Pastry Arts Magazine Issue 16
Pastry Arts Magazine Issue 16
SUMMER FLING
B Y D A V I D V I D A L
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2 Pastry Arts
Contents 62
Features
88
18
18
Roxana Jullapat
From Fine Dining to Neighborhood Bakery
62
Thierry ‘Chichifoofoo’
Delourneaux
Leaving the Butterfly
98
88
David Vidal
The Intersection of Art and Pastry
98
Crystal Dawn
Raising the Bar on Raw Desserts
Pastry Arts 3
Your
masterpiece
is composed
of ours.
54
Unsweetened: The Growing Popularity of the
100% Chocolate Bar
Columns 44
30
Cottage Life: Channeling Your Passion into
Success
34
Business Bites: Getting Equipped
44
Flavor Inspiration: Combos and Technical Tips
58
Butters of France: Is European Butter Better 74 106
for Pastry
68 General
24
New & Notable: Latest Products, Equipment
and Books
Chocolate Tempering: Beyond the Purple Haze
74
Chocolate Talk: The Art of Environmentally 96
Conscious Cocoa, Chocolate and Pastry Marketing Matters: Standing Out with Your Story
82 106
Expert Tips: Five Pros Share High-Level Advice Teacher Feature: Kathryn Gordon
Pastry Arts 5
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112
116 132
Contents
Recipes
112
142 148
Chocamole and Chips by Charity George
116
Chocolate Citrus Cake by Angel Castillo
122
Red Fruit Charlotte by Aurelien Decaix
128
Peach ‘Upside’ Down by Jordan Snider
132
Passion-Mango by Juliana Hokkanen
166
132 Places
Fresh Summer Tart by Julie Mengel
162 174
142 Familiar Bakery
Nocciola by Noelle Marchetti
166
148 Kouklet Brazilian
Bakehouse
136
Chocolate and Hazelnut Entremet
by Nour Kandler
170
154 Tecumseh Bread
Elsa by Richard Hawke & Pastry
158 174
Evocao™ Plant-Based Filled Sablé Thomas Craft
by Dimitri Fayard Confections
Pastry Arts 7
the ultimate shop for all things pastry
Pavodecor Mold
BakeDeco
[email protected]
6103-15 AVE BROOKLYN, NY
718-232-7044
Pastry mArts
ag azin e
Advisory Board
Pastry Arts Magazine En-Ming Hsu
151 N. Maitland Ave #947511
Maitland, FL 32751 En-Ming Hsu is a World Pastry Champion and
Email: [email protected] Chef Instructor at The French Pastry School. Hsu
Website: pastryartsmag.com has been acknowledged as a “Rising Star Chef,”
“Pastry Chef of the Year in America,” in addition to
EDITORIAL receiving a “Lifetime Achievement Award,” “Best
Editor-in-Chief Pastry Chef in Chicago,” and “One of the Top 10
Shawn Wenner Pastry Chefs in America” by Pastry Art & Design and
Managing Editor Chocolatier magazines.
Tish Boyle
Staff Writers Jansen Chan
Meryle Evans Jansen Chan is the former Director of Pastry
AnnMarie Mattila Operations at the International Culinary Center
Contributors (ICC), and founded Pastry Plus at ICC. He’s been
Josh Johnson, John Kehoe, Deanna Martinez Bey, featured in high-profile publications such as Food
Genevieve Sawyer, Amanda Schonberg, Sophia Bennett, & Wine magazine, Art Culinaire, and Baking and
Dennis Teets, Robert Wemischner, Brian Cazeneuve Pastry: North America.
Cover
Summer Fling
By David Vidal Kimberly Brock Brown
Kimberly Brock Brown is a Certified Executive
Cover Photography Pastry Chef, Certified Culinary Administrator,
Meto Khazragi
and was the first African-American female chef
CREATIVE inducted into the American Academy of Chefs.
She was a Founding Member of the ACF-National
Graphic Designer
Rusdi Saleh Pastry and Baking Guild, a Dale Carnegie graduate,
and has medaled in several chef competitions.
BUSINESS
President Melissa Coppel
Shawn Wenner Melissa Coppel attended The French Pastry School
Publisher and worked at Joel Robuchon at the Mansion, a
Jeff Dryfoos three-star Michelin restaurant, and ran the pastry
kitchen at L’Atelier de Joel Robuchon in Las Vegas.
ADVERTISING She was named one of the “Top 10 Chocolatiers
For advertising availability & rates, contact Jeff Dryfoos at in North America” by Dessert Professional Magazine
[email protected] and currently owns and operates The Melissa
Coppel Chocolate and Pastry School in Las Vegas.
The opinions of columnists and contributors are their own.
Publication of their writing does not imply endorsement
by Pastry Arts Magazine and/or Rennew Media, LLC. Miro Uskokovic
Sources are considered reliable and information is verified Miro Uskokovic is a graduate of the Culinary
as much as possible, however, inaccuracies may occur and Institute of America and is the Pastry Chef at
readers should use the information at their own risk. Links
embedded within the publication may be affiliate links, Gramercy Tavern. Chef Miro’s contemporary
which means Pastry Arts Magazine will earn a commission American desserts are created out of a collection
at no additional cost to our readers. No part of this of personal memories and experiences, as well as
magazine may be reproduced in any fashion without the international influence.
expressed consent of Rennew Media, LLC. For advertising
information, letters to the editor, or submission inquiries,
please email: [email protected]. Ron Ben-Israel
Ron Ben-Israel is the owner of Ron Ben-Israel
Pastry Arts Magazine Cakes. He’s been featured in countless books, TV
Published by Rennew Media, LLC shows, films and publications, and was the host
© Copyright 2022, Rennew Media, LLC and judge for three seasons on the Food Network’s
All Rights Reserved Sweet Genius, as well as a judge for three seasons
on Cake Wars.
Pastry Arts 9
EDITOR’S NOTE
B
efore we jump into the issue, I’m excited to report that our annual
Pastry Arts Virtual Summit is now live! For the 2022 edition, we
have 46 videos and approximately 20 hours of content ranging
from recipes and techniques to business advice. It takes a village
to pull everything together and we have much gratitude for the
dozens of companies and professionals involved. Just like last year, there is a
free four-day pass to view the entire summit. Simply visit pastrysummit.com for
all the information.
Now, for our summer issue, we have so many talented people included,
but I wanted to say something about our cover story, David Vidal. As a sous
chef/pastry chef at a hotel in a fishing village in Sweden, it’s nothing short of
incredible how he transformed his career by posting images of his desserts
on social media. While there are varying opinions in the industry about social
media and its place, to me, he simply (and humbly I might add) wanted to share
his creations with the world. By doing so, his talent was quickly recognized and
his desserts inspired countless individuals, while simultaneously catapulting his
career to greater heights. Now, he teaches masterclasses all over the world, and
has opportunities that would never have been possible before social media.
Even though social media gets a bad rap at times, it really has changed the
landscape of possibilities for pastry chefs, and it pays to take heed. Have fun
reading about him and his journey inside this issue.
As always, thank you for taking the time to read Pastry Arts Magazine and
I hope you enjoy the issue!
Shawn Wenner
Editor-in-Chief
Pastry Arts 11
Trends
By Meryle Evans
Jessica Koslow’s
Buckwheat Cactus
Flour Pancake
12 Pastry Arts
B
reakfast for
dessert or
dessert for
breakfast,
LadyM’s Peach
pancakes Cobbler Mille Crepe
are edging sweeter, and On a whim, Izard, Beard award winning chef-
chefs are conjuring up owner of five Chicago restaurants, mixed
equal parts of sourdough and buttermilk batter
imaginative contemporary and came up with the perfect formula for the
adaptations of this ancient pancakes on the menu at her diner-style Little
Goat. Then, at Izard’s sweet shop-bakery,
culinary staple. They range Sugargoat, she blended the Little Goat batter
from Stephanie Izard’s with cake batter, to produce a playful layer cake
with maple buttercream filling and crumbly
clever multi-layer Pancake oat streusel topping that is sold nationally on
Cake to Jessica Koslow’s Goldbelly.
buckwheat-cactus flour At Squirl in Los Angeles, star chef-owner
Jessica Koslow recalls a visit to a Mexican
pancake topped with restaurant that inspired her to use the cactus
cacao nib pudding, toasted flour that she adds to her buckwheat cakes
for a softer finish. She starts the pancakes in
coconut, and fresh fruit, to a skillet and then pops them in the oven until
LadyM’s delicate mille crêpe they are puffy, about ten minutes. Koslow is
one of many pancake aficionados blending
cakes and other Asian- wholesome grains, from buckwheat to oatmeal
inspired griddle fare. to purple barley, into their batters. Even uber
IHOP is promoting a new lineup of protein
pancakes made with whole grain rolled oats,
barley, rye, chia and flax.
Roxana Jullapat, pastry chef-baker at East
Hollywood California café Friends & Family,
and author of the recent cookbook Mother
Grains (W.W. Norton & Company, 2021) is also
a buckwheat enthusiast. She starts her oversize
pancake, served with blueberry compote at the
restaurant, in a cast iron pan on the stove for a
crispy edge and finishes it in a hot oven, where,
Jullapat writes, “it becomes more cakey and has
a nice moisture, the best of both worlds.” Her
recipe in Mother Grains includes a suggestion
for a lighter cornmeal variation she prefers for
summer.
Hotteok from
Chef Hoyoung
Kim of Jua
14 Pastry Arts
Hotteok from Jua
Trend conscious Trader Joe’s also carries American palates. Hotteok is served hot
another Asian import, Sweet Cinnamon off the griddle, while Dorayaki, a favorite
Filled Korean Pancakes, a traditional street snack in Japan associated with the revered
food called hotteok. But hotteok has been anime character Doraemon, is eaten at room
elevated to dessert status as the finale of chef temperature. The dough, made with honey
Hoyoung Kim’s seven course tasting menu at and mirin, is soft and most, almost resembling
Manhattan’s Michelin starred Jua, a far cry from sponge cake, and is traditionally filled with red
the TJ version. At Jua, the dough is made with bean paste, though chestnuts or matcha cream
all-purpose flour, glutinous rice flour, tapioca are common substitutes.
powder, yeast, milk ,and sugar. A sweet filling A totally different genre, fluffy, jiggly,
with candied pecans and cashews, muscovado Japanese souffle pancakes have generated
sugar and cinnamon is placed in the center of lines-round- the-block success at cafes and
the dough ball which is sealed, flattened, and tea houses, where the cloudlike discs are a
fried in oil in a non-stick skillet, and flipped base for a variety of toppings. In Pasadena,
over to cook evenly. The pancakes are eaten California, Motto Tea Café enrobes the
hot, the filling oozing and sticky. After praise pancakes with mango, chestnut puree, boba
for Jua’s hottoek appeared in reviews in both milk tea or creme brûlée. Motto also offers
The New Yorker and The New York Times last the third and most widely acclaimed Japanese
winter, the Times followed up with an article pancake, the photogenic mille crêpe cake
about the pancakes by Priya Krishna with a that is flourishing coast to coast with flavors
recipe adapted from chef Judy Joo’s Korean like young coconut pandan at U:Dessert in
Soul Food (Frances Lincoln 2019). Berkeley, California and green tea at Prince
Hotteok is heading mainstream, and three Tea Houses with a dozen branches stretching
pancakes from Japan have already captivated from New York to Virginia.
Pastry Arts 15
Above: LadyMxBaccarat Luxury Crepe Truck;
Right: Hayden Mills’ Purple Barley Pancakes
16 Pastry Arts
CHILLED &
FROZEN PURÉES
Ready-to-use fruits
for pastry,beverage, cuisine
100% fruit or 90% fruit
and 10% pure cane sugar
More and more delicious flavors,
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OLL
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ECTO
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analysées
PURE TRACE
s ou g ht
*Limit
ul e s
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PURE : Means guaranteeing healthy, pesticide residue free TRACE : Means guaranteeing traceability so that gastronomy
products with the PURE label, thanks to responsible and committed professionals can enhance the value of their offer and meet consumer
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© Photo Mathide de l’Ecotais
residue free (limit of quantification 0.01mg/kg for more than 610 Ponthier is going much further with the creation of the TRACE label,
molecules analysed) whatever their packaging format. which lists the producer-harvester and the harvest location. In 2022, 26
flavors are labelled TRACE regardless of their packaging format.
