No.

of Printed Pages : 6 BCOC-132

om
BACHELOR IN COMMERCE

u.c
GENERAL B. COM. (G)
CHOICE BASED CREDIT SYSTEM

ur
Term-End Examination
December, 2020

tG
BCOC-132 : BUSINESS ORGANISATION AND
en
MANAGEMENT
m

Time : 3 Hours Maximum Marks : 100

ign

Note : Answer any five questions. All questions

carry equal marks.
ss

1. Compare the Traditional Commerce with e-

UA

Commerce. Explain the features, benefits and

disadvantages of e-Commerce. 8, 12
NO

2. Do you think that planning is necessary in the

organisation ? Discuss and explain the process
IG

of planning. 8, 12

Lot-I P. T. O.
 [2] BCOC-132

3. What do you mean by corporate responsibility ?

Describe the paradigm shift of corporate

om
responsibility. 6, 14

4. You are planning to start a business. Identify

u.c
one suitable form of organisation for your
business and discuss its features and

ur
limitations. 20

5. Why do firms become multinational ? Explain

tG
the issues and controversies of Multinational
en
Corporations. 10, 10

6. Discuss the principles of delegation. Why are

m

managers and subordinates reluctant to

delegate ? Explain with examples. 8, 12
ign

7. (a) Describe the concept of marketing mix. 10

(b) Explain various stages of product life

ss

cycle. 10
UA

8. Write short notes on the following : 4×5=20

(i) Barriers to effective communication

NO

(ii) Team building in an organisation

(iii) Financial management

IG

(iv) Venture capital

 [3] BCOC-132

9. Differentiate between the following : 4×5=20

om
(i) Bonus and incentives

(ii) Sole trader organisation and partnership

organisation

u.c
(iii) Vertical and horizontal relationship

ur
(iv) Line and staff organisation

tG
en
m
ign
ss
UA
NO
IG

P. T. O.
 [4] BCOC-132

BCOC-132

om
okf.kT; Lukrd ch- dkWe- (lkekU;) (th)

u.c
pkWbl csLM ØsfMV flLVe
l=kkar ijh{kk

ur
fnlEcj] 2020

tG
ch-lh-vks-lh--132 % O;kolkf;d laxBu vkSj izca/
en
le; % 3 ?k.Vs vf/dre vad % 100
uksV % fdUgha ik¡p iz'uksa ds mÙkj fyf[k,A lHkh iz'uksa ds
m

vad leku gSaA

ign
ss

1- ijEijkxr okf.kT; vkSj bZ&dkWelZ esa rqyuk dhft,A

bZ&dkWelZ dh fo'ks"krkvksa] ykHkksa rFkk gkfu;ksa dk o.kZu
UA

dhft,A 8] 12
NO

2- D;k vki le>rs gSa fd fu;kstu laxBu esa vko';d

gS \ O;k[;k dhft,A fu;kstu dh izfØ;k dk o.kZu
IG

dhft,A 8] 12
 [5] BCOC-132

3- ^dkWikZsjsV mÙkjnkf;Ro* ls vki D;k le>rs gSa \

om
dkWikZsjsV mÙkjnkf;Ro ds izfreku foLFkkiu (Paradigm

shift) dk o.kZu dhft,A 6] 14

u.c
4- vki ,d O;olk; dks 'kq: djus dh ;kstuk cuk jgs
gSaA vius O;olk; ds fy, mi;qDr laxBu dk izk:i

ur
crkb, vkSj mldh fo'ks"krkvksa vkSj lhekvksa dh
O;k[;k dhft,A 20

tG
5- iQeZ cgqjk"Vªh; dEiuh D;ksa cukrh gS \ cgqjk"Vªh;
en
dEiuh ds eqn~nksa vkSj fooknksa dk o.kZu dhft,A
m
10] 10
ign

