Scribd
Upload
27 views1 page

Task 5 Example Answer

Everqlo's Buy Now Pay Later (BNPL) option is predominantly favored by younger customers, with nearly 70% of transactions from those aged 18-27 utilizing this payment method. Specifically, 69% of transactions from the 18-22 age group and 67% from the 23-27 age group were made using BNPL. In contrast, BNPL is least popular among customers aged 43-47, accounting for only 8% of their transactions, indicating potential for increased engagement in the 28-32 age group where usage is currently low at 14%.

Uploaded by

hrithikgcs11
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
27 views1 page

Task 5 Example Answer

Everqlo's Buy Now Pay Later (BNPL) option is predominantly favored by younger customers, with nearly 70% of transactions from those aged 18-27 utilizing this payment method. Specifically, 69% of transactions from the 18-22 age group and 67% from the 23-27 age group were made using BNPL. In contrast, BNPL is least popular among customers aged 43-47, accounting for only 8% of their transactions, indicating potential for increased engagement in the 28-32 age group where usage is currently low at 14%.

Uploaded by

hrithikgcs11
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Everqlo’s BNPL option was most popular among youngest customers, accounting

for close to 70% of all transactions made by customers aged between 18-27

Share of BNPL transactions as % of total transactions, by age group


80% • BNPL accounted for 69% share of total transactions
by that 18-22 age group on Everqlo’s website
69%
70% 67%
• Customers aged 23-27 used BNPL extensively, with
67% of transactions in this age group being the
60% BNPL option

50% • BNPL was the least preferred payment method


among customers aged 43-47, accounting for 8% of
the total transaction volume
40%
• Whilst the use of BNPL by younger customers is in
30% line with industry research and estimates, there may
26% be further potential to drive engagement in the 28—
24%
32 age group, given relatively low usage (14%) of
20% 18% BNPL option at checkout
14%

10% 8%

0%
18 - 22 23 - 27 48 - 50 38 - 42 33 - 37 28 - 32 43 - 47
BNPL share

Copyright © 2021 Accenture. All rights reserved. 1

You might also like