2019
March 2019 Core Update: A broad core algorithm update that led to noticeable
fluctuations in search rankings across various industries.
June 2019 Core Update: Another broad core update focusing on content relevance and
quality, impacting sites with content lacking E-A-T (Expertise, Authoritativeness,
Trustworthiness).
September 2019 Core Update: This update affected websites across all markets, with
significant impacts observed in the health and finance sectors.
October 2019 BERT Update: The Bidirectional Encoder Representations from
Transformers (BERT) update enhanced Google's understanding of natural language,
improving its ability to interpret search queries more contextually.
2020
May 2020 Core Update: Focused on assessing content quality and relevance, leading to
significant ranking changes for many websites.
December 2020 Core Update: A broad core update that caused notable shifts in search
rankings, emphasizing the importance of high-quality content.
2021
June and July 2021 Core Updates: Two-part core updates aiming to improve search
results by reassessing content quality and relevance.
April 2021 Product Reviews Update: Targeted at promoting high-quality product
reviews that offer insightful analysis and original research.
June 2021 Page Experience Update: Introduced Core Web Vitals as ranking factors,
focusing on user experience metrics like loading speed, interactivity, and visual stability.
2022
February 2022 Page Experience Update for Desktop: Extended the page experience
ranking factors to desktop searches, emphasizing the importance of user experience
across all devices.
March 2022 Product Reviews Update: Continued efforts to reward high-quality product
reviews with original research and insightful analysis.
May 2022 Core Update: A broad core update that reassessed content across the web,
leading to ranking fluctuations.
September 2022 Helpful Content Update: Introduced to promote content created for
people rather than search engines, targeting low-quality content designed solely for
ranking purposes.
2023
February 2023 Product Reviews Update: Expanded the focus on high-quality product
reviews, encouraging content that provides in-depth analysis and original insights.
March 2023 Core Update: A broad core update aimed at improving the overall quality
and relevance of search results.
April 2023 Reviews Update: Expanded the product reviews system to evaluate reviews
about services, businesses, destinations, and media, not just products.
August 2023 Core Update: Focused on improving the quality of search results by
prioritizing genuinely helpful content over content created solely for search performance.
2024
March 2024 Core Update: Aimed at reducing low-quality, unoriginal content in search
results, incorporating the helpful content system into the core algorithm.
June 2024 Spam Update: Targeted spammy content and manipulative tactics to ensure
the delivery of high-quality search results.
August 2024 Core Update: Continued efforts to enhance search result quality by
prioritizing helpful content, with significant impacts observed in the beauty and fitness
sectors.
November 2024 Core Update: Focused on improving the relevance and helpfulness of
search results, with notable volatility observed during the rollout.
2025
January 2025 Mobile Search Display Update: Google adjusted how URLs appear in
mobile search results by removing "breadcrumbs," displaying only the domain to provide
a cleaner and more accessible search result display on mobile devices.
March 2025 AI Integration: Google plans to integrate advanced AI models, such as
Gemini, into search, transforming how results are presented and enhancing the search
experience.