6- izR;k;kstu ds fl¼kUr dh O;k[;k dhft,A eSustj vkSj

v/huLFk deZpkjh izR;k;kstu esa vfuPNqd D;ksa gksrs
gSa \ mnkgj.k lfgr O;k[;k dhft,A 8] 12
ss

7- (a) ^foi.ku feJ* dh ladYiuk dk o.kZu dhft,A10

UA

(b) ^mRikn thou pØ* ds fofHkUu pj.kksa dk o.kZu

dhft,A 10
NO

8- fuEufyf[kr ij y?kq fVIif.k;k¡ fyf[k, % 4×5=20

IG

(i) izHkkoh lEizs"k.k dh ck/k,¡

P. T. O.
 [6] BCOC-132

(ii) ,d laxBu esa Vhe dk fuekZ.k

om
(iii) foÙkh; izca/u
(iv) m|e iw¡th

u.c
9- fuEufyf[kr esa vUrj crkb, % 4×5=20

(i) cksul vkSj izksRlkgu

ur
(ii) ,dek=k O;kikjh laxBu vkSj lk>snkjh laxBu
(iii)
tG
yEcor~ ,oa {kSfrftd lEcU/
en
(iv) js[kk ,oa deZpkjh laxBu
m
ign
ss
UA
NO
IG

BCOC–132 4,180
 No. of Printed Pages : 6 BCOC-132

om
BACHELOR OF COMMERCE (GENERAL)
(BCOMG) (CBCS)
Term-End Examination

.c
December, 2021

u ru
BCOC-132 : BUSINESS ORGANISATION
AND MANAGEMENT

tG
Time : 3 hours en Maximum Marks : 100

Note : Answer any five questions. All questions carry

equal marks.
m

1. What do you mean by Human Resource

ign

Management ? Discuss the functions of HRM. 5+15

2. ‘‘Globalisation, technology, changes in

ss

demographics, nature of work and demographic

trends are significantly influencing the way HR
UA

managers do their work today.’’ Discuss the

statement giving adequate examples. 20
NO

3. What is meant by Morale ? Outline the factors

which influence the morale of employees in an
organisation. Discuss the significance of
IG

leadership vis-a-vis morale. 3+8+9

BCOC-132 1 P.T.O.
 4. Explain the features of an ideal form of business
organisation. Which form can be considered to be

om
ideal in all respects ? 8+12

5. What are the emerging trends in business ? How

.c
has technology impacted the business in today’s
time ? Discuss with examples. 7+13

ru
6. Explain the following terms : 102=20

u
(a) Digital Wallet

tG
(b) E-commerce
(c) One-man Ownership
en
(d) Co-operative Organisation
(e) MSME
m
(f) Innovation
(g) Idea Generation
ign

(h) Make-in-India
(i) Skill Development
(j) Start-up India
ss

7. Briefly comment on the following statements : 45=20

UA

(a) Planning is recognised as a key function of

managers at all levels.
(b) Management audit is a systematic and
NO

impartial examination.
(c) Business deals with goods and services.
(d) Earning profit is the primary motive of
IG

business.
BCOC-132 2
 8. Write short notes on the following : 45=20

om
(a) Manual
(b) Formal Organisation
(c) Delegate Authority

.c
(d) Trade

ru
9. Distinguish between the following : 45=20

u
(a) Autonomy and Stability

tG
(b) Limited Company and Unlimited Company
(c) Long Range Planning and Short Range
en
Planning
(d) Economic Objective and Social Objective
m
ign
ss
UA
NO
IG