Roxana
Jullapat
Once a pastry chef at white
tablecloth restaurants, the baker-
owner of Friends and Family
is now committed to offering
a menu based on whole
grains while engendering
a strong sense of
community in her
eclectic Los Angeles
neighborhood,
one customer
at a time.
By
Robert
Wemischner
18 Pastry Arts
T
alk to Roxana Jullapat,
baker-owner of Friends
and Family in Los Angeles,
and you will come away
refreshed about the
prospects of how a small
business can become a
hub for the community.
Located improbably
on a stretch of east Hollywood, the nexus of
Thai food and the heart of ‘Little Armenia,’ the
bakery café represents a place with a fierce
commitment to locally grown ingredients.
California born but with a strong connection to
Costa Rica, the land of her stepmother, Roxana
transitioned from being a pastry chef in fine
dining restaurants in LA and elsewhere to her
role as a baker committed to basing her menu
on locally grown whole grains.
She says: “Transitioning from fine dining
establishments where champagne flutes were
in the hands of many of the customers, to a
neighborhood bakery has been a huge but
extremely satisfying leap. We opened our
bakery café to be a place where customers
could choose to come every day. The hardest
part has been to make the bakery a place that
would be super accessible. We wished to be
a neighborhood hang serving delicious, well and Suzanne Goin, both restaurant royalty in
made, and thoughtful food in a space with a LA. She says, “Once I snapped out feeling that
‘come as you are’ vibe. We consciously decided baking was going to be a great hobby, I began
to leave the fussy stuff to other chefs and to take culinary school very seriously and had
restaurants.” my eye on working in the field where squeeze
Shining a light on how to use whole grains bottles, ring molds and tweezers were nowhere
– from barley to sorghum with stops for rye to be found in my toolbox. I also realized that
and corn along the way – Jullapat wrote Mother to succeed, you must be all in, committed to
Grains: Recipes for the Grain Revolution (Norton, pursuing baking as a serious path. It’s not just
2021). Here she deftly sums up her baking something for the meantime.” Five years later
philosophy, beginning with expressing respect Roxana and her partner Dan Mattern are proving
for the vitality of the ingredients and ending to a local and eclectic community and on the
with valuing whimsy and imperfection. That national stage (she was recently nominated for
honestly says it for a baker who has helmed the a James Beard Award) that whole grain can be
pastry side of the kitchens of Nancy Silverton wholesome – and delicious.
Pastry Arts 19
Jullapat feels that she has found her lane and
intends to stick to it. “We are not a restaurant
We wished to be a where desserts sell for 12 dollars a pop.” Instead,
at years four and five, like everyone else in the
neighborhood hang food service business, she has navigated the
serving delicious, well tricky shoals of the pandemic. “As bakers, we
are always needing to be creative. That part has
made, and thoughtful been second nature to me—how we schedule
shifts and batches of bread to make sense. It’s
food in a space with a a big jigsaw puzzle, not without its challenges,
‘come as you are’ vibe. but all of this juggling is part of what we do as
bakers. We face challenges when we need to
We consciously decided retard a particular dough to delay baking until
the ovens are available or adjusting schedules
to leave the fussy stuff to work within time constraints when we
to other chefs and need to get a wholesale order out for an early
morning delivery to our customers.” For now, as
restaurants. a business owner, she does not feel that same
sense of impending doom of the earlier stages
of the pandemic that left many business owners
situated on the edge of the precipice, but has
had to endure supply line disruptions, wary
customers and the same litany of other issues
that everyone in business has had to face to a
greater or lesser degree.
Like many others in the business, finding
good and committed bakers continues to
be tough. She reflects: “Remembering my
years in culinary school, when I was just
starting, we are grateful to get students
who have an interest in baking. It is a
lifelong commitment but not without
that perennial revolving door.” With
the upside of gaining satisfaction
from introducing bakers to the
pleasures of using alternative grains
comes the incredibly hard and long
training curve. And on our customer-
facing side, during the pandemic we
left the doors open, selling produce
to the community, attempting to
keep everyone employed. The bottom
line then had to take second place. Our
goals of inclusion, diversity and equity
took precedence then and continue to do
so at the present day.”
20 Pastry Arts
Never forgetting her time when she was
infatuated with healthy baking, Roxana says Transitioning from fine
that it is all of a piece with her focus on knowing
where her ingredients are coming from, who
dining establishments
grew them, who milled them. Her suppliers where champagne
have become friends over the years. “I am big
on building connections and remain plugged flutes were in the
into the trading practices of our chocolate
company. I want to know about the agricultural
hands of many of
practices of our ingredients growers and know the customers, to a
the farmer on a first name basis.” On a macro
scale, she expresses the wish to effect change neighborhood bakery
and influence policy makers. “Running Friends
and Family makes me think about small business
has been a huge but
models and the possibility of cooperatives. In extremely satisfying
Costa Rica, these business formats are common
and the center of business innovation which leap.
include coffee growers, cheese makers and fruit
growers.” She continues: “I often think about
the structure and ambitions of the business and
ask is it too big? Do we try to produce too many
products?”
Pastry Arts 21
In the everyday operation of
the business, she explains: “I am
conscious of the need to include the
voices of our staff in a dialogue of how
things should be done in the business.
I realize that you cannot do the job
alone. It’s an ongoing collaboration with
constant communication between our
crews. We are hardwired to pass the baton
to the person who ends or starts the day.
Baking on a commercial level requires a spirit of
cooperation, even though working with groups
of people can be complicated with tricky power
dynamics. Headshot by Kristin Tei
Plans for the future? “I am working on another All other photos by Beth Coller
book, which is a great excuse to travel and
have a life outside of the business with quality
personal time, even though our strongest sense
their fingers to the bone, as she describes it, she
of obligation is to the business.” Formed by
and Dan alternate days off. Despite working
being part of the school of chefs who work
hard and through the night when others are
sleeping, Roxana has demonstrated that all-in
commitment to the thing she loves to do—bake.
On a larger scale, Roxana sums up her
business philosophy in this way: she writes:
“By discussing ancient grains, discovering
delicious ways to prepare them and mentoring
a new school of bakers to appreciate their
many virtues, we can promote diversity across
the industry. As bakers, anytime we choose to
buy flour made from ancient grains, minimally
processed by an artisanal miller, we’re make
a conscious decision to preserve the seeds of
our ancestors for future generations.” Certainly,
calling her bakery Friends and Family telegraphs
her message to honor those traditions and those
people whom she has come to call her friends
and extended family, welcoming them into her
kitchen through their ingredients every day.
One bite and you’re convinced of the essential
rightness of this mission.
22 Pastry Arts
Be inspired.
Chocolate Tempering:
Beyond the
Purple Haze
Controlling Form V (Beta)
Crystal Growth and Agglomeration
By Dennis Teets
24 Pastry Arts
I
f all a chef or chocolatier had to be concerned about when
tempering chocolate was getting sufficient Form V crystals
(the purple haze), working with chocolate would be relatively
easy. However, whether you are hand dipping caramels or
managing a production line, you realize that just as important
as getting a chocolate tempered is being able to control the
thickening of the tempered chocolate over the time you are using
it. Understanding what is happening as a chocolate thickens is
important when trying to keep a chocolate tempered and in a
usable flowable condition during a chocolate project.
What’s Happening: Agglomeration this is that larger crystals don’t pack as tight or
and Growth the Second Part of the melt as quickly as smaller crystals. The result is
Crystallization Process the more crystal growth you have, the closer the
proximity between crystals in the liquid phase,
The crystallization of the cocoa butter in a and thus the more rapid thickening you will
chocolate starts with the formation of pre- have. While crystal growth and agglomeration
nuclei. These nuclei form as a chocolate are complex subjects, the key is to understand
reaches its point of being supercooled. This that the longer crystals are allowed to grow
is the temperature at which the liquid fat will rapidly, the harder it will be to get growth back
transform into a solid fat. More correctly, it is under control through the addition of heat.
the temperature where the cocoa butter in the
fat system of a specific chocolate starts the Tests for Maintaining Flow Properties
nucleation process. This process temperature While Retaining Form V Crystals
point will result in both Form V and lower melt Throughout a Tempering Process
forms of crystals being created. During this
time, frame crystallization continues as these Instruments such as temper meters are available
nuclei come together to form clusters, which to give a graphical readout that can be used
then form actual crystals. These crystals then to compare the relative temper of a chocolate
grow by the absorption of other pre-nuclei and either between time intervals of a specific batch
lower melt crystals. Once sufficient crystals to monitor change, between different batches
form in proximity to each other, agglomerations of the same chocolate to ensure consistent
are formed, furthering the thickening process. processing properties, or to give tempering
Agglomerations and crystal growth affects not unit set-up information for different recipes or
only the flow properties of the chocolate during product. Temper meters graph the temperature
usage, but also some solidification properties drop of a sample which is being cooled in a cold
such as gloss and mouth texture. The reason for sink over a period of time.
Pastry Arts 25
melt and release from a mold. The second
characteristic is that the chocolate has the
desired thickness to achieve a high-quality
finished product. The first characteristic
can be objectively measured using a five-
minute refrigerator release test. The second
characteristic can be objectively measured
by monitoring the weight gain of a specific
area using a two decimal point scale. Areas in
which a chocolate thickness directly affects the
finished quality of a product include air bubble
holes from entrapped air, and incomplete
mold fill. Also, an overly thick chocolate makes
The slope of the line is used as the primary it difficult to maintain center to chocolate
determination of the state of a chocolate’s ratios or form a thin shell when dipping items.
crystallization. The more negative the slope, Other observable characteristics that indicate
the more crystals that have been developed. overseeding the chocolate include lack of gloss
The correct slope for a specific recipe needs and difficulty with items releasing from molds.
to be determined according to the product’s Wanting a low-cost method that could be
characteristics after solidification. Once used by most chocolate users, I developed
determined, the slope can be used to compare the following two-part test, which is based
future tempering processes for acceptability. on chocolate thickening and solidification.
However, these instruments range in price The usefulness of the thickness portion of
from about $6000 to greater than $20,000, and the test depends on the ability of the user to
are thus not a practical method for comparing focus on the details of performing the test in
tempering processes for most people tempering a consistent manner each time. However, as
chocolate. indicated in Table 1, when performed by taking
In order to control the thickening process of at least three readings per testing interval, the
a tempered chocolate, two key characteristics method can give directional information that
must be monitored. The first characteristic can be used to help determine – when used
is that there are sufficient Form V crystals to along with processing characteristics – when
cause the chocolate to solidify with the desired to adjust temperatures or dilute the batch with
characteristics of snap, gloss, smooth mouth untempered chocolate.
Table 1
Chocolate Weight Gain Test
Chocolate % Gain
Temperature Description Average Read 1 Read 2 Read 3 Read 4 Read 5 from No
(F) Seed
26 Pastry Arts
Figure 1
Pastry Arts 27
Controlling the Flow Properties of 86.5˚F (30.3˚C). As the chocolate thickened, my
a Tempered Chocolate first increment took the temperature to 86.8˚F
(30.4˚C). For my third adjustment I increased
the temperature to 75.8°F (24.3˚C). By the time
There are two basic methods available to I was done with adjusting the temperature, my
control the thickening of a tempered chocolate: final temperature was 90˚F (32.2˚C) and I was
Heat Input and Dilution with Untempered adding back unseeded chocolate that was at
Chocolate. 90.5̊°F (32.5˚C) at a rate of about one-third of
the total batch size. I was able to have a stable
Method 1 — Heat Input: This method adds
viscosity for one hour plus using this method.
heat to melt out excess crystals to increase the
Unfortunately, this process is recipe dependent.
liquid phase of the chocolate. Using this method,
However, by monitoring one’s process using
once a chocolate is determined to be tempered
the underlying concept explained in this article,
(Release Test), the temperature is increased in
you should be able to extend the usable time of
small increments as you notice the chocolate
a chocolate substantially.
thickening. The degree of increase will vary
over the usage time of the chocolate starting While agglomeration and crystal growth
from very fine increments, as low as a 0.3˚F are very dynamic and interactive processes,
(-17.6˚C), and moving to larger increments as learning to utilize the two methods mentioned
time in the tempering process lengthens. Using above in conjunction with the above test
the above test allows you to be certain you are method will help you to extend both your
maintaining sufficient Form V crystals as you use time and capacity, while maintaining your
increase the chocolate’s temperature. product quality.
