Basic Financial Model
2016 2017 2018
Assumptions
Revenue $ 25,000 $ 45,000 $ 87,500
Units 100 180 350
Price $ 250 $ 250 $ 250
COGS $ 15,000 $ 25,200 $ 45,500
Unit Cost $ 150 $ 140 $ 130
Operating Expenses $ 10,000 $ 19,800 $ 42,000
Labor $ 10,000 $ 15,000 $ 20,000
Marketing $ 5,000 $ 6,000 $ 7,000
Operating Income $ (5,000) $ (1,200) $ 15,000
Tax 40% 40% 40%
Net Income $ (5,000) $ (1,200) $ 9,000 $ 2,800
Income Statement
Net Revenue $ 25,000 $ 45,000 $ 87,500
COGS $ 15,000 $ 25,200 $ 45,500
Gross Profit $ 10,000 $ 19,800 $ 42,000
GP % 40.0% 44.0% 48.0%
Operating Expenses
Labor $ 10,000 $ 15,000 $ 20,000
Marketing $ 5,000 $ 6,000 $ 7,000
Total $ 15,000 $ 21,000 $ 27,000
Operating Income $ (5,000) $ (1,200) $ 15,000
Operating Margin % -20% -3% 17%
Tax $ 6,000
Net Income $ (5,000) $ (1,200) $ 9,000
NI % -20% -3% 10%