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Nutri-Grade Mark for Nutri-Grade Beverages

Usage guide for graphic applications

Updated as of 30 December 2021

CONTENT Section

Nutri-Grade Mark for Nutri-Grade Beverages 1

Introduction 1.1

Components and Specifications of the Mark 2

Grade and Sugar Level 2.1
Font Type and Colour Palette 2.2
Proportion and Grid 2.3

Mark Variants and Nutrient Thresholds 3

Horizontal Variants 3.1
Vertical Variants 3.2
Mark Variants and Grading Criteria 3.3

Usage Guidelines 4
Minimum Clear Space 4.1
Placement on Packaging 4.2
Individual Products 4.2.1
Multipacks 4.2.2
Size of Mark 4.3
Usage of Mark in conjunction with the Healthier Choice Symbol (HCS) 4.4
Ideal Applications 4.5
Unapproved Applications 4.6

Product Packaging Application Examples 5

Application Examples － Individual Product Packages 5.1
Horizontal Variant – Cartons and Packet Drinks 5.1.1
Horizontal Variant – Cans and PET Bottles 5.1.2
Vertical Variant – Cans and Bottles 5.1.3
Application Examples – Multipacks 5.2
Multipack with Identical Products within Pack 5.2.1
Multipack with Different Products within Pack 5.2.2

Usage Guidelines for Non-Product Packaging Applications 6

Application – Automated Beverage Dispensers 6.1
Application – Vending Machines with Product Displays 6.2
Application – Vending Machines without Product Displays 6.3
Application – E-commerce Platforms 6.4
Application – Digital Advertisements 6.5
Application – Large Print Formats 6.6
Application – Small Print Formats 6.7
Nutri-Grade Mark for Nutri-Grade Beverages NUTRI-GRADE MARK FOR NUTRI-GRADE BEVERAGES 1.1

Introduction

The Ministry of Health Singapore introduced mandatory

nutrition labelling and advertising prohibitions for Nutri-
Grade beverages intended for sale by retail in Singapore.
The new measures aim to provide consumers with
information about the sugar and saturated fat content in
Nutri- Grade beverages, and to encourage the industry
to develop lower- sugar, lower- fat alternatives so that
consumers can make more informed choices across
beverages and have healthier options to choose from.
There are four colour-coded grades for the Nutri-Grade

0%
mark. Grade A, corresponding to the lowest sugar and
saturated fat thresholds, is in dark green. Grade D,
corresponding to the highest sugar and saturated fat
thresholds, is in red. Labelling of the Nutri-Grade mark
is mandatory for Nutri-Grade beverages graded “C”
and “D”, but voluntary for Nutri-Grade beverages graded
“A” and “B”. Also, advertisements of Nutri-Grade
beverages graded “D” at points-of-sale have to display
the Nutri-Grade mark.
This document has been produced to provide guidelines
on how the Nutri-Grade mark should be applied on
product packaging and other settings.
More details on the labelling and advertising requirements
can be found in the Food Regulations and the Industry
Guidance Document.
Nutri-Grade Mark for Nutri-Grade Beverages COMPONENTS AND SPECIFICATIONS OF THE MARK 2.1

Grade and Sugar Level

Grade
Grade
There are four colour-coded grades, from Grade A
(dark green) to Grade D (red), based on the sugar and
saturated fat content of the beverage. The grade of a
0% particular beverage is determined based on the mark’s
underlying grading system, summarised in Section 3.3.

Sugar Level
In addition to the grade, Nutri-Grade mark includes the
sugar level of the beverage, in the form of a percentage,
rounded to the nearest whole number.
Grade Sugar Level

0% Sugar Level
Components of the mark are fixed and cannot be
changed or altered in any way. Only the value for the
sugar level may be changed to reflect the accurate
nutrient content of the beverage. The height of the
value for the sugar level is the same as the words
“NUTRI-GRADE” in the mark.
More information on the grading system and how to
derive the sugar level can be found within the Food
Regulations and the Industry Guidance Document.
Nutri-Grade Mark for Nutri-Grade Beverages COMPONENTS AND SPECIFICATIONS OF THE MARK 2.2

Font Type and Colour Palette

Arial Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890%

a Font Type
Arial Bold
This is the only font that should be used to denote the
b sugar level. Other fonts and other weights of Arial are
0% not permitted to be used.

c Colour Palette
The Nutri-Grade mark shall be printed in full colour
CMYK or Pantone. Please refer to the Pantone codes
d for precise colour accuracy.
a b c d e f g h The Nutri-Grade mark cannot be printed or expressed
e
0% f
in a monochrome palette.

g
h

a b c d e, f, g h

Pantone ® 2423C 375C 1375C 2035C Black C

CMYK 100C 25M 100Y 55C 100Y 40M 85Y 20C 100M 100Y 8K 100K White Base
RGB R0 G128 B61 R134 G188 B37 R247 G168 B51 R183 G25 B24 R29 G29 B27
Nutri-Grade Mark for Nutri-Grade Beverages COMPONENTS AND SPECIFICATIONS OF THE MARK 2.3

Proportion and Grid

Proportion
The proportion relationships of the elements are fixed
and shown in this guide. In all situations, the digital
artwork shall be used as provided by the Singapore
Government and must not be modified in any way,
0% 3X except to adjust proportionally to the required size and
to insert the value for the sugar level.
7X
Grid
The grid is determined by one cap height of the large
letter versions of ‘A’, ‘B’, ‘C’ or ‘D’. During application,
please check the construction grid to ensure
each section of the Nutri-Grade mark is within
7X 0% grid specifications.

