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BA Syllabus

The document outlines the course structure for 'Business Analytics', detailing the learning outcomes and topics covered, including Descriptive, Predictive, and Prescriptive Analytics. Students will learn to apply analytics tools for decision-making and business process improvement. Key textbooks and references for the course are also provided.

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29 views1 page

BA Syllabus

The document outlines the course structure for 'Business Analytics', detailing the learning outcomes and topics covered, including Descriptive, Predictive, and Prescriptive Analytics. Students will learn to apply analytics tools for decision-making and business process improvement. Key textbooks and references for the course are also provided.

Uploaded by

phdvij
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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23MBA216 - BUSINESS ANALYTICS

ASSESSMENT: THEORY
COURSE OUTCOME

Upon completion of the course students will be able to


CO1: Understand the role of Business Analytics in decision making.
CO2: Identify the appropriate tool for the analytics scenario.
CO3: Apply the descriptive analytics tools and generate solutions.
CO4: Understand of Predictive Analytics and applications.
CO5: Gain Knowledge of Prescriptive Analytics and demonstrate business process improvement.

INTRODUCTION TO BUSINESS ANALYTICS (BA)


Business Analytics - Terminologies, Process, Importance, Relationship with Organisational Decision Making, BA for
Competitive Advantage. (9)

MANAGING RESOURCES FOR BUSINESS ANALYTICS


Managing BA Personnel, Data and Technology. Organisational Structures aligning BA. Managing Information
policy, data quality and change in BA. (9)

DESCRIPTIVE ANALYTICS
Introduction to Descriptive analytics - Visualising and Exploring Data - Descriptive Statistics - Sampling and
Estimation - Probability Distribution for Descriptive Analytics - Analysis of Descriptive analytics. (9)

PREDICTIVE ANALYTICS
Introduction to Predictive analytics- Logic and Data Driven Models - Predictive Analysis Modeling and procedure
- Data Mining for Predictive analytics. Analysis of Predictive analytics. (9)

PRESCRITIVE ANALYTICS
Introduction to Prescriptive analytics - Prescriptive Modeling- Non Linear Optimisation - Demonstrating Business
Performance Improvement. (9)
TOTAL : 45

TEXTBOOKS
1. Marc J Schniederjans, Dara G Schniederjans and Christopher M Starkey, "Business Analytics
Principles, Concepts, and Applications - What, Why and How", Pearson Ed, 2022.
2. Christian Albright S and Wayne L. Winston, "Business Analytics - Data Analysis and
Decision Making", Fifth Edition, Cengage Learning, 2019.
REFERENCES
1. Ramesh Sharda, Dursun Delen, Efraim Turban Business Intelligence And Analytics:
Systems For Decision Support, Pearson 2022.
2. James R. Evans, "Business Analytics - Methods, Models and Decisions", Pearson, 2019.

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