1. Case study on how Google Translate is used in business, travel, and education.
1.1. Case study in business:
- Website Translation: Many businesses use Google Translate for their business websites in
multiple languages. This not only makes it easier for multilingual audiences to navigate their
websites but also provides marketing benefits for the business, such as helping them rank their
translated content on Google through multilingual SEO.
- Translate documents and images: With Google Translate, businesses can translate documents
and images by uploading files directly or using the Google Translate API, which is highly
convenient for many companies. Although it does not offer a desktop translation application like
DeepL, businesses can still easily translate documents through the web interface.
- Multilingual customer support: Google Translate helps businesses chat with foreign customers
via chatbot or email. Many e-commerce companies use Google Translate to translate product
descriptions on their websites into different languages. For example, an online store on Shopee
can use Google Translate to provide product descriptions in English, Chinese, and Spanish.
- Communication with international partners: Businesses use Google Translate to translate
emails, messages, and collaborative documents, making communication with international
partners more efficient. This tool helps companies quickly connect with customers and partners
who do not share the same language, facilitating smoother interactions and business operations.
1.2. Case study in travel:
- Support communication with native speakers: Voice translation feature helps tourists
communicate quickly with locals without knowing their language.
- Translating signs, menus and manuals: Google Translate has an image translation feature ,
making it easy for travelers to understand traffic signs, restaurant menus, or directions by
scanning an image.
- Support bilingual conversation: Google Translate has a Conversation Mode , which allows two
people to talk directly without having to manually switch between languages. The app will
automatically recognize and translate each sentence from both sides.
1.3. Case study in education
- Support for foreign language learning: Google Translate is a popular tool that helps students
and teachers learn foreign languages more easily. When they encounter new words, they can
quickly look them up to understand the meaning and hear the correct pronunciation. The tool
also supports translating phrases or sentences, helping learners compare expressions and improve
their writing skills.
- Translation of academic and research documents: Google Translate plays an important role in
helping students and researchers access academic documents in many different languages. When
they need to read a foreign scientific article, textbook or research paper, Google Translate helps
them quickly understand the main content without having to be fully fluent in the original
language.
- Supporting teachers in multilingual teaching: In a school environment with students from many
different countries, teachers can use Google Translate to support more effective communication
and teaching. This tool helps them quickly convert instructions and learning materials into the
language of the students to help them understand the lesson more easily.
