11

RECOGNIZE THE POTENTIAL MARKET:

MARKET ANALYSIS
Entrepreneurship – Grade 12
Alternative Delivery Mode

Quarter 1 – Module 2: Recognize a Potential Market: Analyze Market Needs First

Edition, 2020

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Published by the Department of Education, Division of Palawan Schools

Division Superintendent:
Natividad P. Bayubay, CESO VI
Assistant Schools Division Superintendents:
Loida P. Olavario, Ph.D.
Felix M. Pamaran

Development Team of the Module

Writers: Edward V. Benitez

Content Editors: Richelle A. Macasilhig
Mark G. Javillonar
Language Editor: Marianne R. Valdez
Reviewers: Eric N. Quillip
Layout Artist: Mark G. Javillonar
Management Team: Aurelia B. Marquez
Rodgie S. Demalinao
Eric N. Quillip

Printed in the Philippines by ________________________

Department of Education – MIMAROPA Region – Schools Division of Palawan

Office Address: PEO Road, Bgy. Bancao-Bancao, Puerto Princesa City

Telephone: (048) 433-6392
E-mail Address: palawan@[Link]
Website: [Link]

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Introductory Message
For the facilitator:

Welcome to the Entrepreneurship– Grade 12 Modular Distance Learning (MDL)

Self-Learning Module on Recognize a Potential Market: Analyze Market Needs!

This module was collaboratively designed, developed and reviewed by educators

from public institution to assist you, the teacher or facilitator in helping the
learners meet the standards set by the K to 12 Curriculum Most Essential
Learning Competencies (MELCs) in the “New Normal” situation while overcoming
their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration
their needs and circumstances.

In addition to the material in the main text, you will also see this box in the body
of the module:

Notes to the Teacher

This contains helpful tips or strategies
that will help you in guiding the learners.

As a facilitator, you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them
to manage their own learning. Furthermore, you are expected to encourage and
assist the learners as they do the tasks included in the module.

iii
For the learner:

Welcome to the Entrepreneurship– Grade 12 Modular Distance Learning (MDL)

Self-Learning Module on Recognize a Potential Market: Analyze Market Needs!

This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.

This module has the following parts and corresponding icons:

What I Need to
This will give you an idea of the skills or
Know competencies you are expected to learn in
the module.
What I
This part includes an activity that aims to
Know
check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.
What’s
This is a brief drill or review to help you link
In the current lesson with the previous one.
What’s
In this portion, the new lesson will be
New
introduced to you in various ways; a story,
a song, a poem, a problem opener, an
activity or a situation.
What is
This section provides a brief discussion of
It
the lesson. This aims to help you discover
and understand new concepts and skills.
What’s
This comprises activities for independent
More
practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.
What I Have This includes questions or blank
Learned sentence/paragraph to be filled in to
process what you have learned from the
lesson.
What I Can
This section provides an activity which will
Do
help you transfer your new knowledge or
skill into real life situations or concerns.

This is a task which aims to evaluate your

level of mastery in achieving the learning
Assessment competency.

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 Additional
In this portion, another activity will be
Activities given to you to enrich your knowledge or
skill of the lesson learned.
Answer
This contains answers to all activities in the
Key module.

At the end of this module you will also find:

References This is a list of all sources used in

developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other
activities included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you
are not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!

v
 What I Need to Know

This module was designed and written with you in mind. It is here to help you
master concepts of analyzing market needs. The scope of this module permits it
to be used in many different learning situations. The language used recognizes
the diverse vocabulary level of students. The lessons are arranged to follow the
standard sequence of the course. But the order in which you read them can be
changed to correspond with the textbook you are now using.

The module is composed of one lesson, namely:

• Lesson 1 –Recognize a potential market: Analyze market needs

After going through this module, you are expected to:

1. Identify the product/service to be introduced in the market;

2. Employ SWOT Analysis in analyzing market needs; and
3. Recognize a potential market for a particular product/service.

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 What I Know

Directions: Read each item very carefully and write your answer on a separate
sheet of paper.