Method 2 — Dilution with Untempered
Chocolate: Completely melted chocolate is
added back to the tempered chocolate at a
temperature close to the seed crystal melt out,
90 to 95°F (32 to 35˚C), the temperature of
the tempered chocolate. This method not only
melts out large crystals, but also adds non-
crystalline fat, giving more liquid phase to help
reduce the crystal proximity to other crystals
and thus grow rate. In general, you can add
between one-third and one-half of a chocolate
back to a tempered chocolate at temperatures
between 90 and 95°F (32 to 35˚C). The actual
amount and temperature range depends on
the overall temper of the chocolate. This
temperature will also depend on the type of
chocolate being tempered. Not only does this Dennis Teets has worked in the confectionary
method reduce the thickness of a chocolate, industry for both large and small organizations
but also expands the capacity. When using for over 30 years. During that time, he was both
this method, the unseeded chocolate must a problem solver and a new product developer.
be well dispersed before using. If this is not Today, Dennis works as a coach and consultant
accomplished, streaking will occur. for small to medium chocolate companies,
For example, I worked with a dark chocolate focusing on growth, scale-up and problem
in which my initial temperature at seed was solving. His email is [email protected].
28 Pastry Arts
A 100% fruit experience
All Les vergers Boiron no-added-sugar range.
Pioneer of frozen fruit purée in 1970 and no-added-sugar purée in
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Underpinned by innovation, transparency and a consistent quality,
our fruit solutions support your creative talent with the same
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Discover our range and your recipes at my-vb.com.
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Cottage Life
30 Pastry Arts
C
ottage food laws vary from state to state. Therefore,
before moving forward with any suggestions in this
article, I recommend you check to see what your
state allows as far as where you can sell your
baked goods. A helpful resource can be found at
www.pickyourown.org/CottageFoodLawsByState.
Following are five of the best sales channels for a cottage food
operator.
Directly to the Customer home bakery owner can advertise the sale of
pre-orders and have the customer come to a
All fifty of the United States allow cottage food farmers’ market to pick up their order. Markets
operators to sell their baked goods directly also offer opportunities to grow your customer
to a customer. What does this mean? Selling base by meeting new people each time you set
directly to the customer means you can bake up to sell.
your goods from your home kitchen and
have your customer pick up their orders from
your home. If you are uncomfortable having
customers come to your home, you can select
a public place to meet them.
Farmers’ Markets
Farmers’ markets are in full swing during the
spring and summer months for states that
have four seasons. However, for states that
are warm all year round, the markets may stay
open throughout the year. Other states offer
indoor markets that are open all year long.
Farmers’ markets open doors to fantastic selling
opportunities for cottage food operators. A
Pastry Arts 31
Preparing for a farmers’ market has its own these events. They are similar to a yard sale,
set of challenges. You will never know how so if you are allowed to sponsor a yard sale,
much to bake; the weather can change at your porch pop-up should be acceptable. The
the drop of a dime, and setting up and taking key is to prepare a menu that can be baked
down your area can be daunting. Don’t be over the course of four days. When packaged
discouraged; here are a few helpful tips: and stored properly, certain items can last.
• Talk to other vendors at a market you are Porch pop-ups take a good deal of marketing
interested in selling and ask them about the preparations. Social media will become your
foot traffic on any given weekend. best friend if you organize a porch pop-up.
• Download a weather app to stay on top of Sharing your event to your business channels,
the weather. Invest in weights for your tent local community pages, and neighborhood
legs (if you will be using one) and tables. community site is imperative. Send an email
• Enlist the help of family and friends to help or create a newsletter to send to everyone on
you set up and take down your area. your email list and send texts to those who
• Everyone loves to receive something for free. prefer that option.
Consider including a free item when a certain Be sure to post something about your porch
amount of baked goods are purchased. pop-up every day leading up to your event,
starting three to four weeks in advance. You can
Porch Pop-ups create memes with photos of the baked goods
you will be offering, and be sure to include the
These are so much fun! But, before moving day, time, and location of your pop-up in every
forward, make sure that where you live allows post.
32 Pastry Arts
Tips: Try to schedule your porch pop-up around a profit in the deal for them. Some shops prefer
the holidays (Saturdays tend to work best), and a consignment agreement. A consignment is
consider including a kids’ cookie decorating when the business agrees to sell your baked
table! A porch pop-up does not need to be goods, and they receive a percentage of your
set up on your porch. You can set up in the profits. You have to determine which avenue is
driveway, garage, or on the front lawn. best for you.
Pastry Arts 33
Business Bites
Getting
Equipped
In this edition of Business Bites, we asked dessert
professionals how they decided what equipment to buy
for their business, and what their advice is for others
who need to do the same.
34 Pastry Arts
Kimi Pollett
Owner, Chubby Lil
Mermaid Bakery and Café,
Seal Rock, OR
How did you decide what equipment to
buy for your business?
In retrospect, we did the exact opposite of what
we should have done! We got our start at the local
farmers’ market and discovered fairly quickly that
the commercial kitchen we were renting wasn’t
going to allow us to grow. We decided we needed
to start looking for a physical location. Being in
a small coastal community, it is challenging to
find commercial vacancies, and we spent many
months searching for a location that would fit
our needs. We didn’t know exactly what type of
space we’d find, didn’t know what it would have
already in place and what we’d need to provide,
so we wrote up a wish list of what we wanted,
and operated on the assumption we would need
it all. Very few of those initial purchases ended up
being what we needed.
Pastry Arts 35
How did you acquire We are about three hours from Portland,
the equipment? in a very rural area, where there are no local
suppliers that carry commercial equipment. So
Right when we started looking, a large chain many things ended up being ordered online
of buffets that had gone out of business and took weeks to arrive. We didn’t have cold
began to auction off their assets. During a cases for our grand opening week, because of
two-week period, we were able to purchase delivery delays. Everything took longer than
a significant amount of equipment from five expected, and because we’d purchased based
different locations in neighboring cities and upon a hypothetical idea instead of an actual
states. Fortunately, we were able to get need, we were finding gaps in our preparations
things for pennies on the dollar, but because for months.
we were buying blindly many of the things I found that online retailers (especially ones
ended up being items we didn’t need, that with free shipping programs like Webstraunt)
didn’t fit in our eventual space, or that didn’t ended up being our go-to suppliers for many
work the way we’d hoped. Within a few of our big-ticket items. The ability to find
weeks of opening, we ended up spending everything on one site, be able to research it
significant amounts of money re-purchasing and do comparisons immediately, and shop from
things that were better suited for our needs. anywhere, at any time, was a huge benefit.
36 Pastry Arts
In hindsight, is there anything you again. We now have five stand-alone units that
would have done differently? cost us thousands of dollars. Had we planned
ahead better, we could have installed one walk
So many things! During the daydream period in unit, saved ourselves money, and had a more
between when we made the decision to open functional space. Instead, we are allocating
a physical location, and when we finally signed significant amounts each month to savings so
a lease, I was working from emotion instead of we can eventually redo what we’ve already
intellect. I was in a holding pattern from a real done.
estate perspective and buying things for the
shop helped me feel like I was making some For anyone thinking about opening a
kind of progress. In reality, very few of those business similar to yours, what advice
purchases ended up being beneficial. I have so do you have regarding equipment?
many things that are gathering dust (and taking
up valuable storage space). I bought things For small wares, take your time. Try to use the
thinking I’d need them (when I didn’t), thinking bare minimum basics for as long as you can.
it would speed things up (when it doesn’t) or When you see everyone jumping on a trend,
thinking I’d get around to trying a new thing ask yourself if this is really going to save you
(when I haven’t). In retrospect, I wish I’d waited time, or is it just a toy that will take up space.
until I needed something before buying it, and Don’t buy tools for things you just want to try.
not bothered chasing trends or listening to Make the item first, see if you enjoy it, and if
hype. it’s a good fit for your brand, then decide if that
By the time we realized what our true needs gadget will really pay for itself. I have over 700
were, we had already spent a significant amount cookie cutters, and probably use ten of them
of our start-up budget and felt obligated to on a regular basis!
make do with what we had. Within a matter of For large equipment, it’s almost the opposite
weeks, we’d outgrown the single freezer we’d – buy the best quality you can afford, larger
purchased, and had to order another. A few than you think you’ll need, and grow into it. It
months later, we had the same issue again. And will happen far sooner than you think.
Pastry Arts 37
Audrey Saba
Co-founder, Le Macaron
French Pastries,
www.lemacaron-us.com
How did you decide what equipment
to buy for your business?
We researched and compared several different
equipment brands online. We also spoke with
some of our French pastry chefs and others in
the industry and asked for their opinions and
recommendations. After assessing the pros
and cons and weighing everything from cost,
warranties, and performance, we bought the
best equipment for our needs.
38 Pastry Arts
In hindsight, is there anything you
would have done differently?
We were cautious when we were first
starting out, so our decisions were somewhat
conservative. If I had it to do over, we would
buy more of the larger equipment items needed
to meet the growing production demands.
Pastry Arts 39
Vince Ashton
Owner, It’s A Cheesecake,
Atlanta, Georgia
How did you decide what equipment
to buy for your business?
This decision was a major one – in addition to
creating a solid business frame and model, I
definitely wanted my equipment to be of great
quality. Whether it’s relating to packaging
or the kitchen and baking equipment itself, I
researched the items, acquired great feedback
from fellow bakers, and looked at the price
points to make sure it was within my allotted How did you acquire the equipment?
budget.
I purchased all of my equipment via retail.
That way I could have (or add) warranties,
and everything was brand new. Dealing with
third parties for purchasing equipment can be
sometimes beneficial and sometimes sketchy.
So I’d rather take that safer route and at least
feel confident that the newer equipment would
work in my favor versus something that may
have been used. However, I will point out that
as a business owner you also have to work with
what’s best for you in the season your business
is in. In the event that leasing equipment or
buying used equipment works for you and you
find it efficient, by all means go for it. Create
your own formula!
40 Pastry Arts
For anyone thinking about
opening a business similar to
yours, what advice do you have
regarding equipment?
My advice would have to be to stay open
and innovative. Don’t be afraid to try out
new or different brands of equipment.
Try out different brands and go through
a trial-and-error phase – in due time
you’ll find and create your own rhythm of
efficiency. Also, do your research, write
down your price points and set your
budget. Compare and contrast, especially
when it comes to making large purchases.
Know before you go!
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42 Pastry Arts
How did you acquire the equipment?
This machine was purchased directly from the
manufacturer, Xilix, in Texas. They custom-build
every machine and they send a highly skilled
technician to install and train the staff. Their
customer service is incredible. The machine
has a lot of moving parts, and it can be a bit
intimidating, but our service representative is
always available to address our questions.
Pastry Arts 43
Flavor Inspiration
Flavor
Inspiration
In our Flavor Inspiration column,
we connect with professionals who
showcase a unique creation, reveal its
flavor profile and offer one technical tip.
44 Pastry Arts
Flavor Profile
Valrhona Opalys inspired apple cremeux filled
with apple jelly and glazed with pectin glaze.
An Apple
Brown butter soil.
Technical Tip
By Nitin Bali Using ripened Granny Smith apples is the key to
balancing the dessert’s flavor and sweetness. I
Pastry Chef, The Ritz-Carlton took the apples and left them near the oven
for three days. As soon as they ripened, I made
South Beach, Miami, Florida the purée out of them and used it to make my
@pastrychef.nitin cremeux and apple jelly for the filling.
Pastry Arts 45
Flavor Profile
Biscuits Almond Matcha
Uji matcha mousse
Vanilla crème Chantilly
Kirsch syrup
46 Pastry Arts
Le Verdoyant
By Lorenzo Sollecito
Executive Pastry Chef,
Four Seasons Hotel Jakarta
@lorenzo__sollecito
Flavor Profile
Green Tea, Yuzu and Walnut
Technical Tip
This dessert combines the signature flavor and
aroma of green tea with a splash of acidity from
yuzu. The walnut taste on the cake topping
completes the dessert experience.
