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A All Users Add comparison

 Last 90 days Jun 21 - Sep 18, 2023 ▼

Demographic details: Interests warning_amber arrow_drop_down

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Users by Interests over time Users by Interests

1.5K

News &
Politics/Avid…

Media &
1K Entertainment…

Media &
Entertainment…

Media &
500 Entertainment…

Lifestyles &
Hobbies/Shutt…
0
25 02 09 16 23 30 06 13 20 27 03 10 17 0 2K 4K 6K 8K 10K
Jun Jul Aug Sep

News & Politics/Avid News Readers/Entertainment News Enthusiasts Media & Entertainment/Light TV Viewers Media & Entertainment/Movie Lovers ‹ ›
Media & Entertain

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Search… Rows per page: 250 1-129 of 129

Interests arrow_drop_down add Users New users Engaged Engagement Engaged sessions Average Event count Conversions Total revenue
sessions rate per user engagement time All events arrow_drop_down All events arrow_drop_down
14,318 223,690 11,681 63.57% 0.82 52m 36s 1,669,120 2,611.00 $319,665.00
100% of total 100% of total 100% of total Avg 0% Avg 0% Avg 0% 100% of total 100% of total 100% of total

News & Politics/Avid News Readers/Entertainment

1 9,112 8,035 7,441 63.99% 0.82 2m 55s 59,907 88.00 $11,179.00
News Enthusiasts

2 Media & Entertainment/Light TV Viewers 9,026 7,951 7,407 65% 0.82 3m 01s 57,939 85.00 $10,023.00

3 Media & Entertainment/Movie Lovers 8,659 7,623 7,059 64.26% 0.82 3m 01s 56,874 78.00 $9,314.00

4 Media & Entertainment/TV Lovers 7,217 6,313 5,758 64.98% 0.80 2m 59s 47,416 69.00 $8,272.00

5 Lifestyles & Hobbies/Shutterbugs 6,461 5,716 5,285 65.76% 0.82 2m 53s 42,419 59.00 $7,231.00

6 Shoppers/Shopping Enthusiasts 6,398 5,643 5,227 64.21% 0.82 2m 57s 43,356 77.00 $10,016.00

7 Travel/Travel Buffs 6,156 5,458 5,014 65.35% 0.81 2m 51s 40,486 64.00 $7,232.00

8 Home & Garden/Home Decor Enthusiasts 5,824 5,142 4,708 64.88% 0.81 3m 00s 38,552 63.00 $7,513.00

9 Food & Dining/Cooking Enthusiasts/Aspiring Chefs 5,653 4,991 4,480 64.07% 0.79 2m 53s 36,442 54.00 $6,304.00

10 Technology/Technophiles 4,982 4,343 4,203 64.14% 0.84 2m 51s 34,807 51.00 $6,637.00

11 Media & Entertainment/Music Lovers 4,793 4,184 3,907 64.87% 0.82 3m 03s 31,368 45.00 $5,184.00

Media & Entertainment/TV Lovers/Game, Reality & Talk

12 4,662 4,078 3,715 64.78% 0.80 2m 58s 28,773 50.00 $6,286.00
Show Fans

13 Media & Entertainment/Music Lovers/Pop Music Fans 4,628 4,094 3,801 65.26% 0.82 2m 58s 28,746 44.00 $5,878.00

14 Technology/Social Media Enthusiasts 4,549 3,993 3,727 64.77% 0.82 2m 44s 30,120 39.00 $4,664.00

15 Lifestyles & Hobbies/Outdoor Enthusiasts 4,529 3,986 3,764 66.78% 0.83 3m 05s 29,302 54.00 $6,047.00

16 Banking & Finance/Avid Investors 4,512 3,962 3,852 65.67% 0.85 2m 54s 31,434 51.00 $5,852.00

17 Sports & Fitness/Health & Fitness Buffs 4,508 3,972 3,642 65.01% 0.81 2m 58s 28,878 43.00 $4,605.00

18 Lifestyles & Hobbies/Pet Lovers 4,463 3,904 3,680 65.41% 0.82 3m 04s 28,381 39.00 $4,798.00

19 Vehicles & Transportation/Auto Enthusiasts 4,375 3,830 3,592 64.9% 0.82 2m 53s 28,795 41.00 $5,432.00

20 Sports & Fitness/Sports Fans 4,170 3,664 3,359 65.21% 0.81 2m 57s 27,022 43.00 $5,210.00

News & Politics/Avid News Readers/Avid Political News

21 4,164 3,657 3,559 66.51% 0.85 3m 10s 26,592 38.00 $4,636.00
Readers
Sports & Fitness/Sports Fans/Fans of American
22 4,011 3,539 3,195 62.26% 0.80 2m 55s 27,001 47.00 $6,216.00
Football

