SMART Goals and Development Plan Year: 2024

Employee Name: Tayeba Sharif (Tabby) Position: Content Strategist and copywriter

Department Marketing Reviewer Nehal Review Date: 3/12/2024

 Increase Brand awareness for both Tygr Labs and RideCentric Organically – Online and offline
Department’s primary focus for  Acquiring new clientele for Tygr labs. Hire and Train new talent to join the mkt department.
the year ahead.  Exposure for the MKT team, host webinars, events. Publish Quality content, case study, white
(Derived from the Operating Plan)
papers, Reports etc.

Planning for the coming 12 months

Identify individuals key work objectives for the coming 12 months. Outline proposed actions. (refer to Position Description)
SMART GOALS
Measurable Performance Planned Mid Year actions and End of Year actions and
(Specific, Measurable, Attainable,
Indicators completion date accomplishments accomplishments
Realistic and Time Based)
Conduct Content / Growth strategy  Number of new May 2025  Develop and secure  4 new MKT project
and Branding, consultancy for Tygr MKT project client approval for at proposals.
Labs clientele and execute them proposals least 2 new MKT  Create a solid brand
from scratch. Help brands achieve developed. project proposals. image for Tygr labs.
their goals. Act as a Project  Client satisfaction  Achieve an average  Create a tygr labs
manager for MKT- related projects. score. client satisfaction handbook for
 Percentage score of at least 80% dummies. (how to
increase in key on completed conduct yourself in
client brand projects. interviews, how to
metrics  Demonstrate a stand out)
measurable positive
impact on at least 2
key brand metrics for
existing clients.

Content Strategy and Digital  Increase in unique May 2025  Conduct in-depth  Implement a
Marketing for RideCentric and visitors to client persona comprehensive digital
Tygr labs. Create Growth RideCentric research for marketing strategy for
Strategies. Content for website (e.g., RideCentric, RideCentric and Tygr
RideCentric. Growth strategies using Google identifying target labs that leverages
and marketing of our product upon Analytics). audience needs and various channels (e.g.,
completion. Research on client  Growth in website preferences and pain SEO, social media
personas and their thoughts and engagement points. marketing).
cater content towards their needs. metrics like time  Develop and  Achieve a 20%
spent on site, implement contents increase in website
bounce rate, and for RideCentric and traffic to RideCentric
conversion rate. the crew app. compared to the
 Increase in brand previous year.
engagements on  Design Webinars,  Achieve a measurable
social media and train individuals to increase in brand
relevant online present themselves engagement for both
platforms for the ambassador RideCentric and Tygr
program. Labs.
 Produce industry
reports.

Establish strategic partnerships  Track the number May, 2025  Identify at least 5
and collaborations with of collaborations potential partners with  Participate in at least 4
complementary businesses within and partnerships a high potential for CSR activities
the year. Conduct CSR activities with collaboration. throughout the year,
for Tygr Labs. Take interviews and complementary  Secure agreements showcasing
assessments for the MKT businesses. for at least 1 strategic commitment to social
department. Train new people.  Define and partnership that responsibility.
measure the aligns with Tygr Labs'  Organise fun events
success of each goals. internally for team
partnership (e.g.,  Participate in at least building.
increased brand 2 CSR activities
awareness, organized by Tygr
revenue growth). Labs.
 CSR
activity: Documen
t the number of
hours volunteered
and the specific
activities
undertaken.
 Departmental
training: Track the
number of new
hires trained.
 Training/Development Required
Identify any skill development or training required to support the achievement of the identified key objectives.
Importance to job Skill Level Required Urgency
Priority Skill/Topic Very Important Important
Basic Intermediate Advanced <3 months 3-6 months
(must have) (Desirable)

1. Brand management

2. Content Marketing

3. Digital marketing

My content strategy led to the website's one of the most-visited blog section and growing LinkedIn engagement on each
of the posts. With my confidence, strong communication skills, intuitive problem-solving, people management and sincerity
Employee
Comments to this job, I am ready to leverage on my strong suits and lead a future team.

Signature: Tayeba Sharif Date: 4/5/2024

Manager/
Supervisor
Comments
Signature: Date

Office use only:  Copy to Employee  Copy to HR  Original retained by Manager (until end of Year review)
 Original to be returned to HR (after end of Year review)
to be filled in Personnel file