BCOC-132 3 P.T.O.
 ~r.gr.Amo.gr.-132

om
dm{UÁ` _| ñZmVH$ (gm_mÝ`)
(~r.gr.Amo.E_.Or.) (gr.~r.gr.Eg.)
gÌm§V narjm

.c
{Xgå~a, 2021

u ru
~r.gr.Amo.gr.-132 : ì`mdgm{`H$ g§KQ>Z Am¡a à~§Y

tG
g_` : 3 KÊQ>o A{YH$V_ A§H$ : 100
ZmoQ> : {H$Ýht nm±M àíZm| Ho$ CÎma Xr{OE & g^r àíZm| Ho$ A§H$
en
g_mZ h¢ &
m
1. _mZd g§gmYZ à~ÝYZ go Amn Š`m g_PVo h¢ ? _mZd
ign

g§gmYZ à~ÝYZ Ho$ H$m`mªo H$s MMm© H$s{OE & 5+15

2. ‘‘d¡ídrH$aU, àm¡Úmo{JH$s, OZgm§p»`H$s _| n[adV©Z, H$m_

ss

H$s àH¥${V Am¡a OZgm§p»`H$s` éPmZ AmO _mZd g§gmYZ

à~ÝYH$m| Ho$ H$m_ H$aZo Ho$ VarHo$ H$mo H$m\$s à^m{dV H$a aho
UA

h¢ &’’ n`m©ßV CXmhaU XoVo hþE Bg H$WZ na MMm© H$s{OE & 20

3. _Zmo~b go Š`m VmËn`© h¡ ? EH$ g§JR>Z _| H$_©Mm[a`m| Ho$

NO

_Zmo~b H$mo à^m{dV H$aZo dmbo H$maH$m| H$mo ~VmBE &

_Zmo~b Ho$ g§X^© _| ZoV¥Ëd Ho$ _hÎd H$s MMm© H$s{OE & 3+8+9
IG

BCOC-132 4
 4. ì`mdgm{`H$ g§JR>Z Ho$ EH$ AmXe© ê$n Ho$ bjUm| H$s
ì`m»`m H$s{OE & H$m¡Z-gm ê$n g_ñV nhbwAm| go AmXe©

om
_mZm Om gH$Vm h¡ ? 8+12

5. ì`dgm` _| C^aVr {d{dY àd¥{Îm`m± H$m¡Z-gr h¢ ? AmO Ho$

.c
g_` _| àm¡Úmo{JH$s Zo ì`dgm` H$mo H¡$go à^m{dV {H$`m h¡ ?
CXmhaUm| g{hV MMm© H$s{OE & 7+13

ru
6. {ZåZ{b{IV eãXmdbr H$s ì`m»`m H$s{OE : 102=20

u
(H$) {S>{OQ>b dm°boQ>

tG
(I) B©-H$m°_g©
(J) EH$-ì`{º$ ñdm{_Ëd
en
(K) ghH$mar g§JR>Z
(L>) E_.Eg.E_.B©.
m
(M) ZdmoÝ_of
ign

(N>) {dMma g¥OZ

(O) _oH$-BZ-B§{S>`m
(P) H$m¡eb {dH$mg
ss

(Äm) ñQ>mQ>©-An B§{S>`m

UA

7. {ZåZ{b{IV H$WZm| na g§jon _| {Q>ßnUr H$s{OE : 45=20

(H$) {Z`moOZ H$mo g^r ñVam| na à~§YH$m| Ho$ EH$ à_wI H$m`©
Ho$ ê$n _| _mÝ`Vm àmßV h¡ &
NO

(I) à~§Y Am°{S>Q> EH$ ì`dpñWV Am¡a {Zînj narjm h¡ &

(J) ì`mnma _mb Am¡a godmAm| Ho$ gmW g§~§{YV h¡ &
IG

(K) bm^ H$_mZm ì`dgm` H$m àmW{_H$ _H$gX h¡ &

BCOC-132 5 P.T.O.
 8. {ZåZ{b{IV na g§{já {Q>ßn{U`m± {b{IE : 45=20

om
(H$) JmBS> ({Z`_mdbr)
(I) Am¡nMm[aH$ g§JR>Z
(J) à{V{Z{Y àm{YH$aU

.c
(K) ì`mnma

ru
9. {ZåZ{b{IV _| A§Va ñnï> H$s{OE : 45=20

u
(H$) ñdm`ÎmVm Am¡a pñWaVm

tG
(I) gr{_V H§$nZr Am¡a Agr{_V H§$nZr
en
(J) XrK©H$m{bH$ `moOZm Am¡a AënH$m{bH$ `moOZm
(K) Am{W©H$ CÔoí` Am¡a gm_m{OH$ CÔoí`
m
ign
ss
UA
NO
IG