3X
Nutri-Grade Mark for Nutri-Grade Beverages MARK VARIANTS AND NUTRIENT THRESHOLDS 3.1

Horizontal Variants

Nutri-Grade Horizontal Variant 1.1 Nutri-Grade Horizontal Variant 1.2

0% 4%
The Nutri-Grade mark is presented as both horizontal
and vertical variants. Horizontal variants should be used
as the default, except in situations where the vertical
variant may be more appropriate (refer to Section 3.2).
Nutri-Grade Horizontal Variant 1.3 Nutri-Grade Horizontal Variant 1.4

8% 12%
Nutri-Grade Mark for Nutri-Grade Beverages MARK VARIANTS AND NUTRIENT THRESHOLDS 3.2

Vertical Variants

Nutri-Grade Nutri-Grade Nutri-Grade Nutri-Grade

Vertical Variant 2.1 Vertical Variant 2.2 Vertical Variant 2.3 Vertical Variant 2.4

Instances where vertical variants

may be used:
The vertical variants may only be used when it is not
possible to apply the horizontal variant in accordance
to this usage guide. The use of the vertical variants
includes but is not limited to the following scenarios:
0% 4% 8% 12% 1. There is insufficient horizontal space on the
packaging to display the horizontal variant
according to its minimum size and clear space
required, as seen in Fig. 1 and 2 (refer to Section
4.1 and 4.3 for clear space and minimum
size guidelines).
2. The background of the packaging is too busy
Example of instances where the vertical variant may be used
such that the vertical variant would be more legible
compared to the horizontal variant, as seen in Fig. 3
Fig. 1: Fig. 2: Fig. 3: (refer to Section 5.1.3 for application example).
In the event that a company chooses to use the vertical
variant, HPB may request for more information to justify
the selection.

0% 0% 0%
Nutri-Grade Mark for Nutri-Grade Beverages MARK VARIANTS AND NUTRIENT THRESHOLDS 3.3

Mark Variants and Grading Criteria

Vertical Variants
Horizontal Variants (Refer to usage guidelines
Grade Nutrient Threshold
(default) for vertical variants
at Section 3.2)

The grade is determined by the sugar and

≤ 1g/100ml sugar1 saturated fat content of the beverage as
indicated in the table. Grade A corresponds
A 0% ≤0.7g/100ml saturated fat to the lowest sugar and saturated fat
No non-sugar substitutes2 thresholds, and Grade D corresponds to the
0% highest sugar and saturated fat thresholds.
The grade of a Nutri-Grade beverage is the
lower of the following:
a. The sugar content grade, and
b. The saturated fat content grade.
>1-5g/100ml sugar1 In addition, beverages graded “A” must not contain any
B 4%
>0.7-1.2g/100ml saturated fat non-sugar substitutes 2.
More information on the grading system and nutrient
4%
thresholds can be found within the Food Regulations
and the Industry Guidance Document.
1
This refers to the grams of total sugar per 100 ml,
minus the grams of lactose and galactose per 100 ml,
>5-10g/100ml sugar1 as declared on the Nutrition Information Panel (NIP).
C 8% If the amount(s) of lactose and/or galactose are not
>1.2-2.8g/100ml saturated fat declared on the NIP, they are taken to be zero.
8% 2
This refers to any aspartame, sugar alchohol,
carbohydrate alchohol, polyhydric alchohol, or any
other substance added in place of sugar to provide
a sweet taste.

>10g/100ml sugar1
D 12%
>2.8g/100ml saturated fat

12%
Nutri-Grade Mark for Nutri-Grade Beverages USAGE GUIDELINES 4.1

Minimum Clear Space

Horizontal Variant Example of Clear Space

X
X

Your
Logo 0% X
X 0%

X X

Vertical Variant Example of Clear Space Minimum Clear Space

​​ maximum legibility and visibility, always ensure the
For
minimum clear space around the Nutri-Grade mark.
X The minimum clear space is one cap height of the large
Your
Logo
letter versions of ‘A’, ‘B’, ‘C’ or ‘D’.

X
X

0%
0%

X X
Nutri-Grade Mark for Nutri-Grade Beverages USAGE GUIDELINES 4.2.1

Placement on Packaging – Individual Products

Fig. 1:
FOP area of packages with full printed area

H
General Packaging Guidelines
H H • The Nutri-Grade mark should be on the front-of-pack (FOP)
surface of the product package.
4%

8%
0%

W W W • The FOP is the front face of the product package where the
Nutri-Grade beverage’s name and brand (if there is a brand)
W = 1/3 circumference W = 1/3 circumference appear; and that is in a prospective purchaser’s principal
field of vision.
Fig. 2:
FOP area of packages with partial printed • For packages that have multiple surfaces that fulfil the
areas, product sleeves or package labels definition of FOP (e.g. rectangular carton where both
front and back are identical and contain the key product
information), the Nutri-Grade mark is required on at least
one surface and the surface carrying the Nutri-Grade mark
should face a prospective purchaser by default at point
of sale.

