Adwise Credentials 2025 EN
Adwise Credentials 2025 EN
AND STORYTELLING
THROUGH SCALED MEDIA
AND BRAND EXPERIENCES
TO DRIVE POSITIVE CHANGE
PART OF STAGWELL GLOBAL FAMILY
STAGWELLGLOBAL.COM IN OUR CLIENTS’ BUSINESSES
THE CHALLENGER NETWORK
BUILT TO TRANSFORM MARKETING
Stagwell Global delivers scalable seamless solutions for the world’s most
ambitious brands through an outstanding combination of culture-moving
creativity and leading-edge technology to build brand distinction and unique
value across the entire marketing ecosystem.
COUNTRIES: 34 ⠂AGENCIES: 75 ⠂PEOPLE: 12 000 ⠂REVENUE: $2,7 BLN ⠂LIONS: 415 ⠂EFFIE: 129 ⠂CLIO: 352 ⠂EMMY: 19
STRATEGY-TO-EXECUTION
INDEPENDENT COMMUNICATION AGENCY
STRATEGY COMMUNICATION
CUSTOMER
RELATIONS
INFUENCER
INTEGRATION
SOCIAL
STRATEGY
REPUTATION
CUSTOMER JOURNEY SMM & ORM MONITORING
BRAND
STRATEGY
BRAND
PYRAMID
BRAND
MAPPING AUDIT ONLINE
BRAND POSITIONING
BRAND REPUTATION REPUTATION
FOUNDATION PERSONA
BRAND BRAND
STRATEGY
PURPOSE LAUNCH EVENTS SCALE WITH
AUDUT
CONTENT
CONFERENCES
COMMUNICATION
EVENTS
VISUAL BRAND TONE AND LIVE EVENTS VIRTUAL AND
IDENTITY BOOK MESSAGING GUIDLINES PACKAGE RANGE HYBRID EVENTS
PACKAGING AND
EXTENTION
BRANDING PRODUCT WRAP
MERCHANDISING
CONTENT
FACTORY DESIGN
PRODUCT DESIGN COLLATERAL POS & TRADE
CHANGE CREATIVE
MULTI-CHANNEL DCO & PRECISION MASSIVE BANNER
IDEATION
CAMPAIGN LAUNCH MARKETING ASSETS PRODUCTION AI, 3D, CG IMAGERY
OMNI-CHANNEL
ADVERTISING CREATIVE
VIDEO CONTENT
PRODUCTION PRODUCTION
MEDIA ASSETS SEGMENTED DEVELOPMENMYT MOTION KEY VISUAL BROADCAST
DEVELOPMENT STORYTELLING GRAPHICS DEVELOPMENT PRODUCTION
THREE PILLARS OF THE CHANGE AGENCY
HOW WE PERFORM
COLLABORATIVE
HOW WE APPROACH HOW WE APPROACH
CHALLENGES MODEL MARKETING
CHANGE CONSTANT
PHILOSOPHY BRANDING
STRATEGY-TO-EXECUTION COLLABORATIVE MODEL
BRAND
RETAIN
BRAND EXPERIENCE SCALE
ECOSYSTEM
THE
FINDING CHANGE
FUELING
CHANGE STRATEGY GROWTH
BRAND CHANGE
CREATIVE DRAMATIZATION
Connecting brands with people through
compelling messaging and storytelling
ATTRACT
RETAIN
BRANDING CHANGE IDEA CREATION 3600 CAMPAIGNS SOCIAL MEDIA DIGITAL EXPERIENTIAL SPEC PROJECTS PRECISION ASSETS
CREATIVE OPTIMIZATION
OUR CHANGE CREATIVE PROCESS
THE
CONTEXT TEST & PLAN
CHANGE
& INSIGHTS FOR ACTON
VISION
STATUS QUO DEFINE CHANGE OPPORTUNITY CREATE CHANGE SOLUTION IMPLEMENT CHANGE
WE CONSIDER BRANDING AS A PERMANENT
PROCESS OF CREATING A BRAND EXPERIENCE
THAT IS ENRICHED ACROSS ALL TOUCHPOINTS
AND CONNECTIONS WITH THE AUDIENCE
We specialize in crafting brand strategies and integrated communication
platforms for both large-scale clients and startups.
We build brands that resonate throughout the entire customer journey, ensuring
consistency across all communication channel from the very beginning.