BCOC-132 6
 No. of Printed Pages : 6 BCOC-132

om
BACHELOR OF COMMERCE (GENERAL)
B.COM. (G)
CHOICE BASED CREDIT SYSTEM

.c
Term-End Examination
June, 2022

u ru
BCOC-132 : BUSINESS ORGANISATION

tG
AND MANAGEMENT

Time : 3 hours en Maximum Marks : 100

Note : Answer any five questions. All questions carry
equal marks.
m

1. (a) ‘‘Technological Innovation implies new

ign

technology, creating new products and

services – hence new business
opportunities.’’ Justify the statement with
ss

the help of examples.

(b) Briefly discuss the various steps involved in

UA

the process of innovation. 10+10

2. (a) What do you mean by ‘‘One Person

NO

Company’’ (OPC) ? Describe the relaxations

available to OPCs.

(b) Describe the main features of cooperative

IG

form of organisation. 10+10

BCOC-132 1 P.T.O.
 3. What is leadership ? Explain the different
leadership styles with examples. 6+14

om
4. Define communication. What are the steps
involved in the process of communication ? How

.c
can communication be made more effective ? 4+8+8

ru
5. Define the term ‘Marketing’. Explain the
different marketing concepts with suitable
examples. 6+14

u
tG
6. What do you mean by product life cycle ? Discuss
various stages of product life cycle.
en 4+16

7. Briefly comment on any two of the following

statements : 10+10=20
m
(a) Ideally, business decisions are based on an
analysis of objective facts, aided by the use
ign

of technological tools.
(b) Marketing management often conducts
market research and marketing research to
ss

perform marketing analysis.

(c) Sale is the index of success of marketing as
UA

well as production efforts.

8. Distinguish between any two of the

NO

following : 10+10=20
(a) E-Commerce and M-Commerce
(b) Formal and Informal Organisation
IG

(c) Equity Share and Preference Share

BCOC-132 2
 9. Write short notes on any two of the
following : 10+10=20

om
(a) Franchising

(b) Skills of HR Professionals

.c
(c) Social Responsibility of Business

u ru
tG
en
m
ign
ss
UA
NO
IG

BCOC-132 3 P.T.O.
 ~r.gr.Amo.gr.-132

om
dm{UÁ` _| ñZmVH$ (gm_mÝ`)
~r.H$m°_. (Or.)
Mm°Bg ~oñS> H«o${S>Q> {gñQ>_

.c
gÌm§V narjm

ru
OyZ, 2022

u
~r.gr.Amo.gr.-132 : ì`mdgm{`H$ g§JR>Z Am¡a à~§Y

tG
g_` : 3 KÊQ>o en A{YH$V_ A§H$ : 100
ZmoQ> : {H$Ýht nm±M àíZm| Ho$ CÎma Xr{OE & g^r àíZm| Ho$ A§H$
g_mZ h¢ &
m

1. (H$) ‘‘àm¡Úmo{JH$s` ZdmMma (ZdàdV©Z) H$m AW© h¡ Z`r

ign

àm¡Úmo{JH$s, Z`o CËnmXm| Am¡a godmAm| H$m

{Z_m©U – Bg{bE ZE ì`dgm` Adga &’’ CXmhaUm|
H$s ghm`Vm go H$WZ H$s nw{îQ> H$s{OE &
ss