23 News & Politics/Avid News Readers 3,792 3,329 3,082 63.96% 0.81 2m 56s 25,360 55.00 $5,214.00

24 Shoppers/Bargain Hunters 3,524 3,118 2,803 63.86% 0.80 2m 48s 23,321 41.00 $5,486.00

25 Home & Garden/Do-It-Yourselfers 3,295 2,880 2,685 67.28% 0.81 3m 01s 21,366 36.00 $4,356.00

News & Politics/Avid News Readers/Avid Business

26 3,290 2,895 2,794 68.68% 0.85 2m 59s 22,875 35.00 $4,652.00
News Readers

27 Lifestyles & Hobbies/Pet Lovers/Dog Lovers 3,168 2,741 2,554 65.17% 0.81 3m 01s 20,832 37.00 $4,570.00

28 Food & Dining/Foodies 3,101 2,760 2,415 63.4% 0.78 2m 39s 19,925 25.00 $3,439.00

29 Media & Entertainment/Music Lovers/Rock Music Fans 3,017 2,649 2,474 64.75% 0.82 2m 57s 18,709 31.00 $3,730.00

30 Media & Entertainment/TV Lovers/TV Drama Fans 2,998 2,615 2,459 65.47% 0.82 3m 02s 19,124 32.00 $3,602.00

31 Food & Dining/Cooking Enthusiasts 2,879 2,498 2,355 65.25% 0.82 3m 04s 18,219 28.00 $3,907.00

32 Lifestyles & Hobbies/Green Living Enthusiasts 2,848 2,489 2,329 62.24% 0.82 3m 00s 18,610 25.00 $2,854.00

33 Lifestyles & Hobbies/Family-Focused 2,840 2,489 2,222 62.45% 0.78 2m 50s 18,269 28.00 $3,125.00

34 Media & Entertainment/Book Lovers 2,754 2,429 2,271 63.56% 0.82 2m 59s 17,971 33.00 $4,584.00

35 Beauty & Wellness/Beauty Mavens 2,714 2,377 2,143 64.65% 0.79 2m 46s 17,427 24.00 $2,534.00

36 Media & Entertainment/TV Lovers/TV Comedy Fans 2,691 2,374 2,136 63.27% 0.79 2m 59s 17,294 34.00 $4,108.00

Shoppers/Shoppers by Store Type/Department Store

37 2,685 2,381 2,071 61.93% 0.77 2m 38s 17,791 32.00 $4,592.00
Shoppers
Media & Entertainment/Music Lovers/Country Music
38 2,596 2,315 2,106 64.56% 0.81 2m 53s 16,007 17.00 $1,757.00
Fans

39 Travel/Travel Buffs/Beachbound Travelers 2,589 2,271 2,142 65.21% 0.83 3m 00s 17,217 31.00 $3,833.00

40 Lifestyles & Hobbies/Fashionistas 2,505 2,174 1,945 63.62% 0.78 2m 47s 16,537 26.00 $3,513.00

News & Politics/Avid News Readers/Avid Local News

41 2,281 2,027 1,817 63.42% 0.80 2m 45s 15,054 17.00 $2,113.00
Readers
Media & Entertainment/Movie Lovers/Action &
42 2,242 1,953 1,868 64.28% 0.83 3m 08s 14,127 27.00 $3,271.00
Adventure Movie Fans

