Professional Digital Marketing

Course Outlines

Courses Overview:
In simple terms, Digital Marketing is the promotion of products or brands via one or more
forms of electronic media. Digital marketing is often referred to as online marketing,
internet marketing or web marketing.

Course Objectives:
Digital marketing objectives should be SMART (Specific, Measurable, Achievable, Relevant
and Time Related); and you should benchmark against your competitors to ensure that
you are more effective.

Prerequisite / Target Audience:

• No prior knowledge about marketing or digital marketing is required

• Basic knowledge need to Speak and write English

• Have broadband internet access

• Have basic PC skills and online access

• Be fully committed to Squared!

Course Schedule:
 Class Topic Exercises

• What is Digital Marketing?

• Why Digital Marketing?
• Traditional Vs. Digital Marketing
Class 01 • Digital Marketing Components.
Digital Marketing Orientation
• Career in Digital Marketing.
Assignment: Create A HAND Written Class Notes

• What is Facebook Paid Marketing?

• Why does your business need Facebook
Marketing?
Introduction to Facebook • Facebook Advertising Policy Overview
Class 02
Marketing • Creating & Optimizing Facebook Page
And Pages Setup • What Makes Your Facebook Page Professional?

Assignment: Create A Professional Facebook Page &

Research Advertising Policy Overview.

• Creating a Facebook Business Manager Account.

• What is Facebook Business Manager?

• Managing Your Business Manager Account.
• Adding people to Business Manager for
roles & permissions.
Class 03 Facebook Business Manager
• Adding a Page to Facebook Business
Account
Manager Account
• Facebook Ad Account Uses and Limitation.
• Facebook Payment Gateway.

Assignment: Create Facebook Business Manager

Account with all information

• What is Ads Campaign

• Facebook ad objective
Class 04 Facebook Ads Live Campaign
And Ads Structure • Facebook Ads Campaign Structure
• What is Campaign Level, AD SET & ADS?
• How to AD SET & ADS Work?
• Run First Facebook Ad Campaign

Assignment: Run Your First Facebook Ads

Campaign
 • Ad Relevance Optimization Technique
• Ads Placement Optimization
● Ads Device optimization
● Ads Location optimization
● Age Group based optimization
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠, ● Bid and budget optimization
Class 05
𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐑𝐎𝐈 • What is Detailed Targeting and why
• Importance of detailed targeting
• How Detailed targeting works
• Advance Locations Targeting
• Demographics, Interests and Behaviors
Targeting

Assignment - Run an ad with proper

detail targeting

• Facebook Brand Awareness Ads Campaign

• Facebook Page Like and Engagement Ads
Advance Facebook Ads • Facebook Website Traffic Ads Campaign
Class 06 Campaign • Facebook Sales Ads Campaign
• Single Image or Video Ads
• Slideshow Ads
• Carousel Ads

Assignment: Create Single Ads, Slideshow Ads,

Carousel Ads And Page like engagement ads

• Facebook Lead Collecting Ads

• What is Leads Ads
• Type of Leads Ads
• Facebook Instant form creation for Leads
Ads
Facebook Detailed Targeting With
Class 07 Leads Ads • Run A Lead Collecting Ads On Facebook

Assignment: Run Facebook Leads Ads Campaignwith

proper Detailed Targeting
 • What is remarketing?
• Creating Saved/Core Audience
• Creating A Custom Audience for Retargeting
• Creating Lookalike Audience
• Creating a Audience from Meta Sources
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬 & • Creating Special Ads Audience for Client
Class 8
𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 requirements

Assignment: Creating custom Audience, Lookalike

Audience & Creating Meta Sources Audience

• What is WordPress?
• How to Install WordPress
• Setup E-commerce website
• The WordPress Dashboard
Class 09 E-commerce website setup • WordPress Theme and Plugins
• Setup theme & plugin

Assignment: Set up an E-Commerce

website with WordPress

• What is Facebook Pixel and How It Works?