(I) ZdmMma H$s à{H«$`m _| em{_b {d{^Þ MaUm| H$s g§jon

_| MMm© H$s{OE & 10+10
UA

2. (H$) ‘‘EH$ ì`{º$ H§$nZr’’ (Amo.nr.gr.) go AmnH$m Š`m

VmËn`© h¡ ? Amo.nr.gr. Ho$ {bE CnbãY Ny>Q> H$m
NO

dU©Z H$s{OE &

(I) g§JR>Z Ho$ ghH$mar ê$n H$s _w»` {deofVmAm| H$m dU©Z
IG

H$s{OE & 10+10

BCOC-132 4
 3. ZoV¥Ëd Š`m h¡ ? ZoV¥Ëd H$s {d{^Þ e¡{b`m| H$s CXmhaU

om
g{hV ì`m»`m H$s{OE & 6+14

4. gåàofU H$s n[a^mfm Xr{OE & gåàofU à{H«$`m _| H$m¡Z-go

H$X_ (MaU) em{_b h¢ ? gåàofU H$mo {H$g àH$ma A{YH$

.c
à^mdr ~Zm`m Om gH$Vm h¡ ? 4+8+8

ru
5. ‘{dnUZ’ eãX H$mo n[a^m{fV H$s{OE & {d{^Þ {dnUZ

u
AdYmaUmAm| H$s Cn`wº$ CXmhaU g{hV ì`m»`m H$s{OE & 6+14

tG
6. CËnmX OrdZ MH«$ go Amn Š`m g_PVo h¢ ? CËnmX OrdZ
MH«$ Ho$ {d{^Þ MaUm| H$s MMm© H$s{OE &
en 4+16

7. {ZåZ{b{IV _| go {H$Ýht Xmo H$WZm| na g§jon _| {Q>ßnUr

H$s{OE : 10+10=20
m
(H$) AmXe© ê$n go ì`mdgm{`H$ {ZU©`, àm¡Úmo{JH$s`
CnH$aUm| Ho$ Cn`moJ Ûmam ghm`Vm-àmßV, dñVw{ZîR>
ign

VÏ`m| Ho$ {díbofU na AmYm[aV hmoVo h¢ &

(I) {dnUZ à~§YZ AŠga {dnUZ {díbofU H$aZo Ho$ {bE
~mµOma AZwg§YmZ Am¡a {dnUZ AZwg§YmZ H$m g§MmbZ
ss

H$aVm h¡ &
(J) {~H«$s {dnUZ H$s g\$bVm Ho$ gmW-gmW CËnmXZ
UA

à`mgm| H$m gyMH$m§H$ h¡ &

8. {ZåZ{b{IV _| go {H$Ýht Xmo _| A§Va ~VmBE : 10+10=20
NO

(H$) B©-H$m°_g© Am¡a E_-H$m°_g©

(I) Am¡nMm[aH$ Am¡a AZmonMm[aH$ g§JR>Z
IG

(J) B©{ŠdQ>r eo`a Am¡a dar`Vm eo`a

BCOC-132 5 P.T.O.
 9. {ZåZ{b{IV _| go {H$Ýht Xmo na g§{jßV {Q>ßn{U`m±
{b{IE : 10+10=20

om
(H$) \«¡$ÝMmBqµOJ
(I) _mZd g§gmYZ noeodam| Ho$ H$m¡eb

.c
(J) ì`dgm` H$s gm_m{OH$ {Oå_oXmar

u ru
tG
en
m
ign
ss
UA
NO
IG

BCOC-132 6
 No. of Printed Pages : 6 BCOC-132

om
BACHELOR OF COMMERCE (GENERAL)
B.COM. (G)
CHOICE BASED CREDIT SYSTEM

.c
Term-End Examination
December, 2022

u ru
BCOC-132 : BUSINESS ORGANISATION

tG
AND MANAGEMENT

Time : 3 hours
en Maximum Marks : 100

Note : Answer any five questions. All questions carry

m
equal marks.
ign

1. What do you mean by skill development ? Throw

light on various skill development initiatives by
ss

the Government of India. 5+15

UA

2. How can you classify the Partners ? Explain. 45

(a) Based on extent of participation

NO

(b) Based on sharing of profit

(c) Based on liability

IG

(d) Based on nature of behaviour

BCOC-132 1 P.T.O.
 3. (a) What is public enterprise ? Explain the
following schemes of public sector