Summer
another intensity.
Cheesecake
Technical Tip
Traditionally in Japanese cuisine, the Umeboshi
in Tokyo
and the Shiso are not used for dessert. The
challenge of the recipe was to find the balance
between these two strong flavors and not hide
the watermelon which has been cooked to
By Lucas Dumarski concentrate the taste of the fruit.
48 Pastry Arts
Saffron
Pistachio Roll
Cake, Hibiscus
Raspberry
By Paul Hayward
Consultant Chef,
Ph by Design
@chefpaulhayward
Flavor Profile
Soft, moist pistachio cake; Boiron raspberry
purée infused with dried hibiscus soft jelly;
saffron-infused Valrhona Ivoire chocolate
whipped ganache, and pistachio namelaka
garnished with my personalized royal seal
logo.
Technical Tip
Spread roll cake sponge at 5mm thickness
using a raplette comb scraper and bake at
356˚F (180˚C) in a convection oven for
4-5 minutes only. This will allow the cake
to retain moisture, flavor and color, which
is super important when making such a thin
vertical roll cake.
Pastry Arts 49
Flavor Profile
This dessert combines black sesame and lemon.
The black sesame gives it a creamy nuttiness
and the lemon brings acidity and freshness to
Paris Tokyo the dessert.
Technical Tip
By Vladimir Baudelin I like to bake my Paris Brest inside a greased ring
Pastry Chef, Pierre Les so it keeps its round shape. For the craquelin, I
used activated charcoal powder to give it a nice
Desserts de Vlad black shade that matches the black sesame
@vladimir_baudelin ganache piped around it.
Rhubarb,
frangipane baked with rhubarb, rhubarb
and rose hip compote, hazelnut praline,
caramelized white chocolate ganache with a
Rose Hip & hint of cinnamon, rose hip picked rhubarb and
rhubarb and rose hip mousse.
Pastry Arts 51
Flavor Profile
For this dessert, I decided to use Jamaican
chocolate combined with Jamaican pepper.
I wanted the dessert to be tasty, subtle and
Jamaica elegant.
Technical Tip
By Antoine Jardin The most technical part of the dessert is the
Pastry Chef Instructor, chocolate decoration because it needs to be
very thin. I also gave the decoration a velvet
École Ritz Escoffier effect to contrast with the shiny chocolate
@jardin_antoine glaze.
52 Pastry Arts
Trends
54 Pastry Arts
W
hen you think of where 100 percent pure
chocolate might be located, most industry
professionals picture their pantry shelves
or the baking aisle at their local store.
But increasingly, unsweetened chocolate
has come front and center, not as an ingredient, but rather as a
completed product to sell directly for consumption. 100 percent
chocolate is popping up everywhere from display cases in
boutique chocolate shops to the checkout line at Whole Foods
thanks to some dedicated chocolatiers and their fanbases.
Pastry Arts 55
along with fad diets like paleo and keto, it’s a
natural step for chocolate makers to explore
eliminating these ingredients from chocolate.
The key, according to Omnom’s chef Kjartan
Gíslason, is to develop something with the right
texture and flavor since there is no milk or sugar
to rely on for creaminess or balancing out the
bitterness. For Graham, it was all about finding
Naturally, there the right equipment to have more control
was an eventual over the process and details like conching,
leap across the pond to the United States. temperature and aeration. Tinkering with those
For example, Raaka, the unroasted chocolate steps helps “paint some of those rough edges
brand from Brooklyn, offers a 100 percent around the chocolate.”
cacao snacking chocolate bar that’s readily Both Omnom and Fruition credit Chocolate
found at high-end grocery chains. And Bryan Alchemy as a major influence in their
Graham, founder of Fruition Chocolate Works development and education as they built their
and Confectionery in Shokan, New York, has businesses. So what does John Nanci, founding
played around with 100 percent “almost since alchemist, think of the 100 percent trend? “I
the beginning” of the company’s journey in would call it more of a fad,” he declares, having
2011. “Honestly, I started making 100 percent seen the cycle of chocolatiers experimenting
for myself,” he confesses. But now, they “have a with it two or three times since the bean-to-bar
really hardcore, diehard following” for their bar movement took off. Each new wave of brands
made with beans from the Dominican Republic, wants to “reinvent and rediscover 100 percent,”
with some avid customers ordering it by the but he personally believes “at the end of the
case. day, consumers are interested in what they love
Given the recent movements toward about chocolate, and that is the fat and the
reducing the use of refined sugar and dairy sweet.”
56 Pastry Arts
Even chocolatiers with a successful
100 percent business will agree with
Nanci that unsweetened chocolate
“does not pay the bills.” Diversification
does. “My energy is spent on
playing with white chocolate. It’s kind of an
interesting way of experiencing chocolate explains. And if offering a full bar directly
without being chocolate,” Gíslason explains. to customers seems risky or not worth the
And Graham admits that while the only effort, remember the 100 percent chocolate
chocolate they offer in a case is the 100 percent trend can be used in other applications. Pastry
for those “religious” about consuming it, “that’s professionals can benefit from more high-
not to say we sell more of it.” quality unsweetened chocolates on the market
For those looking to offer 100 percent, to include as a component in and on their
educating clients is key. Before the pandemic, desserts. Even Nanci, a non-believer in the 100
Fruition would offer samples to taste so percent bar, admits he’s been “pining away for
customers would understand what they were pastry chefs to discover” it as an accent on a
buying. “Now we can only use words to convey plated dessert. Perhaps this fad might be a
what’s unique about something,” Graham trend after all.
Pastry Arts 57
Butters of France
Is European
Butter Better
for Pastry?
What the Science of Butter Fat Tells Us
By Sophia McDonald
58 Pastry Arts
B
utter from Europe French or other European butters when they
need that higher fat content because they
(and specifically know the product will deliver.
from France) has There are a few other differences. “Most
a reputation for European butters are usually cultured as well,
which gives them a pleasant tang,” says Baldwin.
quality that drives many Farmers in Europe are more likely to raise their
chefs to purchase it. But cows on pastures (not in feedlots with a diet
of corn) and less likely to use additives. These
what does science tell variables can have a major impact on the terroir
us about making pastry or sense of place that contributes to the taste
of the butter, O’Leary says.
with European butter So, is it better to use European or American
versus American? Are butter in pastry? The answer depends on the
baker’s goal. If you want a rich, buttery flavor, a
there reasons or specific higher fat content butter is best, which means
circumstances when U.S. a French or European product may be the right
choice. The fat is where the flavor resides, so
chefs should look across more fat means more flavor. In addition, when
the pond for their dairy? butter is blended with other ingredients, it creates
small pockets in the pastry. “The butter has a
tendency to stay in those pockets, not distribute
throughout the food,” says O’Leary. “The taste
To answer these questions, it’s helpful to becomes more magnified because when you
understand how butter is made and what have higher butter fat, you have more pockets.”
happens when it is cooked in pastry. “Butter is Things like butter cookies or kouign-amann,
made from cream, which is an emulsion of small which take most of their flavor characteristics
droplets of fat suspended in water,” says Kierin from butter, are ideal candidates for European
Baldwin, chef-instructor of Pastry & Baking butter, Baldwin says. She adds, “Any type of
Arts at the Institute of Culinary Education in recipe that depends on the fat in butter for
New York City. The process of churning causes either leavening or shortness will do best with
the dispersed fat droplets in the cream to glom a high fat butter. Things that fall into these
onto each other and form a mass of fat with a categories are laminated doughs, such as puff
small amount of liquid still trapped in it. This pastry, croissant and Danish; pie doughs and
mass is what we know as butter. other flaky cut-in butter preparations; and
Not all butters are the same. In America, creamed butter cakes and cookies.”
butter must be made with at least 80 percent Butter’s molecular structure means it lends
butter fat, according to Joanna Shawn Brigid a smoother mouthfeel to baked goods. Butter
O’Leary, PhD, a culinary consultant and food is a saturated fat, which means there are single
critic. (It will also contain 16 to 18 percent water bonds between the carbons in its chemical
and 2 to 4 percent other ingredients, such as structure rather than double bonds, says
salt.) European butters must have a minimum O’Leary. Whereas the double bonds found in
of 82 percent butter fat. These numbers are unsaturated fats like oils cause them to be liquid
minimums, so it’s possible to find American- at room temperature, the single bonds mean
made products with a higher percentage of butter is solid. That’s also what gives butter its
butter fat. However, many chefs reach for rich, robust flavor.
Pastry Arts 59
In O’Leary’s experience, lower-fat butter attention to how long it’s been on the shelf and
works well in baked goods that need to be how it’s been stored, because exposure to light
lighter and fluffier. The added water creates can alter the quality.” If possible, visit the brand’s
more steam to leaven items and there is less website and read their suggestions on exactly
fat to weigh down the ingredients. Lower- how to store their butter for the best results.
fat butter is also ideal for baked goods where “The most important thing to concentrate on
the flavor of sugar or other ingredients—not when you are using butter in a recipe is being
butter—should be the standout. consistent,” says Baldwin. If a recipe has been
Beyond considerations related to butter fat, tested with a higher-fat butter and a lower-
O’Leary recommend that chefs make sure they fat product is substituted, the ratio of liquids
store butter correctly and use it soon after buying. to other ingredients is likely to be off and the
“Fat absorbs liquids easily. Even if you store butter recipe will not work as well. Stick to European
near a liquid that’s pungent, it can absorb that butter for recipe that call for it to be results
flavor quite easily. I would also pay really close that will wow every time.
60 Pastry Arts
Profile
Leaving
the Butterfly
Chef Theirry
‘Chichifoofoo’
Delourneaux’s
Journey to Five-
Star Success
By
Genevieve
Sawyer
62 Pastry Arts
H
ailing from the French Caribbean island
of Guadeloupe (popularly known as ‘The
Butterfly’ because of its distinctive shape),
Chef Thierry ‘Chichifoofoo’ Delourneaux began
his pastry journey with an apprenticeship in
his hometown. Though his father originally wanted his son to
become a policeman like him, he supported his son’s choice.
Thierry got off to an impressive start, finishing the program in
half the allotted time, and went on to pursue a master’s degree
in pastry in Paris while honing his skills at Chamarre Pâtisserie.
He then crossed the Atlantic to work at the renowned Lenôtre
Patisserie in Montreal and steer the opening of two pastry
boutiques for Patachou Patisserie in Toronto. Since then,
Chef Thierry has crafted desserts and pastries for some of the
most prestigious hotel brands in the world, including the Ritz-
Carlton, The Greenbrier, The Fairmont and the St. Regis. For the
past year he has been working as the Executive
Pastry Chef and consultant for the Maggiore
Group of restaurants in Arizona. With
his seemingly endless creative
inspiration, a popular website
(https://thierrydelourneaux.
com), and impressive business
management skills, there seems
to be no end to what this
talented chef can accomplish.
Pastry Arts 63
What inspired you to choose a pastry on my day off or weekends. I mean, I was very
career? good at it. I’m glad my parents really pushed me
to do whatever I want. When you love doing
It was the pineapple upside-down cake we something, you don’t feel like you’re working.
made one day in high school home economics I told my parents, I’m leaving to make it big.
– I made it again a few times at home. And And that made me push myself constantly to
after that, I went to my father. I told him that I get to the next level. I felt, why leave my lovely
didn’t want to be a policeman. And, he asked butterfly otherwise?
me, What you want to be? I said, I want to be a
pastry chef. And he told me, “OK, then be the
How do you feel about competitions?
best pastry chef.” And from that on, I got my
first degree, my apprenticeship in Guadeloupe, One of my mentors always told me, don’t focus
and I got it in one year, instead of two. on competition, and it’s never been my thing.
But I love to train my staff for them because
What was so inspiring about that cake? I understand why people compete. When you
know how to sell yourself, it doesn’t matter
I think because I made upside-down pineapple if you do competitions or not – any GM or
cake with fresh pineapple. Once in a while, executive chef will tell you that. You can be an
Mom was making it with canned pineapple. But amazing executive chef, but can you also have
we used a fresh pineapple at school, and I found your company go to the next level and make
the taste was totally different. And I practiced them very profitable?
