Please tick (✓) the appropriate answers.
Demographics:
1. What age group do you belong to?
a) 18-24
b) 25-34
c) 35-44
d) 45-54
e) 55+
2. What is your highest educational qualification?
a) High school
b) Diploma
c) Bachelor’s
d) Master’s
e) PhD
3. What is your monthly income?
a) <$1,000
b) $1,001-$3,000
c) $3,001-$5,000
d) >$5,000
4. What is your occupation?
a) Student
b) Employed
c) Entrepreneur
d) Unemployed
5. How often do you use social media?
a) Daily
b) Weekly
c) Monthly
d) Rarely
6. Which social media platform do you use most?
a) Facebook
b) Instagram
c) Twitter
d) TikTok
e) YouTube
7. What device do you primarily use for social media?
a) Smartphone
b) Laptop
c) Tablet
d) Desktop
8. Are you male or female?
a) Male
b) Female
c) Other
9. What is your marital status?
a) Single
b) Married
c) Divorced
d) Widowed
1. How many hours do you spend on social media daily?
a) <1
b) 1-2
c) 2-3
d) >3
Section A: Perceptions of Social Media Advertising
1. Social media advertisements positively influence my decision to purchase products.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
2. I find social media ads more engaging due to their interactive features.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
3. Social media ads provide valuable information about products.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
4. Social media ads feel more relevant to my personal preferences compared to traditional
ads.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
5. Social media ads often entertain me and enhance my experience on these platforms.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
Section B: Informativeness and Relevance
6. Social media ads provide up-to-date information that helps me make better purchasing
decisions.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
7. I prefer social media ads that are tailored to my interests and browsing history.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
8. Social media ads often give too much information, which makes them overwhelming.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
9. I feel more likely to consider purchasing products from ads that I find personally
relevant.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
10. I find that the informativeness of social media ads increases their usefulness to me.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
Section C: Engagement and Interactivity
11. I enjoy interacting with ads on social media through comments, likes, and shares.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
12. Social media ads feel more personalized because they allow me to interact with the
content.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
13. Excessive interactivity in social media ads can sometimes feel overwhelming.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
14. I feel more inclined to purchase products from ads that encourage two-way
communication.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
15. Interactive social media ads help me feel more connected to the brand.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
Section D: Entertainment and Hedonic Motivation
16. I am more attracted to social media ads that are fun and visually appealing.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
17. I enjoy social media ads that have creative and entertaining content.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
18. Ads that are entertaining on social media increase my interest in the product.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
19. Social media ads provide a refreshing break from other types of content on my feed.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
20. I often remember ads that are enjoyable and engaging over those that are purely
informative.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
Section E: Habit and Frequency of Exposure
21. Seeing the same social media ads repeatedly can make me lose interest in the product.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
22. I feel that frequent exposure to the same ad strengthens my familiarity with the brand.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
23. Social media ads I see regularly feel less impactful over time.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
24. I am more likely to purchase a product if I have seen the ad frequently on social media.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
25. Repetitive social media ads can make me ignore the product altogether.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
Section F: Challenges and Negative Aspects
26. I feel that irrelevant social media ads are disruptive to my browsing experience.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
27. Social media ads that do not match my interests feel intrusive.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
28. I find it frustrating when social media ads are overly personalized and feel too targeted.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
29. Too many social media ads in my feed make me less interested in using the platform.
A) Strongly Agree
B) Agree
C)Neutral
D) Disagree
E) Strongly Disagree
30. Social media ads sometimes pressure me into making purchases I am not interested in.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
Section G: Purchase Intentions and Behavior
31. Social media ads influence my intention to buy products more than traditional
advertisements.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
32. I am more likely to try new brands I see advertised on social media.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
33. I feel motivated to purchase products when social media ads provide detailed
information.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
34. I often find myself making impulse purchases due to social media ads.
A) Strongly Agree
B) Agree
C) Neutral
D) Disagree
E) Strongly Disagree
35. Social media ads encourage me to explore products that I wouldn’t otherwise consider.
A) Strongly Agree
B) Agree
C) Neutral