• Importance of Facebook Pixel and data Tracking
Facebook Pixel - For • Facebook Pixel Setup On the Website
E-commerce Data tracking • What Is Website Event and how it works?
Class 10 • What is Event Tool and How it works?
• Understanding Standard and Custom Events
• Standard Event Setup by FB Event Tool
• E-commerce Events Tracking Setup by Facebook
Pixel

Assignment: Facebook Pixel Setup and Tracking

Standard E-commerce Event
 • What is Google Tag Manager - GTM?
• Understanding How GTM Works
• GTM Account Creation
• GTM Container Setup
• GTM Admin Access
• Understanding Tag, Trigger, Variable
Class 11 Google Tag Manager ForAdvance • Setup Google Tag Manager on
Pixel Setup website
• Setup Pixel On GTM

Assignment: GTM Account And Container

Setup, Facebook Pixel setupby GTM

• Understanding Browser Side Tracking

• Setup Facebook event by GTM
• Advance Custom Tag setup by GTM
• Understanding Object data layer
Browser Side TrackingWith
• Object data layer Setup on website
Class 12 GTM In-depth • Data layer Variable setup
• Dynamic Value Passing Process to the Event
Manager
• Standard and Custom Tag setup with Dynamic
Ecommerce Value

Assignment: Advance Tag Setup with Dynamic

Value Pass by data layer to FB Event Manager
 • What is Catalogue and how itwork
• Importance of Catalogue Ads
• Create Catalogue
Class 13 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐟𝐨𝐫 F- • Products Sets
𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 • Create Instant Experience Catalogue Ads
• Setup Collection Ads for E-commerce

Assignment: Run A Collection AdsCampaign

• What is Competitor Analysis?

• Why Competitor Analysis?
Class 14
Competitor Analysis • How to do Competitor Analysis?
& Spying
• What is spying?
• Why need spying?
• How to do spying?
Assignment – Make Competitor Analysis & spy the
Competitor

• Facebook Sales Funnel

• Importance of sales Funnel
• Types of sales funnel
Class 15 Facebook sales Funnel, Ads • AIDA Model Overview
Creative And Aida Model
• How works AIDA
• How to make a funnel?

Assignment: Make a funnel for a product

• Instagram Marketing Overview

• Profile Setup and Customizations
• Instagram Business Profile
• Content Creation
Class 16 Instagram Marketing • Instagram Profile SEO
• Repost, Mention, Hashtags & Stories
• Reposting Method, Analytics

Assignment: Create a professional Instagram

Account
 Instagram Marketing Advance • Instagram Paid Marketing
Class 17
• Instagram Paid ads run
• Influencer research
• Hashtag research
• Organic Profile Grow

Assignment: Instagram Paid Ads Run.

 • Twitter Profile Setup & Customization
• Twitter Niche & Follower Hack
• Twitter Features
Class 18 Twitter Marketing
• Twitter Post, Hashtag, Mention & Analytics
• Understanding Twitter Ads
• Setup Twitter Ads Account
• Payment Method Add
• Targeting Twitter audience
• Run Twitter Ads

Assignment: Completed Twitter Profile Setup

& Twitter Ads

• LinkedIn Overview
• Importance of LinkedIn profile
• Create a professional LinkedIn profile
Class 19 • LinkedIn organic profile grow
LinkedIn Marketing
• LinkedIn network Building
• How to create a LinkedIn Business page?

Assignment: Creating LinkedIn profile & Page

• Understanding LinkedIn Ads

• Setup LinkedIn Ads Account
• Payment Method Add
Class 20 • Targeting LinkedIn audience
LinkedIn Marketing And Ads
Campaign • Run LinkedIn Ads

Assignment: Crating LinkedIn Ads for Buyer

Requirement
 • Job Hunting requirements
• Job Hunting Guidelines
Class 21
Get Ready For Job Hunting • CV or Resume Building Guidelines
• Facebook Page
• Facebook Group
• Instagram Account
• Twitter Account
• LinkedIn Account

• Assignment: Build Your necessary job

hunting Resources

 What is content?
 Type of content
Class 22  Why content marketing
Content Marketing  How to write a content?
 What is copywriting?
 Difference between content writing &
copywriting
 Write a copy according to AIDA model