64 Pastry Arts
“I don’t yell, but I’m
known to speak
with authority
because I lead my
brigade just like it’s
an army.”
Pastry Arts 65
What does ‘chichifoofoo’ mean to you?
This is what I’ve been using for the past twenty-five
years to describe my desserts; it means beautiful,
above and beyond. I noticed a lot of people four
or five years ago started to use it, the hashtag, and
I said, you know what? I have wanted to have a
company online. Let me put the trademark on the
For young girls or phrase, just in case. You know, it’s kind of my hobby
boys going to start doing that on the side. For me now, anybody can
use it to describe something as beautiful, and it’s
in the industry, I also a lifestyle.
66 Pastry Arts
Have you ever faced a challenge in What advice do you have for those just
your career? entering this industry?
I went to a location one time to do a tasting, and For young girls or boys going to start in the
it went very well. I got a job offer. And the next industry, I would say to find a mentor, a good
day they called, and told me they had changed organization they can go to. Because success,
their mind. But since that, I have made it even it’s easy to get there, but how to maintain it is
bigger; I have been with the Maggiore Group another thing.
for the past 11 months, but it’s like it’s been 16
years, and it just keeps getting better. I have my
own building. So basically, I create pastry for
all the group, and I am basically the consultant. Genevieve Sawyer is a freelance food writer
But I don’t produce the pastry for them. And who graduated from the Culinary Institute
they have noticed the difference since I joined of American in 2009. She is the co-author of
the group. And that’s why I am just so pleased. The Rookwood Inn’s Guide to Devouring the
And they are happy. Berkshires – One Cultural Bite at a Time.
Pastry Arts 67
New & Notable
68 Pastry Arts
Valrhona’s
New Online
Classes
Back by popular demand, Valrhona’s
chocolate and pastry school is excited to offer
new online classes. These classes will allow
chefs who cannot travel, take time off, or
afford the cost of an in-person class to learn
from experts. The online demos will be taught
by celebrated guest chefs from around the
world, including Ginger Elizabeth, Greg Mindel,
and Anaïs Galpin, as well as L’École Valrhona
Pastry Chefs Guillaume Roesz, Derek Poirier,
and Sarah Tibbetts. Each of the seven classes
will be teaching a different theme that includes
chocolate, vegan pastry, pastry case, and through live demonstrations from Valrhona’s
bakery. Each chef instructor will lead students professional pastry kitchen in Brooklyn and
will take time to answer questions for an
interactive learning experience that will help
students bring their skills and confidence to the
next level.
A recording of each class will be available
for students who are not able to join the live
session. Each class will be live at 1pm EST and
last 90 minutes. They will be conducted via
Zoom. Online classes offer great flexibility at a
lower price point as the cost of a live session is
only $49, while each recorded session is sold
for $35. Both class options include a recipe
book and 20 percent off the Valrhona online
boutique. A culinary degree and experience in
a professional kitchen are not necessary, but
a foundation of basic pastry techniques will
help students get the most out of the demos.
To sign up, visit www.valrhona-chocolate.com/
valrhona-online-classes.html.
In order to ensure timely delivery of all class
materials, please register at least four business
days in advance. Those who are based outside
the U.S. or Canada can email ecolebrooklyn@
valrhona.com to enroll.
Pastry Arts 69
Fabulous
Modern
Cookies
In Fabulous Modern Cookies: Lessons in Better
Baking for Next-Generation Treats (Countryman
Press, 2022) scientists-turned-bakers Chris
Taylor and Paul Arguin share new recipes that
elevate the comfort-food cookie to creative
and untraditional heights. Taylor and Arguin pay
homage to tradition while striving for recipes Black-Bottom Lemon Squares; Speckle and
that introduce interesting tastes and textures Spice Softies; Peanut Satay Crunchers; Birthday
for a new generation of baking, making this Cake Rugelach Slices; and Mai Tai Cremes.
book a great resource for any modern baker. Accompanied by striking photos, blurbs about
With bold and fearless suggestions, the authors cookie baking and tips and tricks, Fabulous
investigate the philosophy of the cookie. Does Modern Cookies will encourage
a cookie always have to be sweet? Soft? Round? you to rethink
The short answer: no. Or at least, not always. everything you
Once breaking down thought you knew
the essential rules, about cookies,
ingredients, and and inspire you
equipment, the to create some
book breaks fabulous modern
the boundaries cookies of your
of the cookie. own.
Their 100
recipes include:
70 Pastry Arts
The École Nationale
Supérieure de
Pâtisserie Expands
The École Nationale Supérieure de Pâtisserie
(ENSP) in Yssingeaux, France, a world-renowned
destination for the study of pastry, has begun a
massive expansion project that is scheduled for
completion in 2023. The extension will include
Pastry Arts 71
James Beard
Award Winners
Winners of the 2022 James Beard Foundation Guerra has been nominated before, but this is
Awards were named at a ceremony at the Lyric his first win at the Beard Awards. He opened
Opera of Chicago in June. Pastry Chef Warda the business in his garage in 2009, and since
Bouguettaya of Warda Pâtisserie in Detroit then the bakery has worked to support Arizona
collected the medal for the Outstanding farmers and bring back heritage grains like
Pastry Chef award. In her acceptance speech, White Sonora Wheat. A focus of his acceptance
Bouguettya reflected on her journey from speech was boosting the local grain economy.
cooking with her mother in her native Algeria He also said, “I’m really overwhelmed. I’m
to opening her cafe in Detroit. She also spoke overwhelmed to see your faces, to see smiles
about her desire to create a cafe that celebrates again. Mouths moving. There’s so many of my
“a borderless world” and thanked her team in friends that didn’t get through the last two
Detroit, her farms and partners and her family, years, physically, spiritually or their business
including her parents, husband and daughters. was shut down. And I don’t want to forget
The Outstanding Baker award went to Don those people as we celebrate.” For a full list of
Guerra of Barrio Bread in Tucson, Arizona. this year’s winners, visit www.jamesbeard.org.
72 Pastry Arts
Team Singapore
Strikes Gold
Team Singapore was recently crowned champion
at the Global Pastry Chef Challenge finals 2022.
Represented by Dexter Lee (ITE College West’s
pastry and baking chef-lecturer) along with
his assistant Terence Lin, Team Singapore beat
out first runner-up Italy and second runner-up
France. The competition is part of an international
competition organized by Worldchefs (The World
Association of Chefs’ Societies), a professional
body dedicated to maintaining and improving the
culinary standards of global cuisines. This year’s Ketogenic
Baked Goods
finals took place in Abu Dhabi from May 31 to
Jun 3, where the continent’s strongest teams
pitted their culinary skills against each other.
In the Global Pastry Chef Challenge category, Just three years ago, former pastry chef Geri
Team Singapore had to present a total of three Terry achieved a major accomplishment:
creations – a chocolate sculpture, a plated she lost 60 pounds on a keto diet. She did
dessert and an entremet. Led by team manager it by using her baking skills to create an
Gary Lim, senior lead instructor at Temasek impressive range of keto-compliant treats.
Polytechnic, the Lee and Lin duo created a ‘Genie Her son John, a long-time keto dieter and
coming out of a bottle’ chocolate sculpture based former pharmaceutical rep for the diabetes
on the ‘1001 Arabian Nights’ theme. They also market, was seriously impressed, and in
crafted a fine-dining plated dessert featuring an 2018 the two founded Ketonia: Ketogenic
Earl Grey parfait, mango jelly and bergamot ice Baked Goods. Fast forward through lots
disc, complemented with a warm chocolate moist of late nights, a commissary kitchen, co-
cake with a Valrhona Bahibe emulsion. Their final packers, Amazon, COVID and the supply
creation, an Orange Bitter Almond Entremet Cake, chain crisis, Ketonia has emerged as a
was made of bitter almond mousse, clementine success story, cutting its teeth through
pear compote layered with bitter almond Joconde one of the most economically trying times
and crunchy crumble. For more info, visit https:// in recent history. Recently their product
www.globalchefschallenge.org/gcc_qualification. has found its way onto the shelves of
America’s largest retailer, Walmart, and
CEO Geri is excited. “Everything we
do here starts with love. We love our
customers and want them to actually
enjoy getting healthy. Rather than take the
traditional path and create 10 different
mixes, we made one mix and thought of
hundreds of ways to use it. We want to
help Americans struggling with inflation
by making a truly all-purpose Keto Baking
Mix that won’t break the bank.” For more
info, visit ketoniafoods.com.
Pastry Arts 73
Chocolate Talk
The Art of
Environmentally
Conscious Cocoa,
Chocolate and Pastry
By John Kehoe,
Director of Sustainability, and
Pastry Chef Josh Johnson,
Guittard Chocolate
Company
Sponsored by
Guittard Chocolate
Company
74 Pastry Arts
W
e are all surrounded by the impacts of climate
change. As pastry chefs, confectioners,
bakers, makers and in general, celebrators of
agricultural products, we feel the impacts even
more greatly. We lean on and into our resources for creativity
and sustenance. In so doing, we see the impacts of climate
change in real time, its effects on the quality of ingredients,
the supply and the people and communities that grow them.
While there is an upwelling of efforts across the board to make
strides in reducing our carbon footprints and preserve precious
resources like water, we realize there is still a long way to go.
One way of finding a path forward is to capture where we’ve
been, what we’ve done and where we need to go.
We recently published our 2022 Annual first carbon footprint assessment with pre-
Cultivate Better Progress Report; the report pandemic 2019 as our baseline. We calculated
outlines our latest global and local efforts our “Scope 1, 2 & 3” emissions, which was a
in protecting flavor, supporting people significant undertaking that looked at every
and communities, sourcing honorably and aspect of our business through this new lens.
preserving the environment. Yet, in writing it, Scope 1 covers direct emissions from owned
we realize that, as the name implies, there are or controlled sources; Scope 2 covers indirect
always more ways to cultivate better – to push emissions from the generation of purchased
ourselves, and each other, to rethink how we electricity, steam, heating and cooling, etc.; and
grow and source and make in ways that reduce Scope 3 includes all other indirect emissions
the impact on our environment. that occur in a company’s supply chains,
But what does that mean for cocoa, distribution and product use.
chocolate and pastry chefs? It means knowing Scope 3 is where the majority of emissions
where your ingredients come from, what goes are for chocolate manufacturers. In many ways,
into making them and more explicitly the we are a processor of agricultural materials –
relative carbon footprint of our ingredients (delicious ones, thankfully), combining and
and our actions as best as we can – one tool processing cocoa beans, dairy, sugar and vanilla.
that can help in taking steps toward a more Each one of these ingredients has a carbon
sustainable food system. footprint or associated emissions related to how
Last year, with help from an expert and where they are grown, with each ingredient
environmental consultant, we completed our being impacted by different variables.
Pastry Arts 75
grass fed, which produces less methane than
grain. We are working with our dairy partners to
better understand and support their methane
reduction and regenerative agricultural
practices.
While measuring and reducing Scope 3
supply chain emissions is critically important,
reducing our Scope 1 & 2 emissions locally is
also important. Here are some of the projects
we have ongoing at Guittard:
76 Pastry Arts
Waste it is made at mills that are Sustainable Forestry
Initiative certified and, most importantly, come
Reducing waste to landfill is important for from SFI certified tree farms.
many reasons, including reducing greenhouse We have transitioned our flexible film to
gas emissions. Our cocoa beans come from 24 percent post-consumer recycled materials.
around the world in burlap bags. Last year, we The addition of the PCR not only maintains the
partnered with local manufacturers that can integrity of the bag and the product’s shelf life,
use these bags to protect their products during but also significantly reduces the use of virgin
shipment, reducing our waste to landfills by up plastic. According to a third-party analysis, the
to 30 percent. use of PCR saves around 16,000 kg of virgin
plastic, equal to the plastic from nearly 270,000
Water one-gallon milk bottles.