H • By default, the Nutri-Grade mark should be within the

H printed area, product sleeve or package label. If this
is not possible, it can be elsewhere on the front face of
12%

W H the package.
8%

8%

W W • In all cases, the FOP area is determined by the height H

and width W of the printed area, product sleeve or package
W = 1/3 circumference W = 1/3 circumference label of the package.
Fig. 3: • If the package has more than one printed area, product
FOP area of packages with multiple printed sleeve or package label, the dimensions of the total FOP
areas, product sleeves or package labels area are (see Fig. 3):
a) Total H = the sum of the height of each printed area,
product sleeve or package label.
H1 H1
b) Total W = the width of the widest printed area, product
H = H1 + H2
sleeve or package label.
0%

W2 W2 W = W1 (wider than W2)

= ⅓ circumference
12%

H2 H2

W1 W1
Nutri-Grade Mark for Nutri-Grade Beverages USAGE GUIDELINES 4.2.2

Placement on Packaging – Multipacks

FOP area of multipacks

Fig. 1:
FOP area of multipacks that fulfills scenario (a)

General Packaging Guidelines

Multipack is a pack of several individual prepacked units of
8% H beverage products, which are grouped and sold together
within an outer packaging such as a plastic sleeve wrapper
or a cardboard pack or box.
12%

The mark may be marked on or securely attached to:

a. The FOP surface of the outer packaging of the multipack
W and not the units of the prepacked Nutri-Grade beverage, if
the outer packaging of the multipack includes a statement
that each unit in the package must not be sold separately
or a statement to the like effect (e.g. “Not to be sold
Fig. 2: separately”), as seen in Fig. 1; or
FOP area of multipacks that fulfills scenario (b)
b. The FOP surface of each unit of the prepacked Nutri-Grade
beverage in the multipack, and not the outer packaging
of the multipack, if the outer packaging of the multipack
is wholly transparent (e.g. clear plastic sleeve) and the
Nutri-Grade mark on each unit within the multipack is
clearly visible by a prospective purchaser through the outer
packaging, as seen in Fig. 2.
H
Industry may also mark or securely attach the Nutri-Grade
mark to both the front-of-pack surface of each individual unit
of beverage and the outer packaging of the multipack, to fulfil
Regulation 184C(3).
0% 8% 12% 4%

More information on when the above scenarios would apply

can be found within the Food Regulations and the Industry
Guidance Document.
W

8%
Nutri-Grade Mark for Nutri-Grade Beverages USAGE GUIDELINES 4.3

Size of Mark

Long side of Horizontal Variant

Long side of Vertical Variant

0% 0%

Calculation of Mark Size

19.8mm
The size of the Nutri-Grade mark should be proportional
H = 200mm to the FOP surface area and calculated as follows:
H = 150mm
Length of long side of Nutri-Grade mark = (H+W) / 7
38.6mm 27.1mm H = 80mm
The Nutri-Grade mark can be bigger than the
0%

0% 0%
calculated size but should not be smaller than what
the calculation yields.
W = 70mm W = 40mm W = 55mm
Minimum Size
Example 1: Example 2: Example 3: To maintain legibility, the horizontal variant should never
Carton Box with large FOP area Carton Box with small FOP area Can with small FOP Area be smaller than 19.8mm wide by 8.5mm high and the
vertical variant should never be smaller than 8.5mm
wide and 19.8mm high. The minimum size should only
Length of Long Side of Horizontal Variant Length of Long Side of Vertical Variant Length of Long Side of Horizontal Variant be used when layout space is extremely limited.
= (H+W) / 7 = (H+W) / 7 = (H+W) / 7
= (200mm+70mm) / 7 = (150mm+40mm) / 7 = (80mm+55mm) / 7
= 38.6mm = 27.1mm = 19.3mm (shorter than minimum size)
= 19.8mm (round up to minimum size)
Minimum length of the horizontal variant Minimum length of the vertical variant
for this packaging is 38.6mm for this packaging is 27.1mm Minimum length of the horizontal variant
for this packaging is 19.8mm
Nutri-Grade Mark for Nutri-Grade Beverages USAGE GUIDELINES 4.4

Usage of Mark in conjunction with the Healthier Choice Symbol (HCS)

Width of the HCS

Minimum width of HCS: 15mm

HIER CHO
HIER CHO HIER CHO
LT LT

LT

A
IC

IC
HE

HE
Nutri-Grade mark usage on

E
HIER CHO
LT

Y Height Y Height
HCS-certified products need to adhere to
A

IC ea
HE
IC

He

H
d

d
E
HE

lt h lt h

ar

ar
Bo Bo

a
P ro P ro
m o t io n m o t io n
E the following:

He

d
Higher in Calcium
lt h Higher in Calcium

ar
Bo

a
1. The usage guidelines of both the Nutri-Grade mark
Higher in Wholegrains Pro Higher in Wholegrains
m ot io n

HIER CHLower R
in SugarLTHIE CHO
Y Height
LT O
and the HCS must be adhered to (refer to the Healthier