1. Which of the following reasons could be the best option why we need to
recognize a potential market? a. To earn money
b. To established business name in the market
c. To satisfy the on-going needs of an individual
d. To attract more demand from the market

2. This new product service helps an entrepreneur suggest and market new
product.
a. The consumer
b. Distribution channels
c. The establish products and services in the market
d. Research and Development

3. Which of the following is a very good way for generating and screening
ideas and concepts?
a. Problem Inventory System c. Focus Group Discussion
b. Brainstorming d. Case study analysis

4. Which of the following tools an entrepreneur can use to help him decide
what most suitable business idea he could introduce in the market?
a. PESTLE c. SWOT Analysis
b. Environmental Scanning d. Product Survey

5. Which of the following combination may be creating a big advantage for

your proposed business?
a. Strengths and Opportunities c. Weaknesses and Threats
b. Strengths and Weaknesses d. Weaknesses and
Opportunities

6. “I love the business. This is my passion. I love doing it every day”. The
statement is an example of?
a. Strengths c. Opportunities
b. Weaknesses d. Threats

7. “The business is easily copied. I might lose my market share. The

statement is an example of?
a. Strengths c. Opportunities
b. Weaknesses d. Threats

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8. “The number of people who wants to have a car is continuously
increasing.
The statement is an example of?
a. Strengths c. Opportunities
b. Weaknesses d. Threats
9. This is a specific group of people you want to reach with your marketing
message.
a. A marketer c. An Entrepreneur
b. A target market d. An Investor

10. Which of the following talks about the questions that need to be
evaluated such as: how often do you buy this product; how much do you
buy the product; etc.?
a. Market value c. Market potential
b. Market share d. Market size

11. Which of the following talks about the amount of money spent on the
particular product each month or year?
a. Market value c. Market potential
b. Market share d. Market size

12. If the entrepreneur has an area where he/she can focus on, the effective
development of idea can occur. What way of generating new
products/services is being talked about?
a. Focus group discussion c. Problem inventory analysis
b. Brainstorming d. Market survey

13. This new product/service source helps you understand who are going to
patronize the product. a. The consumer
b. The established products and services in the market
c. The distribution channels
d. The government

14. Who is the responsible in defining the target market?

a. Manager c. Marketer
b. Investor d. Customer

15. The acronym SWOT stands for what?

a. Strengths, Willingness, Outstanding, Threats
b. Strong, Weaknesses, Opportunities, Treats
c. Strong, Weaknesses, Opportunities, Threats
d. Strengths, Weaknesses, Opportunities, Threats

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 Lesso Recognize a Potential
n 1 Market: Analyze market
needs
Entrepreneurs need to have an innovative mindset in order to stand-out in the
market. Moreover, recognizing a potential market could help entrepreneurs
identify feasible and profitable products/services to offer in the marketplace.
Recognizing a potential market and analyze the needs of it is a good starting
point for the entrepreneur to know and understand exactly what has to be the
new products to offer in the marketplace. This will lead them to satisfy the
ongoing needs of the individual, it may also help entrepreneur identify the trend
to adjust and follow it to become more reliable in offering products to the
customers.

What’s In

KNOWLEDGE TEST: ANSWER ME FIRST DEAR!

Which do you prefer; one of the Entrepreneurial careers mentioned from

the previous lesson or having an identified product to offer in the market?
Explain your thought.
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

4
 Notes to the
Teacher
This part of the module is clearly had some connection with
previous lesson discussed. Teacher will see to it that the learners
remembered them by answering the activity above.

What’s New
The activity below is a kind of survey which will analyze how much you
understand about conducting idea generation.

Activity 1: LET’S DO SIMPLE SURVEY!

Directions: Conduct a survey among the members of the family (including your
parents, brothers and sisters, grandparents and other individuals in your home)
about the Cell Phone they’re using. Use a survey form below:

SURVEY FORM

Name of respondent:__________________________________________________________

Age:___________ Gender: Male Female Grade Level:______________

What are your reasons for buying the product?

_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

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_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

Where do you buy the product?

_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

Is it available when you need it? Yes Sometimes No

What do you buy as a substitute if it is not available? Why?

_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

Is the price affordable to you? Yes No

Rubrics (to be use in grading activity 1)

Points Remarks Descriptions
5 Excellent Extremely developed the content and learners demonstrate
complete understanding of what should be done.
4 Very Good The work is of high quality and is presented very well.