43 Media & Entertainment/Gamers 2,176 1,915 1,799 64.39% 0.83 3m 05s 14,238 20.00 $2,094.00

44 Sports & Fitness/Sports Fans/Soccer Fans 2,174 1,895 1,855 64.39% 0.85 2m 49s 15,553 21.00 $2,485.00

45 Technology/Mobile Enthusiasts 2,111 1,840 1,710 62.3% 0.81 2m 49s 15,182 19.00 $2,867.00

46 Media & Entertainment/Comics & Animation Fans 2,056 1,766 1,654 64.89% 0.80 3m 00s 13,181 22.00 $3,635.00

47 Food & Dining/Cooking Enthusiasts/30 Minute Chefs 2,049 1,796 1,611 62.81% 0.79 2m 55s 13,603 28.00 $3,503.00

48 Lifestyles & Hobbies/Art & Theater Aficionados 2,047 1,792 1,672 64.76% 0.82 2m 58s 12,354 13.00 $1,057.00

49 Media & Entertainment/Music Lovers/World Music Fans 1,983 1,724 1,715 67.28% 0.86 3m 08s 12,065 14.00 $1,243.00

Vehicles & Transportation/Auto Enthusiasts/Truck &

50 1,950 1,699 1,592 66.28% 0.82 3m 09s 13,127 29.00 $3,438.00
SUV Enthusiasts
Food & Dining/Frequently Dines Out/Diners by
51 1,936 1,709 1,483 64.17% 0.77 2m 48s 12,611 16.00 $3,341.00
Meal/Frequently Eats Dinner Out

52 Lifestyles & Hobbies/Business Professionals 1,924 1,695 1,635 64.88% 0.85 2m 39s 14,252 16.00 $1,294.00

Food & Dining/Frequently Dines Out/Diners by

53 1,892 1,675 1,462 64.63% 0.77 2m 46s 12,342 14.00 $2,567.00
Meal/Frequently Eats Lunch Out
Media & Entertainment/Gamers/Casual & Social
54 1,865 1,667 1,459 61.72% 0.78 2m 49s 12,688 14.00 $1,143.00
Gamers
Vehicles & Transportation/Auto
55 1,847 1,627 1,532 68.3% 0.83 3m 03s 12,027 16.00 $2,310.00
Enthusiasts/Performance & Luxury Vehicle Enthusiasts

56 Beauty & Wellness/Frequently Visits Salons 1,821 1,600 1,460 64.83% 0.80 2m 54s 12,009 19.00 $2,020.00

Media & Entertainment/Music Lovers/Rap & Hip Hop

57 1,810 1,596 1,481 64.36% 0.82 2m 58s 11,616 21.00 $2,442.00
Fans

58 Media & Entertainment/Gamers/Hardcore Gamers 1,797 1,584 1,504 63.7% 0.84 3m 20s 12,490 22.00 $2,462.00

59 Food & Dining/Fast Food Cravers 1,768 1,544 1,346 63.97% 0.76 2m 43s 11,392 17.00 $2,316.00

60 Shoppers/Luxury Shoppers 1,668 1,466 1,344 65.56% 0.81 2m 53s 11,331 22.00 $3,287.00

61 Sports & Fitness/Sports Fans/Basketball Fans 1,452 1,280 1,140 63.72% 0.79 2m 53s 9,640 12.00 $1,246.00

62 Lifestyles & Hobbies/Frequently Attends Live Events 1,446 1,280 1,164 63.82% 0.80 2m 46s 8,985 11.00 $1,160.00

Sports & Fitness/Sports Fans/Boating & Sailing

63 1,419 1,234 1,190 68.55% 0.84 3m 01s 9,126 16.00 $2,211.00
Enthusiasts

64 Travel/Travel Buffs/Luxury Travelers 1,333 1,157 1,077 64.8% 0.81 2m 55s 8,691 14.00 $1,688.00

65 Lifestyles & Hobbies/Pet Lovers/Cat Lovers 1,297 1,116 996 61.07% 0.77 2m 59s 8,313 12.00 $1,657.00

Media & Entertainment/Movie Lovers/Sci-Fi & Fantasy

66 1,279 1,120 1,041 65.89% 0.81 2m 49s 8,139 18.00 $2,337.00
Movie Fans
Media & Entertainment/Movie Lovers/Romance &
67 1,260 1,121 1,033 64.93% 0.82 3m 08s 8,093 17.00 $2,333.00
Drama Movie Fans

