CENTRAL MINDANAO UNIVERSITY
COLLEGE OF HUMAN ECOLOGY
BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT
HM 57: Micro Perspective on Tourism & Hospitality Industry
Activities in Tourism Industry
Submitted by:
EARL STEPHEN G. DAVOCOL
CLARISSE H. EMBATE
EMILY ANNE M. MULLIGAN
DANISSE R. PUA
KYLA KYTE YAP
BSHM Students
Submitted to:
AUDREY VIVIENNE S. RIÑON
Instructor, HM 57
September 3, 2024
Objectives
At the end of our report, our classmates should be able to:
1. Learn about the various activities in the tourism industry;
2. Understand the connection of each activity to tourism;
3. Recognize the economic contribution of each tourism-related activity;
4. Appreciate the characteristics of each activity based on tourist typology; and
5. Understand the concept of how each activity will be developed for tourism purposes.
Definition of Terms
Adventure Tourism - a type of tourism that involves exploration or travel to remote, exotic,
and possibly hostile areas. Adventure tourism often requires specialized skills and physical
exertion and includes activities such as trekking, mountain climbing, and scuba diving.
Cultural Tourism - tourism that focuses on experiencing the culture of a destination,
including its traditions, customs, art, and history. Cultural tourism can involve visiting
museums, historical sites, festivals, and interacting with local communities.
Economic Contribution of Tourism - the impact that tourism has on the economy,
including the creation of jobs, generation of income, and contribution to GDP.
Ecotourism - a subset of sustainable tourism that specifically focuses on responsible travel
to natural areas. Ecotourism promotes conservation, environmental awareness, and respect
for local cultures, often involving activities like wildlife watching and nature hikes.
Hospitality Services - the range of services provided by the hospitality industry, which
includes lodging, food and beverage, event planning, and other services that enhance the
travel experience.
Luxury Tourism - a high-end segment of tourism that offers exclusive, personalized
experiences with a focus on comfort, privacy, and exceptional service.
Tourist Activities - the range of activities that tourists engage in during their travels. These
can include sightseeing, shopping, dining, cultural experiences, adventure sports, and
recreational activities.
Tourist Typology - the classification of tourists based on their characteristics, behaviors,
and motivations. This includes categories like adventure tourists, cultural tourists, leisure
tourists, and eco-tourists.
Summary of the Report
Adventure travel is the term used to refer to a niche area of tourism characterized by
exploration, most of the time involving some degree of risk, special skills, and physical
exertion. The industry is particularly very popular in the US among travelers seeking out-
ofthe-box experiences other than just the normal holidays, with the main driving forces
being the need for excitement or personal growth. Other different key forms of adventure
travel include accessible tourism for disabled persons, culinary tourism, cultural tourism,
disaster tourism, ecotourism, ethno tourism, extreme tourism, jungle tourism, overland
travel, urban exploration, and spiritual tourism.
Also available are various tours and activities that suit all tastes. Among them are
boat tours, duck tours, heritage trails, long-distance hiking, museum tours, primary forest
trekking, cycling, bird watching, traditional music performances, wildlife night spotting,
amphibian and reptile spotting, and biodiversity hotspot tours. Then there are impressive,
luxurious, firstclass spots like Legend Golf and Safari Resort, Entabeni Safari Conservancy,
and Dugong Beach Lodge that can blend comfort with nature.
Hospitality is part of adventure travel and incorporates food and beverage,
accommodation, travel, and tourism, and recreation. Tipped to the hospitality sector, this
ranges from bartending and flairing down to baking, table setting, a host of indoor and
outdoor sporting activities. Water activities contribute to the adventure travel experience
with parasailing, windsurfing, snorkeling, and others. All these various sectors portray the
absolute comprehensive overview and dynamics of adventure travel.
These tourism activities are in very close relation with the tourism industry because
through their availability to provide an experience—unique and engaging for various
interests. For instance, adventure travels attract a good number of adrenaline enthusiasts
by high-risk, high-return experiences, such as extreme sports and remote area explorations.
The industry enhances the travel landscape by offering fresh challenges beyond the usual
things one does while on holiday, thus attracting a specific form of tourist interested in
adventure and selfdevelopment. Food tourism, on the other hand, enhances the travel
experience of tourists through exposure to local cuisines and food cultures with the intention
of fostering attachment to the cultural identity of the place visited through gastronomy. Food
festivals and cooking tours not only please the palates of tourists but also help in boosting
local economies and cross-cultural exchange.