BRAND
RETAIN
BRAND EXPERIENCE SCALE
ECOSYSTEM
CONSTANT BRANDING
WHAT SETS US APART FROM ANY BRANDING AGENCY
Branding agencies are not bad. We proceed from the customer journey,
They simply lack expertise product gaining a deep understanding
in brand scaling and building web how the brand will live and breathe
brand experiences.
interaction
BRAND at each stage.
EXPERIENCE ux-ui
They build brands from the top down, We have a comprehensive insights
without fully understanding what lies distribution of how brands perform throughout
beyond their immediate focus. distribution channels, platforms and formats.
That is why their brand platforms, communication From there, we build from within,
touchpoints
positionings, strategies, messaging, ensuring the brand is capable of delivering
usability
and even designs often fail a powerful and meaningful experience
personnel
to be viable and scalable. at every touchpoint.
messaging
operations
CONSTANT BRANDING SERVICES
CONSUMER & MARKET STUDY, VISUAL BRANDING
BRAND FOUNDATION, AND IDENTITY DEVELOPMENT,
STRATEGY & POSITIONING PACKAGING & RANGE EXTENTION
By combining strategic insight with creative expertise, We see design as a powerful tool to create impactful visuals
we help companies define clear marketing goals, for new brands or to reimagine existing ones.
making them relevant and engaging to their target Our expertise allows us to develop visual solutions that foster
audiences. meaningful connections with target audiences.
STRATEGY EXECUTION
DATA ENRICHMENT
WE IMPLEMENT CONSTANT BRANDING APPROACH
IN SOCIAL MEDIA THROUGH BUILDING NETWORKING
BETWEEN THE AUDIENCE AND THE BRAND
TEST AND LEARN
NETWORKING
ATTRACT
RETAIN
CONNECT WITH CONVERT
THE BRAND
CONSTANT BRANDING
SOCIAL MEDIA MARKETING SERVICES
SOCIAL CREATIVE REPUTATION
WE GROW SOCIAL COMMUNITIES WITH WE DELIVER CREATIVE FOR ORGANIC WE PROTECT AND STRENGTHEN BRAND IMAGE
PLATFORM-SPECIFIC SOCIAL STRATEGIES AND PAID SOCIAL DISTRIBUTION WITH ONLINE REPUTATION MANAGEMENT
• Social Strategy • Organic and Paid Social Video • Social Monitoring & Crisis Response
• Channel & Community Management • UGC to High-Production • Community Engagement & Moderation
• Social-first Content Creation • Creative Strategy, Art-Direction, Copy • Review & Feedback Management
• Social Listening & Insights • CGI, Motion Design & Animation • Executive & Brand Reputation Consulting
PA I D INFLUENCER CONTENT
WE DELIVER PERFORMANCE-DRIVEN WE DELIVER BRAND AWARENESS AND WE CREATE IMPACTFUL CONTENT OPTIMIZED
PAID SOCIAL AND PAID SEARCH CAMPAIGNS DIRECT-RESPONSE INFLUENCER CAMPAIGNS FOR SOCIAL AND DIGITAL PLATFORMS
• Paid Social and Paid Search • End-to-end Campaign Management • Short-Form & Long-Form Video
• Full-Funnel Media Strategy • Brand Awareness & Direct Response KPI’s • Photography & Motion Design
• Planning, Buying, Analytics, Testing • UGC Content Creators • UGC & Creator-Led Content
• Feed Optimization & Shopping • Wrap Reports And Analysis • Multi-Platform Content Adaptation
WE PRODUCE ANY TYPE OF SCALED
CONTENT FOR THE MODERN
OMNI-CHANNEL MARKETING MIX
FULL-SCALE PRODUCTION CAPABILITIES
TO MATCH MODERN CONSUMER JOURNEYS
ASSETS DEVELOPMENT
REAL-TIME SOCIAL MEDIA CRAFT AND DEVELOPMENT FOR PERSONALIZED
VIDEO PRODUCTION AND FOR DIGITAL CAMPAIGNS, CAMPAIGNS AND D.C.O.
CONTENT CREATION AT SCALE WEB & SOCIAL MEDIA AUTOMATIC ASSEMBLY
VIDEO PRODUCTION
We create sensory experience We’re skilled at blending formats, These flexible and connected formats
where people can test & feel, technology and engagement. are driven by dynamic, personalized
sometimes taste & smell a brand We create new approach for a new content and activations which come
in person. mindset reality. together to create a unique experience.