Assignment – write a content & copy write

• Overview of Google Ads

• Creating a Google Ads Account
• Google Ads Account Access & Security
Class 23 • Configure and Manage Account
Understanding Google Ads
Alerts, Announcements &
Notifications
• Billing & Payment methods
• Introduction Google Manager Account

Assignment :Creating a Google Ads Account

• Breaking down the difference between

search(PPC), display & Video Ads campaign
• Plan a Google Ads Campaign
• Create Campaigns & Configure Campaign Settings
• Create and Configure Ad Groups, Ads & Keywords
Creating Google PPC Ads • Managing Bidding & Budgets
Class 24
Campaign
Assignment: Create a campaign with ads types
 • Research Keywords with the Google Keyword
Planner
• Keywords type for PPC Ads
• Configure Ad Groups & Keywords
• Explore & understand negative keywords
Class 25 Keywords Research, Ad Groups & • Configuring Language & Location Targeting
Targeting For PPC Ads • Device specific targeting – Mobile, Tablet &
Desktop

Assignment: Keywords Research with Keyword

Types and customer targeting

• Comparing the different keywords match

types: Broad, Phrase and Exact Match
• Writing effective ad copy
• Learn and use Basic of Ad extensions
PPC Ads &, Advance kw & • Create Ads with Extensions
Class 26
Extensions Setup Information
• Create Ads with Automated Extensions

• Assignment: Creating effective ad copy & Addads

extension.
 • Plan & Create a Display Network Campaign
• Target by Audience (Automated & Manual)-
Keywords, Topic & Demographics
• Target Campaigns by Device Type
• Create a Responsive Display Ad
• Placement Ads Targeting on Website, Mobile
Apps & YouTube
Class 27 Creating a Display Network • Affinity & In-market audience targeting
Campaign & Targeting • Custom audience targeting and Run Ads

Assignment: Creating a Display Network Campaign

• Understanding Video/YouTube Ads
• Type of Video ads
• in-stream ads
• Bumper ads
• Out stream ads
Class 28 Video Ads on YouTube & • Discovery ad
Across the Web • Mast Head ad
• Run YouTube ads

Assignment: Creating Video Ads on

YouTube with targeting.
• What is Google Ads
Remarketing?
• Why remarketing in Google Ads?
• Setting up Remarketing code using
Google Tag Manager
• Developing Google Ads Remarketing
Class 29 Google Ads Remarketing audiences
• How to build an effective Display
Remarketing campaign
• Display & Dynamic remarketing best practice

Assignment: Creating a campaign using

remarketing audiences.

• Optimize Landing Pages for Quality Score

• Optimize Bidding Performance
• Optimize Budgets
Class 30 Optimizing Campaigns Guideline • Automate Google Ads Campaign Using Rules
• Optimize Campaign Configuration for
Conversions

Assignment: Optimize minimum 01 exciting ads.

 • Optimize Ad Delivery
• Create Google Dynamic Ads (Dynamic
Search & Display Ads)
• Implement Keyword Insertion
Class 31 Advanced Google Ads Features • Implement Campaign Drafts & Experiments

Assignment: Create Google Dynamic Ads

• What I conversion Tracking?
• Setting up Conversion Tracking with Tag Manager
• Measure Google Ads Campaign Success(ROI)
• Analyze Campaign Performance & Optimize Ads
• Track Conversions
Class 32 Setup Conversion Tracking
• Dynamic Conversion Tracking
• Create Reports in Google Ads

Assignment: Ads Setup Conversion Tracking with

Tag Manager.
• Understanding Google Analytics 4 (GA4 )
• Why GA4?
• Install Google Analytics 4 (GA4) on
Class 33 WordPress Site with Google Tag Manager
Google Analytics 4 (GA4)-01
• Understanding Google Analytics 4 (GA4) for
Ecommerce Tracking

Assignment: Install Google Analytics 4 (GA4)

on WordPress site.