3 Good The work is developed satisfactorily and the learners

complied with basic requirements of what should be done
and the idea is acceptable.
2 Fair The work is below acceptable average and the concept of
work done is confused or vague.
1 Poor Almost none of the basic requirements done properly. The
writing is disorganized and very difficult to understand.

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What is It

Recognizing a potential market just like identifying business opportunities is a

central and key point to begin your business venture. In some thought, this is an
entrepreneurial opportunity that is a favorable set of conditions that will enable
the entrepreneur to create new products/services by combining resources not
only for profit but for the corporate social responsibility for individuals and
community.

In this portion, you may be able to do survey to understand market needs. This
will be properly conducted to know what customers’ prefer to buy and before an
entrepreneur operate a business.

Always keep in mind that getting the type of information in advance is very
crucial in the success of the new product/service to offer in the market.

New Product/Services Idea Generation

New Product Sources

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 1. The Consumer
✓ Understand the needs and wants of the people who are going to
patronize the product. Submit potential ideas in accordance to the
needs of the consumer.
2. The established Products and Services in the Market
✓ Also, monitoring the existing products and services in the market
place could help your product idea generation become even more
credible in what product/service to offer in the market.
3. The Distribution Channels
✓ It will help you suggest and market new product
4. The Government (Government Regulations)
✓ Records from the Patent office can give you idea what to offer in the
market
5. Research and Development
✓ Research for a particular product/service (feasibility study is highly
recommended) it will help you understand the needs of the market.

Ways of Generating New Product/Service

1. Focus Group Discussion
This is a very good way for generating and screening ideas and
concepts. It will teach entrepreneur to be more creative in
developing what product/service to offer.
2. Brainstorming
If the entrepreneurs have an area where he/she can focus on, the
effective development of idea can occur. This is through the help of
brainstorming.
3. Problem Inventory Analysis
It’s a kind of researching product/service that has weak points in the
market. Identifying those products/services will lead you to business
opportunity.

SWOT Analysis Tool

A tool that entrepreneurs can use to help them decide what is the most suitable
business idea they could introduce in the market is SWOT Analysis. It will also
help them to focus on the possible problem that arises in the particular
product/service and the potential advantages of each ideas.

SWOT ANALYSIS stands for:

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 S= STRENGTH (Internal) W= WEAKNESS (Internal)

O= OPPORTUNITY (External) T= THREATS (External)

Internal Factors

- Strengths- are the specific positive aspects which will give your
proposed business an advantage over similar business ventures and
the competitors.
- Weaknesses- are the things that your business will not do as well as
other businesses.

External Factors

- Opportunities- are on-going potential developments that will be

good for your business.
- Threats- are events that may negatively affect your business.

If you already identified your SWOT, try matching your strengths and
opportunities to ascertain whether or not they will give your business an
advantage.

For example:

Costumers are looking for a service that matches your proposed product/service
(that’s opportunity) and you are very service oriented and care about details
(that’s strength), you may be creating a big advantage for your proposed
business.

Weaknesses and Threats can also be matched to determine if you can improve
your weak points to cope with the threats.

Sample data using SWOT Analysis in a particular business:

SWOT Analysis
BUINESS IDEA: Car Wash Business
Strengths Weaknesses
• I have some work experience in car • I do not have an available spot for
wash business the business
• I love seeing different car • I do not have many source of
• I enjoy meeting people materials needed in the business
• I am good in car washing • I have no experience managing staff

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Opportunities Threats
• There is no other car wash business • The business is easily copied I might
shop in the town lose my market share
• Other shop are expensive • The cost of renting the shop space is
• People in the community has a car high
for daily transportation
• Number of people who wants to
have a car are continuously
increasing

Target Market Identification

The very big question an entrepreneur needs to answer is to whom he will be
able to sell his product/service? Every business cannot succeed without a
customer. Therefore, it is very important to know who your customer will be.

Target Market Definition

A target market is the specific group of people you want to reach with your
marketing message. They are the people who are most likely to buy your
products or services, and they are united by some common characteristics, like
demographics and behaviors. ([Link]

A marketer is one who is responsible in defining the target market. It’s the
foundation of all elements of your marketing strategy, starting from how you
develop and name your products or services right through to the marketing
channels you use to promote them.

