FEASIBILITY ANALYSIS:

Double-Decker Public Transport Service

Submitted By: Group 3

Alonzo, Zhein
Amarado, Jenalyn
Beltran, Gella
Carloman, Karyl
Samante, Rachelle
Vasquez, Jenny

Submitted To:
Mr. Patrick O. Mendoza, COMS
I. Executive Summary:

The Double-Decker Public Transport Service is designed to offer a modern, efficient, and
comfortable alternative to Metro Manila’s existing public transportation system. The service aims to
address congestion by accommodating more passengers while providing a safe, convenient, and eco-
friendly mode of transport. Equipped with features such as cashless payment systems, real-time
tracking, and priority seating, this service is positioned as a premium yet affordable daily commuting
option for urban residents.

This outlines the unique features of our Transportation Service in Metro Manila. Our
transportation aims to offer a premium yet comfortable commuting option that addresses existing
transportation issues. Our unique Aspects and Innovations includes of onboard amenities, including self-
service kiosks and a mini pantry this will help offering food and beverage options for passengers, and
eliminating the need for additional stops. We also have mini pet beds, we plan on catering to pet
owners, allowing comfortable and safe travel for passengers with pets. Also, our transportation
integrate technology by adding GPS tracking system for real-time location updates for passengers,
enabling efficient trip planning and reduced waiting times. We also want to adopt automated fare
collection system by utilizing RFID cards and mobile payment apps, including Beep card compatibility for
seamless transactions. Also, we offer a cash payments for alternative options. End to ensure our
passenger safety we adopt several security measures. Our predictive maintenance system uses IoT,
predictive analytics, and AI with connected sensors to monitor engine temperature, tire pressure, brake
efficiency, and fuel consumption, proactively identifying potential mechanical issues before they cause
delays on your journey to Bicol. This, combined with smart luggage lockers offering secure, individually
coded storage accessible via personal codes (using IoT, cloud computing, and mobile connectivity),
eliminates concerns about lost or stolen luggage, ensuring a more comfortable and reliable travel
experience.

Our Double-Decker Public Transport Service differentiates itself from existing transportation
options through its innovative features and emphasis on customer experience. While offering premium
amenities and comfort, the service aims to be accessible to a wide range of commuters through
competitive pricing. And aside from other transportation company, we promote enhanced convenience
and accessibility onboard kiosks, cashless transactions, and pet-friendly accommodations cater to
diverse passenger needs and provide a more comfortable and convenient experience.
ll. Technological Considerations

Our double-decker buses will incorporate smart technology to enhance commuter experience
and operational efficiency. To ensure convenience and reliability, each bus will be equipped with GPS
tracking, allowing passengers to access real-time location updates. This feature will help commuters
plan their trips efficiently and reduce waiting times. Additionally, an automated fare collection system
will be implemented, utilizing RFID cards and mobile payment apps, including Beep card compatibility.
By integrating this widely used payment system, passengers will enjoy seamless transactions across
various modes of transportation beyond just our buses.

Sustainability is a core aspect of our operation. We plan to introduce electric and hybrid bus
models to reduce our carbon footprint and contribute to environmentally friendly transport solutions.
Alongside this, digital information screens will be installed to provide passengers with essential updates,
including route changes, weather conditions, and important announcements. To further enhance
passenger comfort, self-service kiosks and a mini pantry will be available onboard, offering food and
beverage options, thereby reducing unnecessary stops.

Recognizing the needs of pet owners, we will also incorporate mini pet beds, allowing
passengers to travel safely and comfortably with their pets. Security is a top priority, and to ensure a
safe travel experience, we will equip the buses with CCTV surveillance and emergency communication
systems. Regular maintenance and system updates will be conducted to uphold reliability, safety, and
smooth daily operations.

Our predictive maintenance system uses IoT, predictive analytics, and AI with connected sensors
to monitor engine temperature, tire pressure, brake efficiency, and fuel consumption, proactively
identifying potential mechanical issues before they cause delays on your journey to Bicol. This,
combined with smart luggage lockers offering secure, individually coded storage accessible via personal
codes (using IoT, cloud computing, and mobile connectivity), eliminates concerns about lost or stolen
luggage, ensuring a more comfortable and reliable travel experience.
lll. Existing Marketplace

The public transportation landscape in Metro Manila is currently dominated by jeepneys,

regular buses, and ride-hailing services. However, issues such as overcrowding, long waiting times, and
inconsistent schedules have made commuting inefficient and frustrating for passengers, especially
during holidays. While premium buses do exist, they are often inaccessible to the general public due to
booking or scheduling challenges and limited availability. Our double-decker bus service aims to address
these gaps by offering a high-capacity, scheduled transport option that is both comfortable and
affordable.

Unlike traditional public transportation like DLTB Co. that features amenities such as free-wifi,
AC, onboards toilets, and others depending on the buc class. Our service not only provides those basic
needs, it introduces unique features such as onboard kiosks, cashless transactions, and pet-friendly
accommodations. These innovations will set us apart from existing transport options, making our
double-decker buses a preferred choice for daily commuters and tourists alike, considering that it is
available in all our buses regardless of its class. By combining efficiency, accessibility, and enhanced
services, our business will redefine urban commuting in Metro Manila.

