Executive Summary
Jane’s milk tea shop is a unique and vibrant milk tea shop located in Barangay San Pablo
(Simangan) Ormoc City Leyte. We are dedicated to providing our costumers with a
delightful and refreshing milk tea experience like no other. Our shop offers a wide range of
innovative flavors, high-quality ingredients, and costumize options to cater to the diverse
tastes and preference of our costumers.
Our menu features an extensive selection of milk tea flavors , including classic favorites like
taro, matcha, and fruits , as well as unique and seasonable creations that showcase our
creativity and passion for innovation. Costumers can also choose from a variety of toppings
and adds-on to personalize their drinks , such as boba pearls, fruit jellies, and flavored
syrups.
In addition to our exceptional milk tea offerings, we provide a cozy and inviting ambiance
for our costumers to relax and enjoy their drinks. Our management team consist of
experienced people in making milk tea , each bringing a unique set of skills and expertise.
With shared vision and commitment to excellence, we are confident in our ability to
successfully operate and grow Jane’s Milk Tea Shop.
We invite you to experience the refreshing and delightful world of milk tea at Jane’s Milk
Tea Shop . Join us in creating memorable moments and indulging in the perfect blend of
flavors, quality, and innovation. We look forward to welcome you to our shop and
becoming a part of your daily milk tea life.
Business Description
Jane’s milk tea shop is a business that specialized in serving milk tea, a popular beverage made
with tea, milk, and various flavors and it is located in Barangay San Pablo (Simangan) Ormoc City
Leyte. The business focuses on creating a unique and refreshing milk tea experience for its
costumers. It offers a wide rage of flavors to cater to difference preferences, including classic
options like black tea and green tea, as well as creative combinations like fruit-infused teas and
bubble tea. The company strives to create a welcoming and inviting atmosphere for costumers
to enjoy their milk tea. With a passion for innovation and costumer satisfaction, the company
aims to be a leading destination for milk tea lovers.
Vision
To be the leading milk tea destination, known for our commitment to quality, innovation, and
costumer satisfaction. We aim to continuosly introduce new and exciting flavors, while
maintaining the highest standard of quality in all aspects of our business. We dedicate to provide
our costumers with a delightful and refreshing milk tea experiences like no other.
Mission
To provide a delightful and refreshing milk tea experience that bring joy to our costumers lives.
We aim to achieve this by using high-quality ingredients, innovative flavors, and exceptional
costumers, services to create memorable a welcoming and enjoyable moments in our business
and where our costumers ca relax and indulge in our delicious milk tea beverages.
Goals
Is to established and operate a profitable and sustainable milk tea business. This includes
providing high quality and unique milk tea products to satisfy costumer preference and
demands. Our business aims to create a welcoming and comfortable environment for costumers,
offering a place for them to relax, socialize, and enjoy their milk tea experience and to create
successful and profitable milk tea shop that is known for its exceptional quality, innovative
flavors, outstanding costumer service, and strong brand presence.
Values and Objective
By upholding these values and pursuing our objectives, we aim to establish ourselves as a
trusted and beloved milk tea brand, known for our commitment tp quality, innovation, and
costumer satisfaction.
Commitment to exceptional quality
Embracing innovation and costumer satisfaction
Providing memorable experiences
Customer Delight
Market Expansion
Product Development
Business Philosophy
We focuses on providing our costumers with a delightful refreshing milk tea experience like no
other. We believe in using high quality ingredients, crafting unique flavors, and delivering
exceptional costumer services and create a welcoming and enjoyable environment where
costumers can indulge in a refreshing milk tea experience.
Organization and Management
LITTY JANE M. ROM
Owner
The person who has the greater share/contribution
Manager
Cashier Barista
Employees
Product and Menu
Matcha Taro
Fruity
Marketing Strategy
Our marketing strategy is based on social media marketing, we will use social media to promote
our milk tea business other than flyers because it is so much faster and it is also accessible
because people now day especially teenagers are always on social media so it is the most
effective way to promote our milk tea business. We will also focus on the satisfaction of the
costumers so that they may refer our milk tea business to other people.
Marketing plan
Proposed name of the business
Jane's Milk Tea Shop
Price
Affordable and Accessible to all costumers
Location of the Business
Barangay San Pablo (Simangan) Ormoc City Leyte
Name of the Owner
LItty Jane Mata Rom
Funding Requirements and Source
Compared to opening a full sized shop, the start up cost to open a Milk Tea Business are low. The
funds will be provided mainly by me,investment or through partnerships and the person who
has the greater share/contribution will be the manager but all the members will hold its liability
in the entire business.
Competitor Analysis
So far, our milk tea business have no competitors in Barangay San Pablo (Simangan) so we will
offer a good high quality product at a reasonable price.
BUSINESS PROPOSAL
Prepared By: LITTY JANE M. ROM
Received By: MA'AM OMEGA
TABLE OF CONTENTS
Executive Summary
Company's Description
Vision
Mission
Goals
Values and Objective
Business Philosophy
Organization and Management
Product and Menu
Marketing Strategy
Marketing Plan
Competitor Analysis
