve the position through better marketing
strategies.

5) Innovative packaging can give a company an advantage over competitors.

6) The store staff should be trained adequately so as to “convince” the Potential buyers,
because his performance on jobs has great impact on sale of a product.

7) Most of the customers belongs to age group of 17-27 years. So, company has to
concentrate more on those people to enhance the sales.

8) Moreover, the company has to concentrate more on the customers of age group of 28-
37 years to enhance the sales.

59
CHAPTER-6

60
 QUESTIONNAIRE

(The information furnished by the respondent is strictly for Academic purpose only)

Dear Respondent, as a part of research, a survey is taken up to study the Consumer Behavior
towards the Big Bazaar. Kindly provide the following information.

Name: Location:

Age: Occupation:

Gender M/F: Education;

Income for month:

Q1) How did you come to know about Biz Bazaar?

a) Advertisement
b) Colleagues references
c) Friends/relatives references
d) Any other specify

Q2) How frequently do you visit Big Bazaar?

a) Once in a week
b) Twice in a week
c) Once in every 15 days
d) Once in a month

Q3) what is the main purpose of purchase?

a) Personal Usage / consumption

b) To Gift
c) Any other pl. Specify
Q4) Which category of Products do you buy most at Big bazaar?

a) Food items
b) Clothes

61
 c) Electronics
d) Any other pl. Specify
Q5) You prefer to go in Big bazaar with

a) Family members
b) Spouse
c) Friends
d) Others

Q6) Which mall you like the most in the city

a) Big bazaar
b) Spencer
c) City central
d) Hyd central

Q7) What is the reason behind purchasing in Big Bazaar?

a) Good satisfaction over products

b) Reasonable prices
c) More offers
d) Any others

Q8) How do you rate the pricing of products at Big Bazaar?

a) Expensive
b) Competitive
c) Affordable
d) Reasonable

Q9) Why do you prefer to shop in Big Bazaar?

a) Availability of adequate stock

b) Convenience of location and timing
c) Offers and discounts
d) Variety of products

62
Q10) What more facility would you like to get at Big Bazaar?

a) Membership Card
b) Discount Card
c) Free packing Offers
d) Lucky draw Offer

Q11) How often do you ask for Assistance from store staff in selecting your Purchase?

a) Almost Always
b) Frequently
c) Sometimes
d) Never

Q12) How is your overall experience in Big Bazaar?

a) Excellent
b) Good
c) Poor
Q13) Would you visit Big Bazaar again?

a) Sure
b) May be
c) Never
Q14) Do you suggest any one to shop at Big Bazaar?

a) Yes
b) No
Q15) How, do you suggest to Big Bazaar management to making present Big Bazaar to more
attractive?

a) To maintain quality products

b) Reasonable prices
c) Giving more offers and discounts
d) Convenience

63
 BIBLIOGRAPHY

Text Books

Consumer Behavior: Albert J. Dells Bittas

Consumer Behavior: David L. Loudon

Principles of Marketing: Philip Kotler Marketing

Management: Philip Kotler

Websites:

[Link]

[Link]

[Link]

[Link]

64