Pastry Arts 77
Moving Towards Sustainability
Our Approach In the Kitchen
We have set a goal to reduce our water P roper filling and changing of
Water consumption by 30% by 2025. This commitment 3 compartment sinks
saves energy, as well as water as almost all of Maintain all faucets to control
the water we use at Guittard is either heated or leaks
cooled. Last year, we took a significant first step
Reuse ice baths when
toward this goal, initiating the installation of a
appropriate (4) Set up a pre soak
new water chiller system that will reduce both
tub to keep dishwater clean
our water consumption and the energy needed
to heat and cool that water, further reducing our Only run dishwasher when full
Scope 2 carbon emissions
1MW of solar energy completed at our Fairfield urn off appliances when not
T
facility providing 50% of our electricity needs. in use
The new rooftop solar system includes 2,992 Use Energy efficient appliances
solar panels, generating 1.7 million kWh of
Consolidate baking products to
power per year. Significantly reducing the
fill ovens to capacity
company’s environmental footprint, the solar
energy captured saves 1,217 metric tons of CO2 Keep freezers fully stocked to
emissions per year, equivalent to removing 263 maintain temperature
Energy
cars from the road. Have service company regularly
On December 31st 2021 we went live with the check equipment for optimal
first 750kw of a 1.4MW Bloom Energy fuel cell performance
in the Burlingame facility. This state-of-the- Develop and oven schedule to
art technology provides resilient, predictable, avoid continuous oven temp
sustainable energy to support the baseload changes. Shut down oven as
electricity to power our facility. soon as possible
The balance of our Burlingame electrical needs Use motion detector lights
come from Peninsula Clean Energy providing in areas that aren’t used that
carbon-free energy from 50% renewable sources. often, like bathrooms, and
We now have charging stations available at no storer rooms
cost to our Burlingame and Fairfield employees
with electric or plug-in vehicles. We will continue
to add charging stations as an incentive to
employees to “go electric” and reduce carbon
emissions associated with commuting.
Reducing waste to landfill is important for many R euse and recycle plastic delis
reasons including reducing greenhouse gas and containers
emissions. Our cocoa beans come from around
Waste the world in burlap bags. Last year, we partnered
Reuse parchment paper for
baking
with local manufacturers that can use these
Use compostable Togo
bags to protect their products during shipment
containers
reducing our waste to landfills by up to 30%.
Find a local farm to deliver food
All of the paper used for our corrugated materials
scraps to
come from “Sustainable Forest Initiative (SFI)
Allocated Paper”, meaning that is made at mills
that are Sustainable Forestry Initiative certified
and most importantly, come from SFI certified
tree farms.
78 Pastry Arts
Cacao Nib
Panna Cotta
Recipe by Josh Johnson,
Pastry Chef, Guittard
Chocolate Company
Yield: 6 servings
Pastry Arts 79
*Note: if you want to use the nibs in the garnish,
Cacao Nib spread them out onto a sheet tray and dry in a
Panna Cotta 300°F (149°C) oven.
Final Garnish
• Diced fresh strawberries
80 Pastry Arts
CULTIVATE
BETTER
PROTECTING FLAVOR SUPPORTING PEOPLE
& COMMUNITIES HONORABLE SOURCING
PRESERVING THE ENVIRONMENT
At Guittard, we’re driven not only by what we make and how we make it, but also by the people we
work with and the relationships we cultivate with farmers, suppliers, and customers.
Cultivate Better was inspired by this ethos and embodies our continual journey toward
sustainability and responsible business practices. Cultivate Better inspires our industry-leading
initiatives that strive to not only cultivate and preserve premium flavors responsibly but also
protect and support the people, communities, and natural resources and environments that allow
them to flourish for generations to come.
Our four pillars create an integrated ecosystem designed for the long-lasting sustainability of the
global cocoa and chocolate community.
GUITTARD.COM/CULTIVATE-BETTER
Expert Tips
Five Tips
Five Experts
In our Expert Tips column, we connect with
five professionals in the categories we remain
focused on—pastry, chocolate, baking, bread,
frozen—to attain one high-level tip.
82 Pastry Arts
Bread
Stephan Barbiero,
Bread and Pastry Instructor, San Francisco Baking
Institute, San Francisco, CA
Pastry Arts 83
Pastry
Kris Edison Tan,
Owner and Head Baker,
Masa Madre Bakehouse,
Caloocan City, Philippines
During lamination for croissant
dough, it is critical that you consider the
temperature of both dough and butter;
I make sure that both are at the same
temperature. If they are not, issues
can occur, such as the butter breaking
through the layers you have created.
Temperature is also critical because
there are variables to consider, such as
mixing the dough, fermentation and
environment. Lastly, I make sure that
before putting the croissant in the oven,
I egg-wash them and allow them to
dry before baking. This will make the
croissants shinier and flakier.
84 Pastry Arts
Frozen
Matt Ratliff,
Executive Pastry Chef,
The Everglades Club, Palm Beach, FL
A chocolate dip can add elegance and texture
to any frozen dessert. Use warm chocolate
at 100-110˚F (38-43˚C) mixed with oil
(between 10-20%), and add nuts, small diced
candied fruits or a crunchy element. The
lower amount of oil will leave more of a snap
on the chocolate. Some oil is needed, to keep
the chocolate coating from cracking. A shell
on sorbet, ice cream or semifreddo will also
help insulate your frozen dessert or novelty.
It will give you a few more very important
minutes of time during a banquet plate up.
Pastry Arts 85
Cake
Jean A Schapowal,
Owner and Cake Artist at Cakes with
Character, Long Island, New York
I get a lot of orders that usually have some
type of logo or stylized typeface incorporated
in the design. I always need to prepare for
these elements earlier than the rest of my
prep work, making my own fondant for them.
Making my own fondant allows me the
ability to roll out my colors two to three days
prior and still have the flexibility but not the
fragility of working with it. A lot of brands
will dry too hard and become brittle to work
with, which is why I use my own for these
pieces of the design. By rolling out these
pieces to stiffen a bit, I find that when cutting
out intricate designs or lettering, I can still
work with the fondant, but get those sharper
cut lines. I always keep a large supply of #11
X-acto blades handy and change repeatedly
when working on these pieces. The ability to
create sharp clean lines on all my lettering
and logo work always translates into a clean
design overall.
86 Pastry Arts
Chocolate
Ginger Elizabeth Hahn,
Chocolatier and Owner, Ginger Elizabeth
Chocolates, Sacramento, CA
For our 82% Madagascar Single Origin Bonbon design,
we save the plastic sheets from Valrhona Chocolate
Spheres. We cut them up to create individual
hemispheres. After the bonbon gets hand dipped
or enrobed through a machine, place the plastic
hemisphere on top. Let the chocolate crystalize for
24 hours, and remove from the tops of the bonbon
to create a fun, shiny design. We have been using this
method for over five years now, and even though time
consuming, it is worth it! My team and I are constantly
looking for new ways to make our bonbons stand out
and look as special as they taste.
Pastry Arts 87
Cover Story
David Vidal
Sous chef, pastry chef, Instagram star –
whatever you want to label him, this chef’s
modest persona belies a giant talent.
By Brian Cazeneuve
88 Pastry Arts
D
avid Vidal strongly encourages student
participation when he teaches his master classes
in pastry for a simple reason: “I don’t think I’m
that interesting to listen to on most days,”
Vidal says. “Maybe the students have more to say.
I can learn, too.” Even on a normal day, Vidal’s remarks
are a fleeting whisper, easily lost in the cacophony of
culinary bluster.
The location of his regular workplace, albeit do a dish for three months, we take it off for
picturesque, doesn’t help build hype. The good. If we bring it back, it could be the same
Laholmen Hotel in Stromstad, the fishing village taste, but probably with a different texture or
of 1,200 people in Northern Sweden, is easily in a different form. I’m that type. I’m never
dwarfed by the majesty of the nearby fjords. happy. I don’t want to relive it.” But surely
Vidal’s desserts need a bullhorn and mega screen there must be a plated creation that would
built for giraffes. Instead, they are often gone in make him flaunt his peacock feathers. “No,”
a blink. he insists. “I’m never proud of what I do.”
“When I do something, it’s okay for that In what can sometimes be a vocation with
minute, but then I’ll probably never do it again,” ego-spiced enhancement, Vidal is missing
he says. “On our à la carte menu, once we a few key ingredients. The menu at his
restaurant might as well feature eggs that are
soft-boiled, wines colored in blush -- many
held in reserve – and desserts garnished
with shrinking violets and a very, very mild
sauce.
Yes, look for the reviews touting
Vidal’s creations, but just make sure
he isn’t the one writing them. You’d
never want to go. He’d ignore the
vibrant colors, the celebration of
harmonizing flavors that balance
his dishes and the multiple
applications of chocolate he calls
upon in single desserts.
Pastry Arts 89
It wasn’t supposed to be anything special. learning. Sometimes you need to make mistakes
Vidal was born in Canada, but grew up in to understand how to get things right.”
Malta, a country of fewer than half a million He moved to his current address as sous chef
people, roughly 50 miles South of Sicily and a in 2015, and then fell into the pastry world soon
vital Allied shipping center during World War afterwards when the hotel needed someone to
II. Vidal helped out in his uncle’s pastry shop, oversee the garde manger or cold section that
setting decorations only so he would have produced desserts and salads. Ironically, Vidal
enough money to buy the next PlayStation. was more comfortable putting together some
He tried his hands at carpentry, but greens and dressing. Desserts? Vidal had never
considered himself to be “all thumbs – even even tempered chocolate. The detour would
extra thumbs.” So he entered the county’s only last six months, he was assured. Then he
Institute of Tourism Studies, wedged himself could shelve the cakes and tarts and return to
into the culinary subdivision and began his the familiarity of salmon. In the meantime, he
kitchen career on the savory side, an unlikely used his mornings to volunteer at a friend’s
candidate for the confectionary creations and restaurant and soon fell in love with dessert
the Internet superstardom they would earn. plating. “It was like those photos I would see in
Near the end of his schooling, Vidal was books and magazines,” he says. “I learned to use
assigned a mandatory externship at a hotel near what was seasonal, to see what was around. It
London’s Gatwick Airport. He made no desserts felt like I could be more creative, more cheffy.”
there, but did make one sweet discovery at the
hotel, where he met his future wife Johanna.
Vidal wanted to travel, but felt the obligations
of his burgeoning career. “I didn’t have hobbies
other than reading cookbooks,” he says. “I really
felt I had to work at 100 percent.”
Maybe Vidal needed time to smell the coffee,
even in the form of tiramisu, but a work
promotion intervened. He moved to
his wife’s hometown in Stromstad,
where he became a head chef at a
harborside restaurant at age 25. “It
was a mistake,” he says. “I was too
young. I didn’t really know what I
was doing and I was trying
not to mess things
up instead of
90 Pastry Arts
The man who once slinked away from wood
chips was now embracing chocolate chips.
Maybe hammers and nails couldn’t coax him
If I leave behind one
to build, but piping bags and spatulas could. piece of advice, I tell
“Even those early desserts I made were very
visual,” he says. “I liked that. The visual is very them: don’t do this
important. I was always taught that you eat
with your eyes first. I want people to see it and for the money. It isn’t
become excited to eat it.” Vidal’s confectionary
aptitude had quickly made him a valuable, if
worth it. If you love it,
not so voluble, asset. you should pursue it.
Sometimes he found his inspirations for
shapes and textures; other times, they found Fail many times if you
him. “When my daughter went to cut her hair,
I saw in the window,” he recalls, “there was the
have to, but always
shape of a flower, and I thought I that would try again.
make a good tuile, so I put it around a mold I
had for a strawberry dessert.”
Vidal’s younger brother, Mike, joined him in
the kitchen, and the pair sometimes flustered
their co-workers with the one form of animation
Vidal could muster. “We started speaking in
Maltese,” he recalls, “so people figured it was
pretty serious. Really, we could always raise
our voices with each other.” (One side note: the
music the Vidals play in the background usually
comes from Vidal’s favorite band: Red Hot Chili
Peppers. Hey, why waste a musical preference
on a dull ingredient?)
