Analytic Rubric for a Video Interview
Criteria Excellent (4) Proficient (3) Developing (2) Needs Improvement (1)
Content & Responses Well-developed, insightful,
and fully address all
questions with relevant
examples.
Clear and mostly
complete, with relevant
examples but lacking
depth.
Somewhat clear but may
lack detail, depth, or
relevant examples.
Vague, off-topic, or
missing key details.
Clarity & Organization Logically organized and
easy to follow; responses
flow smoothly.
Mostly organized and easy
to understand with minor
lapses in flow.
Some disorganization
makes responses difficult
to follow at times.
Disorganized and difficult
to understand.
Professionalism & DemeanorConfident, professional,
and enthusiastic;
maintains appropriate tone
and posture.
Professional and confident
with minor lapses in
enthusiasm or posture.
Somewhat unsure or
unprofessional in tone,
body language, or
engagement.
Lacks professionalism,
confidence, or enthusiasm;
poor posture and tone.
Communication Skills Speaks clearly with
appropriate pace, volume,
and minimal filler words.
Speaks clearly with minor
issues in pacing, volume,
or filler words.
Sometimes unclear, too
fast/slow, or uses frequent
fillers.
Difficult to understand due
to volume, pacing, or
excessive fillers.
Technical Quality Video and audio are clear,
well-lit, and free of
distractions or background
noise.
Minor technical issues, but
video and audio remain
understandable.
Noticeable technical
problems that somewhat
impact the viewing
experience.
Poor video/audio quality,
making it hard to follow the
interview.
Engagement & Eye Contact Strong eye contact and
engagement with the
camera, appearing natural
and attentive.
Maintains eye contact and
engagement with minor
lapses.
Inconsistent eye contact
and engagement; may
appear distracted.
Rarely maintains eye
contact, appears
disengaged or distracted.