A
IC

IC
HE

HE
Choice Symbol & Identifier Usage Guidelines for HCS

E
He

lt h
0%
usage guidelines).
ar

Bo

He

He
d

d
lt h lt h

ar

ar
Bo Bo
a

a
P ro
P ro P ro
m o t io n m o t io n

m ot io n X
Higher in Calcium Higher in Calcium
X 2. When located beside each other, the minimum clear
Higher in Wholegrains Higher in Wholegrains
X X space will follow either that of the Nutri-Grade mark
min. 19.8mm or the HCS, depending on whichever is bigger in size.
Lower in Sugar
Y Height 3. The size of the Nutri-Grade mark should be
Minimum width of HCS is 15mm. determined based on the formula in Section 4.3, but
If the width of HCS is less than 19.8mm, the no smaller than 19.8mm on the long side.
Nutri-Grade mark will remain at its minimum size 4. Nutri-Grade mark should only be used in its full
of 19.8mm. colour form.

0% Nutri-Grade mark will flush left in reference to

the placement of the HCS.

X X
Nutri-Grade Mark for Nutri-Grade Beverages USAGE GUIDELINES 4.5

Ideal Applications

0%

Ideal application
The Nutri-Grade mark should be applied in its full-colour
form in all situations. The mark should be applied on a
plain or white background where possible. It may also
be applied on a dark or photographic background as
long as the background is not too busy or distracting
and will not affect the legibility of the mark.
0% 0% 0% 0%

5% Black Tint BG 40% Black Tint BG Light Graduated BG Less Busy Image Area
Nutri-Grade Mark for Nutri-Grade Beverages USAGE GUIDELINES 4.6

Unapproved Applications

1 2

0%

3 4

Use of the Nutri-Grade mark should be

consistent, following the guidelines in this
0% document. The following are examples of
unapproved usage of the Nutri-Grade mark:
Please do not:
5 6 1. Change or alter the Nutri-Grade mark in any way, such as
skewing or rotating the mark.
2. Combine the mark with any other graphic element or use as
a watermark.
0
% 0%
3. Disproportionately scale the mark.
4. Crop or scale any part of the mark.
7 8 5. Invert or mirror the mark.
6. Add a drop shadow, glow, outline or change the colours of
the Nutri-Grade mark, or create a pattern or design element.
0% 0%
7. Place on any background that is too busy or distracting.
8. Modify or substitute any of the fonts. Only Arial Bold should
be used.
9a 9b
9. Rotate the horizontal variant to vertical and vice versa.
0%
0%
Nutri-Grade Mark for Nutri-Grade Beverages PRODUCT PACKAGING APPLICATION EXAMPLES 5.1.1

Horizontal Variant – Cartons and Packet drinks

H=
160mm
H= Correct Application of the Nutri-Grade
130mm mark on Cartons and Packet Drinks
H=
H= Please ensure that:
90mm
80mm
32.9mm 26.4mm 1. The horizontal variant is used as the default,
21.4mm 21.4mm
where possible.
0% 8% 12% 4%

2. The (H+W) / 7 formula is applied to calculate the

minimum size of the Nutri-Grade mark on FOP
W = 70mm W = 70mm W = 55mm W = 60mm (refer to Section 4.3 for guidelines).
If HCS is applicable, refer to Section 4.4 and the
Healthier Choice Symbol & Identifier Usage Guidelines.
Length of Long Side of Length of Long Side of Length of Long Side of Length of Long Side of
Horizontal Variant Horizontal Variant Horizontal Variant Horizontal Variant
= (H+W) / 7 = (H+W) / 7 = (H+W) / 7 = (H+W) / 7
= (160mm+70mm) / 7 = (80mm+70mm) / 7 = (130mm+55mm) / 7 = (90mm+60mm) / 7
= 32.9mm = 21.4mm = 26.4mm = 21.4mm

Minimum length of the Minimum length of the Minimum length of the Minimum length of the
horizontal variant for this horizontal variant for this horizontal variant for this horizontal variant for this
packaging is 32.9mm packaging is 21.4mm packaging is 26.4mm packaging is 21.4mm
Nutri-Grade Mark for Nutri-Grade Beverages PRODUCT PACKAGING APPLICATION EXAMPLES 5.1.2

Horizontal Variant – Cans and PET bottles

min
H= H= 19.8mm
80mm 24.3mm 60mm 8%

4%

Correct Application of the Nutri-Grade

4%

mark on Cans and PET bottles

Please ensure that:
H= 1. The horizontal variant is used as the default,
115mm where possible.
H= min
24.3mm 80mm 19.8mm 2. The (H+W) / 7 formula is applied to calculate the
minimum size of the Nutri-Grade mark on FOP (refer
to Section 4.3 for guidelines).
4% 8%

If HCS is applicable, refer to Section 4.4 and the

Healthier Choice Symbol & Identifier Usage Guidelines
W = 55mm W = 55mm W = 90mm W = 75mm for usage guidelines.