Survey of Market Size (To recognize a potential market for a particular

product)

Every entrepreneur need to understand the different sets of questions when

assessing or recognizing a potential market for a particular product. It is needed
to picture out the size of the market for a particular type of product/service and
the value of the market (the amount of money spent on that product each month
or year).

It is also possible to collect data and information about the types of people who
buy a particular product/service and where they buy it. (May help also, the
entrepreneur to identify his target market)

The information gathered from potential consumers can be analyzed by the

entrepreneur to get a good idea of the quality characteristics of the product that
consumers prefer, the total demand for the product/service and the total value of
the market.

This involves making a number of assumptions and it is important to consider

the following:

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 1. Are the people interviewed really representative of all potential
consumers?
2. Was the number of people interviewed enough?
3. Were people giving accurate information?

Competitors
Competitors are very important to the success or failure of a new business. The
entrepreneur should recognize that there are different types of competitors.

✓ General competitors
✓ Type competitors
✓ Brand competitors

Sample questionnaire about market size and value

Questions Answers
About the market size:
1. How often do you buy this product? Daily Weekly Monthly

2. Do you buy different amounts at different Yes No

times of the year?

3. When are the times that you buy the

most?
4. How much do you buy each time? _______pc
5. When are the times you buy the least?
6. What is the amount of food in the pack? P______per_____pc.
About the market value:
7. How much do you pay for a pack of food? P
8. What is the price difference for larger or P
smaller packs?

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 9. Does the price change at different times of Yes No
the year?

10. When is the price highest?

11. When is the price lowest?

About the customer:

12. Would you say that you have a low, medium or high income in your
household? Low Medium High
13. To which age group do you belong? (check only one)

1-20

21-40

41-60

Male/Female

M F

About Sales outlets:

14. Where do you usually buy this food: (check one only)

Food store

Local shop

Kiosk

Supermarket

Others Write answer

Sample questionnaire for a new product (Tomato Jam)

Question Answers
1. Do you eat other types of jam? Yes No
2. Which types of jam do you like
best? List the types
3. Do you think you would like Yes No Not sure

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 tomato jam?
1 2 3 4 5
Very Very
Good Average Bad
Good Bad
4. What do you think of the color of
this tomato jam?
5. Do you like having the seeds in
the jam?
6. What do you think about the
flavor of this jam?
7. Do you like the texture of the
jam?
8. What do you think about the jar?

9. What do you think about the

label?
10. What else do you like about this
jam?
11. I there anything that I can do to
improve this jam?

What’s More
Activity 2: Let’s identify your product/service
Directions: Think of a product/service you want to introduce in the market by
accomplishing the new product/service template below:
NEW PRODUCT/SERVICE TEMPLATE
A. What is my product/service?
B. What does my product/service do?
C. How is it different or better than other
products/services?
D. How did you come up with the
product idea generation?
E. What is the reason/s in choosing the
product/service to offer in the
market?
F. Who will buy the product/service?
G. Why will they buy the
product/service?

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H. How will the product/service be
promoted and sold/offered?
I. Who are my competitors?
J. Describe the product/service using the five senses

Sense of Sight Sense of Hear Sense of Taste

Sense of
Smell Sense of Touch

Rubrics (to be use in grading activity 2)

Points Remarks Descriptions
5 Excellent Extremely developed the content and learners demonstrate complete
understanding of what should be done.
4 Very
The work is of high quality and is presented very well.
Good
3 Good The work is developed satisfactorily and the learners complied with basic
requirements of what should be done and the idea is acceptable.
2 Fair The work is below acceptable average and the concept of work done is
confused or vague.
1 Poor Almost none of the basic requirements done properly. The writing is
disorganized and very difficult to understand.
Activity 3: Let’s do SWOT Analysis
Directions: Prepare a SWOT Analysis of the product you wanted to introduce in
the market. Also, prepare a SWOT analysis for the competitors for the
comparison. Use the template below.
My proposed
Competitor A Competitor B
product/service
STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