IV. Marketing Strategy

A. Our target audience includes a diverse group of passengers, such as office workers, students,
and professionals who require a reliable mode of transportation. Additionally, tourists seeking a
comfortable and dependable public transport option will benefit from our services. Local
government units and corporate organizations interested in supporting sustainable mobility
initiatives are also key stakeholders. Pet owners, who often struggle with transportation
restrictions, will find our pet-friendly feature particularly advantageous. Furthermore,
businesses looking for innovative in-transit advertising opportunities will be able to utilize our
buses as a platform for targeted promotions.
 B. To effectively promote our service, we will establish partnerships with government agencies to
facilitate route integration and secure policy support. Social media and digital marketing
campaigns will play a crucial role in raising awareness and engaging potential passengers.
Corporate collaborations will be pursued to create employee transport programs, while
partnerships with pet-friendly businesses and animal welfare organizations will help expand our
reach among pet owners. To attract initial customers, promotional discounts will be offered
during the first few months of operation.

C. In terms of pricing, our pricing model aims to balance affordability and premium service. Fares
will be set at rates comparable to premium city buses, making them accessible to a broad range
of commuters. Special discounts will be available for students, senior citizens, and persons with
disabilities, ensuring inclusivity. While basic fares will be kept affordable, additional charges will
apply for optional services such as pet-friendly mini beds and onboard food purchases.
Furthermore, revenue will be generated through advertising spaces inside the buses, offering
brands a unique opportunity to reach daily commuters.

D. As part of our long-term growth strategy, we plan to introduce additional routes in high-density
areas to cater to a larger commuter base. To enhance sustainability efforts, we will collaborate
with eco-friendly initiatives to further reduce environmental impact. Leveraging technology, we
will explore AI-based scheduling systems to optimize real-time demand management and
improve operational efficiency. The onboard pantry will also be expanded, offering a wider
variety of food and beverage options based on passenger preferences. To encourage customer
loyalty, a rewards program will be developed, allowing frequent riders to earn perks such as free
kiosk items or priority seating. Looking ahead, we are also considering the introduction of
overnight sleeper buses for long-distance travel, providing an alternative transportation solution
for intercity commuters.

A. Required Staffing
Our mode of transportation is double decker that driver is a professional and licensed local tour
driver. For the kiosk is user friendly can browse and order meals during of moving the bus. Estimate
salary for staffs in serving and helping assistance the kiosk the monthly salary (assuming 6 days a week)
₱13,936 per month per staff member.

A. Schedule and Timeline

Month 1-3 Planning and Preparation

 Branding and Market Research
 Service Design and Technology Integration
 Regulatory Compliance and Partnership
Month 4-6 Vehicle Procurement and Customization
 Vehicle Procurement
 Vehicle Testing and Quality Assurance
 Final Preparation
Month 7-9 Launch and Initial Operation
 Launch Preparation
 Service Launch
 Post-Launch Evaluation

Month 10-12 Expansion and Optimization

 Route Expansion
  Year-End Review and Future Planning

B. Project Financials
In terms of financial considerations, the Initial funding will be sourced from bank loans, private
investors, and possible government transport subsidies. Revenue will be generated through ticket sales,
kiosk purchases, and partnerships with brands for onboard advertising.

Vehicle Acquisition and Customization:

 Bus Purchase (per bus): ₱15,000,000 - ₱30,000,000 (This is highly variable depending on
whether you buy new or used, and the type of bus)
 Customization (per bus): ₱5,000,000 - ₱10,000,000 (This depends heavily on the complexity of
the features) Infrastructure and Technology:
 Depot/Garage (lease or purchase): ₱5,000,000 - ₱50,000,000+ (Highly dependent on location
and size) - Charging Stations (if applicable): ₱1,000,000 - ₱5,000,000+ (Depends on the number
of buses and charging capacity)
 Software Development: ₱2,000,000 - ₱10,000,000 (Depends on complexity and features)
 Network Connectivity (annual): ₱50,000 - ₱500,000 (Depends on the number of buses and the
type of connectivity)
 Staffing (salaries & benefits): ₱5,000,000 - ₱20,000,000+ (Depends on the number of staff and
their roles)
 Training: ₱500,000 - ₱2,000,000
 Insurance (annual): ₱1,000,000 - ₱5,000,000
 Marketing and Promotion (initial): ₱1,000,000 - ₱5,000,000
 Legal and Regulatory Compliance: ₱500,000 - ₱2,000,000
 Fuel/Electricity: ₱2,000,000 - ₱10,000,000+ (Highly dependent on fuel prices, electricity costs,
and mileage)
 Maintenance: ₱1,000,000 - ₱5,000,000+ (Per bus, annually)

C. Findings and Recommendation

Technology:
  Point-of-Sale (POS) System - Integrated tablet-based system for order taking and payment
processing. Real-time sales tracking and inventory management.
 Wi-Fi and Connectivity: Onboard Wi-Fi for customers and staff. GPS tracking for route
optimization and location updates.
 Digital Displays: Electronic menu boards and advertising screens. Customer entertainment and
route information.
Marketing
 Mobile App Integration - Order ahead, loyalty programs, and location tracking. Push
notifications for promotions and special offers.
 Social Media Campaigns - Targeted ads highlighting the unique experience. User-generated
content and influencer partnerships.
 Location-Based Marketing - Promotions based on the buses current location. Partnerships with
local attractions and businesses.

Organization
 Efficient Space Utilization - Optimized kiosk layout for quick service.
 Designated seating areas on both levels.
 Staff Training and Management - Multi-tasking training for kiosk staff. Clear roles and
responsibilities for drivers and service personnel.
 Route Planning and Logistics - Strategic route planning to maximize customer traffic. Inventory
management for kiosk supplies and products.
Finance
 Revenue Streams - Kiosk sales (food, beverages, merchandise). Advertising revenue from digital
displays.
 Cost Management - Fuel efficiency and maintenance of the bus. Inventory control to minimize
waste.
 Financial Tracking - Daily sales reports. Monthly profit and loss statements.