Length of Long Side of Length of Long Side of Length of Long Side of Length of Long Side of
Horizontal Variant Horizontal Variant Horizontal Variant Horizontal Variant
= (H+W) / 7 = (H+W) / 7 = (H+W) / 7 = (H+W) / 7
= (115mm+55mm) / 7 = (80mm+55mm) / 7 = (90mm+80mm) / 7 = (75mm+60mm) / 7
= 24.3mm = 19.3mm = 24.3mm = 19.3mm
= 19.8mm = 19.8mm
Minimum length of the (round up to minimum size) Minimum length of the (round up to minimum size)
horizontal variant for this horizontal variant for this
packaging is 24.3mm Minimum length of the packaging is 24.3mm Minimum length of the
horizontal variant for this horizontal variant for this
packaging is 19.8mm packaging is 19.8mm
Nutri-Grade Mark for Nutri-Grade Beverages PRODUCT PACKAGING APPLICATION EXAMPLES 5.1.3

Vertical Variant – Cans and Bottles

Correct application of the vertical variant

of the Nutri-Grade mark (Horizontal
H=
165mm
Variant should be used as the default,
where possible).
Please ensure that:
H=
75mm
H= The (H+W) / 7 formula is applied to calculate the
95mm 32.9mm minimum size of the Nutri-Grade mark on FOP (refer
0%
min.19.8mm 0%
to Section 4.3 for guidelines).
min.19.8mm
W = 35mm
0%

If HCS is applicable, refer to Section 4.4 and the

Healthier Choice Symbol & Identifier Usage Guidelines
for usage guidelines.
W = 40mm W = 65mm

Length of Long Side of Length of Long Side of Length of Long Side of

Vertical Variant Vertical Variant Vertical Variant
= (H+W) / 7 = (H+W) / 7 = (H+W) / 7
= (75mm+35mm) / 7 = (95mm+40mm) / 7 = (165mm+65mm) / 7
= 15.7mm = 19.3mm = 32.9mm
= 19.8mm = 19.8mm
(round up to minimum size) (round up to minimum size) Minimum length of the vertical
variant for this packaging is
Minimum length of the vertical Minimum length of the vertical 32.9mm
variant for this packaging is variant for this packaging is
19.8mm 19.8mm
Nutri-Grade Mark for Nutri-Grade Beverages PRODUCT PACKAGING APPLICATION EXAMPLES 5.2.1

Application Examples – Multipack with Identical Products within Pack

H=
H= 34.3mm 115mm
40mm
75mm H= Correct Application of the Nutri-Grade
260mm
mark on Multipacks containing a single
0% 0%

57.1mm product type

0%
Please ensure that:
W = 165mm W = 165mm 1. The horizontal variant is used as the default,
W = 140mm where possible.
2. The (H+W) / 7 formula is applied based on the
height and width of the entire outer packaging
(refer to Section 4.3 for guidelines).

Length of Long Side Length of Long Side Length of Long Side For multipack application guidelines, please refer to
of Horizontal Variant of Horizontal Variant of Horizontal Variant Section 4.2.2. If HCS is applicable, refer to Section
= (H+W) / 7 = (H+W) / 7 = (H+W) / 7 4.4 and the Healthier Choice Symbol & Identifier
= (75mm+165mm) / 7 = (115mm+165mm) / 7 = (260mm+140mm) / 7 Usage Guidelines for usage guidelines.
= 34.3mm = 40mm = 57.1mm

Minimum length of the horizontal Minimum length of the horizontal Minimum length of the horizontal
variant for this packaging is 34.3mm variant for this packaging is 40mm variant for this packaging is 57.1mm
Nutri-Grade Mark for Nutri-Grade Beverages PRODUCT PACKAGING APPLICATION EXAMPLES 5.2.2

Application Examples – Multipack with Different Products within Pack

Correct Application of the Nutri-Grade

Fig. 1: Fig. 2: mark on Multipacks containing more
Product names to the left, marks to the right. Product names above, marks below. than one product type
Please ensure that:
1. The horizontal variant is used as the default,
where possible.
2. The (H+W) / 7 formula is applied based on the
height and width of the entire outer packaging (refer
Product Name 1

0%
Product Name 1

0%
to Section 4.3 for guidelines).
Product Name 1 Product Name 1
0 % 0%

Product Name 2 Product Name 2

Product Name 2 Product Name 2
3. All marks on the packaging should be of the same
size, regardless of grade.
4 % 4% 4% 4%

Product Name 3 Product Name 3

Product Name 3 Product Name 3
8 % 8%

For multipack application guidelines, please refer to

8% 8%

Section 4.2.2. If HCS is applicable, refer to Section 4.4

and the Healthier Choice Symbol & Identifier Usage
Guidelines for usage guidelines.

1. Product Name 11. Product Name 1

2. Product Name 22. Product Name 2

3. Product Name 33. Product Name 3

0% 4% 0% 8% 4% 8%
1. 2. 1. 3. 2. 4. 3. 4.
Nutri-Grade Mark for Nutri-Grade Beverages USAGE GUIDELINES FOR NON-PRODUCT PACKAGING APPLICATIONS 6.1

Application – Automated Beverage Dispensers

Automated beverage dispenser means a machine that dispenses a non-prepacked beverage according to a pre-fixed formula, with no option for a prospective purchaser of the beverage to customise
the amount of any ingredient in the beverage (see examples below).
Only purchaser-facing automated beverage dispensers are required to display the Nutri-Grade marks for beverages graded “C” or “D”. A “purchaser-facing automated beverage
dispenser” is defined as an automated beverage dispenser (e.g. fountain machines) that shows an image or text listing of what beverages may be dispensed and is placed (a) at or
behind a sales counter in a way that allows a prospective purchaser to see the image or text listing; (b) to allow a prospective purchaser to dispense a beverage of his or her choice,
based on the image or text listing; or (c) in any other way that allows a prospective purchaser to see the image or text listing.

