A.
General Questions
1. What is your study about?
Answer:
Our study looks at how satisfied customers are with Balay Buhay sa Uma Bee Farm in
Bulusan, Sorsogon. We focused on things like services, accessibility, affordability, ambiance,
facilities, and safety. The goal is to find out what visitors like and what needs improvement to
help the farm grow and attract more tourists.
2. Why did you choose Balay Buhay sa Uma Bee Farm for this research?
Answer:
We chose this farm because it’s a popular eco-tourism spot in Sorsogon, but not much research
has been done about visitor satisfaction there. Since eco-tourism is growing, we wanted to see
what makes people visit and how their experience could be improved.
3. How does customer satisfaction help with sustainable tourism?
Answer:
When visitors have a great experience, they’re more likely to come back and recommend the
place to others. This helps the farm grow without harming the environment. Plus, happy
customers support local businesses, which keeps the tourism industry running smoothly.
4. How is your study relevant to tourism in Sorsogon?
Answer:
Our research helps local tourism businesses understand what customers want. If the farm
improves based on our findings, it could attract more tourists, boost the economy, and make
Bulusan a top eco-tourism destination.
5. Who will benefit from your study?
Answer:
The farm’s management – They can use our findings to improve their services.
Visitors – Better experiences, better facilities.
Local tourism industry – More satisfied tourists mean more business.
Future researchers – They can use this study for reference.
B. Research Design and Methodology
6. What method did you use and why?
Answer:
We used a survey questionnaire to collect numeric data from visitors. This is the best way to
measure satisfaction because it gives us clear and structured results that are easy to analyze.
7. How did you pick your respondents?
Answer:
We used convenience sampling, meaning we surveyed visitors who were already at the farm.
Around 50–100 responses.
8. What factors did you look at in customer satisfaction?
Answer:
We measured:
Products and services (e.g., food, accommodations, souvenirs)
Accessibility (how easy it is to get there)
Affordability (whether prices are reasonable)
Ambiance (environment and cleanliness)
Facilities and amenities (lodging, restrooms, dining)
Safety and security (if visitors feel safe)
9. How did you make sure your survey was accurate and reliable?
Answer:
We made sure the questions were clear and relevant by testing the survey first with a small
group. We also used a standard rating scale so responses were consistent and easy to
compare.
10. What challenges did you face in collecting data?
Answer:
Some days had fewer visitors, so gathering enough responses took time.
Some people didn’t take the survey seriously, which meant filtering out incomplete answers.
Bad weather affected the number of visitors during data collection.
Recommendations
This study will help us make recommendations and improvements to the quality of customer
satisfaction.
What kind of improvements
Products and services (e.g., food, accommodations, souvenirs)
Accessibility (how easy it is to get there)
Affordability (whether prices are reasonable)
Ambiance (environment and cleanliness)
Facilities and amenities (lodging, restrooms, dining)
Safety and security (if visitors feel safe)