om
enterprises : 5+5+5
(i) Maharatna Scheme
(ii) Navratna Scheme

.c
(iii) Miniratna Scheme

ru
(b) Describe the features and objectives of public
enterprises. 5

u
4. Describe the process of motivation. Briefly

tG
explain the Herzberg theory of motivation. 6+14

5. What are the qualities of an effective leader ?

en
Discuss the role of a manager as a leader. 10+10
m
6. Briefly explain the principles of planning. What
is the difference between plans and policies ? 15+5
ign

7. Comment on any two the following statements : 10+10

(a) Human Resource Managers plan, coordinate
and direct the administrative functions of an
ss

organisation.
(b) Decision-making is the process of making
UA

choices by identifying a decision, gathering

information, and assessing alternative
resolutions.
NO

(c) Business organization management is the

process of maintenance, development and
also an allocation of resources to reach
IG

organizational goals.
BCOC-132 2
 8. Distinguish between any two of the following : 10+10

om
(a) Economic activities and Non-economic
activities
(b) Sales and Marketing

.c
(c) Creativity, Invention and Innovation

ru
9. Write short notes on any two of the following : 10+10

u
(a) Objectives of Financial Management

tG
(b) Lease Financing
(c) Made in India en
m
ign
ss
UA
NO
IG

BCOC-132 3 P.T.O.
 ~r.gr.Amo.gr.-132

om
dm{UÁ` _| ñZmVH$ (gm_mÝ`)
~r.H$m°_. (Or.)
Mm°Bg ~oñS> H«o${S>Q> {gñQ>_

.c
gÌm§V narjm

ru
{Xgå~a, 2022

u
tG
~r.gr.Amo.gr.-132 : ì`mdgm{`H$ g§JR>Z Am¡a à~§Y
en
g_` : 3 KÊQ>o A{YH$V_ A§H$ : 100
ZmoQ> : {H$Ýht nm±M àíZm| Ho$ CÎma Xr{OE & g^r àíZm| Ho$ A§H$
m

g_mZ h¢ &
ign

1. H$m¡eb {dH$mg go Amn Š`m g_PVo h¢ ? ^maV gaH$ma

H$s {d{^Þ H$m¡eb {dH$mg nhbm| na àH$me
ss

S>m{bE & 5+15

UA

2. Amn ^mJrXmam| H$mo H¡$go dJuH¥$V H$a gH$Vo h¢ ? g_PmBE & 45

(H$) ^mJrXmam| H$s gr_m Ho$ AmYma na

NO

(I) bm^ Ho$ ~±Q>dmao Ho$ AmYma na

(J) Xo`VmAm| Ho$ AmYma na
IG

(K) ì`dhma H$s àH¥${V Ho$ AmYma na

BCOC-132 4
 3. (H$) gmd©O{ZH$ CÚ_ Š`m h¡ ? gmd©O{ZH$ joÌ Ho$ CÚ_m|
H$s {ZåZ{b{IV `moOZmAm| H$s ì`m»`m H$s{OE : 5+5+5

om
(i) _hmaËZ `moOZm
(ii) ZdaËZ `moOZm

.c
(iii) gyú_aËZ `moOZm

(I) gmd©O{ZH$ CÚ_m| H$s {deofVmAm| Am¡a CÔoí`m| H$m dU©Z

ru
H$s{OE & 5

u
4. A{^àoaU H$s à{H«$`m H$m dU©Z H$s{OE & A{^àoaU Ho$

tG
hµO©~J© Ho$ {gÕm§V H$s g§jon _| ì`m»`m H$s{OE & 6+14

5.
en
EH$ à^mdH$mar ZoVm Ho$ H$m¡Z-go JwU h¢ ? EH$ ZoVm Ho$ ê$n _|
EH$ à~§YH$ H$s ^y{_H$m na MMm© H$s{OE & 10+10
m
6. {Z`moOZ Ho$ {gÕm§Vm| H$s g§jon _| ì`m»`m H$s{OE &
`moOZmAm| VWm Zr{V`m| _| Š`m A§Va h¡ ? 15+5
ign