Pastry Arts 91
With Mike’s encouragement, David also
raised his game. Offerings have included a
white chocolate and pistachio spring roll with
Granny Smith sorbet; a smoked apple and
whiskey bonbon; hazelnut, milk chocolate,
sea buckthorn and sour cream; and a plated
specialty featuring raspberry cream and gel
with lemon curd, liquorice crunch raspberry
I tend to improvise meringues, Orelys cremeux, then finished with
a lot. I found I like cress, herbs, edible flowers. And even though
Vidal was late to tempering, he rarely lets his
to work with what’s desserts offerings pass without including at
least one chocolate option.
around me. I don’t Granted, life in a pastry kitchen entails more
sketch my ideas as work adherence to formulas and structure,
lest the bread proof a millisecond too soon
much as I used to. I’m or too late. But while Vidal’s design looks well
open to first seeing structured, it is not always preplanned, his ideas
reshaping themselves throughout the process.
a dish one way and “I think more like a chef than a pastry chef,” he
says. “I tend to improvise a lot. I found I like
then making it come to work with what’s around me. I don’t sketch
together differently. my ideas as much as I used to. I’m open to first
seeing a dish one way and then making it come
together differently.”
92 Pastry Arts
Sometimes you
need to make
mistakes to
understand how
to get things
right.
Pastry Arts 93
Black and white photo of David Vidal by Damiano Brusegan;
all other photos by Meto Khazragi
His unconventional style has led Vidal to tray of anonymity that was supposed to contain
some of the travels he missed as a savory chef, it. “I did not imagine so many people,” he says.
though he recalls being offered dates in Italy Requests poured in. Vidal didn’t plan to offer
and literally asking: “Why me?” Now he enjoys custom projects, but he had trouble saying no.
the trips every few months. “Once I get past “Sometimes I bite off more than I can chew,” he
introducing myself, which I hate, then I can says. “People ask for custom cakes and projects.
show people the little I know and I enjoy it,” he First I tell them it’s something we don’t really
explains. “If I leave behind one piece of advice, do, but then I do it anyway. You know, I don’t
I tell them: don’t do this for the money. It isn’t like to disappoint people.”
worth it. If you love it, you should pursue it. Vidal’s story is an exemplary tale of its time,
Fail many times if you have to, but always try a confluence of excellent food and the capacity
again.” of timing social media to make it rise like a
On friends’ advice, Vidal put his sparkling soufflé. Some modern chefs chose their status;
work on the web, thanks to his wife’s keen others are chosen. For Vidal, a new book with
photographic eye. “I am not much for recipes and elements of history is in the works.
promotion,” he admits, “but I thought I would “I’m not sure what I’ll make next,” he says. Even
just put up a few pictures. Maybe people if it’s humble pie, it is sure to have a following.
will see it; maybe not.” And thus was born an
accidental Instagram superstar. Tucked away
or not, Vidal went viral and his confections
became infectious. First hundreds and then Brian Cazeneuve is a former staff writer at
thousands. Faster than he could take a dish Sports Illustrated who never lost his childhood
off the menu, @Vidal31 had 440,000 sets of passion for chocolate. In fact, he and his wife,
eyes, and, no doubt, mouths eyeing the chef’s Caroline, spent their honeymoon on a three-
creations. The bread had proofed beyond the month chocolate-themed tour through Europe.
94 Pastry Arts
Marketing Matters
Standing Out
with Your Story
By Amanda Schonberg, C.E.C.
96 Pastry Arts
A
s business owners, one of the Number 2 — Be sure to include your story
primary things that separates our on directory sites that you list your business on.
products from others is our story. One of my favorite sites that I recommend for
If you are like most creators, then my students to get more visibility and sales from
you are obsessed with the dipped is Yelp. Yelp is an online directory platform that
chocolates, delicious pastries, cakes, sweets and connects those seeking services with those who
more that we are able to create. None of these offer them. Yelp is known for working with small
products are new and there are thousands of businesses to help them grow. One of the great
sugar artists and pastry chefs who also may make features of Yelp is their app. Their app has amazing
the same things you make. So, what is one thing spaces for a business owner to share their story
that we can do to differentiate ourselves from on the app and to highlight key features of their
our competition? I believe an easy and effective business. Sharing your story on this site is not also
way to make your customers fall in love with your good for connecting with potential clients but it
brand and remember your business is by sharing is wonderful for SEO purposes as well. The app
your story. provides key features that allow others to shop
The power of sharing your story is amazing based on categorizations that are part of your
because no two people have the same story. story. Examples of categories include veteran
As business owners our values and beliefs are owned, black owned and woman owned. Look
usually one of the driving forces that are behind for other features like this to share your story not
us starting our business. As a bakery business just on the Yelp directory, but beyond.
coach, I am always passionate about my students One of the final and best places to share
sharing their story as a key strategy to accelerate your story is also on social media. There are so
their growth. Here are three ways you can share many features on any social media platform from
your story to stand out with your marketing and making static posts to going live and showcasing
create raving fans for your brand. your brand. As part of your content strategy,
Number 1 — Have an ‘about me’ section not make it a key point to share not just why your
just on your website but in your store as well. products are different but how your story plays a
People love knowing the story about those in part in creating them.
their community and how they started their As you share your story more you will notice
business. There is a popular restaurant here in my that conversations occur more organically.
state called Raising Canes. Raising Canes started Sharing parts of your story such as your why, your
out as a locally owned company here in Louisiana mission and your key values will allow others to
and now has hundreds of locations across the open up and see you in a new way. Sharing your
world. When you walk into each store there is a story allows you to put intention behind your
plaque that hangs on the wall with the story of marketing and reach new customers like never
the owner and his dog Cane that he named the before.
business after. The owner shares how he worked
on local oil riggs and saved his money to get one
store even when others didn’t believe in him. Amanda Schonberg is a certified chef and bakery
Fast forward to now: Raising Canes is a billion- business coach. Her work has been featured by
dollar restaurant business. Unfortunately, the brands such as Wilton, NBC, FOX, and a host of
original Cane dog has passed away but whenever others. Her monthly group coaching membership,
they get a new “Cane” they always update their The Entrepreneur Community helps bakers and
story on their website and share. Cane has sugar enthusiasts to make more money and create
become a staple that is attached to this dining thriving businesses. She is the founder of Baking For
facility simply because the owner decided to Business, an online platform dedicated to sharing
share his story. tips, recipes, and products to help bakers grow.
Pastry Arts 97
Profile
Crystal
Dawn
Raising the bar on raw desserts
and mentoring future generations
of raw dessert chefs
By Sophia McDonald
98 Pastry Arts
C
rystal Bonnet used to catch every illness that circulated
around her office. Recognizing that something must be
out of balance in her body, she tried a raw food detox
plan that worked so well she permanently transitioned to
a raw, plant-based diet. Her new way of eating didn’t curb her cravings
for sweets, so she started experimenting with raw chocolates and other
desserts. She sold her treats at local farmers markets, where numerous
shoppers asked if she offered classes on raw food cooking. Today, she
has a fulfilling career teaching both in-person and online classes and
certification courses through her business, Crystal Dawn Culinary. In a
recent interview, Bonnet shared advice for entrepreneurs who would like
to start their own digital dessert courses, debunked raw dessert myths
and dished on one of her latest experiments: red velvet brownies that get
their signature color from root vegetables.
How did you get started in the raw How did you get into
food and desserts niche? teaching raw desserts?
Raw desserts became my main focus. Not only
In 2013, I was looking for a way to improve did I enjoy them, but it was where I could be
my health; I was working in a large office most creative. The textures and colors you can
with many people and catching every illness. create with raw plant foods are amazing. When
I knew something was out of balance, so I working at the farmers’ markets, I had customers
researched cleanses online and came across asking me for raw food classes; I started teaching
a raw food detox meal plan. I purchased it, small classes at home and eventually received
which was pretty much the beginning of my opportunities to teach raw chef certifications,
love and passion for raw, plant-based foods. one-on-one courses, and to vegan café owners.
I started eating raw food dishes, juicing and I had some requests for raw dessert certification
introducing healing smoothies, my health courses, so I created a curriculum I taught in
turned around and I discovered a creative person. I received requests for classes from
side I thought I never had. I’ve always loved people in other countries, so I eventually
sweets, so when I discovered raw chocolate decided to put the curriculum online. I had some
and desserts, I wanted to dive deeper into experience with online courses and knew this
learning and started a small farmers’ market course was missing in the niche market, so I
business selling raw chocolate and snacks. decided to put this online to reach more people.
Pastry Arts 99
The textures and colors
you can create with raw
plant foods are amazing.
What tools and resources do you use them all, but I’ll list the ones you will most likely
for your online teaching? need to start on top of the learning platform
you choose. Any LMS platform should integrate
The LMS platform I use to house my online with Paypal and Stripe to collect payments. This
courses is Thinkific. They are an excellent allows the students to pay with Paypal or credit
local company based here in Vancouver, BC. I card. I use Zoom, of course, to hold our monthly
chose this platform because it accommodates calls and Calendly, which is a scheduling
my courses in an organized way that no other software. I do my own food photography, so I
platform could at the time. My courses are use Adobe Lightroom and Photoshop to edit
certification courses with assignments, learning my photos.
assessments and multiple videos per lesson, so I My sales pages are on WordPress and I use
needed a true LMS platform that would be user- Elementor as the design tool. You have the
friendly for the students. I do not film my courses option to build your sales pages in Thinkific but
myself; I hired professional videographers for all the design capability is limited unless you know
my courses. It was really important to me in the how to code. For website hosting, I use Kinsta
beginning to have everything top quality. I also and when starting any business, I recommend
did not have the space to film; I rented Airbnb’s setting up an accounting software asap! I use
to film all my courses until recently. QuickBooks; I don’t know if it’s the best for
There are many tools and resources used in online businesses, but it’s serving me fine at the
the online course industry; it’s hard to name moment.
Tropical Lime
Coconut Entremet
Zebra
Cheesecake
Kathryn
Gordon
Chef-Instructor, Pastry & Baking Arts,
Institute of Culinary Education, New York, NY
By Tish Boyle
Chocamole
and Chips
By Charity George
Sponsored by Ghirardelli
112 Pastry Arts
A s a Southern California native, and having spent most of my
life in San Diego, Mexican food has been a large part of my
culinary experience. Authentic Mexican food is especially
sought after here, as we are just 30 minutes north of the
Mexican border. I have always wondered what a dessert
version of the staple appetizer brought to every Mexican
food restaurant patron’s table would taste like. Here is
what I’ve come up with as the sweet version of chips,
salsa & guacamole, with a dessert “mocktail” margarita to wash it all down with.
It’s a cold, spicy, light, surprisingly healthy (and even vegan, for the most part)
dessert that probably shouldn’t work, but strangely, it’s súper delicioso¡.
Yield: 8 servings
Chocolate
Citrus Cake
By Angel Castillo
Yield: 24 servings
Guanaja Cake
• 126 g canola oil
• 126 g Valrhona Guanaja chocolate 70%
• 282 g egg yolks
• 282 g egg whites
• 275 g granulated sugar
• 55 g all-purpose flour
• 55 g cornstarch
Early Influence
Growing up, my family get-togethers always
had a strong focus on savory food, and I took
it upon myself from a young age to create
sweets for my family. Seeing the excitement
and enjoyment from eating something that I Current Flavor Favorites
made is what made me want to keep creating
With my Native American Navajo background,
and trying new things.
I try to use corn in unique and different ways.
It’s a very important part of our culture, not
Signature Style only for ceremonies but also as a food supply.
Balanced. I enjoy building flavor combinations, To turn it into something sweet and different is
textures, and colors that all contribute to fun and challenging.
creating an exciting and different dessert
experience that keeps the guest wanting more Production Tip
with each bite. I believe a dessert should not be
To master plated desserts, I suggest first
too sweet, and should look as good as it tastes
understanding the factors and resources you
and taste as good as it looks.
are working with and from there, you can set
yourself up for a streamlined approach.
Inspiration for New Recipes
I get inspired by seasonal ingredients. Using Technical Tip
an ingredient at its peak and allowing it to
I suggest making sure you have a good digital
be the star is motivational. Trying a new
scale and measuring your recipes in grams. The
ingredient that I’ve never had or used before
recipes can easily be scaled to larger or smaller
pushes my creativity as well. You never know if
sizes in a faster, more efficient way.
something pairs well with another flavor until
you try it. I begin by writing down the main
flavor profile and then start adding flavors Career Advice
that will complement it. From there, I sketch Be patient, practice, disciplined, and have a
out my idea of what it will look like. I try to good support system. This industry is not for
keep it interesting, modern, and clean. I draw everyone, and can be challenging. It requires
inspiration from fellow chefs, both pastry and more than just good cooking skills, and
savory. I also enjoy learning about different depending on what level you want to achieve,
cuisines and cultures and understanding how it is up to you to get there. Creating, satisfying,
to incorporate those spices and flavors into a and surpassing a guest’s experience is very
sweet dessert. rewarding.