Fig. 1a: Fig. 1b: Correct Application of the Nutri-Grade mark on

Fountain machine Fountain machine with purchaser-facing automated beverage dispensers
with product logos electronic screen
In all situations, the horizontal variant of the Nutri-Grade mark
should be used as the default.
1. The Nutri-Grade mark shall be displayed in direct relation
to the image or text listing of the product, on the machine
0% 4%
or electronic screen showcasing the types of products
available (refer to Fig. 1a - 1c).
8% 12% 2. If this is not possible (e.g. when there is no space to apply the
mark without blocking the product name), the Nutri-Grade
0% 4% 8% 12%

mark should be displayed in an alternative form onsite, next

to the machine/dispenser (e.g. signage next to the machine/
dispenser) (refer to Fig. 2).
3. For all situations, the following apply:
a. The positioning of the mark should indicate clearly
to prospective purchasers which product the mark
applies to.

Fig. 1c: Fig. 2: b. The mark can be affixed to the machine using adhesive
Coffee machine with text listings Signage beside machine marks, but it should not be easily removable.
c. The minimum size of the Nutri-Grade mark is 19.8mm
long (refer to Section 4.3).
d. If the dispenser lists the beverages available via
0% text descriptions or if the marks are displayed on a
signage next to the dispenser, the height of the words
0% 4%

4% “NUTRI-GRADE” in the mark should be the same as, or

8% 12%
greater than, the height of the product name.
e. The size of the Nutri-Grade marks should be consistent
8%

across all beverages on the same dispenser.

12%
Nutri-Grade Mark for Nutri-Grade Beverages USAGE GUIDELINES FOR NON-PRODUCT PACKAGING APPLICATIONS 6.2

Application – Vending Machines with Product Displays

Nutri-Grade mark on FOP surface

12% 8% 12% 0% 0%

Correct Application of the Nutri-Grade mark

on vending machines with product displays:
For vending machines with clear windows, the products
0% 0%

4% 8% 4%

shall be arranged in such a way that the Nutri-Grade

mark on the FOP surface is clearly visible through a
window on the vending machine.
4% 8% 0%

8% 0% 4% 0% 0%

4% 8% 0% 0% 0%

4% 8% 4%

0% 0% 0%
Nutri-Grade Mark for Nutri-Grade Beverages USAGE GUIDELINES FOR NON-PRODUCT PACKAGING APPLICATIONS 6.3

Application – Vending Machines without Product Displays

Fig. 1a: Fig. 1b:

Labelled product image Clear product and mark indication
Correct Application of the Nutri-Grade mark on
vending machines without product displays:
In all situations, the horizontal variant of the Nutri-Grade mark
should be used as the default, where possible.
LOREM LOREM
IPSUM IPSUM 1. If there are images on the front of the machine showcasing
DOLOR DOLOR the types of products available, the Nutri-Grade mark should
be incorporated in the image. This can be done in 2 ways:
a. Use an image of the labelled product (refer to Fig. 1a); or
b. Display the Nutri-Grade mark next to the product image
(refer to Fig. 1b).
0% 0%

4% 4%

8% 8%
The minimum size of the Nutri-Grade mark should be calculated
12% 12%

based on the size of the full product image on the vending

machine and not the real life product (according to guidelines
0% 0%

listed in Section 4.3). If the image is a partial one, the size of the
4% 4%
8% 4%
4%

mark should be calculated based on the projected size of the

full product image.
8%

2. If there are text listings of products on the front of the machine

showcasing the types of products available, the Nutri-Grade
mark should be displayed next to or in direct relation to the
product name according to the following guidelines:
a. The height of the words “NUTRI-GRADE” on the mark
should be the same as, or greater than, the height of the
product name.
The mark should be no smaller than 19.8mm wide on the
long side.
3. It should be clear to prospective purchasers which product
the mark applies to.
Nutri-Grade Mark for Nutri-Grade Beverages USAGE GUIDELINES FOR NON-PRODUCT PACKAGING APPLICATIONS 6.4

Application – E-commerce Platforms

Fig. 1a: Fig. 1b: Fig. 2:

$[Link]
Lorem ipsum dolor sit
Correct Application of the Nutri-Grade mark on
8% 0% beverages sold on e-commerce platforms:
This applies to digital platforms that facilitate the online sale of
4% 8%
$[Link] Nutri-Grade beverages (e.g. online supermarkets) but excludes
Lorem ipsum dolor sit digital ordering or delivery platforms for F&B establishments.