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 Rubrics (to be use in grading activity 3)
Score
Descriptions 5 3 1
Listed strengths Satisfactorily Presented the
are extremely identified the subject in a poor
Identifying well stated. strengths and ways and not well
Strengths Comparison is well comparison is delivered
presented fairly
presented
Listed Satisfactorily Presented the
weaknesses are identified the subject in a poor
Identifying extremely well Weaknesses and ways and not well
weaknesses stated. comparison is delivered
Comparison is well fairly presented
presented
Listed Satisfactorily Presented the
Opportunities is identified the subject in a poor
Identifying extremely well Opportunities and ways and not well
Opportunities stated. comparison is delivered
Comparison is well fairly presented
presented
Listed Threats is Satisfactorily Presented the
extremely well identified the subject in a poor
Identifying
stated. Threats and ways and not well
Threats Comparison is well comparison is delivered
presented fairly presented

Activity 4: Let’s Recognize a Potential Market

Directions: Prepare a survey questionnaire for the following concerned topics:

✓ About the market size

✓ About the market value
✓ About the customer
✓ About the sales outlet
✓ About the new product/service you wanted to offer in the market
(refer to activity 2)
For your reference, use the sample survey questionnaires from the last topic
discussed by this module.

Required:

You may post your completed survey questionnaire on your social media
account and collect or find at least 20 respondents to answer the questions.
Rubrics (to be use in grading activity 4)
Weight
Descriptions
5 4 3 2 1

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The learners provided a well-developed survey
questionnaires about the market size
The learners provided a well-developed survey
questionnaires about the market value
The learners provided a well-developed survey
questionnaires about the customers
The learners provided a well-developed survey
questionnaires about the sales outlet
The learners provided a well-developed survey
questionnaires about the new product/service

What I Have Learned

At this point, we will see how much you understand from the lesson discussed
and the activities you have done.

Activity 5: Fill in the Blanks

Directions: Read each item very carefully and complete the sentences below by
filling in the blanks the correct word.

1. Recognizing a potential market is a___________________ and

________________ to begin your business venture.
2. There are five (5) new product sources namely;
____________;______________;________________;________________; and
_____________.
3. _________________ will teach entrepreneur to be more creative in developing
what product/service to offer.
4. If the entrepreneur have an area where he/she can focus on, the effective
development of idea can occur, this are what we
called____________________.
5. A tool that an entrepreneur can use to help them decide what is the most
suitable business idea they could introduce in the market is
_______________.
6. SWOT stands for; S__________;W____________;O_____________T__________.
7. ______________ are the specific positive aspects which will give your
proposed business an advantage over similar business ventures and the
competitors.
8. ______________ are on-going potential developments that will be good for
your business.
9. ________________are the things that your business will not do as well as
other business.
10.________________are events that may negatively affect your business.

16
 What I Can Do

Activity 6: Let’s Scan Your Environment!

The aim of this activity is for you to apply in real life situation what you have
learned in this module. Use the following form below:
To do:
Take time to look around your own community and make notes for each of the
following: (List down as many ideas as you can)

Natural Resources Business Ideas

Waste Product Business Ideas

Substitute Product Business Ideas

RUBRICS (for grading the activity 6)

Points Remarks Descriptions
Excellent Extremely developed the content and learners demonstrate
5 complete understanding of what should be done.
4 Very
The work is of high quality and it was presented very well.
Good
3 Good The work is developed satisfactorily and the learners
complied with basic requirements and it was accepted.
2 Fair The work is below acceptable average and the concept of
work done is confused or vague. The learner has poor
understanding about what has to be done.
1 Poor Almost none of the basic requirements done properly. The
work is disorganized and very difficult to understand.

17
Assessment

Directions: Read each item very carefully and write your answer on a separate
sheet of paper.

1. Which of the following tools an entrepreneur can use to help him decide
what most suitable business idea he could introduce in the market?
a. PESTLE c. SWOT Analysis
b. Environmental Scanning d. Product Survey