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Recipe
Red Fruit
Charlotte By Aurelien Decaix
Early Influence
My biggest influence was my dad, who is a chef.
I grew up in his kitchen, watching him cook,
and one day he asked me to help him make
a napoleon. We made it together and at that
moment I knew I wanted to be a pastry chef.
Signature Style
My pastries are inspired by my French culture.
I can describe my style as very precise and
technical. I aim to make beautiful pastries and
incorporate color as much as I can. I always
challenge myself to improve the recipes to
differentiate them from the competition while
keeping the flavor.
Technique Tip
Inspiration for New Recipes
Piping is my favorite technique. To pipe well,
In my daily life I find inspiration for pastries you need to start with good cream by focusing
outside of work in art, color, and nature. I on the texture first and keeping the cream
prefer to work with the seasons to ensure the cold. You need to know how to use a piping
quality of the fruit. I work with strawberries in bag, making sure not to over fill the bag and
the summer, apples in the fall, citrus in winter, perfecting the technique. This takes time and
and rhubarb in the spring. practice.
Peach
‘Upside’ Down
By Jordan Snider
PASSION-
MANGO
By Juliana Hokkanen
Passion Dip
• 600 g Valrhona Passion Fruit Inspiration
• 300 g cocoa butter
• 100 g cashews, crushed
Assembly
• Fresh mango cubes
• Dark chocolate sticks
• Gold leaf
Early Influence
After I had already been working as a pastry
chef, I determined that I wanted to study more
and become better at my craft. I met lots of
amazing chefs, but it was my teacher Outi
Suopanki who pushed me to believe in myself
and find my own way of doing things. It was
then that I found my own style as a teacher,
pastry chef and as a coach. Everything is
possible if you really want something.
Fresh
Summer Tart
with Macadamia, Lemon Verbena
and Strawberries
By Julie Mengel
Yield: 8 servings
Early Influence
I grew up in the countryside, where my mother
had a garden full of vegetables, fruits and
berries. Thus, from an early age I cultivated
a playful approach to tasting and began
combining the different things I could find in
her garden. For example, eating peas and then
eating strawberries. It gave me some unusual
impressions that I still use today.
Signature Style
Simple, graphic and organic. Maybe a little
Nordic inspired.
G E T YO U R PA S S N O W
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Virtual Summit
2022 Edition
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50+ presenters sharing techniques,
recipes, business tips and more!
R E G I S T E R N O W AT
PA S T R Y S U M M I T. C O M
Recipe
Nocciola
By Noelle Marchetti
Yield: 24 tarts
Hazelnut Sablé
• 105 g unsalted butter
• 79 g confectioners’ sugar
• 3 g black pepper
• 3 g salt
• 44 g eggs
• 208 g all-purpose flour
• 36 g hazelnut flour
Toasted Meringue
1. In a stand mixer, cream the butter, sugar,
• 100 g granulated sugar
pepper and salt until fluffy.
• 20 g water
2. Slowly stream in the eggs, scraping the sides
between additions. • 50 g egg whites
3. Add all-purpose and hazelnut flours and
mix until homogenous. 1. In a pot, cook the sugar and water to 240°F
4. Remove from the mixer and roll small (115˚C).
sections of the dough between parchment 2. In the bowl of a stand mixer, using the
paper to 1/8ʺ (3.2 mm) thickness. Chill until whisk attachment, whip the egg whites until
firm. foamy. Stream in the sugar mixture and
5. Cut out large circles matching the diameter whip until cool.
of the mold. Bake on silicone baking mat 3. Spread the finished meringue on a sheet
at 325°F (163˚C) for 8-10 minutes, or until pan and toast until black. Stir and repeat
golden brown. Store at room temperature. until all meringue is brown. Set aside.
Gold Leaf
1. Melt the glaze to 90°F (32˚C) and blend
with immersion blender until smooth. Glaze
half of the Chicory Caramel Mousse ring
and place on top of the Hazelnut Sablé.
2. Crumble a bit of the Hazelnut Sablé to use
under gelato.
3. Spread a thin layer of glaze on a plate,
starting from left to right. Place the glazed
mousse and sablé in the center of the plate,
covering the right edge of the glaze swipe.
Pipe two Chicory Chantilly kisses on either
side of the mousse – one on top, one on
the bottom. Place two toasted hazelnuts
Italian Meringue Gelato and two pieces of Aero Chocolate next to
the Chantilly. Place a Hazelnut Tuile stick
• 375 g milk on top of the mousse to the right side of
• 28 g milk powder the ring, and place one Hazelnut Bavarian
• 138 g heavy cream quenelle on top. Lean a tempered chocolate
ring against the Bavarian quenelle. Lean
• 8 g trimoline two meringue sticks against the front of the
• 8 g stabilizer mousse ring and finish with gold leaf on the
• 83 g granulated sugar glaze. Quenelle Italian Meringue Gelato and
• 13 g egg yolk place to the right of the mousse on a bed of
crumbled Hazelnut Sablé.
• 150 g Toasted Meringue
Chocolate
and Hazelnut
Entremet By Nour Kandler
Assembly
• A handful of roasted hazelnuts and 2. Unmold the entremets and place them on a
wire rack ready. Freeze while you make the
hazelnut skins
glaze and glaçage.
• Gold leaf
3. Bring the mirror glaze to 95˚F (35˚C) and
transfer to a pastry bag. Put the Glaçage
1. Lightly whip the milk chocolate ganache Gourmand into a container that is deep
until it has a stable consistency, but is enough for dipping. Take the entremets out
spreadable. Transfer to a pastry bag and of the freezer and place the wire rack over
pipe into the Silikomart Fashion Eclair mold, a baking tray. Pipe the mirror glaze over the
then use a small spatula to coat the sides. entremets, then place two sticks on either
Pipe about 30 g of Hazelnut Praliné in the side of the entremet and carefully lift it and
mold. Place the financier on top, then pipe dip the bottom into the Glaçage Gourmand
some more ganache into the sides and before placing it onto the pâte sucrée bases.
top and use the spatula to coat and make Remove the sticks and decorate with the
smooth. Freeze overnight. hazelnuts, hazelnut skins and gold leaf.
Early Influence
My eldest sister, Sarah, was the brilliant baker who
inspired me to experiment in the kitchen. My late
mother’s continual encouragement to follow my
passion for pâtisserie was also critical in pursuing
that passion. One recipe led me to discover the
beauty that is delicate French patisserie, and the
rest is history.
Signature Style
My style is delicate, elegant and colorful, and
I decorate my pâtisserie in a way where every
main element used in that recipe is reflected in advance to save prep time on the day of creating
the garnish. I also like combining classic flavors the full pâtisserie. Start with the element that
with unusual ones, as well as creating innovative needs the longest time to set and then the next
Middle Eastern-French fusions. and so on. Also, always freeze leftover elements
(that can be frozen) to use later, because that’ll
Inspiration for New Recipes save money and reduce food wastage.
My inspiration comes from various outlets,
such as using leftover ingredients to invent new Technical Advice
recipes, or my travels to Paris for patisserie tasting Praliné is a simple, yet tricky, one to get the perfect
and trend-spotting. When I return, I experiment consistency for. Darker caramel indicates more
by combining the flavors I tried during my trip. bitterness, so be careful not to over caramelize
Maison Aleph in Paris is especially inspiring to me, it. Roasting your hazelnuts will achieve a more
as I haven’t come across Middle Eastern flavors nutty flavor that will enhance the Praliné. When
and textures being incorporated into pâtisserie; assembling a frozen entremet, it’s important
they inspired me to go back to my roots and to make sure that the mirror glaze and glaçage
experiment with Arabic flavors. gourmand is ready to go at the right temperature
and consistency. Using two sticks to insert into
Current Flavor Favorites the entremet sideways ensures it doesn’t fall out
I am currently testing black sesame and raspberry when dipping into the gourmand. The entremet
recipes, which are not often used together in needs to be well frozen without any frosting on
pâtisserie. I love the nuttiness you get from the it in order to have a clean mirror glaze that will
black sesame, complemented by the sharpness stick to it.
of the raspberry. Other flavors I’m currently
exploring are rose water and orange blossom, Career Advice
particularly orange blossom with pistachio, as Don’t be afraid of failure; it is part of the process
they carry very Middle Eastern flavor notes. in becoming a good pastry chef. You need to
fail and try again in order to succeed and not be
Production Tip afraid of experimenting with different techniques
I believe that in order to work efficiently, you need and flavors. I say, “Where there is passion, there
to plan ahead by preparing certain elements in is exquisite pâtisserie.”
@norohyvanille
More information on us.valrhona.com
Recipe
Elsa
By Richard Hawke
• 150 g glucose
• 407 g water
• 210 g superfine granulated sugar, divided
• 120 g cocoa powder
pastryartsmag.com/podcast
Recipe
Evocao™
Plant-Based
Filled Sablé
By Dimitri Fayard,
Lead Chef, Gourmet Brands USA,
World Pastry Champion 2008
Assembly
• Evocao™ WholeFruit Chocolate, tempered
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Places
Familiar
Bakery
Chicago, IL
www.familiarbakery.com
Production Tip
Our biggest cost saving was figuring out a great
way to use donut scraps. Our yeasted donut
dough has a lot of expensive ingredients and
needs to be mixed every day, but you can’t
really re-roll the dough and get beautiful donuts.
So to avoid throwing the scraps away, we roll
the scrap into a brown sugar-filled spiral that
we cut and fry. This is how we make our Larry
donuts (which we named for reasons we can
hardly remember but now we could never call
Ashley Robinson them anything else!). They’re never perfectly
uniform, but we embrace the organic look and
Founder & end up with at least 25 percent more sellable
Pastry Chef product every day.
Equipment ‘Must-Haves’
Company Mission We’re a tiny, scrappy bakery, and we pride
Familiar Bakery is your neighborhood go-to ourselves with doing a lot with a little. Our
for homestyle bagels and pastries, cookies, kitchen is mostly just mixers and ovens. That
and top-notch donuts, reminding you that said, we need our donut fryer, for obvious
something amazing can be summoned from a reasons – it is designed for speed and efficiency,
few simple ingredients. and we use it for that! Otherwise, the two
tools that are used most in our day-to-day are
scissors. We have at least four different sizes of
Signature Products scissors that we use for everything, with blades
Donuts are our specialty. We use a milk up to eight inches long. They’re especially
bread dough for the raised donuts, and all useful in portioning and shaping our yeasted
of our glazes and fillings are made with the buns. Basically, the user has more control than
best possible ingredients. Our strawberry with a knife and doesn’t need a cutting board,
and blueberry glazed, for example, are made the scissors don’t stick to the dough as much,
with fruit from our favorite farm in Michigan, and it’s just faster and cleaner than relying on
and our buttercrunch is made with Marcona knives, especially the notoriously dull things
almonds. We also make specialty pastries, that are pastry knives. Our products come out
such as a cinnamon cardamom knot made with cleaner and more even, and it saves the baker
two types of lovely cinnamon and a bunch of quite a bit of time when shaping to portion the
cardamom, and a ham and cheese swirl that’s dough this way. Once you start cutting dough
made with Tasso ham from the butcher at our with scissors, you’ll never go back.
Kouklet
Brazilian
Bakehouse
Philadelphia, PA
www.kouklet.com
Photos by Mike Prince
Tecumseh
Bread & Pastry
Tecumseh, MI
www.tecumsehbakery.com
Equipment ‘Must-Haves’
Space for special orders! We thrive off of
customers ordering goods and we can’t do
without custom shelves under counters to
organize and alphabetize all orders during the
holiday season. These shelves cut back on the
madness and keep the customer line flowing.
Also, our Jansen Grain mill. Fresh flour makes
an astounding difference in taste and texture.
Thomas Craft
Confections
Brenham, TX
www.thomascraftconfections.com
Future Goals
We are in the process of remodeling the
building we are in. There are essentially three
phases to this. Phase one we just completed,
which was a full remodel of the showroom/
retail space for our guests. We put a real