$[Link] $[Link] 0% In all situations, the horizontal variants of the Nutri-Grade mark
Lorem ipsum dolor sit Lorem ipsum dolor sit should be used as the default, where possible.
1. If there is an image of the product on sale, the Nutri-Grade
mark should be incorporated in the image. This can be done
in 2 ways:

Online Merchants a. Use an image of the labelled product (refer to Fig. 1a); or
b. Display the Nutri-Grade mark next to the product image
(refer to Fig. 1b). The (H+W) / 7 formula should be applied
based on the size of the product image to calculate
the size of the Nutri-Grade mark (refer to Section 4.3).
If the image is a partial one, the size of the mark should
be calculated based on the projected size of the full
0%

0% 4% 8%

8%

4%

product image.
$[Link] $[Link] $[Link]
Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit

Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. consectetuer adipiscing elit. consectetuer adipiscing elit.

If the Nutri-Grade mark within the product image is not clearly

Add to cart Add to cart Add to cart

legible across online platforms (e.g. desktop or mobile),

1b should be used to display the mark at a larger and more
legible size.
2. If there is only a text listing of the product on sale, the
Nutri-Grade mark should be displayed next to or in direct
relation to the product name.
The height of the words “NUTRI-GRADE” in the mark
should be the same as, or greater than, the height of the
product name.
3. The Nutri-Grade mark must appear in direct relation to the
$[Link] product of concern.
Lorem ipsum dolor sit

8% 0%

4% 8%
$[Link]
Lorem ipsum dolor sit
 Celebrating the Lunar New Year with 3 new seasonal flavours:
Product D, Product E and Product F!
Loremipsum@[Link]

Nutri-Grade Mark for Nutri-Grade Beverages USAGE GUIDELINES FOR NON-PRODUCT PACKAGING APPLICATIONS 6.5

Application – Digital Advertisements

t E
Produc
Prod Produ
ct F
uc tD

8%

4 %
0%

LOREM
IPSUM DOLOR
SIT Produc
tC Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
 Produ
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi

Correct Application of the Nutri-Grade mark for digital advertisements:

ct B

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
 12%
12%
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
  
In all situations, the horizontal variant of the Nutri-Grade mark should be used as the default, where possible.
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
12% Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
laoreet dolore magna aliquam erat volutpat. Ut wisi Lorem ipsum dolor sit amet, consectetuer nulla facilisis at
adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
 volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at
00:30 / 2:36 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat

Fig. 1: Fig. 2: Fig. 3: Fig. 4:

volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at

Web Banners Video Ads Promotional Emails Text-only Advertisements

Product D Celebrating the Lunar New Year with 3 new seasonal flavours:
Product D, Product E and Product F!
0%
Celebrating the Lunar New Year with 3 new seasonal flavours:
Product D, Product E and Product F!
Product E Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
Loremipsum@[Link] nonummy nibh euismod tincidunt ut laoreet dolore magna
LOREM 4%
aliquam erat volutpat. Ut wisi Lorem ipsum dolor sit amet,
IPSUM DOLOR Product F
consectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
SIT Produ
Produc
tC
8%
enim ad minim veniam, quis nostrud exerci tation ullamcorper
ct B
E suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis
Product duct F
12%
Produ
ct D Pro autem vel eum iriure dolor in hendrerit in vulputate velit esse
12%

8%
molestie consequat, vel illum dolore eu feugiat nulla facilisis at
4%
0%

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
molestie consequat, vel illum dolore eu feugiat nulla facilisis at 12% nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
laoreet dolore magna aliquam erat volutpat. Ut wisi Lorem ipsum dolor sit amet, consectetuer
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
nulla facilisis at
volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at 00:30 / 2:36

1. If there is an image of the product being 2. If there is only a text listing of the product 3. The Nutri-Grade mark must appear in 4. If there are multiple features (image/text) of
advertised, the Nutri-Grade mark should being advertised, the Nutri-Grade mark direct relation to the product of concern, the same product on the advertisement,
be applied to the image. This can be done should be displayed next to or in direct by locating it on/next to the product (refer
Product D

0%
Celebrating the Lunar New Year with 3 new seasonal flavours:
Product D, Product E and Product F! only one mark is required. For situations
in 2 ways: relation to the product name. to Fig. 1 - 3). If this is not possible and the described in 1b and 2, the size* of the
Celebrating the Lunar New Year with 3 new seasonal flavours:
Product D, Product E and Product F! Product E Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna
Loremipsum@[Link] 4%

Nutri-Grade mark is located away from the Nutri-Grade mark is calculated based on
aliquam erat volutpat. Ut wisi Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed diam nonummy nibh euismod

a. Use an image of the labelled product; or The height^ of the words “NUTRI-GRADE”
Product F tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper

product, the mark should be labelled with the largest feature of the product.
8%
suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis
autem vel eum iriure dolor in hendrerit in vulputate velit esse

in the mark should be the same as, or

molestie consequat, vel illum dolore eu feugiat nulla facilisis at

b. Display the Nutri-Grade mark next to the product name (refer to Fig. 4).
E
Produ Product Produc
tF
ct D

greater than, the height of the product

the product image. The (H+W)/7 formula
8%

4%
0%

name (refer to Fig. 4).

should be applied based on the size of the
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi

product image to calculate the size* of the

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in

Nutri-Grade mark (refer to Section 4.3). If

hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at

the image is a partial one, the size* of the

mark should be calculated based on the
projected size of the full product image.