7. {ZåZ{b{IV _| go {H$Ýht Xmo H$WZm| na {Q>ßn{U`m±

H$s{OE : 10+10
ss

(H$) _mZd g§gmYZ à~§YH$ {H$gr g§JR>Z Ho$ àemg{ZH$

H$m`mªo H$s `moOZm, g_Ýd` Am¡a {ZX©oeZ H$aVo h¢ &
UA

(I) {ZU©` boZm {ZU©` H$s nhMmZ H$aHo$, OmZH$mar EH$Ì

H$aHo$ Am¡a d¡H$pënH$ g§H$ënm| H$m AmH$bZ H$aHo$ M`Z
NO

H$aZo H$s à{H«$`m h¡ &

(J) ì`mdgm{`H$ g§JR>Z à~§Y g§JR>ZmË_H$ bú`m| VH$
nh±þMZo Ho$ {bE aIaImd, {dH$mg Am¡a g§gmYZm| Ho$
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BCOC-132 5 P.T.O.
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BCOC-132 6
 No. of Printed Pages : 7 BCOC-132

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BACHELOR IN COMMERCE
(GENERAL) [B. COM. (G)]

u.c
CHOICE BASED CREDIT SYSTEM
Term-End Examination

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June, 2023

tG
BCOC-132 : BUSINESS ORGANISATION AND
en
MANAGEMENT

Time : 3 Hours Maximum Marks : 100

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Note : Answer any five questions. All questions

carry equal marks.
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1. What is corporate responsibility ? Discuss the

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paradigm shift of corporate responsibility. 3, 7

2. What is the sole trader organisation ? Discuss

UA

the features of sole trader organisation. 3, 7

3. What do you mean by planning ? Discuss the

NO

importance of planning in an organisation. 3, 7

4. Distinguish between financial and non-

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financial incentives as motivators. Explain

P. T. O.
 [2] BCOC-132

briefly the types of non-financial incentives that

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may be used by management to motivate
employees. 4, 6

5. What do you mean by ‘Basics of Pricing’ ?

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Throw light on three practical approaches to set
the price of a product or services. 2, 8

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6. What is functional organisation structure ?

tG
Discuss the advantages and disadvantages of
functional organisation structure. 10
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7. Briefly comment on any two of the following
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statements : 5, 5

(i) Marketing managers work to design and

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improve the effectiveness of core marketing

processes, such as new product
ss

development, brand management,

marketing communication and pricing.
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(ii) Employment is an alliance between two

parties, often dependent on an agreement
NO

where work is compensated for.

(iii) A person who is engaged in trade is called

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‘trader’ or ‘middleman’.
 [3] BCOC-132

8. Distinguish between any two of the following :

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5, 5

(i) Business, Profession and Employment

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(ii) Primary market and Secondary market

(iii) Make in India vs. Made in India

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9. Write short notes on any two of the following :

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5, 5

(i) Start-up and incubator

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(ii) Bases of departmentation
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(iii) Dynamics of employer-employee relations
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ss
UA
NO
IG

P. T. O.
 [4] BCOC-132

BCOC-132

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[ ]

u.c
ur
2023

-132
tG
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UA

]
NO
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]
 [5] BCOC-132

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]

u.c
ur
tG
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UA

2, 8
NO
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P. T. O.
 [6] BCOC-132

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(i) ] ]

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(ii)
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(iii)
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(i) ]
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(ii)
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(iii)
 [7] BCOC-132

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5, 5

(i)

u.c
(ii)

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(iii)

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UA
NO
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BCOC–132

P. T. O.