ICE BREAKER
BY GROUP 2
GUESS THE AIRLINES LOGO!
Other Marketing
Strategies
BY GROUP 2
Trade fairs and exhibitions can be a
highly cost-effective sales and
marketing tool, combining all the best
characteristics of:
ADVERTISING
PROMOTIONS
DIRECT MAIL
SELLING
Planning for an exhibition should be thorough
enough that no surprises crop up during the actual
exhibition.
Consider the following
when planning for an
exhibition: LOCATION OF STAND AND BOOTH
TRANSPORT OF MATERIALS
PERSONNEL COST
PROMOTIONAL COST
BROCHURES
Enable potential customers to view and compare
different product offerings, including the price and
key features that may provide an inspiration for
consideration of new destinations and resorts.
Meals (if inclusive)
Standard information on passport, health, and visa
requirements
Deadline for payment
Brochures have different sections that
will aid customers or clients
FRONT COVER INTRODUCTION DESTINATION PAGES
Brochures have different sections that
will aid customers or clients
INFORMATION SPECIFIC TERMS AND CONDITIONS BACK COVER
TO THE BROCHURE PAGE
Some brochures, especially the ones offering outbound
tour packages, may include guided information on visa
requirements.
Producing a brochure requires tour operators to ensure
that it will reflect whatever is shown on their website.
Other printed materials to be used for marketing must be
enticing enough to catch the interest of customers.
A FLYER A TARPAULIN A POSTER
Couple of useful planning tips that will help your
company stand out and succeed at every
exhibition:
Review budgets against actual expenditure
Create an event schedule
Create a Brief
Location
Know your neighbours
Make an impact
Use a multi-channel approach
OTHER TYPES OF TOURISM MARKETING
LOCATION MARKETING
Location-based marketing has become an effective method of attracting and
interacting with tourists. Your target audience can be directly reached by your
location-based digital marketing strategy if you use large quantities of mobile data,
create consumer profiles, and locate trade geographic areas.
ACTIVITY MARKETING
refers to the strategic planning and execution of promotional activities and
campaigns to engage target audiences and drive specific actions or behaviors. It
involves creating and implementing initiatives such as events, contests, social media
campaigns, or other interactive experiences to generate interest, build brand
awareness, and encourage customer participation. This strategy focuses on
highlighting recreational, cultural, or adventurous pursuits available at a destination.
Benefits include diversifying tourism offerings, appealing to niche markets, and
creating memorable experiences for visitors, ultimately contributing to destination
competitiveness and visitor satisfaction.
CORPORATE
MARKETING
Corporate marketing, also known as corporate branding or company-wide
marketing, involves strategies and activities that aim to establish and promote a
positive image of the entire corporation rather than specific products or services. It
focuses on building and managing the overall reputation of the company in the eyes
of its target audience, stakeholders, and the public.
CORPORATE
MARKETING
Thank you for your time.