68 Sports & Fitness/Sports Fans/Fight & Wrestling Fans 1,209 1,052 1,033 66.52% 0.85 3m 18s 7,335 12.00 $1,069.00

Media & Entertainment/Movie Lovers/Comedy Movie

69 1,193 1,032 963 67.44% 0.81 2m 42s 7,383 14.00 $1,828.00
Fans

70 Sports & Fitness/Sports Fans/Baseball Fans 1,185 1,049 913 64.07% 0.77 2m 50s 7,828 14.00 $1,651.00

71 Travel/Travel Buffs/Family Vacationers 1,182 1,029 1,007 68.46% 0.85 3m 15s 8,283 12.00 $1,294.00

72 Lifestyles & Hobbies/Thrill Seekers 1,171 1,019 982 67.63% 0.84 3m 05s 7,850 16.00 $1,711.00

73 Shoppers/Value Shoppers 1,156 1,006 963 62.94% 0.83 3m 14s 8,036 13.00 $1,286.00

News & Politics/Avid News Readers/Women's Media

74 1,093 961 905 67.64% 0.83 2m 53s 7,541 14.00 $1,962.00
Fans

75 Lifestyles & Hobbies/Nightlife Enthusiasts 1,054 935 842 63.6% 0.80 2m 38s 6,555 9.00 $1,128.00

Media & Entertainment/Movie Lovers/Fans of South

76 917 802 828 71.56% 0.90 2m 22s 5,584 8.00 $560.00
Asian Film
Media & Entertainment/Music Lovers/Folk &
77 902 788 782 69.7% 0.87 3m 20s 5,068 5.00 $614.00
Traditional Music Enthusiasts
Media & Entertainment/Music Lovers/Classical Music
78 861 742 730 65.94% 0.85 3m 06s 5,250 11.00 $880.00
Enthusiasts

79 Sports & Fitness/Sports Fans/Water Sports Enthusiasts 816 704 695 67.94% 0.85 3m 23s 5,670 7.00 $877.00

Media & Entertainment/Gamers/Roleplaying Game

80 795 700 650 64.36% 0.82 3m 39s 5,328 9.00 $1,282.00
Fans
Vehicles & Transportation/Auto
81 762 659 653 69.69% 0.86 3m 05s 4,988 10.00 $1,048.00
Enthusiasts/Motorcycle Enthusiasts
Media & Entertainment/TV Lovers/Documentary &
82 729 625 613 63.39% 0.84 3m 35s 4,802 9.00 $1,020.00
Nonfiction TV Fans

83 Sports & Fitness/Sports Fans/Racquetball Enthusiasts 725 647 564 64.31% 0.78 2m 37s 4,743 6.00 $994.00

84 Sports & Fitness/Sports Fans/Tennis Enthusiasts 692 611 534 63.27% 0.77 2m 46s 4,579 6.00 $994.00

85 Media & Entertainment/Music Lovers/Metalheads 684 601 567 67.18% 0.83 2m 46s 4,704 12.00 $1,100.00

86 Media & Entertainment/Gamers/Action Game Fans 657 571 539 64.4% 0.82 3m 33s 4,735 11.00 $1,502.00

Media & Entertainment/Movie Lovers/Family Movie

87 652 560 508 64.3% 0.78 3m 08s 4,137 7.00 $860.00
Fans

88 Sports & Fitness/Sports Fans/Golf Enthusiasts 637 572 516 67.54% 0.81 3m 02s 4,229 8.00 $1,182.00

89 Sports & Fitness/Sports Fans/Running Enthusiasts 637 560 537 68.58% 0.84 3m 18s 4,253 11.00 $1,117.00

90 Sports & Fitness/Sports Fans/Motor Sports Enthusiasts 635 560 536 68.37% 0.84 3m 04s 4,471 10.00 $1,322.00

Media & Entertainment/Music Lovers/Electronic Dance

91 598 511 510 63.2% 0.85 3m 30s 3,915 8.00 $968.00
Music Fans

92 Media & Entertainment/Gamers/Shooter Game Fans 595 521 484 64.11% 0.81 3m 41s 4,110 10.00 $1,165.00

93 Media & Entertainment/Music Lovers/Jazz Enthusiasts 582 513 483 64.92% 0.83 2m 47s 3,367 5.00 $614.00

Media & Entertainment/Music Lovers/Fans of Latin

94 514 462 465 70.24% 0.90 3m 07s 3,444 4.00 $149.00
Music
Media & Entertainment/Movie Lovers/Horror Movie
95 460 406 391 65.38% 0.85 2m 49s 2,961 6.00 $1,082.00
Fans
Media & Entertainment/TV Lovers/Sci-Fi & Fantasy TV
96 454 404 370 66.19% 0.81 3m 09s 2,896 5.00 $614.00
Fans
Media & Entertainment/Music Lovers/Indie &
97 423 379 341 64.95% 0.81 2m 24s 2,653 5.00 $497.00
Alternative Rock Fans