Ecotourism and cultural tourism link to the industry as they focus on sustainability
and immersion in culture, respectively. Ecotourism deals explicitly with responsible travels
that enhance the preservation of the environment while giving support to local communities.
Accordingly, these activities of tourism are aligned with greater concerns of sustainability.
Activities like wildlife safaris and nature hikes offer tourists a wide perspective of natural
beauty and help in conservation. Cultural tourism, in this case, provides educational tours to
historical sites, museums, and cultural festivals. To the extent that it brings the tourist into a
social interaction with varied cultures and contributes to an understanding of various
cultures, the activity facilitates cross-cultural appreciation and promotes cultural
preservation. These diversified activities cater to a variety of interests and, as such, enrich
and beautify the tourism sector altogether.
Tourism-related activities are an excellent source of revenue at local and global
levels. They generate jobs and attract investments in infrastructure. For example, adventure
travel generates enormous revenue from specialized equipment rentals, guided tours, and
travel packages. This industry subsidizes business and investment in safety measures as
well as infrastructure at the local level. Culinary tourism does the same thing- it boosts the
local economy in promoting restaurants, food products, and regional cuisines, like the
subsectors of tourism, in the creation of jobs in hospitality. Ecotourism and cultural tourism
support activities associated with the preservation of natural attractions and cultural sites
that provide an opportunity to attract visitors and gain an income for the community that
surrounds them.
Each tourism activity targets specific tourist typologies, which mirror different tastes
and interests. For example, visitors engaged in extreme sports will show more interest in
visiting places that offer the unique challenge and high-adrenaline experience they are
seeking in terms of adventure travel. On the other hand, cultural and gastronomic tourism
has a place for persons interested in history, tradition, and local food; these types of tourists
experience immersion in the learning process through activities underlining regional culture
and heritage. It has an assured market for it in people who are sensitive to the environment
and are looking out for responsible ways of travel by engaging themselves with nature.
Development of such tourism-oriented activities includes designing and polishing attractions
that would meet the expectations and demands of such groups. This can be of different
ways such as Ensuring safety measures in the case of adventure tourism, Inclusion of local
authentic experience in food tours, and Ecotourism assuring sustainability. Tourism activity
would be developed by types of tourists to ensure the widest appeal among various
interests, at the same time maximizing economic benefits for sustainable and equitable
growth and sustainability in the industry.
Our personal Insight from the topic:
The increasing popularity of adventure travel, as highlighted in our report, indicates a
significant change in how people perceive tourism. Travel is no longer just about relaxation
or visiting famous landmarks; it's now about challenging oneself, embracing the unknown,
and seeking experiences that push the boundaries of comfort. This shift reflects a growing
societal desire for personal development through experiences that test physical and mental
limits. Activities like extreme tourism, jungle tours, and urban exploration are prime
examples of this trend, where the appeal lies not just in the destination but in the journey
itself and the challenges it presents. This movement towards adventure tourism can be
seen as a response to the predictability and safety of modern life. In an era where many
daily challenges are mitigated by technology and convenience, the controlled risks of
adventure travel provide a counterbalance, offering a sense of accomplishment and self-
discovery. This is not merely about thrill-seeking; it's about reconnecting with a primal sense
of exploration and resilience.
Another significant insight is the rise of tourism that goes beyond mere sightseeing to
offer deeper, more meaningful experiences. Spiritual tourism, cultural tourism, and even
disaster tourism reflects a growing desire among travelers to connect with the world in ways
that are transformative. For many, travel is no longer just a break from routine; it’s an
opportunity for personal growth, learning, and reflection. Spiritual tourism, for instance,
attracts those looking for inner peace, the way to self-discovery, or a deeper understanding
of the world’s spiritual traditions. Whether it’s through meditation retreats, pilgrimages, or
yoga tours, these experiences offer a way to step back from the fast pace of life and focus
on personal well-being. This aligns with a broader societal trend towards mindfulness and
holistic health, where people seek to balance their mental and physical health through
meaningful engagements with different cultures and practices. Similarly, cultural tourism,
where travelers immerse themselves in the traditions, foods, and arts of a destination,
represents a shift towards travel as a form of cultural exchange and education. This type of
tourism creates an understanding and appreciation of cultural diversity, which is increasingly
important in our globalized world. It offers travelers the chance to engage with local
communities in ways that are respectful and enriching for both the visitor and the host.
