What is Sentiment Analysis?
• • Determines sentiment from text (Positive,
Negative, Neutral)
• • Used in customer feedback, social media
monitoring, and product reviews.
Different Types of Sentiment
Analysis
• • Fine-grained Analysis (Very Positive to Very
Negative)
• • Aspect-based Analysis (Focus on specific
aspects)
• • Emotion Detection (Happy, Sad, Angry, etc.)
• • Intent Analysis (Understanding user intent)
Approaches to Sentiment Analysis
• • Lexicon-based Approach (Predefined word
dictionaries)
• • Machine Learning (Naïve Bayes, SVM)
• • Deep Learning (LSTM, CNN, Transformers)
How Sentiment Analysis Works
• 1. Data Collection (Tweets, Reviews,
Feedback)
• 2. Preprocessing (Cleaning, Tokenizing,
Removing Stopwords)
• 3. Feature Extraction (TF-IDF, Word2Vec, BERT)
• 4. Model Training & Prediction
Applications of Sentiment Analysis
• • Business & Marketing (Customer feedback,
product reviews)
• • Politics (Public sentiment on policies)
• • Finance (Stock market sentiment analysis)
• • Healthcare (Patient feedback analysis)
Conclusion
• • Sentiment Analysis helps understand
emotions in text.
• • Advancing with Deep Learning &
Transformers.
• • Still faces challenges in sarcasm and
contextual understanding.