• Setup Event with GA4

• Setup Event with GTM on GA4
• Connect GA4 with Google Ads
• Make remarketing Audience with Ga4
• Import Audience from Ga4 to Google Ads
Class 34 Google Analytics 4 (GA4)-2
Assignment: Setup Google Ads Conversion
with dynamic purchase value Tracking
 • What is shopify?
• Setup Shopify website
• Upload product on shopify
website
Class 35
• Make payment system
Setup Shopify store & GTM • Setup GTM on shopify website
setup • Setup pixel on shopify website by
GTM
• Tracking events with GTM on
shopify website
Assignment: Setup Facebook Purchase event
with dynamic value tracking.

● Introduction to Email Marketing

● Core Concepts of Email Marketing
● What is Mail chimp?
Class 36 Email Marketing ● How to design a Template?
Template Design ● Design real life email template (Project Base)
● Creating & Designing an Email Template

Assignment: Design an Email Template

• What is email campaign?

• How to run a campaign?
• What is subscriber?
• How to import subscriber?
Email Marketing • How to collect mail from website?
Class 37 Collect mail & run an email
Campaign Assignment - Run an email Campaign

• Facebook Advertising Expertise

• Facebook Ads and Web Analytics Expertise
• Facebook Ads Conversion Api Expertise
• Facebook Ads Expert - Primary Assessment
Digital Marketing Assessment - • Facebook Ads Expert - Intermediate
Class 38
Facebook Ads Expertise Assessment
• Facebook Ads Expert - Advanced
Assessment

• Assignment: All are live Assessment

 • What is conversion API?
• Why conversion API?
• What is Client Server tracking?
Class 39 Facebook Conversion API • Why it’s turned off?
• Setup conversion API with Plugin

Assignment: Set up conversion api

• What is Server-side tracking?

• How it works?
• What is server?
Class 40 Server Side Tracking • Why need server?
• Setup server (Stape.io) on GTM
• GTM Server Container Configuration
• Setup Ga4 on Container
• Pass data through Conversion API

Assignment – set server side tracking

Class 41 Discussion Class • Facebook Ads Specialist
• Google Ads Specialist
• YouTube Ads Specialist
• Web Analytics and Data Tracking Specialist

• Fiverr overview
• Account Creation
Class 42 Freelancing Class 01 • Fiverr GIG Research
• Fiverr Service Research

• Assignment: Research Your Expertise for Fiverr

Marketplace

• Fiverr GIG Creation

• Gig TITLE and SEO Title
Class 43 Freelancing Class 02
• Gig Description
• Fiverr Gig thumbnail
• Fiverr GIG Uploading 100%

• Assignment: Create 4 Gig for your Fiverr

SellerAccount
• Fiverr Gig Terms and Conditions
• Fiverr Massage formatting
Class 44 Freelancing Class 03 • Fiverr Notification
• Fiverr Order Delivery Process
• Fiverr Resolution Center
• Fiverr Levels and Opportunity

• Assignment: Fiverr Gig Analytics

Assignment: Fiverr Marketplace Analysis

 • Fiverr Gig Ranking
Class 45 Freelancing Class 04 • How to get First Order On Fiverr
• Fiverr Gig and Service Marketing
• Important Fiverr Guidelines

Assignemnt: 30 Days Job hunting challenge

• Upwork Overview
Class 46
Freelancing Class • Account Creation
(Upwork) 05 • Upwork Protfolio Add
• Upwork Profile Completeness
• Making Professional Cover Latter
• Upwork Career Guidelines

• Assignment: Research, Analysis And Create Your

Upwork Profile Professionally

The journey end Here

Outcome:

At the end of the course participants will be able to

• Online & Offline Data-Driven Digital Marketing

• How do you earn money through Data Digital Marketing?
• Competitive Analysis for Smarter Marketing.
• You will learn how to use dozens of proven data digital marketing strategies.
• You will learn how to use all of the most popular social media platforms to grow your business.
• You will see tangible results by taking action throughout the entire course.
• You will increase conversions and sales with real world techniques.
• You will improve your brand identity and grow your brand's audience.