If the Nutri-Grade mark within the product

Product D Celebrating the Lunar New Year with 3 new seasonal flavours:
Product D, Product E and Product F!
0%

image (1a) is not clearly legible across online

Product E Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna
4%
aliquam erat volutpat. Ut wisi Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed diam nonummy nibh euismod

platforms (e.g. desktop or mobile), 1b should

Product F tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
8%
enim ad minim veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis

be used to display the mark at a larger and

autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at

more legible size.

* The size of the Nutri-Grade marks should be roughly consistent across all beverages of similar sizes on the same advertisement.
^
The height of the words “NUTRI-GRADE” should be roughly consistent across all beverages of similar sizes on the same advertisement.
Nutri-Grade Mark for Nutri-Grade Beverages USAGE GUIDELINES FOR NON-PRODUCT PACKAGING APPLICATIONS 6.6

Application – Large Print Formats

Fig. 1: Fig. 2:
Posters Billboards

LOREM IPSUM DOLOR SIT

12%

• Lorem ipsum dolor sit

• Amet consectetuer

12% 12%

Correct Application of the Nutri-Grade mark 2. If there is only a text listing of the product being 4. If there are multiple features (image/text) of the same
on large print format marketing collaterals advertised, the Nutri-Grade mark should be displayed product on the advertisement, only one mark is required.
such as billboards, posters and Out-of-home next to or in direct relation to the product name. For situations described in 1b and 2, the size* of the
(OOH) media: Nutri-Grade mark is calculated based on the largest
The height^ of the words “NUTRI-GRADE” in the mark
In all situations, the horizontal variant of the Nutri-Grade feature of the product.
should be the same as, or greater than, the height of the
mark should be used as the default, where possible. product name.
1. If there is an image of the product being advertised, 3. The Nutri-Grade mark must appear in direct relation
the Nutri-Grade mark should be applied to the image. to the product of concern, by locating it on/next to the
This can be done in 2 ways: product. If this is not possible and the Nutri-Grade mark
a. Use an image of the labelled product; or is located away from the product, the mark should be
labelled with the product name.
b. Display the Nutri-Grade mark next to the product
[Link] (H+W) / 7 formula should be applied based
on the size of the product image to calculate the size*
of the Nutri-Grade mark (refer to Section 4.3).
If the image is a partial one, the size* of the mark
should be calculated based on the projected size of
the full product image.
* The size of the Nutri-Grade marks should be roughly consistent across all beverages of similar sizes on the same advertisement.
^
The height of the words “NUTRI-GRADE” should be roughly consistent across all beverages of similar sizes on the same advertisement.
Nutri-Grade Mark for Nutri-Grade Beverages USAGE GUIDELINES FOR NON-PRODUCT PACKAGING APPLICATIONS 6.7

Application – Small Print Formats

Fig. 1: Fig. 2:
Wobblers Point of sales display
and Gondola ends
Correct Application of the Nutri-Grade mark
LOREM on small print format marketing collaterals
IPSUM
DOLOR such as wobblers, stickers, in-store or below-
LOREM
SIT the-line collaterals:
IPSUM In all situations, the horizontal variant of the Nutri-Grade mark
DOLOR 12%
should be used as the default, where possible.
SIT
1. If there is an image of the product being advertised,
12% 12% 12% 12%

12% the Nutri-Grade mark should be applied to the image. This

LOREM
LOREM
12% 12% 12% 12%
can be done in 2 ways:
IPSUM
IPSUM
12% a. Use an image of the labelled product; or
LOREM
LOREM
IPSUM
IPSUM b. Display the Nutri-Grade mark next to the product image.
12%
12% 12% 12%
The (H+W) / 7 formula should be applied based on the
size of the product image to calculate the size* of the
12% 12% 12%

Nutri-Grade mark (refer to Section 4.3). If the image is

12%
12%

12%
12%

12%
12%

a partial one, the size* of the mark should be calculated

based on the projected size of the full product image.
LOREM
IPSUM 2. If there is only a text listing of the product being advertised,
12% 12%
12%

12%
12%

12%
12%

the Nutri-Grade mark should be displayed next to or in direct

LOREM relation to the product name. The height^ of the words
IPSUM
12% 12% 12%
“NUTRI-GRADE” in the mark should be the same as, or
greater than, the height of the product name.
12% 12% 12% 12%

3. The Nutri-Grade mark must appear in direct relation to the

12% 12% 12%
product of concern, by locating it on/next to the product.
If this is not possible and the Nutri-Grade mark is located
12% 12% 12%

away from the product, the mark should be labelled with the
product name.
12% 12% 12%

12% 12% 12%

4. If there are multiple features (image/text) of the same product

on the advertisement, only one mark is required. For situations
described in 1b and 2, the size* of the Nutri-Grade mark is
calculated based on the largest feature of the product.

* The size of the Nutri-Grade marks should be roughly consistent across all beverages of similar sizes on the same advertisement.
^
The height of the words “NUTRI-GRADE” should be roughly consistent across all beverages of similar sizes on the same advertisement.

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