From entire conferences and Virtual roundtables and networking, Hybrid conferences, phygital
corporate events to experiential tours online discussions and presentations, activations, live-streamed product
and product launches – we create streamed conferences and events. launches, interactive workshops and
real-time moments that move, All that you need to make people feel mixed-reality showcases. Everything
inspire and engage people. connected & involved. to engage sophisticated audiences.
adidas renault reebok marconf
new brand
NEW BRAND AND
COMMUNICATION
FROM SCRATH
awareness 88 94
familiarity 43 58
good opinion 16 36
consideration 6 13
purchase intention 11 24
ABT Research Data
CHAL
LENGING
TOYOTA
TOYOTA
fully local STRATEGIC & CREATIVE
PARTNER FOR 7 YEARS
FROM ADAPTED
positioning & COMMUNICATION TO
#1 NATIONAL BRAND
FROM MODEL-BY-MODEL
communication POSITIONING TO
CONSOLIDATED BRAND
new look
new look
single voice
diverse content
МУЛЬТИСЕГМЕНТНАЯ
ДИНАМИЧЕСКАЯ
КАМПАНИЯ
ОТ СЕМЕЙНОГО
АВТОМОБИЛЯ
К ВНЕДОРОЖНИКУ
ОТ ИНДИВИДУАЛИЗМА
К ДРУЖБЕ
CAMPAIGN WITH SEGMENTED STORYTELLING,
PERSONALIZATION AND DYNAMIC CREATIVE OPTIMIZATION
SAMPLE SEGMENT SINGLE VIDEO + segments + segments + interests + triggers + value prop
https://youtu.be/6GiGCud50uU
BHT Research Data
SOME
RESULTS
2015 - 2022
DOMES
TICATING
ŠKODA
ŠKODA
STRATEGIC &
CREATIVE PARTNER
FOR 3 YEARS
FULLY LOCAL
FAMILY SHIFT REPOSITIONING
OF THE BRAND
FROM A CAR
FROM MODEL-BY-MODEL
OF RATIONAL CHOICE COMMUNICATION TO
TO THE FAMILY BRAND CONSOLIDATED BRAND
LIFESTYLE SWITCH
FROM OLD-SCHOOL TO MODERN AND RELEVANT
LIFESTYLE LOOK & FEEL
STORYTELLING TURN
FROM PRODUCT DEMO APPROACH
TO AUTHENTIC STORYTELLING
ADVENRURE MOVE
FROM GENERIC NARRATIVE
TO EXCITING ADVENTURE EXPERIENCES
HOCKEY FUSION
FROM A BRUTAL SOLO HERO
TO A FAMILY TEAM PLAYER
POSI
TIONING
CHERY
CHERY
STRATEGIC &
CREATIVE PARTNER
MODEL REPOSITIONING
REDIFINING MODEL AUDIENCE
DEVELOPMENT OF A RELEVANT COMMUNICATION STYLE
CAMPAIGN CREATIVE DEVELOPMENT
PRODUCTION OF ALL MATERIALS
REINVENT YOUR IDENTITY
MODEL REPOSITIONING
REJUVENATING THE BRAND AUDIENCE
CREATING A RELEVANT COMMUNICATION STYLE
CAMPAIGN CREATIVE DEVELOPMENT
PRODUCTION OF ALL MATERIALS
UAZ
SOCIAL MEDIA AND
ONLINE REPUTATION
MANAGEMENT
SOCIAL 2021-2023
MANAGEMENT
COMPETITION ANALYSIS
SOCIAL LISTENING
82
VK RESULTS
0,5 ER AVERAGE
86 K SUBSCRIBERS
OK RESULTS
0,67 ER AVERAGE
40 K SUBSCRIBERS
GAZ
COMMUNICATION
CREATIVE DEVELOPMENT
SMM & SPECIAL PROJECTS
new look & feel
new storytelling
J&J
one agency 9 YEARS
OF PARTNERSHIP
WITH 18 BRANDS
to consistent
COMMUNICATION AND
RETAIL IDENTITY
200+ FEDERAL
CAMPAIGNS
the system
брендинг
мкб банк
госуслуги
otp bank
what do you
want to change?