2. This new product/service source helps you understand who are going to
patronize the product. a. The consumer
b. The established products and services in the market
c. The distribution channels
d. The government
3. Which of the following talks about the questions that need to be
evaluated such as; how often do you buy this product; how much do you
buy the product; etc.?
a. Market value c. Market potential
b. Market share d. Market size
4. Which of the following is a very good way for generating and screening
ideas and concepts?
a. Problem Inventory System c. Focus Group Discussion
b. Brainstorming d. Case study analysis
5. This is a specific group of people you want to reach with your marketing
message.
a. A marketer b. A target market c. An Entrepreneur [Link] Investor
6. The acronym SWOT stands for what?
a. Strengths, Willingness, Outstanding, Threats
b. Strong, Weaknesses, Opportunities, Treats
c. Strong, Weaknesses, Opportunities, Threats
d. Strengths, Weaknesses, Opportunities, Threats
7. If the entrepreneur has an area where he/she can focus on, the effective
development of idea can occur. What ways of generating new
products/services is being talked about?
a. Focus group discussion c. Problem inventory analysis
b. Brainstorming d. Market survey
8. “I love the business. This is my passion. I love doing it every day”. The
statement is an example of?
a. Strengths b. Weaknesses c. Opportunities d. Threats
9. Which of the following reasons could be the best option why we need to
recognize a potential market? a. To earn money
b. To established business name in the market
c. To satisfy the on-going needs of an individual
d. To attract more demand from the market
10. “The business is easily copied. I might lose my market share. The
statement is an example of?

18
 a. Strengths b. Weaknesses c. Opportunities d. Threats
11. This new product service helps an entrepreneur suggest and market new
product.
a. The consumer b. Distribution channels
c. The establish products and services in the market
a. Research and Development
12. Which of the following combination may be creating a big advantage
for your proposed business?
a. Strengths and Opportunities c. Weaknesses and Threats
b. Strengths and Weaknesses d. Weaknesses and Opportunities
13. “The number of people who wants to have a car is continuously
increasing.
The statement is an example of?
a. Strengths c. Opportunities
b. Weaknesses d. Threats
14. Which of the following talks about the amount of money spent on the
particular product each month or year?
a. Market value c. Market potential
b. Market share d. Market size
15. Who is the responsible in defining the target market?
a. Manager c. Marketer
b. Investor d. Customers

Additional Activities
Let us reinforce the skills/knowledge that you have gained from this lesson by
doing the next activity.

Activity 7:Let’s put them together!

Gather, arrange and evaluate the answer/s you completed from the previous
activities on this module and use them to finish this activity. Put your answer/s
on the Business Idea Analysis form below:
Business Ideas Analysis Form
Name of Business:
Product or Service Sold:
Main Customers:

19
 When and why did the owner decide to start this business?
_________________________________________________________________________________
_____________________________________.
Why did the owner think it was a good idea to start that kind of business?
_________________________________________________________________________________
_____________________________________.
How did the owner learn what his potential customers wanted?
________________________________________________________________________________
_____________________________________.
What problems did the owner encounter in setting up the business?
_________________________________________________________________________________
_____________________________________.
What is the impact of the business on the natural environment and the
community?
_________________________________________________________________________________
______________________________________.

Rubrics (to be use in grading activity 7)

Points Remarks Descriptions

5 Excellent Extremely developed the content and learners demonstrate

complete understanding of what should be done.

4 Very
The work is of high quality and is presented very well.
Good

3 Good The work is developed satisfactorily and the learners complied

with basic requirements of what should be done and the idea
is acceptable.

2 Fair The work is below acceptable average and the concept of work
done is confused or vague.

1 Poor Almost none of the basic requirements done properly. The

writing is disorganized and very difficult to understand.

References
Edralin, Divina M. Entrepreneurship. Philippines: Vibal Group, Inc, 2016.

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 Escareal-Go, Chiqui and Goh Josiah. Entrepreneurship: Starting an Enterprise.
Have an innovative mindset. Philippines: Josiah and Carolina Go
Foundation, Inc, 2018.
De Guzman, Angeles A. Entrepreneurship. Philippines: Lorimar Publishing, Inc,
2018.
(ILO), International Labour Organization. Generate your Business Idea. Switzerland:
International Labour Office, Enterprise Department-Geneva ILO, 2015.
Macatangay, Leah Alvino. "Entrepreneurship." Philippines: SalesianaBooks By
Don Bosco Press, Inc, 2015.

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For inquiries or feedback, please write or call:

Department of Education – SDO Palawan

Curriculum Implementation Division Office

2nd Floor Deped Palawan Building
Telephone no. (048) 433 -6392

Learning Resources Management Section

LRMS Building, PEO Compound
Telephone no. (048) 434-0099