DELHI PUBLIC SCHOOL RUBY PARK, KOLKATA

SUBJECT: ENGLISH
CLASS -XI SESSION 2024-25
ASSIGNMENT- 1

Q1. Fill in each blank with a suitable preposition. [1x20=20]

1. The school board agreed ____ look into the stúdent’s complaints.
2. The benefits ____ providing students with lunch at school, far outweigh the logistical
challenges.
3. Most students benefit ____ interactions with fellow students outside school hours.
4. The latest set of losses resulted ____ the captain losing her job.
5. Celine clashed ____ her boss in the last meeting.
6. They clashed ____ the tone of the presentation.
7. I forgot ____ buy the medicine in time.
8. I completely forgot ____ the strike the next day.
9. Janice asked ____ a cup of tea.
10. She asked ____ the place where the tea was from.
11. Sobha asked ____ the directions to the shop, but no one seemed to know the exact
address.
12. Our car broke ____ in the middle of nowhere.
13. She then broke ____ with Sam because he refused to help her.
14. It seems Sam’s house was broken ____ last evening.
15. A mini riot broke ____ as soon as the ice-cream truck arrived.
16. The opposition party worked for over a year to bring ____ the President.
17. The moment I bring ____ the topic of my vacation, my boss changes the topic.
18. We haven’t met in ages, lets catch ____ sometime soon.
19. I called the team ____ to my place to celebrate.
20. I called ____ my boss to let him know I would not come in the next day.

Q2. Read the passage given below and answer the questions that follow.
If there’s one problem in all advertising, in all marketing, in all promotional efforts, it is the
sheer fact that there is too much competition out there. If one copies another company let
alone another company’s promotional efforts, it only serves as a reminder of one’s
competition’. Therefore, you don’t want to remind your prospects about your competition, do
you ? So don’t copy them or as Earl Nightingale once said, “Don’t copy, create”! Be unique.
Be original. Be so different that, if possible (and it is), your name or the name of your firm as
well as the services you deliver become generic in the minds of prospects. You’ve never
heard a doctor say, “Take two acetylsalicylic acid tablets and call me in the morning,” have
you ? What about “facial tissue”, “cotton swab,” or “adhesive bandage” ? No. It’s Aspirin,
Kleenex, Q-Tip and Band-Aid. And that’s not all. Xerox, FedEx, Velcro, Fast Track,
KwikKopy and Quick Lube all stick like glue in the minds of prospects. How is this
possible ? There are many reasons for this. The first and most likely reason is that many of
these firms created not only a new product or service but also a whole new category to place
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them in. Now, let’s stick to the idea of “uniqueness”. This concept might seem farfetched for
the type of product or service you offer but in reality, it really isn’t.
When deciding to find out about the type of service you provide, let alone when deciding to
buy the service you offer, your name, the name of your firm and/or the name of your product
or service must come to your prospects’ mind instantaneously. How is this done ? First and
most important is names (or in other words packaging). Does your company or service name
intrinsically reflect the type of service you offer and does so instantaneously ? If not, you
might want to reconsider renaming your company or service. For example, if I told you
‘KwikKopy’ you will automatically think of a company offering quick copies!
Today, it astounds me to see companies with names that mean absolutely nothing such as
acronyms like ‘DFG Enterprises’ or names that do not reflect the competitive advantages –
let alone the nature – of the business. If you are a computer network consultant, are you
called, “Mike Fortin Consultant” or are you called, “Practical Technologies Ltd.” ? What’s
better – “John’s Dry-cleaners” ? Or “Spotless Cleaners, Inc.” ? You see, the name of your
firm should intrinsically reflect what you do, what you have to offer and how you are
different from your competition, in just a few words. This generally requires a great deal of
creative skill. In my copywriting and consulting work, when I am refining a firm’s corporate
identity some names will pop instantly into my mind while others take more time and effort.
So, here’s a helpful hint. Try writing down as many names as possible – at least 20 – and pass
it around among friends, family and acquaintances. Ask them what pulls them the most. Look
for the “Aha’s”! or the “Wow’s”! These are the ones you want.
1. Choose the correct option which has a similar meaning to the word ‘sheer’ as used in
the passage. [1]
a. classical
b. unknown
c. absolute
d. nonsense
2. Choose the correct sentence that uses the word ‘generic’ in a different meaning from
that which is used in the passage. [1]
a. Some people consider black hair to be generic
b. When a number of noble characters accumulate, we honour them by assigning a mere
generic name.
c. Protestantism is a generic team which in England covers a great variety of opinions.
d. Freedom is a generic term which means cause being endowed with self activity.
3. The central idea of the passage is : [1]
a. Advertising and promotional campaigns should be original and unique.
b. The name of a company is more important than the service or product it offers.
c. A company is as good as its name.

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d. Small businesses can compete with big ones provided they have catchy names.
4. The author is most likely a/an ……………. by profession. [1]
a. Advertising consultant
b. Psychologist
c. Market Analyst
d. Occupational therapist.
5. What is the tone of the author of the passage ? [1]
6. State whether the statement is TRUE/FALSE. [1]
a. You need huge advertising budgets to increase awareness of your products/company.
7. The author exhorts companies to try and become generic in the minds of prospects.
What does he mean [within 40 words] ? [2]
8. Cite a major drawback of imitation [within 40 words]. [2]

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