Consumer Behaviour - Sixth Edition
Chapter 1, Consumer behaviour: people in the marketplace
Figure 1.1 Some issues that arise during stages in the consumption process,
Side 7
Figure 1.2 The pyramid of consumer behaviour, side 25
Chapter 2, a Consumer society
Figure 2.1 The movement of meaning, side 38
Figure 2.2 Relationship between culture and economy, side 39
Figure 2.3 The ongoing reflexive process of intercultural learning, side 48
Chapter 3, Shopping, buying and disposing
Figure 3.1 Issues related to purchase and post-purchase activities, Side 71
Figure 3.2 dimensions of emotional states, side 73
Figure 3.3 Individuals having ordered/bought goods or services over the
internet in the last three months (as at April 2015), side 86
Figure 3.4 everyday life of a consumer in cyberspace, side 91
Figure 3.5 consumers’ disposal options, side 104
Figure 3.6 shares of packaging waste by weight, eU-27, 2011, side 107
Chapter 4, perception
Figure 4.1 An overview of the perceptual process, Side 126
Figure 4.2 Perceptual map of the Burberry brand, relative to competitors, Side
127
Figure 4.3 Principles of stimulus organisation derived from gestalt
psychology, Side 146
Figure 4.4 Relationship of components in semiotic analysis of meaning, side
148
Chapter 5, The Self
Figure 5.1 obese population comparison, Side 185
Chapter 6, MotIvatIon, Lifestyles anD Values
Figure 6.1 Three types of motivational conflict, side 203
Figure 6.2 Levels of need in the Maslow hierarchy, side 207
Figure 6.3 conceptualising components of involvement, side 208
Figure 6.4 Involvement and decision-making, side 209
Figure 6.5 consumption styles, side 217
Figure 6.6 Uk VALS framework, side 222
Figure 6.7 The motivational domains of the Schwartz value survey, side 231
Figure 6.8 Hierarchical value maps for vegetable oil in three countries, side 233
Figure 6.9 contextualising the ‘why’ of consumption, Side 236
Chapter 7, Learning and Memory
Figure 7.1 The consumer as a ‘black box’: a behaviourist perspective on
learning, side 250
Figure 7.2 Four types of learning outcome, side 254
Figure 7.3 Components of observational learning, side 256
Figure 7.4 The memory process, side 262
Figure 7.5 Relationships among memory systems, 256
Figure 7.6 An associative network for perfumes, side 267
Chapter 8, Attitudes
Figure 8.1 Three hierarchies of effects, Side 286
Figure 8.2 alternative routes to restoring balance in a triad, side 297
Figure 8.3 The elaboration likelihood model of persuasion, Side 314
Chapter 9, Individual decision-makIng
Figure 9.1 top 10 digital tv countries at end-2017 (million), Side 324
Figure 9.2 three buckets of consumer decision-making, Side 327
Figure 9.3 a continuum of buying decision behaviour, Side 328
Figure 9.4 steps in consumer decision-making, Side 331
Figure 9.5 problem recognition: shifts in actual or ideal states, Side 322
Figure 9.6 the relationship between amount of information search and product
knowledge, Side 334
Figure 9.7 Five types of perceived risk, Side 338
Figure 9.8 poster: keeping european consumers safe, Side 339
Figure 9.9 notifications and follow up actions by country in 2014: Keeping
European Consumers, Side 340
Figure 9.10 most common types of risk notified in 2014: Keeping European,
Side 340
Figure 9.11 identifying alternatives: getting in the game, Side 342
Figure 9.12 levels of abstraction in categories of dessert, Side 344
Figure 9.13 importance of aspects in the buying decision for tvs (weighting by
seven tv producers), Side 345
Figure 9.14 Advertising Age poll: importance of brand attributes, Side 351
Chapter 10, Groups and social Media
Figure 10.1 relative effects of reference groups, Side 388
Figure 10.2 collective value creation (Shau, Muniz and arnould), Side 398
Figure 10.3 The transmission of misinformation.
Figure 10.4 updated opinion leadership model, Side 411
Figure 10.5 Scale items used to identify market mavens, Side 411
Figure 10.6 a revised and updated version of the opinion leadership scale, Side
413
Chapter 11, European Family structures, household decision-
making and age Cohorts
Figure 11.1 Population structure by major age groups, Side 437
Figure 11.2 Components of the ‘modern family’, Side 438
Figure 11.3 Five stages of consumer development by earliest age at onset and
median age at onset, Side 447
Figure 11.4 european age pyramids, Side 456
Figure 11.5 Old age dependency ratio, Side 458
Chapter 12, Income and SocIal Class
Figure 12.1 The unadjusted gender pay gap, 2013, Side 471
Figure 12.2 gini index of selected countries, 2006–2011, Side 472
Figure 12.3 Buying power per capita across Europe, by region, 2012/2013, Side
473
Figure 12.4 Distribution of social class in selected countries, 2011, Side 478
Figure 12.5 Shares of global middle class consumption 2000–2050, Side 484
Figure 12.6 Distribution of durable goods in China, Side 485
Figure 12.7 Living room clusters and social class, Side 489
Figure 12.8 Bourdieu’s lifestyle map with examples of leisure consumption,
Side 500
Chapter 13, Culture anD COnSuMer BehaViOur
Figure 13.1 principles for an ethnoconsumerist approach to studying
consumption, Side 515
Figure 13.2 projective drawing to study the motivations underlying the giving
of self-gifts, Side 529
Chapter 14, CuLturaL Change proCeSSeS
Figure 14.1 The culture production process, Side 552
Figure 14.2 Types of adopters, Side 568
Figure 14.3 A timeline of the online fashion world, Side 578
Figure 14.4 A normal fashion cycle, Side 580
Figure 14.5 Comparison of the acceptance cycle of fads, fashions and
classics, Side 581
Figure 14.6 The behaviour of fads, Side 582
Chapter 15, CoNSUMptIoN aND eUropeaN CoNSUMerS
Figure 15.1 Population, EU-28, 1960–2013(1 January, million persons), Side 591
Figure 15.2 Share of non-nationals in the resident population, 1 January 2015
(%), Side 594
Figure 15.3 Ten main groups of citizenship granted a new residence permit in
the, Side 595
Figure 15.4 A model of consumer acculturation, Side 598
Figure 15.5 Dominated consumer acculturation, Side 601
Figure 15.6 A model of recursive consumer cultural adaptation to migration,
Side 601
Figure 15.7 The marketer acculturation process (Penaloza and Gilly), Side 603
Figure 15.8 The marketplace as a marketer/consumer dialectic (Penaloza and
Gilly), Side 604
Figure 15.9 Classification of Islamic brands (Wilson and liu 2011:4), Side 608
Figure 15.10 Proportion of households with access to computers and the
internet at home, EU-28, side 611
Figure 15.11 Internet access of households by country, 2008 and 2013 (% of
households), Side 611
Figure 15.12 Individuals who ordered goods or services over the internet for
private use (2012–2013: %, Side 613
Figure15.13 Use of the internet, Side 614
Figure 15.14 Use of internet on mobile devices by age group, sex and type of
mobile device, EU28, 2012, Side 614
Figure 15.15 Internet activities done on handheld devices, EU-28, 2012 (% of
individuals who used a, Side 615
Figure 15.16 Proportion of people who used mobile devices to access the
internet away from home or, Side 615