Our report also highlights the fusion of luxury and adventure, particularly in the
context of safari lodges, nature reserves, and high-end retreats. This trend represents the
progression of luxury tourism, where exclusivity and comfort are paired with authentic,
naturebased experiences. This combination appeals to a demographic that seeks the best
of both worlds: the excitement of the outdoors with the comfort of modern amenities. Luxury
adventure travel is a reflection of how the definition of luxury is changing. It’s no longer just
about extravagance and excess; it’s about uniqueness, exclusivity, and the ability to offer
experiences that are rare and personalized. Destinations like the Entabeni Safari
Conservancy or the Mogotlho Safari Lodge in Botswana illustrate this trend perfectly. These
places offer a deep connection to nature without sacrificing comfort, providing guests with
not just a place to stay but a once-in-a lifetime experience.
The hospitality industry, as mentioned in our report, is another important component
of the broader tourism sector, encompassing a wide range of activities and services
designed to enhance the travel experience. This industry is divided into three main
categories: Food and Beverage, Accommodations, and Travel and Tourism, each playing a
vital role in supporting and complementing the tourism experience. The backbone of the
hospitality industry is customer service, which is a shared priority across all segments.
Whether it’s a luxury hotel, a humble bed and breakfast, a high-end restaurant, or a guided
tour, the quality of service significantly impacts the overall experience for travelers. The rise
of adventure travel and meaningful experiences has also influenced the hospitality industry,
encouraging it to innovate and provide more personalized and immersive services. For
example, accommodations are increasingly tailored to reflect the local culture and
environment, offering not just a place to stay but a deeper connection to the destination.
Boutique hotels, eco-lodges, and even homestays provide authentic experiences that align
with the growing demand for culturally and environmentally responsible travel. Similarly, the
food and beverage sector has seen an increase in demand for local, organic, and
sustainable dining options where travelers can experience the unique flavors and culinary
traditions of the region they are visiting.
Technology and social media have also played an important role in shaping these
trends. Adventure tourism, cultural experiences, and luxury retreats are often promoted and
shared through social media platforms, where travelers post their experiences in real-time.
This has created a culture where unique, visually stunning, and adventurous travel
experiences are highly sought after, as they are seen as more shareable and, therefore,
more valuable. Moreover, the rise of online travel communities and influencers has made
niche forms of tourism more accessible and desirable.
Our report’s mention of ecotourism and cultural tourism also refers to a significant
shift towards sustainability in travel. As awareness of environmental and cultural
preservation grows, more travelers are seeking out experiences that align with their values.
Ecotourism, which focuses on responsible travel to natural areas, is a direct response to the
growing concern over the impact of tourism on the environment. This trend towards
sustainability is influencing the future of the tourism industry. Destinations that can offer eco-
friendly and culturally respectful experiences are likely to see increased demand as
travelers become more aware of their environmental footprint and the importance of
preserving the world’s cultural heritage. This move not only benefits the environment and
local communities but also adds value to the travel experience, as it allows tourists to feel
that they are contributing positively to the places they visit.
In conclusion, the insights from our report reflect a dynamic and developing tourism
industry where the desire for adventure, meaningful experiences, and sustainable travel is
driving innovation. As travelers continue to seek out experiences that are both thrilling and
engaging, the industry must adapt to these demands by providing more personalized,
responsible, and unique travel opportunities. The hospitality industry plays an important role
in this evolution by enhancing the overall travel experience through its numerous activities
and services in Food and Beverage, Accommodations, and Travel and Tourism. Whether it’s
through adventure tourism, luxury retreats, or cultural immersion, the future of travel
depends on its ability to offer experiences that resonate on a deeper and more personal
level.
References:
Afristay. (2024). Sea star golf & safari at legend resort activities. Luxury Golf & Safari
Accommodation Legend Resort Limpopo.
[Link]
COTHM. (2024). Exploring Travel Trends Across Generations: How Different Age Groups
Approach Travel. [Link]
Friedland. (2019). The Different Types of Adventure Travel. TripSavvy.
[Link]
Legend Hospitality Group. (2024). Dugong Beach Lodge
Activities. [Link]
Tourism Notes. (2018). Travel & Tourism Organizations. Tourism Notes - An Educational
Portal. [Link]
Appendix
Evaluation:
Mastery 40% __________________________
Content 30% __________________________
Visual Aid 20% __________________________
Timeliness 10% __________________________
Final Grade
Remarks:
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Submitted by: Noted by:
EARL STEPHEN G. DAVOCOL
CLARISSE H. EMBATE
EMILY ANNE M. MULLIGAN
DANISSE R. PUA
KYLA KYTE YAP
AUDREY VIVIENNE S. RIÑON
BSHM Students Instructor
