1.
1 Introduction
This study is to identify the customer’s satisfaction towards Himalaya products and to
investigate the influence of product dimensions on customer satisfaction and customer loyalty
as well as to understand the Himalaya effect of the product. Himalaya products are part of the
knowledge of indigenous cultures and marginal societies across the globe which has stood the
test of time. The aim of marketing is to make sales in order to earn reasonable profit for the
producer. Himalaya product has its wealth of knowledge and research, in natural herbal
remedies, to formulate a range offers the goodness of natural solutions for daily use, with no
side effects. Personal care products is one of the very essential and common use consumer
products for every individual in their day to day life irrespective of rich and poor, caste &
religion, etc., in order to facilitate the present study first of all it will be benefit for us to have
a birds eye in view of Himalaya a herbal market. Marketing requires co-ordination, planning,
implementation of campaigns and employs with the appropriate skills to ensure marketing
success. Marketing objectives, goals and targets have to be monitored and met, competitor
strategies analyzed, anticipated and exceeded. Through effective use of market and marketing
research and organization should be able to identify the needs and wants of the customer and
try to deliver benefits that will enhance or add to the customer lifestyle, while at the same
time ensuring that the satisfaction of these needs results in a healthy turnover for the
organization. A customer is the recipient of a good, service, product, or idea obtain from a
seller, vendor, or supplier for the monetary or other valuable consideration on the dynamic
landscape of consumer goods, Himalaya Herbal Healthcare stands as an emblem of trust,
offering a diverse range of herbal and natural wellness products. As consumer preferences
gravitate towards holistic health solutions, understanding the dynamics of customer presence
and satisfaction towards Himalaya products becomes paramount.
The Essence of marketing is an exchange or a transaction, intended to satisfy human needs
or wants. That is, marketing is a human activity directed at satisfying needs and wants,
through an exchange process. A demand is a want for which the consumer is prepared to pay
a price. A want is anything or a service the consumer desires or seeks. Wants become
demands when backed by purchasing power. A need is anything the consumer feels to keep
himself alive and healthy. A transaction consists of a value between two parties. A
transaction differs from a transfer. A transfer may receive nothing in return.
Consumers are the masters of their money and they have an enormous influence on the
economic market change because they possess the ability to implement and coordinate their
choice of spending or saving in the purchase decision. Customer is influenced by their
attitude towards the product and therefore marketers need to implement their strategies and
tactics frequently in order to achieve more consumers. Satisfaction and accurate target in
finding out what customers are aware off and their attitude and there by offering products
according to this needs will help the industry stake holders to enrich their customer
experience and accelerate growth of the market. The process that turns marketing plans into
marketing actions In order to fulfill strategic marketing objectives it is called marketing plan
but most of the markets are still challenged by their marketing. Hence this research aims to
explore the customer satisfaction for Himalaya Products in Ludhiana city.
1.2 Objectives of the study
To measure the level of awareness among customer towards Himalaya product
To ascertain the factors that influencing the customer to choose Himalaya product
To study about the customer level of satisfaction towards Himalaya product
1.3 Statement of the problem
Different varieties of the products are available in the market consumers prefer the variety
of products for high quality, low price and attractive wrappers. Most of the consumers are
satisfied with quality products and some of the consumers prefer other factors each product
dffers from one another in terms of price, quality, offers, advertisement etc., The competition
is severe, and the manufacturer has to consider the opinion of the consumers. In this context,
I am interested in studying the consumer preference and satisfaction towards Himalaya
products. There are various types of Himalaya products available in our country and they are
playing an important role in our day-to-day life. The needs of the customers must be fulfilled.
A study on customer preferences for the various brands of Himalaya products will certainly
help for further growth and development in right direction. Customer preference in Himalaya
products may depend upon numerous factors. Individual's decision on purchasing differs
from one another.
1.4 Scope of study
The scope of this study aims to investigate the and satisfaction towards Himalaya products.
The study will focus on identifying the factors that influence the consumer's preference and
consumer preference and satisfaction towards the products of Himalaya, a leading brand in
the health and wellness industry. The study will also examine the impact of various
marketing strategies used by the company on consumers preference and satisfaction. The
study will be conducted using quantitative data collection methods. The quantitative data will
be collected through online surveys. The study will target a sample size of 50 consumers who
have used Himalaya products before.
1.5 Significance of study
The significance of studying customer presence and satisfaction towards Himalaya
products lies in understanding consumer preferences and perceptions. This research can
provide valuable insights for Himalaya in refining its products, marketing strategies, and
overall customer engagement. By identifying strengths and areas for improvement, the
company can enhance customer loyalty, market competitiveness, and long-term success .
1.6 Research methodology
DATA: Method of data involves the designing of a well- structured questionnaire
to collect the required data from the respondents.
PRIMARY DATA: These are the data collected by the investigator himself for the
first time for a specific purpose and thus they are original in character. These are
collected based on questionnaires.
SECONDARY DATA: These are the data already collected by someone else for
his purpose, is utilized by the investigator for his purpose. Journals, Websites,
Books.
SAMPLE SIZE: Sample size measures the number of individual sample measures
or observations used in a study or experiment. The sample size determined for the
study consists of 50 people.
SAMPLING TECHNIQUE: The sampling method selected for the study is online
questionnaire method. It is a technique by which a set of survey questions is sent
out to a target sample and the members of this sample can respond to the questions
over the world wide web
1.7 Tools of data analysis
The analysis used is percentage analysis and to list out the figures Pie Charts, Bar chart,
column are used.
1.8 Limitation of study
Samples size is small and might not represent the whole population.
The study is only within the vazhayur panchayath
The Data today depends upon the respondent's view, which could be biased in nature.
Some of the respondents hesitated to answer truly and frankly.
The attitude of the customers is bound to change from time to time, the result of this
study may not be universal
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