98 Home & Garden 418 353 324 63.53% 0.78 2m 59s 2,957 7.00 $1,083.00

Food & Dining/Frequently Dines Out/Diners by

99 385 327 304 64.27% 0.79 2m 56s 2,576 5.00 $1,111.00
Meal/Frequently Eats Breakfast Out

100 Travel/Travel Buffs/Snowbound Travelers 379 324 300 62.11% 0.79 2m 58s 2,659 4.00 $417.00

101 Media & Entertainment/Music Lovers/Blues Fans 360 316 309 67.76% 0.86 2m 25s 2,136 3.00 $551.00

102 Sports & Fitness/Sports Fans/Cricket Enthusiasts 291 262 248 69.27% 0.85 1m 30s 1,829 0.00 $0.00

103 Sports & Fitness/Sports Fans/Hockey Fans 290 247 220 64.71% 0.76 2m 49s 1,862 2.00 $354.00

Media & Entertainment/Gamers/Adventure & Strategy

104 272 231 215 58.74% 0.79 3m 29s 1,826 1.00 $0.00
Game Fans

105 Sports & Fitness/Sports Fans/Winter Sports Enthusiasts 258 227 203 65.27% 0.79 3m 10s 1,663 3.00 $434.00

106 Food & Dining/Frequently Dines Out/Diners by Meal 247 215 200 61.16% 0.81 2m 31s 1,829 5.00 $897.00

Media & Entertainment/TV Lovers/Family Television

107 229 202 176 64% 0.77 2m 23s 1,429 1.00 $177.00
Fans

108 Media & Entertainment/Gamers/Sports Game Fans 228 192 179 63.48% 0.79 2m 53s 1,690 3.00 $337.00

109 Sports & Fitness/Sports Fans/Cycling Enthusiasts 214 192 177 67.05% 0.83 3m 09s 1,289 2.00 $160.00

Shoppers/Shoppers by Store Type/Convenience Store

110 204 186 168 68.02% 0.82 2m 08s 1,474 4.00 $395.00
Shoppers

111 Sports & Fitness/Sports Fans/Rugby Enthusiasts 155 124 125 67.57% 0.81 2m 03s 901 0.00 $0.00

112 Sports & Fitness/Sports Fans/Skiing Enthusiasts 150 130 116 61.7% 0.77 2m 55s 969 1.00 $80.00

News & Politics/Avid News Readers/Avid World News

113 145 122 132 71.74% 0.91 3m 29s 819 1.00 $80.00
Readers

114 News & Politics/Avid News Readers/Men's Media Fans 135 118 116 69.46% 0.86 2m 22s 948 0.00 $0.00

115 Shoppers/Shoppers by Store Type/Superstore Shoppers 130 117 104 69.33% 0.80 3m 22s 905 1.00 $69.00

116 Sports & Fitness/Sports Fans/Swimming Enthusiasts 116 104 101 74.81% 0.87 2m 50s 778 2.00 $80.00

Media & Entertainment/Gamers/Driving & Racing Game

117 111 94 95 61.29% 0.86 3m 31s 782 0.00 $0.00
Fans

118 Food & Dining/Coffee Shop Regulars 109 95 93 68.38% 0.85 2m 25s 667 0.00 $0.00

119 Technology 108 93 96 72.73% 0.89 3m 22s 802 0.00 $0.00

120 Travel/Business Travelers 108 86 86 60.56% 0.80 2m 53s 796 2.00 $294.00

121 Banking & Finance 105 95 92 63.89% 0.88 4m 09s 880 0.00 $0.00

122 Shoppers/Shoppers by Store Type 97 84 83 69.75% 0.86 3m 00s 739 1.00 $294.00

123 Travel 95 77 88 75.86% 0.93 3m 39s 707 1.00 $177.00

124 Beauty & Wellness 93 85 76 63.87% 0.82 2m 35s 716 1.00 $80.00

125 Food & Dining 81 71 66 66% 0.81 2m 10s 586 2.00 $80.00

126 Shoppers 63 55 52 67.53% 0.83 3m 24s 463 2.00 $160.00

127 Vehicles & Transportation 60 55 48 69.57% 0.80 3m 48s 400 0.00 $0.00

Sports & Fitness/Sports Fans/Fans of Australian

128 56 48 49 75.38% 0.88 3m 30s 321 0.00 $0.00
Football

129 Sports & Fitness 46 42 41 71.93% 0.89 4m 36s 331 1.00 $80.00

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