KAMLESH YADAV
Marketing Manager
About Me
Creative and results-driven Marketing manager with extensive
experience in strategic campaign planning. Primary strength in
Copywriting further skilled in crafting compelling campaigns that
My Contact engages audiences, enhances brand visibility, and drives
conversions. Proficient in marekting strategies, product storytelling,
and brand awareness, ensuring effective communication across
multiple channels. Adept at collaborating with cross-functional
[email protected] teams and delivering exceptional content tailored to diverse
platforms.
+91 9599801861
Varanasi. Uttar Pradesh
Professional Experience
Hard Skills Roodland India (Ahmedabad) | April 2021 - May 2024
Head of Brand Communications
Copywriting Oct ‘22 – May ‘24
Marketing Campaign Planning
Key responsibilities:
Growth Planning
SEO & SEM Best Practices
Oversee all marketing-related activities for the organization and
Product Marketing key clients, ensuring their marketing goals were consistently
Brand Voice Development met
Email Marketing & PPC Campaigns Manage collaboration with external agencies to develop and
Marketing Automation Tools execute comprehensive marketing campaigns, including
(HubSpot, Mailchimp) website content, ad copy, regular marketing materials, and out-
Performance Analytics & Campaign of-home (OOH) marketing initiatives
Instruct and oversee lead generation from Meta & Google ads
Optimization
with effective content
Canva & AI Tools
Lead the marketing team by providing strategic directions,
campaign planning, and social media strategies on a regular
basis
Present strategies and plan of action to enhance efficiency of
the marketing team
Create content maps, sitemaps, wireframes, and developed
content for websites, brochures, landing pages, and marketing
materials
Attend client meetings to gather project requirements, provide
strategic insights, and guide the team effectively
Collaborate with Talent Acquisition to hire suitable candidates
aligned with team structure and project demands
Monitor and presented team performance data during quarterly
and annual review meetings
Conduct performance appraisals, identify strengths and
improvement areas, and implement corrective measures for
team members
Support internal activities and initiatives, including HR events
and corporate communications projects
Design Key Responsibility Areas (KRAs) for new marketing
Soft Skills team recruits to align with organizational goals
Conduct comprehensive induction programs to onboard
new team members effectively
Easy to Work with Participate in organizational upskilling initiatives, including
Team Player training sessions to improve overall work quality as an
Leadership (motivation, delegation, integral part of the Senior Management
mentorship)
Collaboration (teamwork,
interpersonal skills, conflict Copywriter
resolution)
Oct ‘21 - Sept ‘22
Creativity and problem-solving
Adaptability and flexibility
Key responsibilities:
Analytical skills (Result Driven)
Good Verbal & Written Create content and compelling copies for the complete
Communication lifecycle (concept to execution) of 7-8 projects including
regular lead generation ad copies, website & landing
page content, email communications, social media,
newspaper, leaflet, and more, aligning with the target
audience’s personas and industry standards
Oversee all marketing needs of the organization utilizing
internal and external resources
Conduct market research, analyze consumer psychology,
and conceptualize long- and short-term campaigns
tailored to client needs
Develop and execute offline branding and marketing
campaigns across various channels (newspapers,
Education Background billboards, site branding, etc.)
Conceptualize and curate content for brochures, coffee
table books & other print media for projects
Kendriya Vidyalaya, Mughalsarai Support the sales team by creating a channel for regular
Highschool & Intermediate materials supply for effective customer communication
by providing WhatsApp marketing campaigns, creatives,
Completed in 2015
videos, etc.
Ensure consistent brand voice across all written materials
NIET, Greater Noida Collaborate with design and product teams to create
B.Tech (ME) innovative campaigns that drove lead generation and
customer retention
Completed in 2020
Conduct regular research to stay updated with the
industry and copywriting techniques
Create captivating presentations to pitch marketing &
branding services to clients
Design and implement processes for the marketing team
to ensure seamless and efficient output
Develop fresh concepts and ideas, collaborating with
external branding agencies and account managers to
bring campaigns to life
Plan and strategize personal branding of the CEO & COO
on social media platforms
Content Writer
April ‘21 - Sept ‘21
Key responsibilities:
Blog writing
SEO rich projects’ micro-website content writing
References
Conduct keyword research and implemented SEO
techniques, boosting visibility for competitive industry
terms
Social media content and handling
Arpit Paliwal Ad content & copywriting
Check LinkedIn Profile Onboarding & co-ordination with freelance Graphic
Designers
Sales team marketing material requirements fulfillment
with regular coordination
Saloni Sharma Assist in creating ad copy for PPC campaigns, improving
click-through and conversion rates
Check LinkedIn Profile Provided proofreading and editing support to ensure
error-free and high-quality output on organization’s
blogging platform
Social media (LinkedIn & Instagram) calendar & posts
Aatam Shah content creation with regular analysis of growth metrics
Check LinkedIn Profile and implied evolution of strategy
