Portfolio
Honey Gathani +91 8080304304
www.linkedin.com/in/honeygathani
I'm Honey Gathani, a passionate Visual Designer from Mumbai, India with 4+ years of industry experience. While being
fascinated with all aspects of interaction design, I specialise in user research, visual identity, ideation and rapid prototyping.
I understand business requirements and creatively strategise to build simple solutions that can have a high impact.
WORK EXPERIENCE
INTELLECT DESIGN ARENA
Brand Experience Designer | June, 2023 - Present | Chennai | Full Time
Developed an internal talent management system, currently under testing
Leading the design of Intellect’s official website and design system
Created user-centric marketing assets, including brochures, brand strategy and presentation decks
Collaborated on product rebranding initiatives on the visual front for key products, driving an increase in
product adoption across enterprise clients.
Cross-functional team collaboration on aligning the brand's design concepts with business objectives,
improving visibility at fintech events and generating qualified leads.
Participated and developed story boards for CSR activities and employee branding.
design system web design employee branding fintech
SOUL
Visual Designer | Oct, 2021 - May, 2023 | Dubai | Full Time
Portfolio’s incharge: TATA NEU, BRWN, Colorplay
Worked on Push App Features for TATA Neu App, visual brand identity & packaging design for colorpay
Collaborated closely with the marketing team to develop brand visuals that aligned with business goals, leading to
a consistent brand presence across all platforms.
Streamlined the content creation workflow by implementing reusable design templates, implemented social media
strategy design, increasing efficiency.
Outbound marketing collaterals like banners, posters designed
consumer research brand identity design web design packaging
Bombay Media
Visual Designer | Jan, 2021 - Oct, 2021 | Mumbai | Full Time
Fast paced media agency, portfolio’s incharge: HDFC BANK, Autorounders, Oceanic
Achieved a positive reach in target audience in social media channels by streamlining the overall branding.
Designed educational content pieces, visual identities & outbound marketing materials.
consumer research brand identity design web design
EDUACTION SKILLS TOOLS
UPES School of design, Design & Execution Tools
Dehradun Brand Strategy Design Figma
Visual Identity Design Framer
Bachelor’s in Design, 2019 - 2023
Packaging Design & Illustration Adobe Photoshop
CGPA 9 | Dean’s Choice Award
Adobe Illustrator
System Design & Pattern Library
Adobe Lightroom
NMIMS, Mumbai Video Editing
Adobe After Effects
Junior College, 2017 - 2019 Adobe Premier Pro
Grade 12 Boards Research Canva
91.8% Data analysis & persona hypothesis Excel, PPT, Word
A/B Testing & Experiment
Cambridge International , Cognitive walkthrough
Mumbai Stakeholder Interviews
School, Grade 10 Boards Affinity Mapping
95.4% Contextual Inquiry
